The New Media There are primarily 3 communication media

Print Television Internet

There are a wide range of communication methods for the Digital media–

Print Video Internet

The elements in Print as a communication medium

The Recallof any Print ad

that we see is 25%

The elements in Video as a communication medium

The Recall of any Video ad

The elements in Internet as a communication medium

The Recallof Internet ad is 85% because here we SEE,HEAR & PARTICIPATE.

that we see & hear is 50%

It is very important to understand how these different media can be used to send out the same communication to the audience.

Print consists of basic communication elements Text, Graphics & space.

Video consists of 3 more elements: sound, depth and motion and finally web consists of connectivity and interactivity in addition to the 6 elements in Print and video.

The recall value through the Web medium in comparison to Print & Video is higher.

The Print medium has a 25% recall value, where the user can only see the communication, video has 50% recall value, where the user can see & hear and finally the Web medium with a recall value of 85% , where the user Sees, hears and participates.

Website is communication media for any company, product or service.

It communicates to the user about the company, what they do, what they are interested in and finally what they can do for the user, The communication may contain text, graphic images, photographs, sound videos, chat rooms, forms, forums & chat rooms and so on.

A website with its interactive nature generates a sense of ownership and participation in the user, binding them to the information much more than a traditional brochure.

The web media allows focusing on people who are actually looking for a specific service or product and due to this you do not have to go the audience, you can bring the audience to the product or service using various strategies & technologies. Targeted Communication allows creating a personal connection with customers. A relationship is built on communication, both in verbal interaction and transfer of information. Every message or communication can be monitored and tracked to improve the website design and also the experience of the user on the site (User Experience-UX) which helps in customer satisfaction, higher business, and make more money on the web.

Only creating a site and having it on the internet will not ensure that your business grows.

SEO basically means getting your page up on the rankings when a user searches. The results page consists of many pages, the key is to get the web page on top. Using SEO , we learn how to rank our site / page on top in Google

SEO and social media marketing are inseparable.

If you love spending time on Facebook or Twitter and you is the best candidate for a lucrative job in Social Media marketing.

Social media networking is reaching out, connecting to people and getting people to finally visit your site and convincing them about the products or services

Companies increasingly realize the importance of embracing the social media, and include online marketing as a part of their yearly marketing budget. Nearly 10,000 jobs for social media specialists will be created in India by 2012.

All media will have no option but to shake hands with digital capabilities, and reach the world rather than a small audience, using the power of the web.

Various Careers are available in this industry, SEO Manager, SEO & Social Media Executive, Digital Marketing Expert, Search Engine Optimizer, Social Media Campaign Strategist, Social Media Manager, Content Writer & Editor, SEO Specialist ,Social Media Executive, SEO Expert, Community Manager, Social Business Executive, Content Co-ordinator ,Social Media Marketer and many more.

For more details Contact: 9820400648

Visit our site : http://www.edit.co.in