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New Jobs Experience Best Practices + Demo Webinar
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Page 1: New Jobs Experience - LinkedIn · LinkedIn Daniel Young Stephanie Bevegni Content Marketing LinkedIn . Today, ... “Identify and develop brand strategy.” “This is an opportunity

New Jobs Experience

Best Practices + Demo Webinar

Page 2: New Jobs Experience - LinkedIn · LinkedIn Daniel Young Stephanie Bevegni Content Marketing LinkedIn . Today, ... “Identify and develop brand strategy.” “This is an opportunity

Your exclusive

Demo of the New Jobs Posting Flow &

Tips on Writing Better Job Descriptions

With your hosts:

Customer Success Manager

LinkedIn

Daniel Young Stephanie Bevegni

Content Marketing

LinkedIn

Page 3: New Jobs Experience - LinkedIn · LinkedIn Daniel Young Stephanie Bevegni Content Marketing LinkedIn . Today, ... “Identify and develop brand strategy.” “This is an opportunity

Today, our goal is to help you write smarter job

descriptions in less time by

Showcasing the new Jobs posting

experience designed to help you

quickly build the most relevant job

description.

Arming you with 7 tips to help you

craft a job description that tempts the

right talent to join your organization.

Page 4: New Jobs Experience - LinkedIn · LinkedIn Daniel Young Stephanie Bevegni Content Marketing LinkedIn . Today, ... “Identify and develop brand strategy.” “This is an opportunity

Our members are more engaged than they ever

have been with Jobs

Reach Engage Convert

Page 5: New Jobs Experience - LinkedIn · LinkedIn Daniel Young Stephanie Bevegni Content Marketing LinkedIn . Today, ... “Identify and develop brand strategy.” “This is an opportunity

But, writing a job description from scratch

is time-consuming

“I need assistance creating my

job posting, so posting could be

more effective”

“Today, I have to do everything

myself.”

“I need to force [hiring managers] to list

out qualifications, skills and details.”

Page 6: New Jobs Experience - LinkedIn · LinkedIn Daniel Young Stephanie Bevegni Content Marketing LinkedIn . Today, ... “Identify and develop brand strategy.” “This is an opportunity

Introducing the

New Jobs posting flow

Page 7: New Jobs Experience - LinkedIn · LinkedIn Daniel Young Stephanie Bevegni Content Marketing LinkedIn . Today, ... “Identify and develop brand strategy.” “This is an opportunity

Our automated

recommendations

enable you to

quickly populate job

description fields in

just a click of a

button

With the new Jobs posting flow, you can easily craft

a relevant job description in minutes

Page 8: New Jobs Experience - LinkedIn · LinkedIn Daniel Young Stephanie Bevegni Content Marketing LinkedIn . Today, ... “Identify and develop brand strategy.” “This is an opportunity

Using data from 433M+ members, we can help you

build a job description that attracts the most

relevant talent

The new Job

description builder

surfaces the most

relevant skills and

education

recommendations

based on member

data

Page 9: New Jobs Experience - LinkedIn · LinkedIn Daniel Young Stephanie Bevegni Content Marketing LinkedIn . Today, ... “Identify and develop brand strategy.” “This is an opportunity

7 Tips for an Irresistible

Job Description

Page 10: New Jobs Experience - LinkedIn · LinkedIn Daniel Young Stephanie Bevegni Content Marketing LinkedIn . Today, ... “Identify and develop brand strategy.” “This is an opportunity

1. Play it straight with the job title.

Instead of.. Try...

Biz Dev Rockstar Senior Account Executive

Web Marketing Guru Digital Marketing Manager

Resident Hacker Network Security Engineer

Office Extraordinaire Office Administrator

❏ Straight forward

❏ Search-friendly

❏ Keywords

Page 11: New Jobs Experience - LinkedIn · LinkedIn Daniel Young Stephanie Bevegni Content Marketing LinkedIn . Today, ... “Identify and develop brand strategy.” “This is an opportunity

2. Be conversational

Instead of.. Try...

“Must demonstrate the ability to

work in an unstructured,

collaborative environment”

● Change is not a scary word

to you. You thrive in

organizations that constantly

adapt and evolve.

● You jump at the opportunity

to collaborate with

colleagues on projects.

❏ Friendly tone

❏ Get creative

❏ Avoid jargon

Page 12: New Jobs Experience - LinkedIn · LinkedIn Daniel Young Stephanie Bevegni Content Marketing LinkedIn . Today, ... “Identify and develop brand strategy.” “This is an opportunity

3. Show candidates that they’ll make an impact

Instead of.. Try...

“This person will provide

leadership to the direct sales

team”

“You’ll lead and motivate a team

of 50 salespeople to increase

revenue by 10% in your first

year.”

“Identify and develop brand

strategy.”

“This is an opportunity to shape

the company’s future. You’ll

define our brand positioning and

build a strategic roadmap.”

❏ Explain business impact

❏ Highlight specific projects

❏ Describe what success looks like

Page 13: New Jobs Experience - LinkedIn · LinkedIn Daniel Young Stephanie Bevegni Content Marketing LinkedIn . Today, ... “Identify and develop brand strategy.” “This is an opportunity

4. Attract qualified applicants

❏ List 5-10 qualities

❏ Hard & soft skills

❏ Required vs “nice to have”

Page 14: New Jobs Experience - LinkedIn · LinkedIn Daniel Young Stephanie Bevegni Content Marketing LinkedIn . Today, ... “Identify and develop brand strategy.” “This is an opportunity

5. Paint a picture of your company culture

❏ Vision & values

❏ Images or videos

❏ Balance perks with challenges

Page 15: New Jobs Experience - LinkedIn · LinkedIn Daniel Young Stephanie Bevegni Content Marketing LinkedIn . Today, ... “Identify and develop brand strategy.” “This is an opportunity

5. Paint a picture of your company culture

Page 16: New Jobs Experience - LinkedIn · LinkedIn Daniel Young Stephanie Bevegni Content Marketing LinkedIn . Today, ... “Identify and develop brand strategy.” “This is an opportunity

6. Write with a mobile-first mentality

Page 17: New Jobs Experience - LinkedIn · LinkedIn Daniel Young Stephanie Bevegni Content Marketing LinkedIn . Today, ... “Identify and develop brand strategy.” “This is an opportunity

7. Post and share!

❏ Keep post live for 30 days

❏ Share across social media

❏ Leverage employee’s reach

Page 18: New Jobs Experience - LinkedIn · LinkedIn Daniel Young Stephanie Bevegni Content Marketing LinkedIn . Today, ... “Identify and develop brand strategy.” “This is an opportunity

7. Post and share!

Page 19: New Jobs Experience - LinkedIn · LinkedIn Daniel Young Stephanie Bevegni Content Marketing LinkedIn . Today, ... “Identify and develop brand strategy.” “This is an opportunity

Q&A

Additional Resources

For product overview: lnkd.in/newjobs

For best practices: lnkd.in/7tips

To learn more: lnkd.in/learningcenter

For help or support: lnkd.in/helpcenter


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