New MediaNew Media

• Micro-blogging: updating people real-time (between emails & blogs)• < 140 characters• Marketing you & your company• Filtered via friends / people you follow

wwitter isitter is……

Online Social Media Online Social Media isis……

• Facebook, Myspace• Ning, Box.net• Blogs, Tumblr• Digg• Wolfaramaalpha

• Up to date contacts • People can find you• You can find peopleLinked inLinked in……

New Media TrendNew Media Trend

“…“…audiences will occasionally be large, audiences will occasionally be large, but often small, and usually tiny. but often small, and usually tiny.

Instead of a few large capital-rich media giants competing Instead of a few large capital-rich media giants competing with one another … small firms and individuals ... with one another … small firms and individuals ...

collaborating.” collaborating.”

““Media futurists have predicted that by 2021, Media futurists have predicted that by 2021, "citizens will produce 50 percent of the news "citizens will produce 50 percent of the news

peer-to-peer.”peer-to-peer.”““We now find ourselves immersed in a new culture, We now find ourselves immersed in a new culture,

that of participation.”that of participation.”

New types of New types of ‘journalists’‘journalists’

Personal Integrity Personal Integrity ExposedExposed

Real-time Shrinking Real-time Shrinking WorldWorld

Contacting peopleContacting people

Collective ActionCollective Action

Have your say in a Have your say in a louder waylouder way

Volumes of Volumes of informationinformation

Speed, Truth, Filtering, Speed, Truth, Filtering, What gets heard? What gets heard?

……Personal LeadershipPersonal Leadership

Head, Heart & GutHead, Heart & Gut

““Your time is limited, Your time is limited, so don't waste it living someone else's life. so don't waste it living someone else's life.

Don't let the noise of other's opinions Don't let the noise of other's opinions drown out your own inner voice. drown out your own inner voice.

… … have the courage to follow your heart and have the courage to follow your heart and intuition. They somehow already know what intuition. They somehow already know what

you you truly want to become.” truly want to become.”

Steve JobsSteve Jobs

Samantha BellSamantha Bellcontactsam@samanthabell.com.au

www.samanthabell.com.au