NEW CITROËN C5 AIRCROSS SUVRETAILER NETWORK LAUNCH GUIDEConfidential - internal use only

Comfort classSUV.

Without doubt the arrival of a new car is one of the most exciting aspects of working in the automotive industry. The eagerly anticipated launch of New Citroën C5 Aircross SUV brings with it a wealth of opportunity for us all, providing another compelling reason for customers and prospects to consider the Citroën brand and to visit your showrooms.

However, we MUST work together to maximise the awareness of New Citroën C5 Aircross SUV in order to make the most of this opportunity. The opportunity is of course huge. You will find some analysis of the segment and the key players within this guide.

A great benefit of selling larger cars is larger margins! Ensure you plan your marketing and launch activity with an eye on getting as many orders as possible to deliver for your bottom line.

The purpose of this guide is to give you the details of our national marketing plans and detail what marketing actions are expected of each and every individual dealership in order to get maximum return on our joint investment.

Now is the time to start your planning. We will sell New Citroën C5 Aircross SUV in all channels and therefore you need to ensure you have focus across Retail, Motability and Business.

RetailEvery dealer is expected to run a ten day in-showroom launch event between 8 – 17 February. Within this guide you will find the necessary actions to ensure success, including information about support materials and ideas for the pre-launch, launch and post launch phases. All dealers are also expected to take this conquest vehicle out in to your local territory via an offsite display, to be held before 24 March.

MotabilityThe Motability market is a huge opportunity for New Citroën C5 Aircross SUV. You must therefore have a separate in-showroom launch event dedicated to Motability customers and prospects. Remember, we have a huge heritage within Motability, so dig back more than one cycle for prospects.

BusinessFinally, Business Centres and Business Active dealers should have a B2B focused event. New Citroën C5 Aircross SUV gives you the key to access user chooser clients and business users who would not normally consider the Citroën brand.

Please take the time to read this guide. I would ask all Dealer Principals to personally take responsibility, ensuring that budgets are set aside, responsibilities are allocated and actions are put in place to ensure sales success.

Karl Howkins

Managing Director Citroën UK

Welcome The C-SUV Opportunity• The 2nd biggest market segment in 2018

• 5% segment growth vs a 7% decline in VP market

• C-SUV more than 9 times the size of C-MPV - 372,975 C-SUV registrations YTD vs 40,531 of C-MPV

• 2nd biggest retail segment

• One of only 3 retail segments showing year-on-year growth

Top 5 Segments (2018 YTD)

Segment Registrations Growth

B SALOON 417,150 -6.5%

C-SUV 372,975 +7%

C SALOON 316,105 -16%

B-SUV 242,998 +24%

A 134,411 -11%

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• Three Colour Packs:

• Exterior colours can be combined with a Perla Nera Black roof.

• The personalisation extends to the interior, with three themes that play on light, warmth and refinement in addition to the standard theme there’s also Metropolitan Grey and Hype Brown interiors.

Comfort classSUV.

In a fiercely competitive SUV segment it’s important to stand out from the crowd. And with New Citroën C5 Aircross SUV you can offer your customers the most comfortable and versatile SUV on the market.

But class leading comfort doesn’t compromise the style, design and technology of New Citroën C5 Aircross SUV.

Here’s a reminder of the unique selling points of our exciting new model.

• Designed to meet the most demanding conditions, New C5 Aircross SUV is fitted with the Progressive Hydraulic Cushions® suspension system to deliver an ultra-comfortable ride.

• This technology improves shock absorption, in particular when going over bumps and dips in the road, by reducing vertical movement.

• New C5 Aircross SUV also has one of the longest wheelbases in the segment. This is another factor contributing to the exceptional ride of our latest model.

• Wide and comfortable seats give passengers the feeling of pure comfort, with 15mm-thick foam ensuring softness and durability.

• Front seats are filled with high-density foam to avoid poor posture after long periods of driving and can be adjusted vertically.

• Headrests can be adjusted vertically and length ways.

• The driver’s seat also offers the ultimate in relaxation with a multi-point massage system.

• Inspired by the Citroën Advanced Comfort®

programme, New C5 Aircross SUV is designed for ease of use.

• 20 driver assistance technologies including the new Highway Driver Assist. This controls speed, distance to the vehicle ahead and lane positioning, improving safety and reducing stress.

• 6 connectivity technologies expanding the customers digital universe, including wireless smartphone charging, Bluetooth® hands free system and ConnectedCAM Citroën®.

• Three individual, adjustable rear seats makes New C5 Aircross SUV the most modular vehicle in its segment.

• These seats are all the same width and can be adjusted forward and back, which make it possible to adapt the interior space or boot capacity.

• They are incline-adjustable with five positions and can be easily collapsed to form a flat through floor thanks to the two-level boot.

• The BIGGEST boot of the segment!

• New C5 Aircross SUV also boasts many storage areas, including the central armrest, which covers a large compartment.

• New C5 Aircross SUV offers a broad range of personalisation options allowing customers to reflect their own personality.

• These include 30 possible exterior combinations. Seven body colours:

Silver White Red

Perla Nera Black

Platinum Grey

Volcano Red

Pearl White

Cumulus Grey

Tijuca Blue

Polar White

The most modular SUV in its segment

Suspension with Progressive Hydraulic Cushions®

Advanced Comfort Seats

Intuitive Technologiesand Connectivity

Personalisation

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NEW CITROËN C5 AIRCROSS SUV FORD KUGA

CUSTOMISATION 30 colour customisations (black roof + colour packs)3 interior ambiances

No personalisation,5 interior ambiances,

Restricted visibility (no rear quarter windows)

MODULARITY AND COMFORT3 independent individual sliding and reclining seats,

Advanced Comfort seats (electric, heated and massaging),Suspension with Progressive Hydraulic cushions®

Traditional 1/3 -2/3 folding bench seat,Electric and heated front seats

STANDARD BOOT CONFIGURATION 580L with two-position boot floor and hands-free tailgate 456L with hands-free tailgate

TECH

Automatic headlamp dipping,MirrorScreen (MirrorLink, Apple CarPlay™, Android Auto™),

Wireless smartphone charging,20 advanced driver aids including:

Highway Driver Assist, Active Lane Departure Warning, Adaptive cruise control with Stop&Go function,

Park Assist, Vision 360, Active blind-spot monitoring

Active City Stop,Advanced Active Park Assist,

Adaptive cruise control,Apple CarPlay™ and Android Auto™,

Blind-spot monitoring system,Sony Premium Sound system (Vignale)

ENHANCED GRIP Availability with estimated cost and

likely impact on CO2 emissions

Grip Control® with Hill Descent Assist (optional)£400

Limited CO2 impact

All Wheel Drive System (standard with some engines) £1,360

+ 40g CO2 vs similar Citroën engines

ENGINE VARIANTS PureTech 130 (6-speed manual), PureTech 180 (EAT8),BlueHDi 130 (6-speed manual/EAT8), BlueHDi 180 (EAT8)

Petrol: 120, 150, 176 (6-speed manual),Diesel: 120, 150, 180 (6-speed manual +R)

LENGTH/WIDTH/HEIGHT (mm) 4500 / 1969 / 1654 4524 / 1838 / 1695

WHEELBASE (mm) 2730 2690

GROUND CLEARANCE (mm) 230 200

BOOT VOLUME (L) 580 - 720 ** 456

HYUNDAI TUCSON NISSAN QASHQAI RENAULT KADJAR

No personalisation,4 interior ambiances

No personalisation, 2 interior ambiances

No personalisation,4 interior ambiances

Traditional 1/3 - 2/3 reclining bench seat,Electric, heated and ventilated front seats

Traditional 1/3 - 2/3 folding bench seat Traditional 1/3 - 2/3 bench seat

513L with hands-free tailgate 401 - 430L 527L

Active parking assist,Autonomous emergency braking,

blind-spot monitoring, speed limit sign recognition,

Active lane keeping assistance

LED Headlights,Bose Sound System

Over-speed alert with sign recognition, Easy Park Assist,

Active emergency braking, Blind-spot warning,

Full LED Front Headlamps,Bose Sound System

4WD (HTRAC) (standard with some engines)£2,780 inc Hybrid

+ 20g CO2 vs similar Citroën engines

Intelligent Traction 4x4 (standard with 130 Diesel)£1,700

+ 20g CO2 vs similar Citroën enginesinformation not available

Petrol: 132 (6-speed manual), 177 (7-speed DC-T) Diesel: 115, 136 (6-speed manual),

136 (7-speed DC-T), 185 (6-speed Auto)

Petrol: 115 (6-speed manual, EDC), 163 (6-speed manual), Diesel: 115 (6-speed manual), 130 (6-speed manual/EDC)

Petrol: 140 (6-speed manual), 160 (6-speed manual), Diesel: 115 (6-speed manual/EDC)

4475 / 1850 / 1650 4394 / 1800 / 1590-1595 4449 / 1836 / 1613

2670 2646 2646

172 182 200

513 401 - 430 690

Meet the Competition

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C-SUV Segment in Numbers (2018 YTD)

Model Total Registrations (Retail)

NISSAN QASHQAI 44,742 16,450

FORD KUGA 35,327 13,443

KIA SPORTAGE 31,338 13,372

VOLKSWAGEN TIGUAN 25,190 8,246

Model Total Registrations (Retail)

HYUNDAI TUCSON 24,961 6,275

PEUGEOT 3008 17,711 7,393

SKODA KAROQ 11,702 5,887

RENAULT KADJAR 10,158 3,262

Total Segment 372,975 (+5%) 147,236 (+2.6%)

When customers and prospects are also considering some of our direct rivals, it’s important that your sales team are able to confidently communicate the many unique selling points of New Citroën C5 Aircross SUV.

You can also direct customers and prospects to our online car comparison tool for a more detailed overview: www.comparison.citroen.co.uk

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National Launch Plan

A comprehensive national marketing plan is in place to support the launch of New Citroën C5 Aircross SUV, helping us to raise awareness, increase consideration and drive enquiries for our new flagship model.

A two burst approach to our national activity ensures strong presence in all key advertising channels through Q1 and Q3. This is complemented by substantial ‘always on’ digital activity throughout the year.

The initial burst of activity between November and April is detailed below and includes;

• National TV advertising across February, March and April achieving over 400 TVRs, meaning 80% of our target audience have over 5 “opportunities to see”.

• Digital activation during the November, December and January pre-launch phase

• Targeted digital investment across digital display and social media

• ‘Always on’ approach to PPC and SEO

• Coverage in national press and automotive print publications

A second phase of National Advertising is planned with a multi-channel campaign featuring the following;

• TV advertising throughout July and August

• National Press prior to main holiday period

• Automotive print publications throughout Q3

• Continuation of the ‘always on’ PPC and SEO strategy

1st burst - LaunchNOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL

TV

OOH

NATIONAL PRESS

MAGAZINES (AUTO)

PODCASTS

SOCIAL

DIGITAL (BRAND)

BRAND PARTNERSHIP

EXPERIENTIAL

DIGITAL (PERFORMANCE**)

SEO

2nd burst - SustainMAY JUNE JULY AUGUST SEPTEMBER OCTOBER

TV

OOH

NATIONAL PRESS

MAGAZINES (AUTO)

PODCASTS

SOCIAL

DIGITAL (BRAND)

BRAND PARTNERSHIP

EXPERIENTIAL

DIGITAL (PERFORMANCE**)

SEO

MEDIA STRATEGY

• LAUNCH AND DRIVE AWARENESS OF NEW CITROËN C5 AIRCROSS SUV

• ENTER HIGHLY COMPETITIVE C-SUV SEGMENT

• BOOST MODEL AND BRAND CONSIDERATION USING KEY USPS

OUR APPROACH

• PROMOTE OUR BRAND CREDENTIALS

• BE DISTINCTIVE

• BE RELEVANT TO OUR AUDIENCE

• MAINTAIN SHARE OF VOICE

ESTABLISH COMFORT CLASS PROPOSITION

ASSOCIATE NEW C5 AIRCROSS SUV WITH COMFORT BY REACHING OUR AUDIENCES WHEN THEY ARE AT THEIR MOST COMFORTABLE

BUILD EFFECTIVE AND EFFICIENT REACH AGAINST OUR AUDIENCES TO ENSURE CONSTANT PRESENCE

Launch Phase Sustain Phase

98

Dealer Marketing

Key Timings

Please be aware of the following key dates as we approach the launch of New C5 Aircross SUV. For further information please contact your Zone Manager.

*Costs will depend on dealer size - to be announced separately.

The national media plan is robust and heavyweight, aimed at quickly building model awareness, interest and enquiries. The effectiveness of this is significantly amplified by local dealer marketing which targets both existing customers and in-territory prospects.

The rest of the guide focuses on helping you to achieve a successful launch, assisting with planning but also listing mandatory activities. You will see that some of these activities will be carried out on your behalf to reduce costs, maximise efficiency and save you time.

• 01: Start of National Digital Advertising

• 13: International Press test drives

• 25: First assets live on PSA Studio

• 03: Commercial offers announced and Dialog open

• 03: Dealers to start planning their launch: - Book external placements, - Identify opportunities to work with sponsored organisations (charities/ sports clubs...), - Identify key targets (all channels) and establish plan to maximise opportunities, - Start sharing and boosting the brand Facebook posts, - Identify at least 250 retail invitees to receive the Direct Mail invitation (via PSA Sudio)

• Dealer training to take place

• Point of sale materials arrive mid-January

• Finalise plans for Showroom Events (Retail, Motability, Business)

• Start Facebook posting about launch event

• Cars start to arrive at dealers

• 01: National Media campaign starts

• Heavy advertising and communication on launch event

• Prospecting for launch event appointments

• 04: Official UK on-sale date

• 08 - 17: 10-Day Launch Event - including opportunity to win a New Citroën C5 Aircross SUV

• 24: All dealers to have held a retail off-site event as well as specific Motability event (plus Business events for Business dealers)

November 2018

December 2018

January 2019 March 2019

In short...• 10-DAY LAUNCH EVENT

We will promote the event incentivising showroom visits with the chance to win a New C5 Aircross SUV.

• DIGITAL BANNER CAMPAIGN We will organise a New C5 Aircross SUV digital campaign including dealer details on behalf of the network*.

• DIRECT MAIL We will produce a high quality direct mail invitation featuring the 10-Day launch event. All dealers to upload data to PSA Studio*.

• FACEBOOK Critical to building awareness, all dealers will be expected to spend a minimum £250 in February and then March. The precise targeting criteria will be advised.

• IN-TERRITORY OFF-SITE EVENTS Dealers are expected to organise events to build awareness.

• SHOWROOM EVENTS Dealers are also expected to organise events for Retail, Motability and Business.

February 2019

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To support your pre-launch and launch activity, a full range of Retail, Motability and Business assets will be available from PSA Studio. Examples of these assets can be found below. Please login to PSA Studio to view the full range of dealer materials.

If any assistance is required, don’t hesitate to call the Citroën Dealer Team on 01923 227515.

Marketing Support

Digital Marketing

RETAIL MOTABILITY BUSINESS

DIRECT MAIL

EMAIL

FACEBOOK POST

FACEBOOK CAROUSEL

SOCIAL MEDIA VIDEO

DIGITAL IMAGERY

DIGITAL BANNERS

PRESS

RETAIL MOTABILITY BUSINESS

FLAGS

DECALS

BALLOONS

POCKET GUIDE

Display Advertising

Facebook

The full range of assets are listed below; All dealers will also receive point of sale materials as detailed below;

Apply the following criteria to your Facebook advertising campaigns:

Age: 30-65 years old

Interests: Travelling with kids, SUVs, technology, comedy

Behaviours: Automotive new car buyer, outdoor enthusiasts

Keywords: Renault Kadjar, Nissan Qashqai, Ford Kuga, Jeep Compass, Hyundai Tucson, Seat Ateca

Location: Apply the relevant postcode targeting for your dealership

Look out for additional advice as we get feedback from national results.

Initial Facebook TargetingDisplay advertising is key to building awareness and enquiries. Geo-targeting using demographics, interests etc. ensure the right people in your territory are made aware of New C5 Aircross SUV.

Media placement costs can be high and the process complicated so we will run a 6 week display advertising campaign on behalf of dealers.

Full details will be announced but the creative will be branded for each dealer, targeted at individuals in each territory. It will deliver 1,000s of impressions per dealer which click through directly to your website.

Dealer charge will be based on ASP with an average cost to dealers likely to be in the region of £450 and should be taken from existing new car retail budgets.

We will advise the target criteria in the near future so dealers wishing to supplement this campaign can do so with maximum effectiveness.

Facebook is another effective way of building awareness and enquiries. It also enables the communication of more sophisticated messages including finance offers.

As always, assets will be supplied on PSA Studio and all dealers should be budgeting to spend in the region of £250-400/month depending on size on New C5 Aircross SUV Facebook advertising.

Experience shows us that £300 dealer campaigns are delivering around 100,000 in-territory targeted impressions with over 400 clicks!

DEALER / TWITTER BANNERS

Dealer web banner 1100 x 270

Twitter cover image 1500 x 500

Twitter image 1024 x 512

Comfort classSUV. NEW CITROËN

C5 AIRCROSS SUV

COMFORTABLE. SPACIOUS.VERSATILE.

Comfort classSUV. NEW CITROËN

C5 AIRCROSS SUV

COMFORTABLE. SPACIOUS. VERSATILE.

FACEBOOK

Citroén Sponsored

Intuitive technologies and connectivityThe most modular SUV in its segment Advanced Comfort Seats Find out more

Find out moreFind out more Find out more Find out more Find out more

Explore New Citroën C5 Aircross SUV – the most comfortable and versatile SUV in its segment. Experience the comfort for yourself order at [dealer name] today. New #C5Aircross #SUV

COMFORTABLE. SPACIOUS. VERSATILE.

Comfort classSUV.

NEW CITROËN C5 AIRCROSS SUV

Get ready for New Citroën C5 Aircross SUV

INSTALL A FACEBOOK PIXEL ON YOUR WEBSITE - Installing the Facebook Pixel allows you to re-target your website visitors with Facebook adverts and also identify look-a-like audiences to improve effectiveness of prospect advertising. For further information on the Facebook Pixel, review the Facebook Advertising Best Practice Guide on PSA Studio or visit: www.facebook.com/business/help/952192354843755

SHARING VIDEO CONTENT ON FACEBOOK - You should now be sharing content from the Citroën UK Facebook page which will help you create engaging content for your own dealer Facebook page. Visit PSA Studio to find out more about how to crosspost video content: HOMEPAGE > INSIGHTS > NEWS

1312

WEBSITE - Brief your website agency to ensure a homepage banner and dedicated product page is live during the pre-launch phase. Banner artwork and video content is available from PSA Studio.

FACEBOOK POSTS - Post one or two pieces of content to your own Facebook page every week. Boost your posts with a suitable budget to reach as many of your followers and local audience as possible. A range of imagery and video content can be found on PSA Studio.

FACEBOOK CROSSPOSTING - To raise awareness of New C5 Aircross SUV you are also encouraged to share and crosspost content posted to the Citroën brand page. Instruction of how to do this can be found within the news section of PSA Studio.

NOVEMBER DECEMBERMandatory Activity* 12 19 26 3 10 17 24 31

WEBSITE*

FACEBOOK POSTS*

FACEBOOK CROSSPOSTING*

EMAIL TO DATABASE*

BEGIN PLANNING LAUNCH EVENT*

BEGIN PLANNING OFFSITE PLACEMENT*

Digital Activation in Q4 and Q1 PlanningKEY MESSAGE: NEW CITROËN C5 AIRCROSS SUV COMING SOON

EMAIL TO DATABASE - Inform your existing database, prioritising Picasso and C-Crosser customers, of the February 2019 arrival of New C5 Aircross SUV using the official pre- launch email template available on PSA Studio.

BEGIN PLANNING LAUNCH EVENT - Now is the time to start planning for your ten day dealership launch event. Early planning will ensure your event runs smoothly. Please refer to the event checklist within this guide.

BEGIN PLANNING OFFSITE PLACEMENT - Identify and book local indoor event or product placement opportunities for Q1. All dealers must hold an offsite display between 15 February – 24 March. The activity must be manned at peak times. For support please contact Citroën Dealer Events on 07000 108 108. Please also refer to the checklist within this guide.

BEGIN PLANNING WITH PARTNERS/SPONSORSHIP - Contact all the organisations you sponsor or are in partnership with. Discuss how you can promote New C5 Aircross SUV and your dealership with their members. Can you offer special terms or a referral scheme? Do they have events, meetings where you can display the vehicle? Can you post articles on their website?

2018 Q4 Activity

Pre-launch

1514

JANUARY FEBRUARY MARCHMandatory Activity* 7 14 21 28 4 11 18 25 4 11 18 25

WEBSITE*

OUT OF HOME

PRODUCT PLACEMENT*

FACEBOOK POST*

EXISTING PARTNERSHIPS/SPONSORSHIPS

PRESS

WEBSITE RETARGETING

FACEBOOK RETARGETING

WEBSITE - New C5 Aircross SUV should still be prominent on your website after your launch event. Ensure your website messaging is updated and you are communicating the latest campaign information. Artwork available from PSA Studio.

OUT OF HOME - A 2-4 week burst of outdoor advertising will help to raise awareness in your local territory. Out of home artwork is available from PSA Studio. Contact the Citroën Dealer Team for more information.

MANDATORY PRODUCT PLACEMENT - All dealers are required to hold an offsite product display at a high footfall location before 24 March. This display should be a minimum of 4 days, staffed at peak times and you should ensure you are able to capture prospect data.

A product placement checklist can be found at the back of this guide and Citroën Dealer Events are on hand to support with event bookings.

FACEBOOK POST - Have an ongoing plan for posting a variety of content to your Facebook page. This includes images and customer reviews from your launch event.

EXISTING PARTNERSHIPS/SPONSORSHIPS - Maximise any existing sponsorships or partnerships to promote New C5 Aircross SUV in your local territory. Can you display the vehicle as part of an existing sponsorship? Can you loan the vehicle to an influential local figure in return for Social Media posts? Is it possible to run a referral scheme or exclusive member promotions?

WEBSITE RE-TARGETING - Speak to your website provider about retargeting those people who view New C5 Aircross SUV on your website with digital banner retargeting.

FACEBOOK RE-TARGETING - Continue Facebook re-targeting using the Pixel and look-a-like audiences.

Ideas for Continued AwarenessKEY MESSAGE: NEW CITROËN C5 AIRCROSS SUV AND Q1 CAMPAIGN OFFER

JANUARY FEBRUARY MARCHLaunch Event Mandatory Activity* 7 14 21 28 4 11 18 25 4 11 18 25

LAUNCH EVENT

WEBSITE*

FACEBOOK POSTS*

LOCAL PRESS RELEASE*

FACEBOOK ADVERTISING*

EMAIL INVITATION*

DIRECT MAIL INVITATION

ALL SHOWROOM POS ON DISPLAY

LAUNCH EVENT - All dealers are to promote an in-showroom launch event between 8 – 17 February for retail customers and prospects. Planning for this event should take place immediately. Please refer to the event checklist within this guide.

PRESS - A small element of press advertising will help generate additional reach of your event.

DIRECT MAIL INVITATION - A high quality mailer will be created on PSA Studio which is to be used by all dealers. This will be eye-catching and promote the chance to win a New C5 Aircross SUV. Dealers are to prioritise their key prospects for inclusion in this mailer and subsequent follow up. More information to follow.

Promotion of your Launch EventKEY MESSAGE: BE THE FIRST TO EXPERIENCE NEW CITROËN C5 AIRCROSS SUV AT OUR LAUNCH EVENT

EMAIL INVITATION - Share news of your showroom event with your existing database. Prioritise those who engaged with your pre-launch communication and include a phone call follow up to arrange appointments and test drives.

WEBSITE - Ensure the launch event is prominent on the homepage of your website from the beginning of January. Artwork available from PSA Studio.

FACEBOOK POSTS - Use your own Facebook page and post the launch message throughout January. Consider boosting your posts with a small amount of media spend and also target lookalike audiences - refer to the Facebook advertising guide on PSA Studio for details.

2019 Q1 Activity

LOCAL PRESS RELEASE - Utilise the press release on PSA Studio to promote your event in local press. Contact local motoring journalists and invite them to your event. Consider loaning them a car in return for print and digital press reaction.

FACEBOOK ADVERTISING - In order to attract a conquest audience all dealers should run a month long lead generation campaign on Facebook. Targeting advice can be found within this guide and recommended spend is no less than £250 for a one month campaign.

ALL SHOWROOM POS ON DISPLAY - All dealers will receive a POS pack for New C5 Aircross SUV which will arrive in line with your showroom and demonstrator vehicles.

Attendance at the Launch Event will be incentivised with the chance to win a New Citroën C5 Aircross SUV. A website will be created for registrations. One entrant nationally will win a New Citroën C5 Aircross SUV and be one of the first people in the country to experience ‘Comfort Class SUV’.

Post LaunchPre-launch & Launch

1716

Motability & Business

Dealer Checklists

Make sure all your print and email invitations have been sent out as set out in the launch phase.

Prioritising those who have engaged with previous communications, you should ensure a thorough follow up process is in place.

Ensure your showroom has the point of sale material on display in a prominent position.

Ensure you have correct staffing levels with clear roles and responsibilities briefed.

Make customers feel welcome with adequate customer parking available.

Ensure good availability of your demonstrator vehicle and a clear appointment calendar is in place.

Arrange for suitable refreshments to be available throughout your event.

Ensure the opportunity to win a New C5 Aircross SUV is promoted across as many channels as possible and is included on all launch event material.

Invite local automotive press to attend your event, offering them a demonstrator vehicle with your senior sales team presenting the car to them.

Post photos of your decorated showroom, balloons, the car arriving, on Facebook and boost - promoting the launch event.

Identify and book a suitable Q1 placement during Q4.

Contact Citroën Dealer Events for support in finding the right venue.

Your display must be indoors, a minimum of 4 days in duration and be staffed during peak times.

Ensure you have booked the right level of event kit, including a mechanism for data capture.

Ensure your display car is fitted with decals displaying your dealership name.

Utilise the New C5 Aircross SUV pocket guide as a handout during your event.

Offer give-aways to children - balloons, pens, cupcakes. Run a competition - how many sweets in the central storage, balloons in the boot... to draw attention to the display.

10-Day Event Product PlacementBusiness MANDATORY REQUIREMENTS

All Business Active dealers are required to put the following business customer actions in place;

• Ensure your website contains full business offer information for New C5 Aircross SUV

• Hold a dedicated business customer event – such as a breakfast meeting - before the end of March

• Contact all business prospects and customers, using the official email and DM invites from PSA Studio

• Ensure you have contract hire decals fitted for the duration of your event

• Offer local businesses an extended test drive opportunity. Visit offices/light industrial estates at lunchtime to allow employees to experience New C5 Aircross SUV. Create some “noise”…

Motability MANDATORY REQUIREMENTS

All dealers are required to put the following Motability customer actions in place;

• Ensure your website contains full Motability offer information for New C5 Aircross SUV

• Hold a dedicated Motability customer event before the end of March

• List your event on the Motability website – go to www.motabilitydealer.co.uk and click on the ‘events’ tab

• Contact all Motability prospects and customers regardless of change date, using the official email and DM invites from PSA Studio

• Promote your event on your website and Facebook page, boosting your Facebook post with a small amount, not less than £50 to extend your reach

• Take customers out of market early, by putting incentives in place to encourage attendance at your event, such as extended test drives, accessory offers or customer vouchers

• Ensure you have full Motability point of sale materials on display during your event

• Identify at least one local Motability business or charity and look to form a partnership with them

18 19

NOVEMBER 2018For advice or assistance with the launch of New Citroën C5 Aircross SUV, please contact the Citroën Dealer Team on 01923 227515 or email cdms@citroenconnect.co.uk