THE YAHOO SMART DEVICEFINAL PRESENTATION

JUSTIN COSTEIU

YAHOO TODAY• YAHOO IS A SEARCH ENGINE WEBSITE

DESIGNED TO:• SURF THE INTERNET • KEEP USERS UPDATED WITH CURRENT EVENTS

• CURRENTLY HOLDS A MARKET CAPITALIZATION OF $28 BILLION

• QUARTERLY REVENUE AND GROWTH RATE ARE ON THE DECLINE

• BILLIONS OF USERS

BIG IDEA YAHOO SMART DEVICE

• CREATE A DEVICE SIMILAR TO A SMARTPHONE• NO TEXTING/CALLING SERVICE

• INCLUDE ALL APPS AND SERVICES YAHOO PROVIDES • SIMPLIFIES YAHOO AS A BRAND • PUTS ALL SERVICES INTO ONE

• TECHNOLOGY COULD:• DAILY WEATHER UPDATES • SIFT THROUGH EMAILS BY IMPORTANCE • DAILY SPORTING UPDATES

CURRENT MEDIA PRESENCE • YAHOO UTILIZES THE FOLLOWING SOCIAL MEDIA

PLATFORMS: • TWITTER • FACEBOOK • INSTAGRAM • PINTEREST

• YAHOO HAS VARIOUS APPS PROVIDING SERVICES IN:• EMAIL • WEATHER • FINANCE • SPORTS • MESSENGER • FANTASY LEAGUES

• YAHOO UTILIZES A BLOGGING SERVICE

TARGET AUDIENCE• ANYONE USING THE INTERNET • COULD TAILOR TARGET AUDIENCE BY INTERNET USAGE • YOUNGER IN AGE (12-50)

METRICS

• USAGE OF YAHOO'S SERVICES WILL SKYROCKET IF RESPONSE IS POSITIVE • KEEP TRACK OF WEBSITE USAGE • UTILIZE BLOG FOR CUSTOMERS TO MAKE RECOMMENDATIONS • COMPARE AMOUNT OF PEOPLE USING EMAIL BEFORE/AFTER

BUDGET • TOTAL BUDGET: $7 BILLION• $1 BILLION IN ADVERTISING • YAHOO SPENT $1.3 BILLION LAST YEAR IN SALES AND MARKETING

• NEEDS TO BE DOUBLED DUE TO INTRODUCTION OF THE SMART DEVICE

• PACKAGING: APPROXIMATELY $7 PER DEVICE• MOST MONEY WOULD BE SPENT CREATING THE DEVICE•

TOOLS AND TACTICS

• YAHOO WILL NEED TO UTILIZE BLOG FOR FEEDBACK • SOCIAL MEDIA FOR ADVERTISING • REVAMP EVERY ASPECT OF THE COMPANY TO DEMONSTRATE

ADAPTATION TO NEW MARKET • EMPLOY PEOPLE TO WORK IN NEW SEGMENT OF THE COMPANY • SHOW CREATIVITY, EASY PRODUCT USAGE AND UNIQUENESS IN

ADVERTISING EFFORTS

EXPECTED GOALS• INCREASE IN MARKET SHARE • INCREASE IN STOCK • REVENUE THAT AT LEAST DOUBLES COST • INCREASE IN CUSTOMER SATISFACTION • CREATION OF A WHOLE NEW MARKET • GAINING NEW CUSTOMERS • HAVE TECHNOLOGY READY TO GO BY 2020

SUMMARY • CREATE A SINGULAR DEVICE THAT INCORPORATES ALL OF YAHOO'S MANY SERVICES • SIMPLIFY YAHOO • THIS TECHNOLOGY OPENS NEW MARKET SEGMENTS FOR YAHOO• THIS SMART DEVICE WILL BE USED TO:

• REMAIN UPDATED CONCERNING CURRENT EVENTS • CHECK/SEND EMAILS • RECEIVE WEATHER AND SPORTING UPDATES • CHECK FINANCES