10.20.2005

New Kingmakers: The Social Renaissance in Tech

Dreamforce, September 2012

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Software is Eating the World

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Gaming eats Pharma

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Quantified Self eats Healthcare

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Internet of Things

“If you add up all the smartphones and the tablets and the digital televisions and the PCs... we see a large opportunity of perhaps 3 billion to 4 billion units per annum, but we see an embedded market that’s maybe 30 billion to 40 billion units per annum”

- ARM CEO Warren East

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Fragmentation of Everything

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Language Tiers

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API Choices

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Software in the 20th Century

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Software in the 21st Century

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The Developer Strikes Back

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Foraging vs Farming

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Forage For Code

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Then Forge Applications

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On Quality

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Skills Transfer and Practice

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Purchasing First

“Operating systems, databases, web and application servers, dev tools all required money. To get anything done, then, developers needed someone to write checks for the tools they needed to build. That meant either raising the capital to buy the necessary pieces, or more often requesting that an employer or other third party purchase them on the developer's behalf.”

Stephen O’Grady – New Kingmakers

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The CIO is the Last To Know

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Accelerating Innovation

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Social, Local, Mobile

Facebook:1bn monthly active users500m+ are mobile30 Petabyte+ Hadoop cluster

Foursquare:3m Check-Ins Per Day500k Merchants

Twitter:340 million tweets per day24m – Lady Gaga’s followers

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Transactions in the Age of Engagement

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Celebrating Downtime

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The New Rockstars

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Old School Outsourcing

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The High Cost of “Low” Bids

President Whitmore: “I don't understand, where does all this come from? How do you get funding for something like this?”

Julius Levinson:“You don't actually think they spend $20k on a hammer, do you?”

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Outsourcing Contracts as CDOs

“These [huge] contracts were meant to be about lowering risk. But when you package up a huge range of functions into one contract the risk becomes impossible to manage”

Tariq Rashid, Lead Architect at the UK Home Office

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From Farming To Foraging: Digital Abundance

Foragers

Heads upDiversity - healthier more varied dietBetter exerciseLove nature, travel, and explorationMove more often to new communitiesWork fewer hours, more mentally-challenging jobs. Talk more openly about sexAre more sexually promiscuousHave fewer kidsCare less for land or material possessions.Spend more time on leisure, music, dance, story-telling Less comfortable with war, domination, braggingGroup decisions, with everyone having an equal voice.Deal with conflicts more personally and informallyPrefer unhappy folk to be free to leave. Leaders lead more by consensus.

Farmers

Heads DownMonoculture- prone to diseaseMore sedentaryTravel less, and move less often from where they grew up. Are more polite and care more for cleanliness and order. Work longer hours at more tedious and less healthy jobsAre more faithful to their spouses and their communities. Make better warriorsHave lots of childrenExpect and prepare more for disasters like war, famine.Have a stronger sense of honor and shameFewer topics are open for discussionBetter accept human authorities and hierarchy

Believe in good and evil, in powerful gods.Think people should learn their place and stay there.Leaders lead by rules

Inspired by Overcoming Bias

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Foraging in Wartime

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“It was at this very plantation that a soldier passed me with a ham on his musket, a jug of sorghum-molasses under his arm, and a big piece of honey in his hand, from which he was eating, and, catching my eye, he remarked sotto voce and carelessly to a comrade, "Forage liberally on the country," quoting from my general orders.

Memoirs of General William T. Sherman

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“In a well-ordered and well-disciplined army, these things might be deemed irregular, but I am convinced that the ingenuity of these younger officers accomplished many things far better than I could have ordered, and the marches were thus made, and the distances were accomplished, in the most admirable way.

Memoirs of General William T. Sherman

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“By attempting to hold the roads, we will lose a thousand men each month, and will gain no result. I can make this march, and make Georgia howl!”

Memoirs of General William T. Sherman

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“I have known the skirmish-line, without orders, to fight a respectable battle for the possession of some old fields that were full of blackberries.”

Memoirs of General William T. Sherman

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Acqhiring: Foraging for Talent

Google: Aardvark, AppJet, Apture, Like.com, reMail, Slide. Facebook: Beluga, Digital Staircase, Drop.io, FriendFeed, Gowalla, Hot Potato, MailRank, Snaptu, Strobe.

Twitter: Backtype, Dasient, Fluther, Hotspot.io, Julpan, Summize, Whisper Systems

LinkedIn: ChoiceVendor, IndexTank, Mspoke

Zynga: Area/Code, Unoh

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Even Microsoft is Forced to Forage

“We need to think more like the web…. one stack to run them all has gone away. This stuff about single vendor stacks is behind us. The days of recruiting developers to where you are is over. You have to go to where they are.”

Tim O’Brien Microsoft Platform Strategy Group general manager

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New Kingmakers: New Patronage Economy

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Recommendations and Wrap Up

Embrace Open Source – patronage and contribution

Culture is your most important hiring and management tool – Optimise for Happiness

Get in Early, Encourage Hacking and Play

Hire Algorithmically

Let Developers Choose Their Own Hours/Location (But Keep them Close To The User)

Build a Practitioner Purchasing competence

Invest in Developer Relations and Developer Experience

Github First (with enterprise governance in mind)

Cloud First (with on prem in mind)

Social First (with enterprise directory in mind)

Mobile First (with desktop in mind)

Pace Layering

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Optimize for Happiness

37Signals

Etsy

Github

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Credits

Photos:SF in Cloud – SF ChronicleCraftsman – A. Davey on FlickrBerlin Wall, man with hammer – gavinandrewstewart on FlickrBerlin Wall – antaldaniel on FlickrBarbed Wire by tacitrequiem on Flickr

VC chart data from the National Venture Capital Association and the Center for Venture Research, via @cbtacy from AppFog