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NEW: Corporate video news and PR creator playbook best practice guide

Date post: 10-Dec-2014
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How to create great video news PR with great ideas for content and options for distribution. Developed originally by The Video News Factory to help brief new customers. For more information visit www.thevideonewsfactory.com
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How to create great video news & PR
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Page 1: NEW: Corporate video news and PR creator playbook best practice guide

How to create great video news & PR

Page 2: NEW: Corporate video news and PR creator playbook best practice guide

Welcome

• The Video News Factory is a leading UK specialists in budget corporate video news. We work for digital publishers and clients in industries like technology and property services creating corporate video news channels.

• This guide is meant as part of induction for new clients and can used in conjunction with our templates and rapid on-line video news and PR creation process.

• This presentation is copyright material: © Copyright 2014 The Video Newsfactory Ltd

Page 3: NEW: Corporate video news and PR creator playbook best practice guide

The Basics – length matters!

• Video News & PRs are short form media vs. full articles written in normal PR

• They should act like ‘Film Trailers’ that lead your audience to something really valuable they can see or read more about.

• They need to visually and aurally entertaining.

• Attention ALWAYS drops rapidly – usually 90 seconds is more than enough.

• Less is more and there are compelling stats that say 30 seconds in the best length for a short PR.

• There’s a reason for that – nearly 100 years of being conditioned to 30 second radio and TV adverts

Page 4: NEW: Corporate video news and PR creator playbook best practice guide

Getting Started…

Page 5: NEW: Corporate video news and PR creator playbook best practice guide

Good ideas for video news

• Look for content where you can plan engagement – get people to interact, share their ideas, donate, join a webinar, get a free whitepaper, join breakfast event or webinar

• Look for and tell ‘stories’ don’t just read out facts – people need context.

• Look for subjects that the viewer will identify with – e.g. what other CEOs in their industry are up to.

• Look for subjects that people might want to build or see a collection and can be serialised.

Page 6: NEW: Corporate video news and PR creator playbook best practice guide

10 ideas for great video news content

News

NewProducts &

Services Wins

AwardsCase-studies

Team & partner

news

Pre & PostEvents News

How to guides

Compliance

PresenterYour PicturesYour videosAnimations

Demos

CharityFund raising

Surveys

Competitions

Page 7: NEW: Corporate video news and PR creator playbook best practice guide

Outline Content Planning

• Look for a headline you know your audience is really interested in. KEEP it very short 5 words MAX.

• Build in SEO friendly words in the head line and opening sentence – as we’ll use transcription.

• Begin the video with something like a major question you have second guessed the viewer will hunger for an answer for – and promise to answer in the next 60 seconds. That way you build a contract with the viewer to stay with you.

• Break the key points that deliver your message into 5-7 bullet points of high value.

• Put these in logical order• Build in a call to action to connect then to

you landing page.• Now write you script @ 140 words a minute.• Now re-visit and try to replace words with

images and elements

Page 8: NEW: Corporate video news and PR creator playbook best practice guide

Build media ‘Attention Spikes’

• Attention can’t be taken for granted.

• At least every 10 seconds aim to ‘wake up’ the viewer, fascinate and entertain.

• Re-visit you script and see what you can add to enhance, see what words can be replaced by a single powerful image

Big

Statements

And amazing

statistics

Powerful Images

Graphs / VideoMusic/Sound

Effects

Video EffectsAnd transitionse.g. Motion

Graohics, Flashes

Page 9: NEW: Corporate video news and PR creator playbook best practice guide

Use the Lower Thirds

• This is the area at the foot of the screen used for text messages.• Adding key words here can build up

emphasis.• Also you can save having the presenter

read our long phone numbers or website addresses by flashing these details there.

Page 10: NEW: Corporate video news and PR creator playbook best practice guide

Quotes and Copyright

• Make sure any quotes you are using are accurate and you either don’t need permission or have permission to use.

• Avoid using third-party Copyright material unless you have the users permission.

• Stock imagery is plentiful and cheap!

Page 11: NEW: Corporate video news and PR creator playbook best practice guide

Test The Script

• Give it a read through• Knock our duplicate words or words that appear too

many times• Avoid acronyms• Keep sentence lengths short – your presenter needs to

be able to breath!• Make notes of ALL words that need extra care with

pronounciation – either send an audio clip, voice mail or Skype message to jpr.allard or just give us clear phonetic pronouciation.

• Use this on-line ‘readability’ checker to try to improve the content• https://readability-score.com/• http://read-able.com/

Page 12: NEW: Corporate video news and PR creator playbook best practice guide

10 things you can do with a single video

IdealCustomer

Profile

Use transcripts with key word

to boost Google SEO Use with

Twitter Feeds

Add to blogs &LinkedIn

profile, and forums

Replace monthly news

letters

Use in bids & tenders

Use to create web-site

landing pages

Add ‘see our latest news

video’ to email signatures.

Build a YouTube Channel

Place video links on

partner and reseller sites

Extend radio and print

media advertising with video

Page 13: NEW: Corporate video news and PR creator playbook best practice guide

Thank You For Watching

For more information contact:

John Allard

Managing Director

The Video News Factory Ltd

200, Silbury Boulevard

Milton Keynes

MK9 1LT

Phone +44(0) 7403 901384Email: [email protected]: www.thevideonewsfactory.com

Twitter: vidnewsfactory


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