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NEW
MEMBERS
THE VITAL FIRST STEP Have club members complete a Club
Care Survey – We recommend setting aside 15 minutes at a club meeting for members to complete the survey – try to get members not present to also complete the survey – members do not provide their name
The purpose of this is to find any weak points giving you the opportunity to strengthen them, prior the arrival of your new members
THE VITAL FIRST STEP CONTINUED
Completed Club Care Survey forms are then forwarded to:
Lions Research
490 Johnson Road
Forestdale Qld 4118
for tabulation of the data – the results will then be forwarded to the Club, enabling where necessary, an immediate start on the strengthening process of any weak areas which may have been revealed
ONE ON ONE
Providing we do so, there has never been a better way than asking people you know on a one on one basis: neighbours – relatives – workmates – other friends – business people – those you meet
at sport – at church – at the club
GIVE IT A GO
‘DATABASE’
Use a Database
Post or hand deliver invitations to a
Lions Information Meeting
Include an RSVP Form & Reply Paid env.
Ring those who do not RSVP
Mail confirmation letters & name badges
Display regalia, press stories, posters
Provide welcome drink & light supper
‘DATABASE’ CONTINUED
Full details of this concept are
outlined in the Club Membership
Growth section of ‘Pride in Growth’
manual on the MD website from early
March
The manual has samples of all the
paperwork required to implement a
successful campaign
DATA SOURCES
MD DATABASE
ELECTORAL ROLLS
TELEPHONE DIRECTORIES
BUSINESS GROUPS & ASSOCIATIONS
BUSINESS & TRADE DIRECTORIES
LOCAL GOVERNNMENT
THE MEDIA
MD DATABASE
Names, Addresses, and in most cases telephone numbers can be supplied from the MD database for a fee of $12 per hundred payable to MD – We recommend a minimum of 300
To source this database please contact MD Membership Chairman Ken Mulcahy as follows: 07 3800 3514 or email [email protected]
MD DATABASE CONTINUED
If using the MD database you may wish to have the MD also print at cost the invitations rsvp slips and delivery envelopes – this can be arranged for $25 per hundred.
To seek this assistance again contact MD Membership Chairman Ken Mulcahy
INVITATIONS ETC
Having assembled names and addresses from your database of choice, send out invitations to attend a Lions Information Meeting – If hand delivering invitations, to make the delivery envelope more professional, we suggest you use special envelopes which can be supplied at $7 per hundred. Again contact MD Membership Chairman, Ken Mulcahy
A REPLY PAID ADDRESS It’s a good idea to set up a Reply Paid Address Service for
the posted return of each RSVP
You need to apply for a service through Australia Post -
The application form plus an application for a credit
account are down loaded from the Australia Post website.
See the MD “Pride in Growth” manual for full details.
The service requires an annual payment of $60 to Australia
Post .. You pay a reduced rate of 40 cents per item received.
So as each club does not have to pay the $60 fee, your
District may be prepared to set up one or more Reply Paid
services with them
EFFECTIVE USE OF THE TELEPHONE
Those persons who don’t rsvp need to be phoned – this is a very important step, as normally many more acceptances to attend the Lions Information Meeting are received this way – indeed more than via the post
A little later we’ll deal with how to confidently use the telephone for best results
Also later, we’ll give details of how to set up the venue for the Information Meeting
CENTRE OF INFLUENCE
Arrange a business to send letters,
endorsing Lions and your club in, which
they invite their customers to attend a
Lions Information Meeting
Select those with many clients such as:
CENTRE OF INFLUENCE CONTINUED
Doctors
Chemists
Newsagents
Butchers
Bakeries
Service Stations
GOOD NEIGHBOUR CONCEPT
Each member asks their 4 closest neighbours & partners to a Partner Meeting of
the club or an Information Meeting (don’t make a pre judgment)
If a Partner Meeting plan a great fun night
GOOD NEIGHBOUR CONTINUED Should a number of ex NZedders live in
your area invite them and turn the night
into an Aussie – New Zealand night
Decorate with green gold, black & white
Display both countries flags & Australian
and NZ toy animals & photographs
Perhaps serve lamb for New Zealand
& tropical fruits for Australia – have
wines and beers of both countries
VOCATIONAL METHOD
Type a list of around 30 vocations on the left and ask each Lion to list the name of a person
who fits as many of the vocationalDescriptions as possible.
From each member’s list make a master list and
send an invitation to each person on the list to attend a
Lions Information Meeting.
THE SCHOOL METHOD
Speak with the School Headmaster & the P&C Association and in return for their assistance provide support in various ways to the school.
Their support would simply be an agreement to send home with the eldest child of each family, an invitation to attend a Lions Information Meeting at the school .. The invitations to be signed by the Headmaster & the President of the P&C Association.
BUSINESS SPONSORSHIP
Conduct a membership campaign
within your business community Many will say they do not have the time
to become a member
Turn this negative into a positive
Tell them they can still help the community and the club by sponsoring
a young member aged under 35 years
BUSINESS SPONSOR CONTINUED
The sponsorship would involve paying the Joining Fee & the Half Yearly Dues
for three years
You’ll have several young people joining around the same time which will heighten the prospects of them becoming long serving Lions
ETHNIC GROUPS
Should your area of operation contain one or more strong ethnic groups, invite a number to a meeting – through inviting a number at the one time, you will heighten your opportunity to gain new members
HARMONY DAY MEETING
Harmony Day is celebrated on 21 March each year. At your Club Meeting on or close to Harmony Day, theme it as a Harmony Day Meeting – Using the colour orange for decorations etc – Invite persons from various ethnic groups to attend and offer them membership
GUEST SPEAKERS & MORE
Sometimes potential new members are right under our nose – Make certain we ask our Guest Speakers if they would like to join
And now to the MORE part – Some of your Guest Speakers will be of interest to other persons and groups within the community, so invite them to attend too
GUEST SPEAKERS & MORE (Cont)
Planning For Retirement: Seniors & 50 +’sGardening: Garden & environmental groupsChildren’s Nutrition: ParentsBreast Cancer Awareness: Female groupsLions Quest Skills: TeachersWomen in Regional Australia: CWA groupsCanine Matters: Dog ClubsHome Security: Neighbourhood Watch groupsTarget other groups by guest speaking attheir meetings and offering an opportunity to join
LIONS AS GUEST SPEAKERSAT MEETINGS OF OTHER
GROUPSHave well spoken members of your club
attend meetings of other groups and
organisations to speak about the work of
Lions and particularly how that applies to
your club and those you serve - better
still if you are able to portray how your
club can help the work of their group -
Naturally offer membership of your club
LIONS AS GUEST SPEAKERSTO FEMALE GROUPS
LCI has a desire to lift the number offemale members – so arrange to be aguest speaker at clubs and organisationswhere the membership is either all female,or mostly female – use your guest speakeraddress as an opportunity to also offermembership of your club
RECRUIT FROM THOSE WHO SUPPORT YOU
When selling art union and raffle tickets
ask your customers if they would be
Interested in coming to a meeting of your
Club – likewise offer the same opportunity
to those who purchase Lions Christmas
Cakes from you
SHOPPING CENTRES
Where you can, arrange with Shopping Centres to set up a staffed display space - Show Lion’s posters, photographs of projects showing your club helping in the community, thank you letters etc – provide handout leaflets, Lion’s BBQ cards Where power is available run motivational videos and DVD’s re Lions and their projects
CLUBS WITH TELEMARKETING PROJECTS
Clubs who conduct telemarketing projects
within the business community have a
substantial list of business people – follow
up those who give you financial support –
Some when given the opportunity to take
up membership of your club will say YES
THIRD PARTY RECOMMENDATIONS
This is a variation on asking people‘one on one’ – ask people you know, as well as your business contacts, toprovide the names of persons they recommend you offer membership to – when youMake contact with those on therecommended list, it’s okay to advisethem who the recommendation came from
FAMILY MEMBERS
Q: Who qualifies as a Family Member?
A: Adults who live in the same household, related by birth, marriage and other legal means – such as parents, children, spouses, aunts, uncles, cousins, grandparents and in-laws of spouses
FAMILY MEMBERS CONTINUED
Q: What is the benefit
A: The 2nd through to 5th family member
receives a 50% reduction in
International and Multiple District Dues
- if not already doing so, consider the
same reduction in District Dues
through a Convention and in Club Dues
through the Club
FAMILY MEMBERS CONTINUED
Consult the LCI website at
www.lionsclubs.org to download the
Family Friendly Lions Club Concept
‘How to Guide’
Service projects & fundraising ideas
for families
Planning a Family Event
&
Participating in one-day events