Date post: | 16-Jan-2017 |
Category: |
Marketing |
Upload: | nikhil-deshmukh |
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New Marketing Realities On Personal Care Product Like Soap, Hair Oil, Skin Cream, Toothpaste etc.
MARKETING MANAGEMENT PRESENTATION - 1 1
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Group Member
1. Surbhi Raghuvanshi2. Bhaskar Kaw3. Gaurav Mulchandani4. Nimish Pillai5. Abhir Bandodkar6. Nikhil Deshmukh
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Introduction
• There is rapid change in the marketplace can takes place day by day.
as we consider the marketplace before 10-15 years ago conditions are
different.
• The market emerges with new Marketing Behaviour, Opportunity, and
Challenges.
• New marketing realities based on Three Transformative Forces.
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Three Transformative Forces
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New Marketing Realities
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1. Technology
• Whereas the marketing terminologies states technology as a mode or a
medium which helps marketer propagate his/her deliverables to the end user.
• The best outcome of bringing in technology has been innovation.
• The technology has been dynamic throughout right from television
(advertisement) to internet (viral marketing).
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2. Globalization
• Globalization refers to the changes in the world where we are moving away from
self-contained countries and toward a more integrated world.
• Globalization of business is the change in a business from a company associated
with a single country to one that operates in multiple countries.
• The impact of globalization on business can be placed into two broad categories
a. market globalization
b. production globalization.
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3. Social Responsibility
• In marketing is important because the practice involves focusing efforts on attracting
consumers who want to make a positive difference with their purchases.
• Many companies have adopted social responsibility strategies in marketing as a
means to help the community or produce services and products that benefit society.
• initial investment may be involved to split portions of profits or donate to those in
need.
• social responsibility in marketing promotes a positive company image, which can
significantly impact productivity and profitability favourably.
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P&G In social responsibility
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Dabar In social responsibility
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Hindustan Unilever Ltd. in social responsibility
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Social Responsibility
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Thank You