Know your Buyer Personas and Succeed in New Media

Different motivation

Who do you think you are?

Blog-a-sau-rus Rex

BIG PICTURE

Avoid Powerpoint Train Wrecks

Sticky

messages

are ke

y

Really, why is this guy sticky?

Simple association

Art of story telling

You see us as you want to see us... In the simplest terms, in the most convenient definitions…

If you don’t, you will not get here.

Categorize the personas