Presenter:

Glenn Gaudet

Chief Marketing Officer

Confidential

Podcast Aggregation & Distribution

Confidential

Our Brands

What is a Podcast?

• Audio & Video Content in Downloadable Format

• Downloaded vs. StreamingDevice FriendlyAnytime, Anywhere

• Syndicated or StandaloneSyndicated is best for distributionRSS

- Podcatchers- Aggregators- RSS Readers

• Do You Listen or Watch?

Podcast Consumption (16-54 age demo)

• Penetration among Internet Users

21% in 200749% in 2008

• USA Frequency

Daily 16%Weekly 37%Monthly 20%

Worldwide Q1 2008 Consumption

Source: Universal McCann - Next Thing

Now Report March 2008

Why Podcast?

• Brand awareness• Market education• Message

distribution• Internal/external

training• Increase

targeted lead flow

• Drive revenue!

What if I Don’t Podcast?

• Use existing mediaWebinarsTelebriefingsRecorded event sessionsRecorded company meetingsConference Calls

• Create new programsSales messaging and educationCustomer messaging and educationChannel messaging and education

Create an Audience

• Existing Marketing

• Widgets• Social Media

BuddiesRatings

• Search Engine Rankings

• Aggregators like Podcast.com

Generate Valuable Leads

• Request contact and demo info as the price for consuming FREE content

• Sweeten the pot with a strong CTA - white papers, newsletters etc.

• Be specific about content

• Create unique content to YOUR market

Want to Learn More?

• Stop by the Podcast.com pod here at the event• Contact me directly:

Glenn GaudetGlenn@treedia.com617.401.2417Twitter: glenng

• Visit our web sites:http://Podcast.com - Podcast distribution sitehttp://Treedia.com - Corporate site