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New business strategy

Date post: 15-Jul-2015
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BASIC INFO.. NAME: Olusionz Entertainment MAIN SECTOR: Film & Education SUB-SECTORS: Music, Talent Agency, Music THEME: A reason to believe
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BASIC INFO..

NAME: Olusionz Entertainment

MAIN SECTOR: Film & Education

SUB-SECTORS: Music, Talent Agency, Music

THEME: A reason to believe

Executive Summary

We are an entertainment company that

specialises in Film Production,educating and

connection of aspiring young entertainers .

About Us

Who we are

Olusionz was founded by Okungbowa Osayande January

2013. It is an African entertainment Industry . It is aimed at

paving ways for aspiring artists, by developing creative

talents through entertainment education and providing

them big features

Overview

It was developed with the vision of helping provide jobs for

both the cast and crew of entertainment especially

assisting the lesser privileged masses. Due to our wide

range of connections we connect them to the right People

Target Market

This is aimed at every creative in the entertainment industryboth technical and performance wise ranging from a producer to an extra.

Including lovers of entertainment (everyone who as time)Mainly the youth but our ages range from 3-65 years

below is a graph of different age groups of people who patronise our material

We act as a direct link (Agency) for creative people to get into the entertainment industry for free (only if their talent is worth it)• Examples include Hypertek,empire mates,storm, e.t.c. These ones are

entertainment companies that only do music. While we do film music animations and event organisation.

• We as a team have a bubbling social website to keep customers excited, and willing to participate in our events. Also making sure that good talents are discovered through this online platform.

• While other companies give out to the public for their reputation and profit- making motives ours not only stands for those 2 facts but also to help the aspiring and ambitious people in the continent.

• The competition for cinema movies in africa is weak. once we start we are here to stay

• Main difference iroko tv,zera and ibaka all provide videos but depreciate the video quality. The platform we use does not.

Our uniqueness over competitors

WeaknessInavailability of funds and personnel

Revenue StreamsOffline

Renting production materials for film & MusicExecute customer projectsSource for Elite customers for endorsementOrganise Events and capture captivating moments at shows to sell materials to the pressCovering footage of events like shows, red carpets etcWe will invest in our graduates and collect a return on their 1st big revenue (under an agreement between both parties)

OnlineSell goods and services on website (E-commerce)Classroom sessions and buying of E-books (consultation)Video Views & monthly subscriptions for video sectionPay per click ads monetizaton drive on siteSell the licenses,broadcasting to our material to tv companies and movie theatres (applies offline as well)Sell premium membership, accept donations, company ads on social networkMake commissions from the links page (affiliate marketing sites)

Services• Media production

• Talent Management

• Graphic Design

• Event management

• Animation

• Entertainment Education

• Connections to industry

• Talent directory (agency)

ObjectivesShort run

Complete all short films & documentaries by 2016Get up to 50,000 people on the emailing listMake animation music videoExecute all non film projects before the end of the yearGet a video head for online bantsRaise a minimum of 100,000 views per videoClassroom E book (compilation)Secure a venture capitalistPerfect all legal issues

Long runHost an eventEmploy freelancers who are job huntingGet our office &studioProduce 3 major movies for cinemaShoot music video,promo and infomercial

The way we operate

Talk people into doing business with us concerning our available servicesOften times we must improvise to be at a budget surplus.Every project to be done outside olusionz must be paid half at onceIf a foreigner chooses to do something with us without paying we dictate how much they receive or claim the rights.We shall sign agreements with personalities we help into the industry that they shall pay us a quota from their success.All cost will be based mostly on resources, psychological input and energy rather than monetarily.

• (Confidential)

• The use of our animated characters to promote businesses

• State our benefits and what customers stand to lose

• Selling tactic: every time we sell something give a tip as little as a mint.

• Budget 10% on people investments, 50% on company, 10% societal development, 20% on employees & 10% on company savings

Startup costExternals

Main site 200

Social site 500

Projects 1000

Promotions 300

Legal issues 200

Expensesprofessionalism: 300Paid Services: 3000

EquipmentImac : £1200Camera Additions: £500midi piano: £ 50BM camera: £ 1500studio materials: £400

Risk Mitigating factors

Legal issues put in placeGuarantee the long life span of the websiteEnough productivity goodsPR & Online Video promotionsExecution of our film projectssufficient personnelLaunch eventOffline Distribution

Why we are going to succeed.Students are more driven to work

due to having a certain level of supremacy while in the youth stages

Selling Factors (Niche)

Entertainment Education:

Teaching of potential entertainers thereby qualifying

them for the screen &radio.

Your Limelight Platform:

Come to us with your talent & skill lets help you

nurture it. We run a social online site for you to

broadcast yourself and share creative work in other

to get jobs.

Entertainment products

On the site such as cd’s


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