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Interspeed Marketing Solutions Limited. February 2011. All rights reserved.

OKCustomer

Acquisition Campaign

@ Comilla

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Campaign Name : Customer Acquisition Campaign @ rural areaPrepared By:Md. Abul Bashar, AM, Comilla

Organized By:

Md. Harun-Or Rashid, TO, Comilla-2 &Somoy Enterprise, Agent of Debidwar &

Other 7 OK agent

Supported By: Md. Zohirul Islam, TO, Comilla-1

Mahmudul Hassan, TO,-Chandpur

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Content:Campaign Objective

Acquisition Process & Modality

Place & ParticipantsLogistics Support & Achievement

Customer Feedback

Recommendations Special Attraction of the Mela

Snap-Shot of the campaign

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Campaign Objective: Customer acquisition (Target 500)

Customer awareness

Meet monthly target Market & Business expansion

Develop brand image to mass people

To inspire the agent for OK customer create

Profit enhancement for the agent Know customer feedback

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Acquisition Process:We have arranged a campaign at rural areas and introduce OKto

mass people where we have achieved the campaign objective for

business enhancement. And individual communication about thespecial feature of OK to the lower class people.

Modality:One to one communication by BP

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Place:

Khalilpur Bazar, Debidwar, Comilla

Participants:8 agent and around 3000 peoplegathered in 3 days campaign.

Date: 23rd, 24th& 25thFeb2014

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Logistic Support:

OK festoon

Leaflet

Digital Banner

Sound system / Mike

Gift Item

Brand Promoter

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Campaign Achievement:

Total 522 customer acquisition

Positive customer feedbackMore than 3000 people awareness about OK

3000 leaflet distribution to the mass people

Agent profit maximization from OK Ensure brand image in the areas people

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Customer Feedback:

Cut off minimum balance requirement andbalance inquiry.

Cash In should be free instead be 1% charge

Balance check should be free instead of tk. 2

Introduce different module in MFS, like DPS,Foreign remittance, Recharge & Bill pay

Ensure smooth network service

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AM & TO Recommendations:Cash In & Balance check need to be free

Arrange more customer engagement programrandomly @ nationally

Introduce DPS, Foreign remittance & Top-up

Ensure smooth network service

Provide OK service to all operator network

Create a TV commercial asap

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Special attraction of the Mela:We have arranged the campaign with ensuring a minimum gift

item those who are open OK account at mela place.

Gift Item Module-1:Those who open OK account he will be eligible for a candle.

Gift Item Module-1:Those who open OK account and get virtual money Cash In

Tk.50 or above he will be eligible for a free lottery coupon wherehe may get the confirm a minimum prize.

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Lottery Prize Item: 1stPrize: Mobile Set 1 pc

2ndPrize: Iron Machine 1pc

3rdPrize: Cricket Bat 1pc

4thprize: Cricket Stamp 1 set

5thPrize: Cricket Ball 1pc

6thPrize: Key Ring 12 pcs

7thPrize: Tooth Brush 12 pcs

7thPrize: Soap 12 pcs

7thPrize: Soap case 12 pcs

8thPrize: Pen 24 pcs 9thPrize: Biscuit 24 pac

10thPrize: Candy 200 pcs

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Major Findings of the Campaign: Due to network problem we have lost at least 40%-50% newcustomer during the campaign period.

Most of the customers went back just because of they couldntcomplete the registration process.

Take a lot of time for registration almost 20-30 minute per customer.

Customer as well as agent have annoyed for this delayed service.

Server performance need to develop otherwise it will be hamperedour brand image and upcoming customers opportunity.

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Mela Venue

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Mela Venue

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Stall: Seven Eleven Ent, Sharif Tel & Janani Studio

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Stall : Somoy Enterprise & popular Telecom

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Stall: Janani Pharmacy & Ripon Phone Service

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OK Mela Miking @ Different villages

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Mela Awareness Briefing

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Customer Crowd for Account Open

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Customer Crowd @ Night Hour

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Customer Account Creation

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Student gathered @ mela

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Sound System Arrangement

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Lottery Prize Items

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Lottery Coupon Withdrawn

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1stPrize, Mobile Set Handover

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2ndPrize, Iron Machine Handover

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3rdPrize, Cricket Bat Handover

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4th& 5thPrize

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Night Hour Customer Crowd

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Dance Party Arrangement

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We are OK

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Thanks for stay with OK !!!