Web 3.0 and The Future of Social Media – Public Web 3.0 and The Future of Social Media – Public SectorSector

New Media in New Media in GovernmentGovernment

Tuesday 26Tuesday 26thth October 2010 October 2010

Tim ChatfieldTim ChatfieldChannel & Business DevelopmentChannel & Business DevelopmentViocorp International Pty LtdViocorp International Pty Ltd

Twitter.com/timchatfieldTwitter.com/timchatfield+61 414 306 406+61 414 306 406

AgendaAgenda

• The online video industry globallyThe online video industry globally

• An Australian perspectiveAn Australian perspective

• Business & government uses of videoBusiness & government uses of video

• Where Viocorp fitsWhere Viocorp fits

• Real world examplesReal world examples

• Case StudyCase Study- - Department of Education, Department of Education, Employment and Workplace Relations Employment and Workplace Relations

Total global internet trafficTotal global internet traffic

Consumer internet trafficConsumer internet traffic

Mobile internet trafficMobile internet traffic

Beyond 2014Beyond 2014

Australian appetite Australian appetite July 2010July 2010• 4 out of 5 (81%) Australians viewed 4 out of 5 (81%) Australians viewed online videoonline video

• Australians on average view 7-hours Australians on average view 7-hours online video viewed per monthonline video viewed per month

• 970,450,000 online videos viewed970,450,000 online videos viewed

• Average viewer watched 90.8 videosAverage viewer watched 90.8 videos

Australian industry nowAustralian industry now

1st layer - Free1st layer - Free

• Free to viewFree to view

• Advertising supportedAdvertising supported

• Short contentShort content

• Tough to monetiseTough to monetise

• Tough to controlTough to control

• Market shakeout comingMarket shakeout coming

2nd layer – 2nd layer – Corporate/GovernmentCorporate/Government

• Content viewers will not Content viewers will not pay for contentpay for content

• Content owners will pay Content owners will pay to have content deliveredto have content delivered

• Corporates, government, Corporates, government, sports clubs, churches, sports clubs, churches, etcetc

• Brand, stick, engage, buy, Brand, stick, engage, buy, sample, interact, sample, interact, network, leveragenetwork, leverage

3rd layer - Premium3rd layer - Premium

• Niche contentNiche content

• Content more easily Content more easily ‘monetised’ ie viewers ‘monetised’ ie viewers prepared to pay for prepared to pay for contentcontent

4th layer - Broadcasters 4th layer - Broadcasters

• Multiple revenue sourcesMultiple revenue sources

• Probably a traditional Probably a traditional broadcast model sitting broadcast model sitting behind it behind it ...opens up niche ...opens up niche broadcast opportunities...broadcast opportunities...

Where Viocorp fits?Where Viocorp fits?

Australia’s leading online video streaming Australia’s leading online video streaming companycompanyApproved supplier to federal & state Approved supplier to federal & state governmentgovernment

ViocorpViocorpAustralian company founded in 2002Australian company founded in 2002Currently 72 staff / 2 officesCurrently 72 staff / 2 offices

SaaS based philosophy and leverage Akamai’s network 73,000 serversSaaS based philosophy and leverage Akamai’s network 73,000 servers

Award winning locally and overseas / many world firsts… Award winning locally and overseas / many world firsts… (2020 Summit, Live PM Webchat, Vatican, Live election debate (2020 Summit, Live PM Webchat, Vatican, Live election debate YouTube)YouTube)

Strong government relationshipsStrong government relationshipsFederalFederalPM&C, DEEWR, DBCDE, Tourism AustraliaPM&C, DEEWR, DBCDE, Tourism Australia

State State VIC: DHS, DEECD, DPCD. VIC: DHS, DEECD, DPCD. NSW: RTA, Tourism NSWNSW: RTA, Tourism NSWQLD: DET, Tourism QLD QLD: DET, Tourism QLD

DirectDirectCommunicaCommunicationtion

Control over:Control over:- message- message- timing- timing

LiveLivemoderatedmoderatedWebchatWebchat

World 1World 1stst……

Public educationPublic education

Industry BriefingsIndustry Briefings

Community MeetingsCommunity Meetings

CollaborationCollaboration

Community ContributionCommunity Contribution

Live WebcastingLive Webcasting

Live BoxLive Box

Internal CommunicationsInternal Communications

Video,Slides,Twitter,WikiVideo,Slides,Twitter,Wiki

Breaking new ground…Breaking new ground…

Web 3.0 / TV 2.0Web 3.0 / TV 2.0

ResourcesResources

• www.videonuze.comwww.videonuze.com

• www.streamingmedia.comwww.streamingmedia.com

• www.reelseo.comwww.reelseo.com

• www.newteevee.com www.newteevee.com

Question timeQuestion time

Tim ChatfieldTim Chatfield

tim.chatfield@viocorp.comtim.chatfield@viocorp.com

0414 304 3060414 304 306

Twitter: @timchatfield / @viocorpTwitter: @timchatfield / @viocorp

www.facebook.com/viocorpwww.facebook.com/viocorp

www.viotv.comwww.viotv.com