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New deal of data by MPH€¦ · • Conceptual clarity is needed in data governance: – Clarity in...

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The new deal of data in the data-driven person centric-care Maritta Perälä-Heape, Professor of practice, University of Oulu, Faculty of Medicine, Center for health and technology, Oulu, Finland OuluHealth ecosystem the WHO Symposium on the future of digital health systems in the European Region
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Page 1: New deal of data by MPH€¦ · • Conceptual clarity is needed in data governance: – Clarity in big data knowledge economy – Clarity in citizen generated data – Clarity in

The new deal of data in the data-driven

person centric-care

Maritta Perälä-Heape, Professor of practice, University of Oulu, Faculty of Medicine,

Center for health and technology, Oulu, Finland

OuluHealth ecosystem

the WHO Symposium on the future of digital health systems in the European Region

Page 2: New deal of data by MPH€¦ · • Conceptual clarity is needed in data governance: – Clarity in big data knowledge economy – Clarity in citizen generated data – Clarity in

OULU FINLAND

600+ Health and Life science Companies

Research Institutes

University of Oulu & Oulu University of Applied Sciences,

VTT

University Hospital

City of Oulu Health & Social Care,

Economic Development

250 000 inhabitants

OuluHealth is one of the leading digital health

innovation ecosystems in Europe

Members of the OuluHealth ecosystem represent the whole

spectrum of health and social care, including specialised medical

care, primary health and social care, health and wellbeing industry

and commerce, health technology research and education, and

citizens.

Page 3: New deal of data by MPH€¦ · • Conceptual clarity is needed in data governance: – Clarity in big data knowledge economy – Clarity in citizen generated data – Clarity in

INKA National coordination of

future health (2014-2017)

Digital Health Revolution National coordination of health

data management in 4P medicine

(2014-2017)

6Genesis Wireless communication

flagship

Scientific expertise

Wireless communication Machine vision

Medical imaging

Population health research (NFBC)

International and national networks and projects

Digital Innovation Hub

European Connected Health Alliance

Founding Partner

OuluHealth Labs Innovation platforms

DigiHealth HUB National Knowledge

network

Global network of MyData.org Founding partner

5G & 6G Security

MEDigi National coordination of

Digital Medical School Education

FinCCHTA National Coordination

of HTA

Nordic Test Beds Coordination of

5 testbeds (2015-2018)

Printed intelligence

EU Urban agenda in digital transition

Coordinator

Companies 640 in Health & Life Science

450 in ICT

Personalized Medicine partnership

(EU S3 Platform)

EIP-AHA 3* reference site

RSCN executive board member

Page 4: New deal of data by MPH€¦ · • Conceptual clarity is needed in data governance: – Clarity in big data knowledge economy – Clarity in citizen generated data – Clarity in

Oulun yliopisto

EU strategies and health data:

- Digital single Market

Free flow data, secure access and exchange of health

data

- European Data Economy

Data is an essential resource for economic growth

- Digitising European Industry

The Internet of Things (IoT), cloud computing, big data and data

analytics, robotics and 3D printing

- EU GDPR

- Individual has right to data portability and right to get own

data in a commonly used electric format

8.3.2019 Lisää tarvittaessa alatunnisteteksti 4

Page 5: New deal of data by MPH€¦ · • Conceptual clarity is needed in data governance: – Clarity in big data knowledge economy – Clarity in citizen generated data – Clarity in
Page 6: New deal of data by MPH€¦ · • Conceptual clarity is needed in data governance: – Clarity in big data knowledge economy – Clarity in citizen generated data – Clarity in

Paradigm change in healthcare needs new data flow

models

• Digital care paths

• Seamless service models

Reactive healthcare

•From medical data to behavior data and omics •Reality mining of digital data

•Novel predictive analytics

•4P Medicine

Proactive care •eSelf-services

•Smart symptom check on-line

•AI supported DSS

Virtual care model

Page 7: New deal of data by MPH€¦ · • Conceptual clarity is needed in data governance: – Clarity in big data knowledge economy – Clarity in citizen generated data – Clarity in

Oulun yliopisto

Data challenges Access to data

Data sharing practices

Data protection rules in practice

Inclarity of regulation

Healthcare data not in exploitable form

Rich data processing

Ownership of (user generated) health

data

Lack of data governace skills

The use and reuse of data

Health apps’ data flows

”Stand alone” online health platforms

……

Page 8: New deal of data by MPH€¦ · • Conceptual clarity is needed in data governance: – Clarity in big data knowledge economy – Clarity in citizen generated data – Clarity in

Oulun yliopisto

New deal of data

-two examples 8.3.2019 8

Page 9: New deal of data by MPH€¦ · • Conceptual clarity is needed in data governance: – Clarity in big data knowledge economy – Clarity in citizen generated data – Clarity in

www.digitalhealthrevolution.fi

Page 10: New deal of data by MPH€¦ · • Conceptual clarity is needed in data governance: – Clarity in big data knowledge economy – Clarity in citizen generated data – Clarity in

8.3.2019 10

MYDATA PRINCIPLES

• to make sure individuals are in a position to know and control their personal data, but also to gain personal knowledge from them and to claim their share of their benefits.

• Mydata Declaration aim at restoring balance and moving towards a human-centric vision of personal data and digital society whose foundations are:

– Trust and confidence, that rest on balanced and fair relationships between people, as well as between people and organisations;

– Self-determination, that is achieved, not only by legal protection, but also by proactive actions to share the power of data with individuals;

– Maximising the collective benefits of personal data, by fairly sharing them between organisations, individuals and society.

Page 11: New deal of data by MPH€¦ · • Conceptual clarity is needed in data governance: – Clarity in big data knowledge economy – Clarity in citizen generated data – Clarity in

@MIDASProjectEU http://www.midasproject.eu

Grant Agreement No. 727721

This project is funded by the European Union

MIDAS Pilots and MyData potential

Basque Pilot: ”Child overweight and

obesity prevention”

Northern Ireland Pilot : ”Looked after Children”

Irish Pilot: ”Healthy Ireland and

Diabetes”

Finnish Pilot: “Preventive mental health and

substance abuse of young”

Potential

Potential

Potential

Potential

Page 12: New deal of data by MPH€¦ · • Conceptual clarity is needed in data governance: – Clarity in big data knowledge economy – Clarity in citizen generated data – Clarity in

@MIDASProjectEU http://www.midasproject.eu

Grant Agreement No. 727721

This project is funded by the European Union

MIDAS Pilots and MyData potential

Basque Pilot

Northern Ireland

Irish Pilot

Finnish Pilot

Social activity, Social media, 3rd party data

Social activity, NFBC,

Self management platforms, Civic engagement

Shopping data, Geolocation data

3rd party apps, Self management

platforms

Page 13: New deal of data by MPH€¦ · • Conceptual clarity is needed in data governance: – Clarity in big data knowledge economy – Clarity in citizen generated data – Clarity in

Data exploitation

Data protection

Balance between health data protection and exploitation

Page 14: New deal of data by MPH€¦ · • Conceptual clarity is needed in data governance: – Clarity in big data knowledge economy – Clarity in citizen generated data – Clarity in

• New data based service concepts for professionals

• Personalized medicine data model

• Real time data for research purposes

• Breach of data contract

• Misinterpretation of ownership of the data

• Health data and patient profiles as currency

• Repurposing health data

Page 15: New deal of data by MPH€¦ · • Conceptual clarity is needed in data governance: – Clarity in big data knowledge economy – Clarity in citizen generated data – Clarity in

Active policy dialogue needed for the data led care

• There is a need to develop a joint strategic action plan for person centric data-led health and care with recommendations at European and Member States’ level, that will promote enabling factors and building blocks, for data-led innovations and upscale deployment

• Conceptual clarity is needed in data governance: – Clarity in big data knowledge economy – Clarity in citizen generated data – Clarity in data on-line platforms – Clarity in GDPR implementation in EU member states New collaborative structures are enhancing the development of a joint action plan – Research and innovation HUBs – Digital innovation HUBs – Thematic partnerships

Page 16: New deal of data by MPH€¦ · • Conceptual clarity is needed in data governance: – Clarity in big data knowledge economy – Clarity in citizen generated data – Clarity in

OULU

DigiHealth Knowledge HUB

• A competence network for a joint exploitation of

resources on the digital health transformation

and health data capacity building in EU

• To create strategic partnerships in EU • to increase the expertise and the capability in the

health data management and data modelling in

preventive medicine

• To speed up the data intensive business growth

• To share best practices and knowledge with peer

groups regionally, nationally and globally

Page 17: New deal of data by MPH€¦ · • Conceptual clarity is needed in data governance: – Clarity in big data knowledge economy – Clarity in citizen generated data – Clarity in

Focus areas in digital health transition

DigiHe EFFICIENT AND TRUSTED USAGE AND

MANAGEMENT OF

HEALTH DATA

IMPACT OF IMPLEMENTATION OF

DIGITAL HEALTH SOLUTIONS

EFFICIENT EXPLOITATION OF EMERGING

TECHNOLOGIES (AI, BIG DATA) IN MEDICAL

APPLICATIONS

DEVELOPEMENT OF DIGIHEALTH HUB CONCEPT Knowledge network co-operation models and services

NATIONAL AND INTERNATIONAL COLLAORATION

Page 18: New deal of data by MPH€¦ · • Conceptual clarity is needed in data governance: – Clarity in big data knowledge economy – Clarity in citizen generated data – Clarity in

Strategic partnerships of digital transition in EU

THEMATIC PARTNERSHIPS

DIGITAL INNOVATION HUBS (DIH)

SuperIoT (Analytic+) PrintoCent 5G Test Network Artic Drone OuluHealth **(inc. DigiHealth Hub)

Personalized Medicine Medical Technology

Wireless ICT*

EU Urban agenda

Innovation expertise Interregional investment

DIGITAL TRANSITION

PARTNERSHIP

City as a platform

*Status pending http://s3platform.jrc.ec.europa.eu/digital-innovation-hubs-tool/-/dih/6365/view **

Page 19: New deal of data by MPH€¦ · • Conceptual clarity is needed in data governance: – Clarity in big data knowledge economy – Clarity in citizen generated data – Clarity in

Collaboration opportunities on the preventive medicine

program in Europe Targets:

to save in healthcare spending by making treatments better targeted to get more evidence in the health risk management to move from population research to individual interventions and new data-based

person centric service creation to increase health and wellness of EU citizens by using personal data (genomics,

metabolomics, health and wellness data) and accelerate healthcare breakthroughs to shape new world of sharing by giving citizens access to a breakthrough digital

biomarker platform for smartphones and smartwatches to produce and share knowledge on how the citizens, healthcare professionals and

data analysts can be involved in development of predictive analytics within the framework set by legislation, data privacy and data challenges

Page 20: New deal of data by MPH€¦ · • Conceptual clarity is needed in data governance: – Clarity in big data knowledge economy – Clarity in citizen generated data – Clarity in

Thank You!

Maritta Perälä-Heape,

Professor of practice, University of Oulu, Faculty of Medicine,

Center for health and technology, Oulu, Finland

maritta.perala-heape(at)oulu.fi

+358406734159

https://www.oulu.fi/cht/


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