From a good idea to a proposition

Achmea Academy, Zeist 18 juni 2013@AchmeaAcademy #NLE2013 Achmea Academy

PresentationSuzanne WeustenPsychologistThe Argument Factory Thinking AcademyCareer in journalismBooks: about clear thinking and about thinking errors

GoalLearn to present a solid argumentation for the benefits of mobile learning.Learn to present this convincing to the audience.

What will we do?Introduction: clear thinking Warming up for the brainThe Argumentladder: explanationIn groups of 6 or 7 people working with The Argumentladder Presentation

Introduction: Clear thinking

The Argument Factory

The Argument Factory helps people to think clearly for better results.

De Argumentenkaart

De Argumentenkaart

De Informatiekaart

De Feitenkaart

De Informatiekaart

The Thinking Academy

Goals of the Thinking Academy

Learn to think clearlyAdopt the ‘thinkers’ attitude

Steps of thinkingObserveOrganizeOpinion

Thinkstep 2:Organize

A warm-up for the brain…

Memory excerciseStudy 20 words for 90 secondsRemember as many as possible Reproduce them on paper

Oefening 1VulpenBroodroosterSchoenAutoKlokAppelTelefoon BanaanEksterPompoen

HarkTegelKrantGlasOrdnerKoffieTomaatLampLantaarnpaalFotolijst

Exercise 1PenToasterShoeCarClockAppleTelephone BananaMagpiePumpkin

RakeTileNewspaperGlassFileCoffeeTomatoLampLight-postPicture frame

The Loci-methodMemoria is a part of rethoricDiscovered by Simonides of Ceos, inventor of the ‘art of memory’ Associating items, words etc with physical locations The ‘loci’ ensure order

More information?

Meer weten?

The Argumentladder

De ArgumentladderClaim

Argument 1Subargument 1aSubargument 1b

Argument 2Subargument 2aSubargument 2b

Exercise: Argumentladder

Split up in 6 groupsFill the Argumentladder:

Choose a claimWhat are the main arguments?How are these arguments supported by subarguments?Give actual examples

Exercise Argumentladder 2

Choose one person from your group to present the Argumentladder.Prepare a 4 minutes-pitch.

PropositionsMobile learning is the best way to learn for employees.Classroom theoretical learning should be abolished.Achmea should make it possible that people can learn from each other anytime and anywhere.

StellingenMobiel leren is voor werknemers de beste manier om te leren.Frontaal-klassikale theoretische opleidingen moeten worden afgeschaft.Achmea moet faciliteren dat mensen altijd en overal van elkaar kunnen leren.

Presentation of three groups Pay attention to

Logical reasoningRhetorical competence

Conclusion and evaluation