BUSINESS PROPOSAL
Group 6Ankush Patodi (19)Deepak Choubey (45)Parul Gupta (17)Rimsha Shaikh (20)Sufiyan Shaikh (43)Vinith Nair (47)
Vivek Prasad (41) café delight- the lighter part of LIFE
FLOW OF PRESENTATION
1. Introduction
2. Company Description
3. Product & Services
4. Store Layout
5. Market Survey Summary
6. Marketing Plan
7. Operational plan
8. Estimated Financial Detail
INTRODUCTION
Kharghar, Navi Mumbai is an institutional area.
It has five big colleges and many high schools.
It has also good pool of young working professionals around.
But since there is not a single coffee house,we treated it as an opportunity.
COMPANY DESCRIPTION
Angel Beverages Ltd. was formed in September 2009 by its founder Mr. Anurag Kashyap.
Our marketing management team comprises of seven members, Ankush Patodi, Deepak Choubey, Parul Gupta, Rimsha Shaikh, Sufiyan Shaikh, Vinith Nair, Vivek Prasad. The team is headed by Mr. Vinith Nair.
MISSION STATEMENT
“To provide a friendly, comfortable ambience where customer can receive quality refreshments, services and entertainment at a reasonable price.”
COMPANY GOALS
To establish as a preferred brand-name amongst youngsters & professionals.
To explore & capitalize untapped market domains.
To grow knowledge of expertise in, the preparation & serving of specialty coffee.
Maintain consistency in serving the highest quality products.
To become a nationally competitive organization by opening more outlets in different areas of Navi Mumbai as well as Mumbai.
COMPANY OBJECTIVES
To provide wide varieties of coffee.
To provide customers a place to spend quality time.
Target to capitalize a customer base of half a million by end of 3 years.
To introduce our in house products like cookies, brownies and cakes.
COMPANY PHILOSOPHY
We, at Angel Beverages Ltd, plan to provide an unique and enjoyable experience to all our guests and make them feel comfortable and welcome. We believe in serving the finest coffee and cuisine at great value prices.
Our friendly and efficient brew masters prefer serving coffee with a smile, thus, making Café Delight 'the lighter part of LIFE'.
Our aim is to passionately deliver the highest levels of experiential services and so, we are driven by an insatiable thirst for excellence.
PRODUCT & SERVICES
Café ambience Quality light food and beverages Warm and friendly service Book Lounge Wi-Fi Internet connection for customers Plug n Play music
STORE LAYOUT
WHY MARKET SURVEY IS REQUIRED?
MARKET SURVEY SUMMARY
MARKET SURVEY SUMMARY
MARKET SURVEY SUMMARY
AVERAGE MONEY SPENT BY A CONSUMER ON
SINGLE VISIT
RS.0 - RS.100RS.100 - RS.200RS.200 - RS.300RS.300 - RS. 400More
MARKET SURVEY SUMMARY
MARKETING PLAN
Market research
Find out whether there is an existing market for our product or not
Competitor analysis
SWOT analysis
Strength
No organized player in the market
A big target segment to cater
Target segment of youth who are will to try to new things
Location
Weakness Limited capital to work with
Lack of experience in the field
Opportunity
First to enter
Threat
Number of competitors
Price difference
MARKETING MIX Product
Store layout
Services
Different variety of coffees
Price
Any where between Rs 35 -75
Place
Placed near Patel Heritage so it would be in a hub of students and professionals
Promotion – Objective – inform and persuade
Direct marketing
Radio ,news papers and magazines
Publicity
Organizing events ,promoting events
Internet
Customer service
STP Segmentation
Demographics
Age : 18 -35 ,35-60Income : 15000 +
Occupation
Students and professionals
Behavior
Occasions – regularBenefits – quality ,service ,economic
Targeting
The target segment would constitute of people with age group of 18 -60 who are either students or professionals who are earning 15000+ ,who seek benefit in terms of quality of service and product ,ambiance and a place to relax and talk
Positioning
Good ambiance
Friendly service
Fair prices
It would be positioned as a place where all the above things are found and it would be kind of a stress buster image
Positioning statement
Coffee house that offers best coffee with reasonable price ,great service and amazing ambiance.
Tagline : café delight – the lighter part of LIFE
OPERATIONAL PLAN
Stages of development:
Estimated budget for product and other Requirements required to run
The coffee house is Rs. 23.80 lacs
Steps required to run our coffee house effectively:
Place orders regarding raw materials & finished products to suppliers.
Negotiate purchase orders with local retailers
Process & deliver customer orders timely & efficiently.
Preparing & maintaining proper invoices for orders placed.
Implement advertising and promotional plan.
Risks involved:
The following events could pose problems in smooth operation: Irregular supply of raw materials & food imported from suppliers.
Loss of key supplier, which would result in paying higher rates for products.
Logistic problems would cause significant delays in fulfilling orders
To avoid these problems, we will: Further develop supplier network in other parts of our country
Seek out back up suppliers in other markets
Suppliers
H & B Distributors
Bean-King Exporters
SweetBite Destination
Quality control:
We will hire a quality control manager to inspect the products.
Land and equipment requirement:
We will take shop on lease.
We will purchase a coffee brewing machine, cold storage, ovens and other equipments.
Hiring and training of employees: We have planed to hire professional and
responsible employees We have planed to conduct multiple
interviews with prospective candidate. We have planed to implement 60 or 90 days
probationary period Employee training is obviously very
important to ensure quality. Retaining employees
ESTIMATED FINANCIAL DETAIL
Capital Required:- Rs. 34 lacs
Assets:- Rs.11.80 lacs
Sales:- Rs. 45 lacs
Raw Material:- Rs. 40/ customer
ESTIMATED FINANCIAL DETAIL
Payment to Employee:- Rs. 4.03 lacs
Electricity Expenses:- Rs. 1.80 lacs
Housekeeping Expense:- Rs. 24,000
Administrative Expense:- Rs. 4.22 lacs
ESTIMATED FINANCIAL DETAIL
Entertainment:- Rs. 55,780
Advertising Expense:- Rs. 2.80 lacs
Interior Designing:- Rs. 8 lacs
Miscellaneous Expense:- Rs. 2 lacs
Queries PleaseTHANK YOU!!!