New Media

New media refers to those technologies which are digital having features of being manipulated,

networkable, dense, compressible, and interactive. Some examples may be

the Internet, websites, computer multimedia, video games, CD-ROMS, and DVDs.

Types of NEW MEDIA Web Sites Video ads Widgets RSS Feeds Podcasting Banner ads Short Films Blogs Blue Tooth Chat Rooms In-Game advertising Social Networking

WIKIPEDIA• Wikipedia is a multilingual, web-based, free-

content encyclopaedia project operated by the Wikimedia Foundation and based on an openly editable model.

• Since its creation in 2001, Wikipedia has grown rapidly into one of the largest reference websites, attracting 470 million unique visitors monthly as of February 2012.

• Wikipedia is a live collaboration differing from paper-based reference sources in important ways.

ADOBE PHOTOSHOP Photoshop is the leading digital image editing application for the Internet, print, and other

new media disciplines. It is embraced by millions of graphic artists, print designers, visual communicators, and

regular people. The powerful tools used to enhance and edit these pictures are also capable for use in the

digital world including the infinite possibilities of the Internet.

The newest version of Photoshop (CS6) includes features such as: Layer Searching Group Clipping Masks More information displayed in the user interface. More hotkeys Crop tool changes

FACEBOOK

• It was founded in February 2004 by Mark Zuckerberg with his college roommates and fellow Harvard University students.

• As of September 2012, Facebook has over one billion active users, of which 8.7% are fake.

• Patents relating to the "Like" button and other social features held by deceased Dutch programmer Joannes Jozef Everardus van Der Meer are subject of a lawsuit brought against Facebook by Rembrandt Social Media.

Fashion & New Media

Features

Great impact over the fashion world. Helps in creating positive brand

association and growing brand awareness.

Multi directional communication motivates the brands for rising up.

Authenticity and transparency. Unlimited distribution centers for easy

publicity tasks for companies and brand shows.

Successful Campaign:

Louis Vuitton- It is a late adopter of social media sites,

but that has not stopped them from building an advantageous campaign.

Louis Vuitton broadcasts its spring 2010 ready-to-wear show live exclusively to Facebook followers, offering a big incentive for recruiting new fans and a reward to its most passionate customers.

Advantages of New Media

• Anytime tweet and facebook updates.• Easy access to breaking news through online

news channel sites like RTE, SkyNews and CNN.

• We can directly call people using skype free calls over the Internet.

• Tons of smartphone apps allowing us to talk and send texts for free.

• We can create media ourselves with the Internet we can create our own blogs and post our views of global events.

Disadvantages of New Media

• News spreads fast on the Internet at an uncontrollable rate once it on the Internet it’s hard to get it off.

• Some people indulge themselves in illegal activities like cyber crime, hacking and web trafficking.

• Stalkers can use social networking websites to get valuable information on there pray.

• Minimal online privacy.• Cyber bullying.

Thank You

By:Mansi KhuranaNishtha Sardana