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NEW LICENSING SOLUTIONS vs. USER PATTERNS
Tarja Koskinen-Olsson
Nordic Conference on Copyright and Visual Material
Oslo, 11.11.2010
GIVE, SUE OR MONETIZE?
ISSUES
1. Clarity over rights
2. ISP liability
3. Simplified licenses
4. Collective licensing
5. Multi-territorial licensing
6. Licensing and content
→ GIVE, SUE OR MONETIZE
CLARITY OVER RIGHTS
CREATIVE COMMONS
ISP LIABILITY
ENFORCEMENT
ISP - Rightsholders ISP - Customers Entertainment → knowledge
BENEFIT SHARING
SIMPLIFIED LICENSES
BUNDLE RIGHTS
Reproduction Communication to the public, etc.
PARTNER AMONG ORGANIZATIONS
INA IN FRANCE
NATIONAL AUDIOVISUAL INSTITUTE
All programs by public television companies Five agreements with different CMOs Agreements with trade unions
WATERMARKING
COLLECTIVE LICENSING
MASS DIGITIZATION
Orphan works Out-of-print works Embedded works
EUROPEANA - THINK CULTURE
MULTI-TERRITORIAL LICENSING
NATIONAL LAWS – CROSS BORDER LICENSING
Direct licensing Portal solution Reciprocal agreements
WORKS OF ART THROUGH A PORTAL
OLA, OnLineArt
ONE-STOP-SHOP FOR RIGHTS ON WORKS OF ART
30 000 artists Commons tariffs EU competition legislation
http://www.onlineart.info/index.php?cat_ID=1
LICENSING AND CONTENT
IMAGE DATABASES
COLLECTIVE MANAGEMENT ORGANIZATIONS
Copyright Clearance Center, US ReadyImages®
Academic and business users
CONCLUDING REMARKS