Date post: | 10-Dec-2014 |
Category: |
Marketing |
Upload: | the-video-news-factory-ltd |
View: | 253 times |
Download: | 2 times |
How to create great video news & PR
Welcome
• The Video News Factory is a leading UK specialists in budget corporate video news. We work for digital publishers and clients in industries like technology and property services creating corporate video news channels.
• This guide is meant as part of induction for new clients and can used in conjunction with our templates and rapid on-line video news and PR creation process.
• This presentation is copyright material: © Copyright 2014 The Video Newsfactory Ltd
The Basics – length matters!
• Video News & PRs are short form media vs. full articles written in normal PR
• They should act like ‘Film Trailers’ that lead your audience to something really valuable they can see or read more about.
• They need to visually and aurally entertaining.
• Attention ALWAYS drops rapidly – usually 90 seconds is more than enough.
• Less is more and there are compelling stats that say 30 seconds in the best length for a short PR.
• There’s a reason for that – nearly 100 years of being conditioned to 30 second radio and TV adverts
Getting Started…
Good ideas for video news
• Look for content where you can plan engagement – get people to interact, share their ideas, donate, join a webinar, get a free whitepaper, join breakfast event or webinar
• Look for and tell ‘stories’ don’t just read out facts – people need context.
• Look for subjects that the viewer will identify with – e.g. what other CEOs in their industry are up to.
• Look for subjects that people might want to build or see a collection and can be serialised.
10 ideas for great video news content
News
NewProducts &
Services Wins
AwardsCase-studies
Team & partner
news
Pre & PostEvents News
How to guides
Compliance
PresenterYour PicturesYour videosAnimations
Demos
CharityFund raising
Surveys
Competitions
Outline Content Planning
• Look for a headline you know your audience is really interested in. KEEP it very short 5 words MAX.
• Build in SEO friendly words in the head line and opening sentence – as we’ll use transcription.
• Begin the video with something like a major question you have second guessed the viewer will hunger for an answer for – and promise to answer in the next 60 seconds. That way you build a contract with the viewer to stay with you.
• Break the key points that deliver your message into 5-7 bullet points of high value.
• Put these in logical order• Build in a call to action to connect then to
you landing page.• Now write you script @ 140 words a minute.• Now re-visit and try to replace words with
images and elements
Build media ‘Attention Spikes’
• Attention can’t be taken for granted.
• At least every 10 seconds aim to ‘wake up’ the viewer, fascinate and entertain.
• Re-visit you script and see what you can add to enhance, see what words can be replaced by a single powerful image
Big
Statements
And amazing
statistics
Powerful Images
Graphs / VideoMusic/Sound
Effects
Video EffectsAnd transitionse.g. Motion
Graohics, Flashes
Use the Lower Thirds
• This is the area at the foot of the screen used for text messages.• Adding key words here can build up
emphasis.• Also you can save having the presenter
read our long phone numbers or website addresses by flashing these details there.
Quotes and Copyright
• Make sure any quotes you are using are accurate and you either don’t need permission or have permission to use.
• Avoid using third-party Copyright material unless you have the users permission.
• Stock imagery is plentiful and cheap!
Test The Script
• Give it a read through• Knock our duplicate words or words that appear too
many times• Avoid acronyms• Keep sentence lengths short – your presenter needs to
be able to breath!• Make notes of ALL words that need extra care with
pronounciation – either send an audio clip, voice mail or Skype message to jpr.allard or just give us clear phonetic pronouciation.
• Use this on-line ‘readability’ checker to try to improve the content• https://readability-score.com/• http://read-able.com/
10 things you can do with a single video
IdealCustomer
Profile
Use transcripts with key word
to boost Google SEO Use with
Twitter Feeds
Add to blogs &LinkedIn
profile, and forums
Replace monthly news
letters
Use in bids & tenders
Use to create web-site
landing pages
Add ‘see our latest news
video’ to email signatures.
Build a YouTube Channel
Place video links on
partner and reseller sites
Extend radio and print
media advertising with video
Thank You For Watching
For more information contact:
John Allard
Managing Director
The Video News Factory Ltd
200, Silbury Boulevard
Milton Keynes
MK9 1LT
Phone +44(0) 7403 901384Email: [email protected]: www.thevideonewsfactory.com
Twitter: vidnewsfactory