New Horaizons for OOH

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41861917

New Horizons for

OOH

With the OOH Industry facing uncertainty with specific relevance to the installation of hoardings in the wake of the Supreme Court ruling we at Insight Solutions suggest that there are many other viable options waiting to be explored

All vehicles that ply on different roads in Karachi reach their designated destinations such as offices schools colleges airport clubs hospitals markets etc

The presentation that follows ahead gives details on how your OOH budget can be effectively utilized at strategic sites in Karachi and other cities

Prelude

Objective

Recall brands amongst all classes targeted audience as reminder and perceived as brand image amp high recall

Cafeacute Bogie At Cant Station amp City Station in Heart of Karachi 2 ideally placed railway carts converted into a lovely cafeacute

Available for branding as per client specs

Bogie Brand

Carts can be wrapped to stretch Brand all across Pakistan

StreamersStreamers are one of the effective ways to generaterecall of the brand placedThey can be executed as a temp tool any where withinthe Targeted segment

Estimated cost 1650 per Streamer

Bus Que SheltersThese shelters can be used to engage people directly who go for BQS A touch of creativity and low heights makes Bus Que Shelters irresistible

Est Cost 250k with Creative execution

Toe Cart DisplayA simple display toed by a branded or non branded Vehicle roaming around or placed idle as per need or situationSize 8 feet in height amp 16 Feet in Width

Est Cost With Branded toe 150kWithout Branded toe 95k

Toe Cart DisplayIdle Displays

Est Cost 55k

Mounted Seats or SheltersIdea is to facilitate people and make an eye friendly brand Perfect CSR

Est Cost 90k

Toe Bike DisplayA simple display toed by a bike orbicycle roaming around Or placed Idle as per need Size 6 feet in Height amp 12 Feet in Width

Est CostBike Toe 65KBicycle Toe 55k

CNG BusesComplete or half wrapalong 2 major routes In Karachi

bull Surjani ndash Tower ndash Surjanibull Surjani ndash Korangi - Surjani

Half Wrap

Full Wrap

bull Towerbull City Post Officebull Pakistan Chowkbull Aram Baghbull Jama Clothbull Plazabull 7th Day Hospitalbull Numaishbull Gurumandirbull Lasbela bull Nazimabad Chowrangi No1bull Nazimabad No7bull Board Officebull KDA Chowrangibull Hyderibull 5 Star Chowrangi

bull 2K Stopbull Sakhi Hassanbull Shadman Townbull Naganbull UP Mourbull Saleem Centrebull Power Housebull Baara Marketbull 2-Minute Chowrangibull 4-k Chowrangibull KDA Flats Surjani Townbull Sector 5-D Surjani

CNG Bus Route 1

bull Surjani townbull Baradaribull Nagan chowrangibull Bufferzonebull Sohrabgothbull Rasid Minhas Roadbull Gulshan chowrangibull NIPAbull Millennium mallbull Drig Roadbull Sharah-e-Faisalbull Nathakhanbull Shah-faisal express way

bull Korangi Industrial areabull Korangi crossing

CNG Bus Route 2

Commercial Building Wrap

Your Brand Here

Commercial Buildings preferably with glass finishare more likely to be converted in a perfect wrap and also any brand recall is higher as the whole building transforms into a huge Branding element

Mobile Chargers Kiosk

HotelsHangoutsMallsAirportClubsHospitalsCollegesUniversities

Mall Screens

Airport BrandingAirport is the ideal venue to let ideas take flight Leading business travelers from diverse sectors of industry are looking to be informed and affluent leisuretravelers are looking to spend both their money and timeIn short if you are flying you are waiting and the airport is a unique environment in which there is a captive audience with guaranteedsubstantial dwell time

Digital signs increase brand awarenessand help with cross-promotion allowing you to team up with other local businesses to provide ad space and gain publicityDigital displays create an immediate impression and prove thatyour company is modern and up-to-dateDigital signs improve customer service by providing viewers the relevant information they need when they need itA simple digital signage system is easy to install and can be up and running in a matter of minutes

Airport Backlit Signs

Trolley Branding

2500 trollies availableTo be branded with an economical price tag

Est Cost 2000 per trolley

CCTV At JIAT

20 screens on Domestic Terminal20 screens on International Terminal

Other Branding Tools at Airport

Rikshaw BrandingRickshaw is very common in our country and they have a familiar look But with a touch of branding box sizing 6x8x4 makes it more of a roaming tool in small size along with huge brand recall

Est Cost120K

Hilux Vigo BrandingFleet Branding always catches eyes and makes itmore of a talk of a town kind same vehicles areavailable to be branded and roaming making the Brand more of an icon

Est Cost120K eachMin 3 recommended

Unique Fleet Branding is more an out of the box approach Same vehicles are available for branding and roaming making the brandmore of an icon

BUG Branding

Backlit Vans

More of a traditional kind of van on a mini truck moving around a route and staying idle at desired locations

Itrsquos not just about the visuals but strengthening

Insight Solutions

The Whole

process is Delivery with Commitment

Whatrsquos Your MessageThank you

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Insight Solutions
The Whole process is Delivery with Commitment
Slide 35

New Horizons for

OOH

Prelude

Objective

Bogie Brand

Est Cost 55k

Est Cost 90k

Half Wrap

Full Wrap

CNG Bus Route 1

CNG Bus Route 2

Your Brand Here

Mall Screens

Trolley Branding

CCTV At JIAT

Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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Prelude

Objective

Bogie Brand

Est Cost 55k

Est Cost 90k

Half Wrap

Full Wrap

CNG Bus Route 1

CNG Bus Route 2

Your Brand Here

Mall Screens

Trolley Branding

CCTV At JIAT

Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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Objective

Bogie Brand

Est Cost 55k

Est Cost 90k

Half Wrap

Full Wrap

CNG Bus Route 1

CNG Bus Route 2

Your Brand Here

Mall Screens

Trolley Branding

CCTV At JIAT

Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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Bogie Brand

Est Cost 55k

Est Cost 90k

Half Wrap

Full Wrap

CNG Bus Route 1

CNG Bus Route 2

Your Brand Here

Mall Screens

Trolley Branding

CCTV At JIAT

Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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Bogie Brand

Est Cost 55k

Est Cost 90k

Half Wrap

Full Wrap

CNG Bus Route 1

CNG Bus Route 2

Your Brand Here

Mall Screens

Trolley Branding

CCTV At JIAT

Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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Est Cost 55k

Est Cost 90k

Half Wrap

Full Wrap

CNG Bus Route 1

CNG Bus Route 2

Your Brand Here

Mall Screens

Trolley Branding

CCTV At JIAT

Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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Est Cost 55k

Est Cost 90k

Half Wrap

Full Wrap

CNG Bus Route 1

CNG Bus Route 2

Your Brand Here

Mall Screens

Trolley Branding

CCTV At JIAT

Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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Est Cost 55k

Est Cost 90k

Half Wrap

Full Wrap

CNG Bus Route 1

CNG Bus Route 2

Your Brand Here

Mall Screens

Trolley Branding

CCTV At JIAT

Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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Est Cost 55k

Est Cost 90k

Half Wrap

Full Wrap

CNG Bus Route 1

CNG Bus Route 2

Your Brand Here

Mall Screens

Trolley Branding

CCTV At JIAT

Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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Est Cost 90k

Half Wrap

Full Wrap

CNG Bus Route 1

CNG Bus Route 2

Your Brand Here

Mall Screens

Trolley Branding

CCTV At JIAT

Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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Half Wrap

Full Wrap

CNG Bus Route 1

CNG Bus Route 2

Your Brand Here

Mall Screens

Trolley Branding

CCTV At JIAT

Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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Half Wrap

Full Wrap

CNG Bus Route 1

CNG Bus Route 2

Your Brand Here

Mall Screens

Trolley Branding

CCTV At JIAT

Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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Half Wrap

Full Wrap

CNG Bus Route 1

CNG Bus Route 2

Your Brand Here

Mall Screens

Trolley Branding

CCTV At JIAT

Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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CNG Bus Route 1

CNG Bus Route 2

Your Brand Here

Mall Screens

Trolley Branding

CCTV At JIAT

Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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CNG Bus Route 2

Your Brand Here

Mall Screens

Trolley Branding

CCTV At JIAT

Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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Your Brand Here

Mall Screens

Trolley Branding

CCTV At JIAT

Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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Mall Screens

Trolley Branding

CCTV At JIAT

Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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Mall Screens

Trolley Branding

CCTV At JIAT

Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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Trolley Branding

CCTV At JIAT

Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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Trolley Branding

CCTV At JIAT

Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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Trolley Branding

CCTV At JIAT

Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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CCTV At JIAT

Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Est Cost120K

BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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BUG Branding

Backlit Vans

Insight Solutions

The Whole

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Backlit Vans

Insight Solutions

The Whole

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Insight Solutions
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Insight Solutions

The Whole

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The Whole

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Insight Solutions
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Insight Solutions
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Date post:	09-Feb-2017
Category:	Marketing
Upload:	shuja-choudhary
View:	110 times
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