Julia Chiacchiere

The Hyperloop

FA102a, Research and Speculative Product/Service Development

Assignment one, Research

“The Deal With the Hyperloop”

Julia ChiacchiereThe Hyperloop

http://waitbutwhy.com/2015/06/hyperloop.html

Assignment one, Research

-Passengers will travel in a small capsules holding 28 people.

Julia ChiacchiereThe Hyperloop

phys.org/news/2015-07-elon-musk-high-speed-hyperloop-mars.html

Assignment one, Research

-Traveling at 760 mph, the capsule will whiz from LA to San Francisco in only 35 minutes.

Julia ChiacchiereThe Hyperloop

www.fastcompany.com/3041043/elon-musks-hyperloop-prototype-probably-coming-to-texas

Assignment one, Research

Julia ChiacchiereThe Hyperloop

-While seated, virtual windows will project landscapes through motion capture technology. mediabrands.pub/the-hyperloop-rethinking-transport/

theamericangenius.com

Assignment one, Future product or service

Julia ChiacchiereThe Hyperloop

The Hyperloop

- New mode of transportation- Inexpensive for travelers - Is fast and frequent

Assignment two, Source for Brand Character Words

Julia ChiacchiereThe Hyperloop

David Bowie

Assignment two, Naming Process

Julia ChiacchiereThe Hyperloop

The Hyperloopo Differento Scenico 360o West

Coasto Quicko FuturisticVacTraino Early 1900’s concept for a fast “vacuum train”.

Bullet Coaster

Assignment two, Final Product/Service Name

Julia ChiacchiereThe Hyperloop

Bullet Coastero A spin on the traditional bullet train, the name is

simple, portraying its west coast market, old school reliability, and speedy design.

Assignment two, Brand Character Diagram Sketches

Julia ChiacchiereThe Hyperloop

Bullet Coaster

Assignment two, Brand Character Diagram

Julia ChiacchiereThe Hyperloop

Bullet Coaster

Bullet-Coaster

Persona

Tone

Purpose

Language

Blow our minds.

Am I sitting in a tin can? Down in L.A, everyday.

Past one hundred thousand miles.

Face the strange.

Assignment three, Logotype Research

Julia ChiacchiereThe Hyperloop

Bullet Coaster

Persona

Tone

Purpose

Language

Blow our minds.

Am I sitting in a tin can? Down in L.A, everyday.

Face the strange.

Assignment three, Final Logo

Julia ChiacchiereThe Hyperloop

Bullet-Coaster

Persona PurposeBlow our minds.

Assignment four, Social Media Branding, Research

Julia ChiacchiereThe Hyperloop

Bullet Coaster

PersonaYouTubehttps://www.facebook.com/youtube/?fref=ts

Product Development Technologieshttps://www.facebook.com/askpdt/

JetBlue Airwayshttps://www.facebook.com/JetBlue/

Assignment four, Social Media Branding, Facebook Pages

Julia ChiacchiereThe Hyperloop

Bullet Coaster

Assignment four, Social Media Branding, Facebook Pages

Julia ChiacchiereThe Hyperloop

Bullet Coaster

Assignment four, Social Media Branding, Facebook Pages

Julia ChiacchiereThe Hyperloop

Bullet Coaster

Assignment four, Social Media Branding, Creating Community

Julia ChiacchiereThe Hyperloop

Bullet Coaster

Personal Social Media Accounts - Facebook- Twitter

Assignment four, Social Media Branding, Creating Community

Julia ChiacchiereThe Hyperloop

Bullet Coaster

- Word of mouth

- Personal blog, Tumblr