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• GROUP NUMBER 5

AKSHAT JAIN 1008NIKHIL MARWAH 1068RACHIT SINGHAL 1063RAVEENA KALRA 1047RISHIKA BERRY 1051SANA KALRA 1054SAJAL AGGARWAL 1065

ABOUT THE CASE

NEW CONNECTIVITYHigh degree of social fragmentation existing in society

Diverse causes leading to the situation of heightened social fragmentation

Increased need for basic communication to satisfy self

Emergence of new technologies enabling & facilitating easy communication

The new technologies though essentially vital have failed to explain emergence of such a trend

DRIVERS

ISOLATION 1. Magnitude changes over the last decades have resulted in isolation .

2. Plethora of factors such as delay in marriages, growing divorce rates have contributed significantly.

3. Greater women participation in labor world have radically changed

the community perception . 4. Increased working hours has aggravated individualization

amounting to social fragmentation.

5. Finally less time for socialization has left people with a feeling of loneliness.

COMMUNITY LOSS

1. Commuting to & fro from work has become stressful & time consuming, prompting little or no time for community.

2. Sporadic & loose ties with neighbors have resulted in little or no regard for community building activities.

3. Home has a new meaning altogether & doesn’t account for community interaction.

4. All this has eventually led to increased individualization & partial removal of public securities guaranteed by the state.

TECHNOLOGICAL DEVELOPMENT

1. Advent of technology particularly internet & mobile has revolutionized the way world functions.

2. Physical proximity is no longer an essential ingredient of everyday life and technology has made it unnecessary.

3. In this sense, technology has further aggravated the situation of social isolation.

4. However technology can’t be attributed as the only reason for these changes but is certainly a pertinent cause of the prevailing social fragmentation.

IMPACT ON INDIAN CULTURE

ISOLATION

Feeling of isolation with a sense of social marginalization has become a major problem for the elderly.

Feeling of unworthiness amounting from lack of social interaction has led to suicide emerging as the 2nd most common cause of death for young people in India.

Increased stress levels due to lack of socialization has become a common feature amongst the working class.

Progression of Alzheimer’s, alcoholism ,drug abuse & cardiovascular ailments have stemmed from isolation due to strenuous superficial relation amongst peers & friends.

TABLES AND CHARTSPARTICULARS SOCIAL EMOTIONAL BOTH

RURAL AREAS 21.70% 19.08% 36.84%

URBAN AREAS 24.28% 26.40% 39.10%SOCIAL EMOTIONAL BOTH0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

35.00%

40.00%

45.00%

RURAL AREAS URBAN AREAS

SOURCE:  National Crime Records Bureau (NCRB) report for the

year 2010.

ISOLATION IN OLD AGEISOLATION IN OLD AGE

COMMUNITY LOSSAverage Indian spends about 90 minutes a day in travelling mostly for

work, this in turn creates very little time for socialization amounting to frustration.

The Urban Indian working class takes scarce initiatives in community building activities, almost 90% of the RWA members and heads comprise of retired individuals.

Shifting regularly across different areas to suffice job variations has become a pertinent feature of the modern Indian family which has therefore led to frugal ties with neighbors and the community as a whole.

Heightened individualism can be seen as almost no consensus can be drawn through mutual cooperation affecting scarce initiative and participation in cultural programs such as folk dances, melas etc.

JUDGE FOR YOURSELF ?DISCOTHEQUES VS COMMUNITY MELASCOMMUNITY LOSSONCE TAMBOLA WAS A RAGE AMONGST COMMUNITY MEMEBERS.

NOW IPL IS THE FLAVOUR OF THE TOWN.WORK=EXTENSIVE TRAVEL=LESS COMMUNITY TIME

TECHNOLOGICAL DEVELOPMENT

More Indians have access to a mobile phone than to a toilet, roughly 366 million had access to sanitation in 2008, a far greater number, 545 million owned cell phones.

Internet growth in India has moved in the fast lane, especially due to the onslaught of low-cost smartphone devices and the resultant mobile internet boom.

A majority 71% of the urban Indian population uses internet for networking with friends and families while 55% use it for chatting purposes even today.

This shows the role of technology as a driver of change in the Indian culture.

RANKCOUNTRY

OR REGION

NUMBER OF MOBILE PHONES

POPULATION % OF POPULATION

LAST UPDATED

DATE

1  China 1,046,510,000 1,341,000,000 75.32 June 2012

2  India 934,094,206 1,211,929,872 76.99 June 2012

3  United States 327,577,529 310,866,000 103.9 June 2011

MOBILE PHONE USERS IN INDIA

INTERNET USERS IN INDIA

EMERGING PRODUCT CATEGORIES

ISOLATION

ONLINE SHOPPING PORTALS

HOBBY /REHAB

CENTERS

OLD AGE HOMES

COMMUNITY LOSS

MAID SERVICE

CRETCHES

TECHNOLOGICAL

DEVELOPMENT

MOBILE PHONES

BANK ATM’S

EXAMPLE OF PRODUCTS

1.CHANGE IN TRADITIONS AS NUCLEAR FAMILYS EMERGE.

2.GIVING RISE TO THE BUSSINESS OF OLD AGE HOMES.

1.DEPENDENCE ON DOMESTIC HELP AS BOTH PARENTS ARE WORKING.

1.TARIFF WARS.

2.INCREASED CONNECTIVITY.

VIRGIN MOBILEDOMESTIC HELPOLD AGE HOMES

VIDEO EXAMPLES

TRENDS

SELF CONNECTION

1. Increasing social isolation has paved the way for self reinforcement.

2. Large number of Indians are increasingly seeking spirituality as a tool to recreate ones own identity.

VIRTUAL CONNECTIONS

1. Technology has made the world a small place by bring people together & enabling them to create new relationships.

2. High degree of virtual communication has made it possible for people to retain relations which otherwise would have been lost.

BIG & LITTLE EVENTS

1. Rising individualism has given rise to the need for new meeting avenues.

2. Accordingly events can be classified in the following three broad categories:

MAJOR

• An event of a lesser magnitude with a purpose to gather people who don’t know each other but enjoy being part of a crowd.

MEGA

• A mega-event is generally considered to be a large-scale event that has global publicity.

• It is associated with large-scale impacts.

HALLMARK

• A major happening that brings tourists from around the world to a destination and has a huge economic impact on the community.

• (E.G., the Olympics).

IMPACT ON INDIAN CULTURE

SELF CONNECTION

Indians increasingly turning to spirituality by using yoga & meditation as a tool to connect with self.

In many schools the yoga classes are mandatory so almost 70 to 80 percent of people have at least experienced yoga in their life.

Emergence of strong spiritual leaders such as Baba Ramdev, Bikram Choudhary, Swami Yogeshwaranand Saraswati.

Greater awareness & high degree of self realization amongst rural Indians leading to political revolutions.

More reliance on traditional techniques of healthcare such as ayurveda, etc.

YOGA SHIVARSCELEBRITY FASCINATION YOGA IN SCHOOLS

VIRTUL CONNECTION

The total online population (not including Mobile) is 80M among which one third are in at least one Social Network. In next 3 years, India is expected to grow 36 times.

In recently released figures, after USA, Indians are the 2nd largest community on LinkedIn. In fact, there are more Indians on LinkedIn than Britons, Germans, Austrians, Swiss and Australians combined!

From 3.4 million LinkedIn members in November 2009, we have now grown to more than 11 million members in India.

According to a recent study the Indians will become the largest virtual connection operators in the world by the end of this decade.

FACEBOOK USERS IN INDIA

SOURCE: WATCHBLOG

EVENTS

Birthday bash, anniversary, celebrity party, formula one, or the common wealth games, India has become the Mecca of events.

Celebrity weddings in India on an average cost up to Rs 200 crore, however even an average urban Indian spends around 10,00,000 Rs on the biggest event for the entire family.

Sunburn 2012,Jal live in concert, 3rd international conference on transforming health care, are a few amongst the many big events coming up in 2012.

The size of the Indian event management industry to touch Rs 5k cr by 2015, which doesn`t account for weddings.

CWG DELHIFORMULA 1

METTALICASUNBURN

EMERGING PRODUCT CATEGORIES

SELF-CONNECTION

Yogapoint.com

OSHO PRODUCTS

TAI CHI

VIRTUAL CONNECTION

SOCIAL NETWORKING

PRODUCTS

MOBILE PHONE OPERATIONS

HARDWARE ACCESSORIES

EVENTS

AIRTEL HALF

MARATHON

FORMULA 1

COMMON WEALTH GAMES

EXAMPLE OF PRODUCTS

SELF CONNECTION

VIRTUAL CONNECTION EVENTS

METALLICA & F1

ONLINE MARRIAGE PORTALSYOGA

VIDEO EXAMPLES

•http://en.wikipedia.org/wiki/Social_isolation•http://trak.in/tags/business/2010/08/12/indian-daily- traveling-time/•http://www.agewellfoundation.org/index.php?option=com_content&view=article&id=62&Itemid=80•http://trak.in/tags/business/2010/08/12/indian-daily-traveling-time/•http://www.iloveindia.com/spirituality/gurus/index.html•http://www.buzzom.com/2012/02/india-is-now-the-2nd-largest-nation-on-facebook/•http://www.watblog.com/2011/10/13/indians-form-the-2nd-largest-community-on-linkedin/

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