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Chapter: - 1

ABOUT THE COMPANY

Introduction

History

Companys Profile

o Board of Directors

o Companys Vision, Mission

and Corevalues

oMilestones , Awards and

Achievements of the

Company

o Companys Financial

Structureo Companys Organisational

Structure


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Introduction

Maruti Suzuki is Indias number one leading automobile

manufacturer and the market leader in the car segment both interms of volume of vehicle and revenue earned. Until recently

18.28% of the company was owned by the Indian government

and 54.2% by the Suzuki of Japan. The Indian Govt.held an

initial public offering of 25% of the company in June 2003. As of

10 May 2007 government of India sold its complete share to

Indian financial Institution. With this govt. Of India has no

longer stake in Maruti Udyog.

Maruti Udyog Limited (MUL) was established in February 1981,

though the actual production was started in 1983 with the

Maruti 800 based on the Suzuki Alto Kei Car which at that time

was the only modern car available in India. Its only competitor

was Hindustan Motors Ambassador and the Premier Padmini

were both around 25 years out of date at that point.

Through 2004 , Maruti Suzuki had produced over 5 Million

vehicles. Maruti Suzuki are sold in India and various severalother countries depending upon export orders. Models similar

to Maruti Suzuki ( but not manufactured by Maruti udyog) are

sold by Suzuki Motors corporation and manufactured in

Pakistan and other south Asian countries.

The company anually exports more than 50,000 cars and has

an extremely large domestic market in India selling over

7,30,000 cars anually. Maruti 800 till 2004 was the Indiaslargest selling compact car ever since it was launched in 1983.


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More than a Million unit of this car have been sold worldwide so

far. Currently Maruti Suzuki Alto tops the sales chart and

Maruti Suzuki Swift is the largest selling car in A2 segment.

Due to large number of Maruti 800s sold in the Indian marketthe term Maruti is commonly used to refer to this compact

car model. Till recently the term Maruti in popular Indian

culture in India, Hindus lord Hanuman is known as Maruti

was associated with Maruti 800 model.

Manufacturing Facilities :-

Its manufacturing facilities are located at two facilities,

Gurgoan and Manesar south of Delhi. Maruti Suzukis

Gurgoan facility has an installed capacity of 3,50,000 units per

annum. The Manesar facility launched in February 2007

comprises a vehicle assembly plant with a capacity of 1,00,000units per year and a Diesel Engine plant with an annual

capacity of 1,00,000 engines and transimission. Manesar and

Gurgoan facility have a combined capacity to produce over

7,00,000 units annually.

More than a half of the cars sold in India are Maruti Suzuki cars.

The company is a subsidiary of Suzuki Motors Corporation of

Japan which owns 54.2 percent of Maruti Suzuki. The rest is

owned by the Public and Finance Institution.It was listed on the

Bombay ( now Mumbai) stock exchange in India.

During 2007-08 Maruti Suzuki sold 7,64,842 cars of which

53,024 are exported in all. Over Six Million Maruti Suzuki cars

on Indian roads since the first car was rolled out on 14

December 1983.


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Products Offered :-

Maruti Suzuki offers 15 models and they are, Maruti 800, Alto,

Wagon R, Zen Estilo, A Star, Ritz, Swift, Swift Dzire, SX4,

Omni, Eeco, Gypsy and Grand Vitara.

Out of these models Grand Vitara is imported from Japan a

completely built unit (CBU). Swift, SwiftDzire , A Star and SX4

are manufactured in Manesar and the remaining models such

as Maruti 800, Alto, Wagon R, Zen Estilo, Ritz, Omni , Eecoetc

are manufactured at Gurgoan Plant.

Human Resources :-

Nearly 75,000 people are employed directly by the Maruti

Suzuki and its Partner. It has been rated first in customer

satisfaction among all car makers in India from 1999 to 2009 by

J.D. Power Asia Pacific.


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History

Around 1970, Sanjay Gandhi, Political advisor and younger son

to then Prime minister of India, Indira Gandhi , envisioned the

manufacture of an indigenous , cost effective , low

maintenance compact car for the Indian middle class. Indira

Gandhis cabinet passed a uninamous resolution for the

devlopment and production of peoples car. Sanjay Gandhis

company was christened Maruti Limited. The name of the car

was choosen as Maruti, after the name of a hindu deitynamed Marut.

At that time Hindustan Motors Ambassador was the cheif car

and the company had came out with a new enterant , the

Premium Padmini which was slowly gaining a part of the market

share dominated by the Ambassador. For the next ten years


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the Indian car market had stagnated at a volume of of30,000

to 40,000 cars for the decade ending 1983.

Sanjay Gandhi was awarded the exclusive contract and licence

to design, devlop and manufacture the Peoples car.Thisexclusive right of production generated some criticism in

certain quaters, which was directly targeted at Indira Gandhi .

Over the next few years the company was sidelined due to the

Bangladesh Liberation war and the emergency.

In the early days under the powerful patronage of Sanjay

Gandhi, the company was provided with free land , tax breaks ,

and funds. Till the end of 1970s the company had not started

the production and a prototype test model was met with

criticism and skepticism.The company went into liquidation in

1977. The media perceived it to be another area of growing

corruption. Unfortunately Maruti started to fly only after the

death of Sanjay Gandhi, when Suzuki joined the Govt. Of India

as a joint venture parteners with 50% share.

After the death of Sanjay Gandhi, Indira Gandhi decided that

the project should not be allowed to die. Maruti entered intocollaboration with Suzuki Motors . The collaboration heralded a

resolution in the Indian car industry by the production of

Maruti 800.

The car went into sale on December 14,1983. It created record

by taking 13 months to go from design to rolling out car from a

production line. By the year 1994 the company had sold upto

1,96,820 cars, mostly by selling its cheif product the Maruti800. By March 1994, it produced one million vehicle ,

becoming the first Indian company to cross this milestone. It

reaches the 2 million mark in October 1997, and rolled out its

4th million vehicle an ALTO (LX) on April 19, 2003.

Maruti Udyog Ltd. is the premium car company in India. Maruti

Udyog Limited (MUL) was established in February 1981 through

an act of parliament. The Company entered into collaboration

with Suzuki Motors of Japan to manufacture cars.The main


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objectives behind formation of Maruti Udyog Limited was to

meet the growing demand of a personal mode of transport

caused by the lack of an efficient Public Transport System.

Today Maruti Udyog Limited is garneshing share of automobilemarket in India. It has completely revolutionised the Indian car

market and has brought out numerous model to cater to every

section of society. These ranges from Economy cars to Luxury

cars to Super SUVs.

Companys Profile

Around 1970, Sanjay Gandhi, political advisor and

younger son to the then Prime minister of India, IndiraGandhi, envisioned the manufacture of an indigenous,

cost effective, low maintenance compact car for the

Indian middle class. Indira Gandhis cabinet passed an

uninamous resolution for the development and

production of Peoples car. Sanjay Gandhis company

was christened Maruti Limited. The name of the car was

was chosen as Maruti, after a hindu deity named Marut.


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Unfortunately Sanjay Gandhi died without fulfilling his

dream. After this death , Indira Gandhi decided that the

project should not be allowed to die. Maruti entered

into collaboration with the Suzuki Motors of Japan. Thecollaboration heralded a resolution in the Indian car

industry by producing Maruti 800. The car went into

sale on 14 December 1983. And from 1980s to till day

today Marutis have dominated the Indian Automobile

industry as well as automobile market.

Stock Exchange on which company is listed :-

Maruti Suzuki is listed on Bombay stock exchange now

Mumbai. It is also listed on NYSE ( New York Stock

Exchange) as well as stock exchange of Japan.

Vision, Mission and Core values of

Maruti Suzuki

Vision:-

Vision of any company is those values on which company

works. As the Maruti Udyog Limited (MUL) is started by

governmental initiatives it tends to be more consumer oriented

and hence cost- effective, but on the other hand Suzukis

participation ensures not only need of profit, but the need of


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maximum profit. The only way of Noras dilemma of selecting

principles for the companys working vision was to maximize

profit and sales and hence Maruti Udyog Limited (MUL)

declared its vision as:-

The leader in the Indian Automobile Industry, creating

Customer Delight one and shareholders wealth two eventually

become pride of India. Customer Delight One is making sure

that Performance, after sales service and customer are best

and beyond expectations, shareholders wealth two is the

prime concern for running business smoothly. Maruti Udyog

Limited (MUL) knows this and understands Customer Is King ,

he can change the future of any company hence goescompanys brand line : COUNT ON US!

Mission:-

Mission is the statement of any organisations purpose , what is

want to accomplish in the larger environment and its goal

which are specific , realistic, and motivating. Missions aredescribed over Visions and Visions demand certain objectives.

The main Objectives / Mission of Maruti Udyog Limited are:-

1. Modernisation of Indian Automobile Industry.

2. Developing cars faster and selling for less.

3. Production of fuel- efficient vehicles to conserve scarce

resources.

4. Production of large number of motor vehicles which are

necessary for the Economic Growth.

5. Market penetration, Market developments, similar product

development and diversification.

6. Parter relation management, value chain, value delivery

networks.


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Core Value :-

Customer Obsession

Fast, Flexible and First Mover

Innovation and Creativity

Networking and Partnership

Openness and Learning

Company Board Of Directors


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Mr.Shinzo Nakanishi Managing Director (M.D)

and Chief Executive

Officer (C.E.O)

Mr. R.C. Bhargava Chairman

Mr.Maninder Singh Banga Director

Mr.AmalGanguli Director

Mr.D.S.Brar Director

Mr. Keiichi Asai Director

Mr. Osamu Suzuki Director

Mr.ShujiOishi Director

Ms.PallaviShroff Director

Mr. Kenichi Ayukawa Director

Mr. Tsuneo Ohashi Director and

Management Executive

Officer


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MILESTONES

200 The fiftieth lakh car rolls out in April, 2005


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5

Growth in overall sales by 15.8%

2004

New (non A/C) variant of Alto

Alto becomes India's new best-selling car

LPG variant of 'Omni Cargo'

Versa 5-seater, a new variant

Baleno LXi, a new variant

Maruti closed the financial year 2003-04 with

an annual sale of 472122 units, the highest

ever since the company began operations 20

years ago

200

3

New Suzuki Grand Vitara XL-7

Redesigned and all-new Zen

New upgraded WagonR

Enters into partnership with State Bank of

India

Production of 4 millionth vehicles. Listed on

BSE and NSE after a public issueoversubscribed 10 times

200

2

WagonR Pride

Esteem Diesel. All other variants upgraded

Maruti Insurance. Two new subsidiaries

started: Maruti Insurance Distributor Services


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and Maruti Insurance Brokers Limited

Alto Spin LXi, with electronic power steering

Special edition of Maruti 800, Indias first

colour-coordinated car

Maruti True value in Mumbai

Maruti Finance in Mumbai with 10 finance

companies

Suzuki Motor Corporation (SMC) increases its

stake in Maruti to 54.2 percent

200

1

Zen LXi

Maruti True Value launched in Bangalore and

Delhi

Maruti Versa, Indias first luxury MPV

Alto Spin LXi, with electronic power steering

Alto VXi

Customer information centers launched in

Hyderabad, Bangalore and Chennai

Launch of versa

200

0

First car company in India to launch a Call

Center

New Alto

Altura, a luxury estate car

IDTR (Institute of Driving Training and


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Research) launched jointly with the Delhi

government to promote safe driving habits

199

9

Maruti 800 EX ( 796cc, hatchback car)

Zen LX (993cc, hatchback car)

Zen VXi (993cc, hatchback car with power

steering)

Omni XL ( 796cc, MUV, high roof)

Baleno (1600cc, 3 Box Car)

Wagon R

Launch of Maruti - Suzuki innovative traffic

beat in Delhi and Chennai as social initiatives

199

8

Maruti launches website as part of CRM

initiatives

Zen D (1527 cc diesel, hatchback car)

Zen VX & Zen VX Automatic

New (Omni & Omni E) (796cc, MUV)

Launch of website as part of CRM initiatives

199

7

1998 Esteem (1299cc, 3 box car) LX, VX and

AX

New Maruti 800 (796cc,hatchback Car)

Standard and Deluxe

Produced the 2 millionth vehicle since the

commencement of production


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199

6

Gypsy (E) (970cc, 4WD 8 seater)

Omni (E) (796cc, MUV, 8 seater)

Gypsy King (1298cc, 4WD, off road vehicle)

Zen Automatic (993cc, hatchback car)

Esteem 1.3L (1298 cc, 3 box Car)AX

Launch of 24-hour emergency on-road vehicle

service

199

5

Esteem 1.3L (1298 cc, 3 box car)VX

With the launch of second plant, installed

capacity reached 200,000 units

199

4

Esteem1.3L (1298cc, 3 box car)LX

Produced the 1 millionth vehicle since the

commencement of production

199

3

Zen (993cc, hatchback Car), which was later

exported in Europe and elsewhere as the Alto

199

2

SMC increases its stake in Maruti to 50

percent

199

1

Reaches cumulative indigenisation of 65

percent for all vehicles produced

199

0

Maruti 1000(970cc, 3 box), Indias first

contemporary sedan

198

8

Installed capacity increased to 100,000 units

198 Exported first lot of 500 cars to Hungary


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7

198

6

Maruti 800 ( New Model-796cc, hatchback

Car)

Produced 100,000 vehicles (cumulative

production)

198

5

Launch of Maruti Gypsy (970cc, 4WD off-road

vehicle)

198

4

Omni, a 796cc MUV

Installed capacity reached 40,000 units

198

3

Maruti 800, a 796 cc hatchback, Indias first

affordable car.

Production was started under JVA

198

2

License and JV agreement signed between

Maruti Udyog Ltd. and SMC of Japan

AWARDS

2005

Number one in JD Power SSI for the second

consecutive year

Number one in JD Power CSI for the sixth time in

a row - the only car to win


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it so many times

M800, WagonR and Swift topped their segments

in the TNS Total

Customer Satisfaction Study

Leadership in the JD Power Initial Quality Study -

Alto number one in its

segment for the 2nd time in a row, Esteem

number one in its segment for

the 3rd year in a row, Swift number one in the

premium compact segment

WagonR and Esteem top their segments in the JD

Power APEAL study

TNS ranks Maruti 4th in the Corporate Reputation

Strength (CSR) study

(#1 in Auto sector)-Feb 05

Maruti bagged the "Manufacturer of the year"

award from Autocar-CNBC

( 2nd time in a row)-Feb 05

First Indian car manufacturer to reach 5 million

vehicles sales

Business World ranks Maruti among top five most

respected companies in

India-Oct 04

Maruti ranked among top ten (Rank7) greenest

companies in India by

Business Today - Sep '04

2004

Maruti Suzuki was No. 1 in Customer atisfaction,No. 1 in Sales Satisfaction No.1 in Product Quality


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(Esteem and Alto) and No. 1 in Product Appeal

(Esteem and Wagon R)

No. 1 in Total Customer Satisfaction (Maruti 800,

Zen and Alto)

Business World ranked us among the country's

five most respected companies

Business World ranked us the country's most

respected automobile company

Voted Manufacturer of the year by CNBC

Voted one of India's Greenest Companies by

Business Today-AC Nielson ORG-MARG

2003

Maruti 800, Maruti Zen and Maruti Esteem make

it to the top 10 automotive brands in "Most

Trusted Brand survey 2003"

J D Power ranked 3 models of Maruti on top:Wagonr, Zen and Esteem

Maruti 800 and Wagonr top in NFO Total

Customer Satisfaction Study 2003.

MUL tops in J D Power CSI (2001) for 4th time in a

row

2001

MUL tops in J D Power CSI (2001) for 2nd time in

a row: another international first

2000

Maruti bags JD Power CSI - 1st rank; unique

achievement by market leader anywhere in the


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world

1999

MSM launched as model workshop in India;

achieves highest CSI rating.

Central Board of Excise & Customs awards Maruti

with "SammanPatra", for contribution to

exchequer and being an ideal tax assessee

1998

CII's Business Excellence Award

1996

Maruti wins INSSAN award for "Excellence in

Suggestion Scheme"

Awarded the Star Trading House status byMinistry of Commerce

1994-95

Engineering Exports Promotion Council's award

for export performance

1994

Best Canteen award among Haryana Industries

as part of employee welfare

1992-93



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for export performance

1991-92


for export


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ORGANISATION STRUCTURE

Maruti Udyog Limited has a flat organisation structure

with a maximum of three levels. The Organisation

Structure of Maruti Udyog Limited is follows:-

MANAGING DIRECTOR

Manufacturing Financial

General

Director Controller

Manager

DGMs/AGMs DGMs/AGMs

DGMs /AGMs

Managers / AM Managers /AM

Managers / AM

Engineers and Sr. Executives

Sr. Executives


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Sr. Executives

Jr. Executives Jr. Executives

Jr. Executives

THE PRODUCTION PROCESS AT MARUTI

STEEL COILS

BLANKING

PRESSING

WELDING

PAINTING

ASSEMBLY

VEHICLE

INSPECTION

TEST RUN

SUPPLY &

DISPATCH

FROM

VENDO

RS

FROM

VENDO

RSFROM

VENDO

RS


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Recruitment and Selection Process Of

Maruti Suzuki

Meaning of recruitment

It is a process of searching the potential candidate and

offers him or her the job. It is positive in nature in the

Indian context. Process of identifying and hiring best

qualified candidate for a job vacancy in a most timely

and cost effective manner.

Meaning of Selection

It is the process of searching the potential candidate. It

is negative in nature in the Indian context but positive

in U.S context.

Steps involved in the Selection Process

Selection process consists a series of steps and at each

stage facts may come into light that may lead to

rejection of the application of the applicants. It is a


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series of successive hurdles or barriers which an

applicant must have to cross.

A) Preliminary Interview (Screening

Applications) :- Initial screening is done to weed

out totally undesirable or unqualified candidate at

the outset. It is essentially a sorting process in

which prospective candidate are given necessary

information about the nature of the job and the

organisation at the same time, the necessaryinformation is also elicited from the candidate

about their education, skills, experience, salary

expected and the like . It helps to determine

whether it is worthwhile for a candidate to fill up

the application form.

B) Application Form :- Application form is a

traditional and widely used device for collecting

information about the candidate. It should provide

all the information relevant to selection, where

refeErence for caste, religion, birth place, may be

avoided as it may be regarded an evidence of

description.

C) Selection Test :-Psychological test are being

increasingly used in employee selection where a

test may evolve some aspects of an individuals

attitude , behaviour and performance. Tests are

useful when the number of applicants is large as


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at the best it reveals that the candidate who scores

above the predetermined cutoff points are likely to

be more successful than those scoring below the

cut off points.

D) Employee Interview:-Interview is an essential

element of selection and no selection procedure is

complete without one or more personal interview,

where the information collected through

application letter or application forms and test canbe crossed checked in the interview.

E) Medical Examination :-Applicants who have

crossed the above stage are sent for the physical

medical examination either to the companys

physician or to a medical officer approved for thepurpose . Such examination serves the following

purpose :-

1)It determines whether the candidate is physically

fit to perform the job where those who are

physically unfit are rejected.

2)It prevents the employement of people suffering

from contagious diseases.

3)It identifies candidate who are are otherwise

suitable but requires specific job due to physical

handicaps and allergies.


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F) Reference Checks :-The applicants are asked to

mention in his application form, the names and

address of two or more persons who knows him

very well. These may be their previous employer ,heads of educational institution or public figures.

These people are requested to give their opinion

about the candidate without incurring any

liabilities.

G) Final Approval :-In most of the Organisations,selection process is carried out by the Human

resource department, where the decision of the

departments are recommendatory. The candidate

shortlisted by the department are finally approved

by the executive of the concerned department or

the unit.

H) Employment :-Employment is offered in the form

of an appointment letter mentioning the post, the

rank, the salary, grade, the date by which the

candidate should join and other terms and

condition in briefs.

I) Induction :-The process of receiving employee

when they begin work introducing thm to the

company and to their colleagues and informing

them of the activities, customes and traditions of

the company is called induction.


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J) Follow ups :-All selection should be validated by

follow ups, it is a stage where employee is asked

how he or she feels about progress to the date and

the workers immediate supervisor is asked forcomments which is compared with the notes taken

at the time of selection.

Training and Devlopment Programs of

Maruti Suzuki

TRAINING & DEVELOPMENT

Annual Training Plan - All Levels

Training customised to meet Organisational

Objectives

Topics selected based on Vision, Values &

Departmental Feedback of Company-wide

Managers

Competency Mapping to identify Individual


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Training Needs

Technical Training on latest Technologies

abroad at SMC, Japan

STRONG FUCUS ON TRAINING INITIATIVES

- Build a Learning Organisation

- Continuous Value Additions to Professional

Skills

- Customised Training

- Training to the personnel of Business

Partners

OVERSEAS TRAINING

Training held in co-ordination with SMC, Japan

and AOTS (Assoc. for Overseas Tech.

Scholarship)(covered 1600 employees under the

various schemes)


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6 months SMC Training for Technicians - OJT

in SMC, Japan (2 batches/yr of 50 each)

9 months Javada Training for Press, Tool &

Die Specialists - Design & Maintenance

AOTS Managerial Training (4-10weeks) for

Manager & above - Managerial Best Practices

AOTS Technical Training (3.5 to 6 months) for

Supervisors & above - Technological Knowhow

R & D Training (2 yrs.) - Research on new

Technologies

APPRAISAL & REWARD

Appraisal

New Appraisal System based on KRAs &

Targets


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Review of Targets at regular Intervals

People Development an important KRA

Reward

Promotions based on Performance

Productivity & Profit-linked Incentive

Schemes

Training including Long-term SMC Japan Trg.

Highest paid workforce in the Industry, if not

the Country

LEADERSHIP

Vision, Value & Team Building Workshops for

Top Management

CFT (Cross Functional Teams) of Managers

for Major Thrust Areas


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Managers sent to Joint Ventures to upgrade

their practices to MUL standards

INTERNATIONAL BUSINESSIn August, 2003 Maruti crossed a milestone of exporting

300,000 vehicles since its first export in 1986. Europe is

the largest destination of Marutis exports and

coincidentally after the first commercial shipment of

480 units to Hungary in 1987, the 300,00 mark wascrossed by the shipment of 571 units to the same

country. The top ten destinations of the cumulative

exports have been Netherlands, Italy, Germany, Chile,

U.K., Hungary, Nepal, Greece, France and Poland in that

order.

The Alto, which meets the Euro-3 norms, has been very

popular in Europe where a landmark 200,000 vehicle

were exported till March 2003. Even in the highly

developed and competitive markets of Netherlands, UK,

Germany, France and Italy Maruti vehicles have made a


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mark. Though the main market for the Maruti vehicles

is Europe, where it is selling over 70% of its exported

quantity, it is exporting in over 70 countries.

Maruti has entered some unconventional markets like

Angola, Benin, Djibouti, Ethiopia, Morocco, Uganda,

Chile, Costa Rica and El Salvador. The Middle-East

region has also opened up and is showing good

potential for growth. Some markets in this region whereMaruti is, are Saudi Arabia, Kuwait, Bahrain, Qatar and

UAE.

The markets outside of Europe that have large

quantities, in the current year, are Algeria, Saudi

Arabia, Srilanka and Bangladesh. Maruti exported more

than 51,000 vehicles in 2008-09 which was 59% higher

than last year. In the financial year 2008-09 Maruti

exports contributed to more than 10% of total Maruti

sales.


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Graph showing the Continent wise export of Maruti

Udyog Limited Since Inception.

Description :-

Asia 12%

Africa 7%

America 9%

Europe 70%

Oceania 2%

Refrence :- Official website of Maruti Suzuki(www.marutisuzuki.com

Continent wise export of Maruti

Udyog Limited Since inception
http://www.marutisuzuki.com/http://www.marutisuzuki.com/


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Financial Structure of Maruti Suzuki

Capital structure

The capital structure of Maruti Udyog limited are asfollows :-


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FromYear

ToYear

ClassOfShare

Authorized Capital

IssuedCapital

Paid UpShares

(Nos)

Paid UpFace

Value

PaidUp

Capital

2009 2010 EquityShare 372.00 144.46 288910060 5 144.46

2008 2009EquityShare 372.00 144.46 288910060 5 144.46

2007 2008EquityShare 372.00 144.46 288910060 5 144.46

2006 2007EquityShare 372.00 144.46 288910060 5 144.46

2005 2006EquityShare 155.00 144.46 288910060 5 144.46

2004 2005EquityShare 155.00 144.46 288910060 5 144.46

2003 2004EquityShare 155.00 144.46 288910060 5 144.46

2002 2003 EquityShare 155.00 144.46 288910060 5 144.46

2001 2002EquityShare 135.00 132.29 13229162 100 132.29

2000 2001EquityShare 135.00 132.29 13229162 100 132.29

1999 2000EquityShare 135.00 132.29 13229162 100 132.29

1993 1999EquityShare 135.00 132.29 13229162 100 132.29


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BALANCE SHEET OF MARUTI UDYOG LIMITEDFor the financial year 2006-10

Balance sheet

Mar ' 10Mar ' 09Mar '

08Mar '

07Mar '

06

Sources of funds (in lakhs)

Owner's fund

Equity share capital 144.50 144.50 144.50 144.50 144.50

Share application money - - - - -


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08Mar '

07Mar '

06

Preference share capital - - - - -

Reserves & surplus11,690.6

0 9,200.408,270.9

06,709.4

05,308.1

0

Loan funds ( in lakhs)

Secured loans 26.50 0.10 0.10 63.50 71.70

Unsecured loans 794.90 698.80 900.10 567.30 -

Total12,656.

5010,043.

809,315.

607,484.

705,524.

30

Uses of funds (in lakhs)

Fixed assets

Gross block10,406.7

0 8,720.607,285.3

06,146.8

04,954.6

0

Less : revaluation reserve - - - - -

Less : accumulated

depreciation 5,382.00 4,649.80

3,988.8

0

3,487.1

0

3,259.4

0

Net block 5,024.70 4,070.803,296.5

02,659.7

01,695.2

0

Capital work-in-progress 387.60 861.30 736.30 238.90 92.00

Investments 7,176.60 3,173.305,180.7

03,409.2

02,051.2

0

Net current assets (in lakhs)

Current assets, loans &advances 3,856.00 5,570.00

3,190.50

3,956.00

3,870.70

Less : current liabilities &provisions 3,788.40 3,631.60

3,088.40

2,779.10

2,184.80

Total net current assets 67.60 1,938.40 102.101,176.9

01,685.9

0

Miscellaneous expensesnot written - - - - -


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08Mar '

07Mar '

06

Total

12,656.

50

10,043.

80

9,315.

60

7,484.

70

5,524.

30Notes:

Book value of unquotedinvestments 11.10 3,162.20

5,169.60

3,398.10

2,040.10

Market value of quotedinvestments 215.10 108.70 219.50 270.40 289.80

Contingent liabilities 3,657.20 1,901.70

2,734.2

0

2,094.6

0

1,289.7

0

Number of equitysharesoutstanding (Lacs) 2889.10 2889.10

2889.10

2889.10

2889.10

PROFIT AND LOSS ACCOUNT


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The Profit and Loss account of Maruti Suzuki for

the year 2006 to 2010 is as follows :-

Profit loss account

Mar

10

Mar

09

Mar

08

Mar

07

Mar

06

Income

Operating income29,317.

70

20,729.

40

18,066.

80

14,806.

40

12,197.

90

Expenses

Material consumed22,435.

40

16,339.

80

13,622.

00

11,063.

70

9,223.7

0

Manufacturing

expenses

1,278.2

0909.70 670.60 489.80 359.60

Personnel expenses 545.60 471.10 356.20 288.40 228.70

Selling expenses 916.00 738.20 560.20 499.90 356.00

Adminstrative

expenses 404.60 389.20 326.30 274.50 170.60

Expenses capitalised - -22.30 -19.80 -14.30 -6.70

Cost of sales25,579.

80

18,825.

70

15,515.

50

12,602.

00

10,331.

90

Operating profit3,737.9

0

1,903.7

0

2,551.3

0

2,204.4

0

1,866.0

0

Other recurring

income617.70 547.60 456.10 361.10 268.10

Adjusted PBDIT 4,355.60

2,451.30

3,007.40

2,565.50

2,134.10

Financial expenses 33.50 51.00 59.60 37.60 20.40

Depreciation 825.00 706.50 568.20 271.40 285.40

Other write offs - - - - -

Adjusted PBT3,497.1

0

1,693.8

0

2,379.6

0

2,256.5

0

1,828.3

0

Tax charges1,094.9

0457.10 763.30 705.30 560.90

Adjusted PAT 2,402.2 1,236.7 1,616.3 1,551.2 1,267.4


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Mar

10

Mar

09

Mar

08

Mar

07

Mar

060 0 0 0 0

Non recurring items 44.30 -55.90 37.90 -23.00 -83.70

Other non cash

adjustments51.10 37.90 76.60 33.40 5.40

Reported net profit2,497.6

0

1,218.7

0

1,730.8

0

1,561.6

0

1,189.1

0

Earnigs before

appropriation

10,501.

80

8,244.4

0

7,368.1

0

5,947.1

0

4,631.2

0

Equity dividend 173.30 101.10 144.50 130.00 101.10

Preference dividend - - - - -

Dividend tax 28.80 17.20 24.80 21.90 14.20

Retained earnings10,299.

70

8,126.1

0

7,198.8

0

5,795.2

0

4,515.9

0


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Chapter :- 2

Research Methodology


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Meaning of Research

Redman and Mory define research as a

systemized effort to gain new knowledge.

Some people consider research as amovement, a movement from the known to the

unknown.

Research is an academic activity and as such

the term should be used in a technical sense.

According to Clifford Woody, researchcomprises defining and redef ining problems,

formulating hypothesis or suggested solutions;

collecting, organizing and eva luating data;

making deductions and reaching conclusions;

and at last carefully testing the conclusions to

determine whether they f it the formulat ing

hypothesis.

Objectives of Research


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The purpose of research is to discover answers

to questions through the application of

scientific procedures. The main aim of research

is to find out the t ruth which i s h idden and

which has not been discovered as yet. Though

each research study has its own specific

purpose but the research objectives can be

l is ted into a number of broad categor ies, as

following:-

1. To gain familiarity with a p henomenon

or to achieve new insights into it . Studies

with this object in view are termed as

exploratory or formulative research

studies.2. To portray accurately the

character ist ics of a particular individual ,

situation or a group. Studies with this

object in v iew are known as descr iptive

research studies.


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3. To determine the frequency with which

something occurs or with which it is

associated with something e lse. Studies

with this object in view are known as

diagnostic research studies.

4. To test a hypothesis of a casual

relationship between variables. Such

studies are known as hypothesis- test ing

research studies.

Significance of Research

Al l process is born of inquiry. Doubt is often

better than overconfidence, for it leads to

inquiry and inquiry leads to invention. Is a

famous Hudson Maxim in context of which the

significance of research can well beunderstood. Increased amounts of research

make progress possible.

Research inculcates scienti fic and inductive

thinking and i t promotes the development of

logical habits of thinking and organization.


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The role of research in several fields of applied

economics, whether related to business or to

the economy as a whole, has greatly increased

in modern times. The increasing complex

nature of business and government has

focused at tent ion on the use of research in

solving operational problems. Research, as an

aid to economic policy, has gained added

importance, both for government and business.

Research Methodology

Research methodology is a way to

systematical ly solve the research problem. It

may be understood as a science of s tudying

how research is done scienti fica lly. In i t we

study the var ious s teps that are generally

adopted by a researcher in studying his

research problem along with the logic behind

them. It is necessary for the researcher to


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know not only the research methods or

techniques but also the methodology.

Data Collection Source

Information was col lected primarly through

secondary sources.

Secondary Data: Any data, which have been

gathered earlier for some other purpose, are

secondary data in the hands o f researcher.

Those data col lected f irst hand, either by the

researcher or by someone else, especial ly for

the purpose of the study is known as pr imary

data.

The data col lected for this pro ject has been

taken from the secondary source.

Sources of secondary data are :-

Internet


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Magazines

Publications

Newspapers

Brouchers

LIMITATIONS

The data is collected from secondary

source due to lack of time for preparing the

project.

The data is not 100% accurate.

Chapter: - 3

Marketing Strategies

Meaning of Marketing

Brand


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Products

Price

Place

Promotion

Market Segmentation ,

Targeting and Positioning

Market Share

Other strategies adopted by

Maruti

Customer satisfaction

Marketing

It is the process of directing of directing the flow ofgoods and services from the producers or the

manufacturers to the customers or consumers. It is

accountable for planning, organising, directing,

coordinating, motivating, and controlling the market

activities.

According to American Marketing Association,

Marketing is the performance of the business activity


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that directs the flow of goods and services through

producers to consumers to users.

According to Cundiff and Still, Marketing is the

business process by which the products are matched

with the market and through transfer of ownership are

affected. Matching the products with the market

means determining the needs and requirements of

potential customer and supplying them the product

which meets their requirements.

According to Philip Kotler, Marketing is the social and

managerial process by which individuals and groups

obtain what they need and want through creating,

offering, and exchanging product of value with others.

According to William J. Stanton, Marketing is a total

system of interacting business activities designed to

plan, price, promote, and distribute, wants satisfying

products to target markets to achieve Organisational

objectives.

In general we can say that Marketing includes all those

activities carried on to transfer those goods from the

manufactures or the producers to the consumers that

can satisfy the needs and the requirements of the

consumers.


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BRAND

Around 1970, Sanjay Gandhi the political advisor and

younger son to then Prime minister of India, IndiraGandhi, envisioned the manufacture of an Indigenous,

cost effective, low maintenance and compact car for

the Indian middle class. Indira Gandhis cabinet

unanimously passed a resolution for the development

and production of peoples car. Sanjay Gandhis

company was christened Maruti Limited. The name was

chosen as Maruti after a Hindu deity named Maruti.

Unfortunately Sanjay Gandhi died

without completing his project. After the death of

Sanjay Gandhi, Indira Gandhi decided that the project

should not be allowed to die. Maruti entered into

collaboration with the Suzuki motors of Japan. The

collaboration heralded a resolution in the Indian car

industry by producing Maruti 800. The car went on sale

on December 14, 1983.

PRODUCT

Product mix involves planning, developing, andproducing the right types of products and services to


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be marketed by the firm. It deals with the product

range, durability and other qualities. Apart from

producing right products, emphasis should also be laid

on their branding, packaging, colour and other features.In short product planning and development involves

decision about : i) quality of the product, ii) size of the

product, iii) design of the product, iv) volume of the

production, v) packaging, vi) warranties and after sale

service, vii) product testing, viii) product range, etc.

Products Offered by Maruti Suzuki

Maruti Suzuki comes with a large number of products i.e cars

ranging from economy cars to luxury cars to super SUVs. The

economy cars includes :-

A) Maruti 800

B) Alto

C) Zen Estilo

D)Wagon R

E) A - Star

F) Ritz

G)Swift

H)Swift Dzire

The Utility Cars of Maruti Suzuki include :-

A) Maruti Omni (Van)


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B) Maruti Eeco

C) Maruti Gypsy

D)Grand Vitara

The Luxury Cars of Maruti Suzuki includes :-

A) Maruti Esteem

B) Maruti SX4

PRODUCTS YEAR IN WHICH LAUNCHED IN MARKET

Maruti Suzuki 800 1983

Maruti Suzuki Omni 1984

Maruti Suzuki Gypsy 1985

Maruti Suzuki Alto 2000

Maruti Suzuki Wagon R 2002

Maruti Suzuki Swift 2005

Maruti Suzuki SX4 2007

Maruti Suzuki A Star 2008

Maruti Suzuki Swift Dzire 2008

Maruti Suzuki Zen Estilo 2009

Maruti Suzuki Eeco 2010


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Maruti 800

Maruti 800 is the most popular entry segment car inIndia. With the introduction of Maruti 800 in 1980s

Maruti Udyog Limited broke the hegemony of

Ambassador and Fiat in the Indian Car market.

Technical Specifications:-

Dimensions

Length 3335 mm

Width 1440 mm

Height 1405 mm

Unladen Weight 655 Kgs (AC Euro I) , 640 Kgs (AC

Euro I) , 665 Kgs ( AC Euro II),

650 Kgs (AC Euro II)

Ground Clearance 170 m

Wheel Base 2175 mm

POWER

Engine Type 4 Stroke, Water cooled SOHC

Piston Displacement 796 cc

Max. Power 39.5 bhp @ 5500 rpm


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Max. Torque 5.7 N m @ 2500 rpm

Fuel System Carburettor

Transmission and Manual, 4 Forward(Synchromesh), 1

gear box reverse

Suspension

Front McPhersonstrut and coilspring

Rear Leaf Spring

Steering

Type Manual Rack and PinionTurning radius 4.4 mts

Brakes

Type Dual Circuit

Front Disc

Rear Drum

Tyres 5.65 12 4 PR

Capacities

Seating 4 Persons


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Fuel Tank 30 Litres

Maruti Alto

Maruti Alto is one of the hottest selling compact cars inIndian market. Alto uses Maruti 800s proven and highly

fuel efficient , 3 pot motor with a four valve head and

its electronic tachometer results in unmatched fuel

efficiency . It is the most fuel efficient car in A2

Segment.

TECHNICAL SPECIFICATIONS :-

Dimensions

Length 3495 mm

Width 1495 mm

Height 1460 mm

Wheel base 2360 mm

Tread 1290 mm

Min. turning radius 4.6 m

Ground clearance160 mm

Weight

Alto 725 kgs


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Alto LX, LXi 740 Kgs

Gross vehicle weight 1165 Kgs

Engine

Swept volume 796 cc

Engine type FC Engine, 4 valve per cylinder MPFI

No. of cylinder 3

Engine control 32 bit computer

Max. Power 47 bhp @ 6200 rpm

Max. Torque 62 Nm @ 3000 rpm

Transmisson 5 Speed all synchromesh, Manual

Suspension System

Front McPherson strut with Torsion type coil

anti roll bar

Rear Coil sprint with double action

telescopic shock absorbers

Seating Capacity 4 persons

Tyres 145/80 R12


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Maruti Omni ( Van)

Maruti Omni is popularly known as Maruti Van. Maruti

Omni comes in three variants and they are :- Omni 5-Seater , Omni 8- seater and Omni LPG. Maruti Omni is a

perfect family car. It has enough space for our life style

needs whether we are going on a picnic, weekend

outing or for a game of golf. We can pick our entire

luggage without thinking twice. Omni provides ample

headroom and legroom to ensure a comfortable and

enjoyable journey.


Dimensions

Length 3370 mm

Width 1410 mm

Height 1640 mm

Wheelbase 1840 mm

Ground clearance165 mm

Min turning radius 4.1 m

Weight

Omni 785 Kgs

Omni E 800 Kgs


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Engine

Type 4 Stroke cycle, water cooled

No. of cylinders 3

No. of cylinder valves 6

Piston displacement 796 cc

Max. Power 35.0 bhp @ 5000 rpm

Max. Torque 601 NM @ 3000 rpm

Power Transmisson

Type Manual, 4 forward all

synchromesh

Brakes

Front Booster assisted disc

Rear Drum

Fuel tank capacity 36 Litres


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Maruti Eeco

EECO was introduced in India by Maruti Suzuki during2010. This car is essentially an updated Versa, this is

an urgent refresh in lines with Maruti Suzuki not being

able to come up with a new minivan. EECO comes with

5 seater and 7 seater options. EECO is equipped with

advanced Engine Management System for optimizing

fuel efficiency and performance. It is branded by the

manufacturer as a perfect car for every occasion-a

business trip or a picnic with the loved ones[1]. A new

minivan from Maruti Suzuki is expected in 2011 to

replace the Eeco/Versa and (possibly) the ageing Omni.

Maruti EECO is available in following variants :-

5 seater, standard

5 seater, AC

7 seater, Standard

EECO is powered by BharathStage IV compliant engine.


Fuel: Petrol

Engine type: Aluminium

Fuel distribution: Multipoint Injection


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Power: 73 bhp (54 kW; 74 PS) @ 6000 rpm

Displacement: 1196 cc

Layout: 4 cylinder in-line

Max. Torque: 101 Nm (74 ftlbf) @ 3000 rpm

Valve train: 16 valves / 4 per cylinder

Transmission: Manual-5 speed

Suspension

Front Suspension: McPherson strut

Rear Suspension: 3 Link Rigid

Brakes

Front Brakes : Ventilated disc

Rear Breakes : Drum

Tyres: 155 R-13 LT

Tyre type: Tubeless

Boot space: 540 L [5-seater]


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ZEN ESTILO

Maruti Zen is a clear leader in the premium compact

car segment in India. It has several technology thatmakes it stand out from other cars in its segment.

Maruti Zen comes equipped with 16 x 4 all aluminium

hyper tech engines, with its power to weight ratio of

78.4 bhp per tonnes , the highest in its class, the

engine also offers optimum fuel economy , excellent

pick up and acceleration.

The 16- bit Micro processor in Zen delivers ideal combo

of speed, power and fuel efficiency. Its electronic power

steering ensures effortless maneuverability, more

control and a better grip.


CAPACITIESSeating Persons 5

Fuel in litres 35

Engine in CC 993

Unladen weight inkgs

765

Laden weight in kgs 1190

Tyres 145 / 80

R 12

(Front &

rear)


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PETROL Bharat

Stage II

LX LXi VXi

All aluminium engine

16 valve, 4 cylinder

inline engine

16 bit ECM

Multipoint fuel

injection

Maximum engine

output in bhp/rpm

60@600

0

Maximum engine

torque in kgm/rpm

8@4500

Compression ratio 9.4:1

PETROL Bharat Stage

IIILX LXi VXi

All aluminum engine

16 valve, 4 cylinder

inline engine

32 bit ECM

Multipoint fuel

injection

Maximum engine

output in bhp/rpm

60@620

0
mailto:60@6000mailto:60@6000mailto:8@4500mailto:60@6200mailto:60@6200mailto:60@6000mailto:60@6000mailto:8@4500mailto:60@6200mailto:60@6200


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Maximum engine

torque in kgm/rpm

8@4500

Compression ratio 9.4:1

DIMENSIONSOverall length 3535m

m

Overall width 1495m

m

Overall height 1405mm

Wheelbase 2335m

m

Ground clearance 165m
mailto:8@4500mailto:8@4500


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WAGON R

Wagon R is a hugely successful car which comes in fourvariants- Maruti Wagon R LX, Maruti Wagon R LXi,

Maruti Wagon R VXi and Maruti Wagon R AX.

Wagon R comes with 1064 cc MPFI low friction engine

that delivers an awesome 64 bhp @6200 rpm for

smoother pick up and faster acceleration.

Dual Distributor less Digital Ignition (DDLI) ensures aninstant hassle free start every time and a more efficient

power distribution. Wagon Rs tall body , high seats and

wide opening doors make it easier to get in and out.


Dimension in MM

Length 3495

Width 1495

Height 1660

Wheelbase 2360Front track 1295

Rear track 1290

Min. ground clearance 165 m

Weight in Kg


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Kerb weight 825 (LX,LXi,VXi)

840( AX)

Gross Weight 1225 (LX,LXi, VXi)

1240(AX)

Engine

Swept volume 1061 cc

Type FC Engine , 4 Valve per cylinder ,MPFI

Fuel distribution Multipoint injection

Engine control 16 Bit Electronic Control Module

(ECM)

No. of cylinders 04Max. Power 64 bhp @6200 rpm


Power Steering

Type Electronic Power Steering (EPS)

Transmission Manual ()- 5 speed , All synchromesh

Suspension

Front McPherson strut with torsion type roll

control device


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Rear Coil spring, gas filled shock absorber

with 3 link rigid axle isolated trialing

arms.

A-STAR

Indian car market leader Maruti Suzuki has launched A-

Star in the hatchback car segment in which the

company holds ruling position with 55% market share.

Maruti has unveiled A Star as a next generation model

of its model Alto which is already selling greatly in the

segment. Scroll down to know more about the sporty

and striking features of all new A Star Car.

Technical specifications :-

Dimension in mm

Length 3500

Width 1600

Height 1490

Wheelbase 2360

Front track 1295

Rear track 1290

Min. Ground clearance 170

Min. Turning radius 4.5

Weight InKgs

Kerb weight 870


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Gross Vehicle weight

Capacity

Seating capacity 5 persons

Fuel tank capacity 35 litres

Engine

Swept volume 1061 cc

Type KB series


Displacement 998 cc

No. of cylinders 03

Max. power 67 bhp @6200 rpm


Steering Rack and pinion , Power assisted

Transmission Manual () 5 Speed , All

synchromesh

Suspension system

Front McPhersonstrut and coil

spring

Rear Isolated trailing link and coil

spring


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SWIFT

Maruti Swift brings a feeling of freshness to the compact car

segment . Its appealing looks , spacious interiors, and a whole

a lot of user friendly features at once catch our attention. It

comes in three variants :-Maruti Suzuki Swift LXi, Swift VXi,

Swift ZXi.

Technical Specifications :-

Body Type

Body Type :- Hatch back

No. of doors :- 5

Seating Capacity :- 5

Engine

Capacity :- 1298 cc

No. of cylinders :- 4

Bore X stroke :- 74.0 X 75.5

Compression Ratio :- 9.0 :1

Max. Power :- 87 bhp @ 6000 rpm

Max. Torque:- 113 Nm @ 4500 rpm


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Fuel distribution :- Multipoint injection

Transmission

Type :- 5 Speed Manualwith synchromeshin

all and 1 reverse

Gear ratios :- 1st 3.545

2nd 1.904

3rd

1.2084th 0.966

5th 0.757

Reverse 3.0272

Power Steering

Type :- Electronic power steering (EPS)

Suspension System

Front: McPherson Strut with torsion type roll

control device

Rear :- coil spring, gas filled shock absorberwith 3 link rigid axle isolated trailing

arms


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MARUTI GYPSY

It is manufactured in India by Maruti Suzuki. It

was introduced in the Indian market in 1985 with

the 970 cc F10A Suzuki engine and was an

instant hit in the civilian market as well as with

law enforcement. It was codenamed MG410 that

stood for Maruti Gypsy 4 cylinder 1.0 litre engine.

Initially, it was only available as a soft-top; but a

bolt on hardtop was later introduced to the public

after the aftermarket hardtops became

extremely popular.

In July 1993, Maruti introduced the "widetrack

Gypsy" codenamed MG410W replacing the

MG410. Both front and rear track of the wheels

are increased by 90mm (from 1,210 mm (47.6 in)

to 1,300 mm (51.2 in) for front wheels and from

1,220 mm (48.0 in) to 1,310 mm (51.6 in) for

rear wheels) and these Gypsys are instantly

recognizable by the pronounced painted fender

flares.


Dimensions


72/116

Length 4,010 mm (157.9 in) Width 1,540 mm (60.6 in) Height 1875/1845 mm*

Wheelbase 2,375 mm (93.5 in) Front Track 1,300 mm (51.2 in) Rear Track 1,310 mm (51.6 in) Kerb Weight 985 kg/1, 040 kg* Gross Vehicle Weight 1585 kg/1,620 kg*

Engine

Type G13BB MPFI 16 Valve Gasoline Cylinders 4 Displacement 1298 cc Maximum Power 80 bhp (60 kW; 81 PS)

@6000 rpm Maximum Torque 103 Nm (76 lbft) @ 4500

rpm Transmission Type Five forward (all

Synchromesh), One reverse Transfer gearbox Two-speed Type constant mesh Transfer gear ratio High : 1.409; Low : 2.268 Suspension Front and Rear Rear Leaf spring

with Double action damper

Brakes With Booster

Front Disc Rear Drum Tyres F78-15-4 PR 205/70R15

Capacities

Fuel tank 40 L (11 US gal; 9 imp gal)


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Engine oil 4 L (1.1 US gal; 0.9 imp gal)

MARUTI SUZUKI SX4

Designed by GiorgettoGiugiaro'sItaldesign studio,the SX4 (an abbreviation of "Sports X-over 4 all

seasons ") replaces the Aerio (some markets

called Liana). The "SX 4" designation was used

by American Motors (AMC) for a sporty liftback

model in its all-wheel drive AMC Eagle passenger

cars.


Dimensions & Weight

Length (mm) 4490

Width (mm) 1735

Height (mm) 1560

Wheelbase (mm) 2500


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Kerb Weight (kgs) 1170

Seating Capacity 05

Engine

Model Designation 1.6 L 16 V

No. Of Cylinders 04 Inline

Configuration DOHC

Displacement (cc) 1586

Transmission5 Manual

Top Speed (kmph) 175

Suspension

Front Independent suspension with gas-filled

McPherson

strut & anti-roll barRear Semi-independent torsion beam with gas

filled shock absorbers

Brakes

Type Disc

Front / Rear Brakes Ventilated Discs/ Drums

Tyres

Type 195/65 R15

Wheels 15" Steel

Fuel Tank 50 Litres

Performance


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Max. Horsepower (ps/rpm) 103 PS @ 5500 rpm

Max. Torque (kg m/rpm) 145 Nm @ 4200 rpm

GRAND VITARA

Grand Vitara is meant for the people who want to live

life grand size. With 127 KW @ 6000 rpm on call, the

2.7 litres DOHC V6 engine can empower the Grand

Vitara to climb up steep terrains; Zip effortlessly down

the highway and with plenty of low end torque, the high

performance vehicle can take on snowy ramps and

muddy tracks with equal ease. Its four wheel drive

gives Vitara the power to go places.


Dimension in MM

Length 4760

Width 1780

Height 1740

Wheelbase 2800

Front track 1500

Rear track 1500

Min. Ground clearance 183 m


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Weight in Kgs

Kerb Weight 1700

Gross Weight 2300

Capacity

Seating 7 persons

Fuel tank 66 litres

Engine

Type H27A V6 type

No. Of cylinders 06

No. of valves 24

Piston displacement 2736 cc

Bore X Stroke 88 X 75

Compression ratio 9.5 : 1

Max. Output 166 bhp @ 6000 rpm



Max. Speed 183 Km / Hr

Steering Rack and Pinion

Brakes


77/116

Front Disc

Rear Drum

Suspension

Front McPherson strut

Rear 5 Link rigid with coil spring

Tyres 235 / 60 R 16 Tubeless tyres


78/116

PRICES OF MARUTI PRODUCTS

Car market leader Maruti Udyog Limited has announced

a marginal increase in price of certain models. .The

price increase is due to rise in input costs and freight

costs, which increased following the rise in oil prices. In

this phase, the company has decided to pass on only a

part of the increase in costs to the customers. There is

no change in the prices of Swift, Zen, and WagonR

(Petrol).

Ex-Showroom Prices in Delhi (in Rs)

Models

Prices (Rs.)

Maruti Suzuki 800

1,94,620


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Maruti Suzuki Omni

2,09,757

Maruti Suzuki Alto

2,28,982

Maruti Suzuki Eeco

2,84,488

Maruti Suzuki Zen Estilo

3,31,412

Maruti Suzuki Wagon R

3,39,058

Maruti Suzuki A Star

3,63,220

Maruti Suzuki Ritz

4,09,822


80/116

Maruti Suzuki Swift

4,27,635

Maruti Suzuki Swift Dzire

4,96,671

Maruti Suzuki Gypsy

5,28,818

Maruti Suzuki SX4

7,08,062

Maruti Suzuki Grand Vitara

17,19,226

In Price case

They provide a list of different types of

models of cars

They also gives a discount in the range

of 20 % to 25 %.


81/116

PLACE

The Place of Maruti cars is in the whole world.

Maruti Udyog Limited decides its distribution

channel for selling cars like some time or level or

some times two levels marketing channels. They

decide area in which they deal customers. They

show the permanent location for selling the cars.

They provides many useful inventory they define

the transport facility of the company to the

marketand market to the customers. Many

showrooms of MUL in our India.

PROMOTION


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Main Promotion of Maruti Suzuki cars is done by

the advertising. The advertising is mainly done in

the form of different Television channels ,

different newspapers, holdings etc. Now a days

the main promotion is done by the brand

Ambassador such as film stars, celebrities,

sportsmen etc. and in this case they decide their

actual and equired sales force for selling their

cars. They also maintain customer relation and

they do direct marketing.


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SEGMENTATION

Meaning of segmentation :-

Market segmentation is the process of dividing a

potential market into distinct sub- markets of

consumers with common needs and

characterstics. Market segmentation is the

starting steps in applying the marketing

strategies. Once the segmentation takes place ,

the marketers targets the identified customer

groups with proper marketing- mix so as to

position the products/ brands/ company as

perceived by the target customer.

Objectives of Segmentation :-

The main objective of segmentation is to provide

those products to the customer they can :-

1.Satisfy their basic needs

2.Solve their problem

3. Make themselves feel good


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Segmentation of Market by Maruti Suzuki:-

Maruti Udyog Limited was set up to manufacture

low price cars that can be afforded by the Indians

but after 1990 that means after the globalisation

( i.e opening of Indian economy for rest of the

world) many competitors started in enter the

Indian market .

Further with the develoment of the Indianeconomy the income of the peoples of India also

increased and people started to afford luxury

cars also. They have also catogorised their cars

into different segments depending upon the

choices of different peoples depending upon their

income and other behaviours and thesesegments are :-

Mini hatch back segment or A1 segment :-

Maruti 800


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Compact hatchback segment or A2

segment :-

Maruti AltoZen Estilo

Wagon R

A- Star

Swift

Mid size segment or A3 segment :-

Maruti Esteem

SX4

Utility Vehicle or MUV :-

Maruti Eeco

Maruti Gypsy

Grand Vitara

Market Positioning

Meaning :-


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Market positioning means placing the potential

product in the market that can satisfy the needs

and requirements of the target customers.

Positioning of products by Maruti :-

Management of Marutis always tries that their

products should be available at the authorised

outlets in every city of India. In case of any new

product they tries to make it available at every

outlets in metropolitian cities and by getting theresponse of customers they increases the

production and extends the availability in urban ,

semi urban and to the rular areas also.

Other Strategies adopted by Maruti

Suzuki

After Sale service

As on date there are 342 Maruti dealer workshops and

1,545 Maruti Authorised Service Stations, or MASSs,


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covering 898 cities in India. In addition, 24-hour mobile

service is offered in 38 cities under the brand Maruti

On-road Service. They intend to extend this service to

an additional 25 cities over the next three years. As a

benchmark for dealers with respect to service quality

and infrastructure facilities, they have launched service

stations under the brand Maruti Service Masters, or

MSMs, in three locations in India. They have service

stations on 30 highways in India under the brand

Express Service Stations.

To promote sales of their spare parts and the

availability of high quality, reliable spare parts for their

products, they sell spares under the brand name

Maruti Genuine Parts, or MGP. These are distributed

through their dealer network and through authorised

sellers of their spare parts, to whom they refer as

stockists.


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Many of their MASSs are at remote locations where

they do not have dealers. In order to increase the

penetration, in terms of sales volumes, of their

products in these remote areas, they are exploring

opportunities to integrate some of the MASSs into the

sales process in order to increase sales of their cars

and related products and services such as spares and

accessories, insurance and financing.

Genuine Accessories

They have also entered the business of marketing car

accessories under the brand name Maruti Genuine

Accessories, or MGA, through their dealership network.

They seek to provide customers with the opportunity to

customize their vehicles with accessories such as music

systems, security systems, car-care products and utility

products.

Warranty and Extended Warranty Program


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They offer a two-year warranty on all their vehicles at

the time of sale. Their dealers are required to address

any claim made by a customer, in accordance with

practices and procedures prescribed by them, under

the provisions of the warranty in force at that time. The

dealers subsequently claim the warranty cost from

them. They analyse warranty claims from dealers and

either claim the cost from vendors, in the case of

defective components, or bear the cost ourselves, in

the case of manufacturing defects.

They offer an extended paid-warranty program

marketed under the brand, Forever Yours for the

third and fourth year after purchase. They have entered

into arrangements with insurance companies to cover

the costs of warranties offered under this program. The

extended warranty program is intended to maintain the

dealers contact with the customer and increase the

revenue generated from sale of spares, accessories and

automobile-related services. An effort is made during


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the period of the extended warranty to encourage the

customer to exchange his existing Maruti car for a new

Maruti car, or upgrade to a new Maruti car.

NEW BUSINESS INITIATIVES

As the largest manufacturer and leader in the small carsegment, they continually seek new ways to utilizetheir vast car parc, range of products and extensivesales and service network to expand the size of thepassenger car market in India. They have recentlylaunched new initiatives to develop the market forautomobile insurance, automobile finance, leasing andfleet management, and pre-owned cars. They aim toprovide customers with a one-stop shop forautomobiles and automobile-related products andservices, and build on their wide customer base andextensive sales and service network to make availableto their customers a wide range of Maruti-brandedservices at different stages of ownership, which theyrefer to as the 360 degree customer experience.

AtithiDevoBhava: One-stop shop

Inspired by the spirit of India.AtithiDevoBhava, inSanskirit, means a guest is like God. It captures the

Indian tradition of honouring guests. It's also theinspiration for the welcome youll receive at a MarutiSuzuki dealership, and the caring relationship theyshare with those who drive their cars. At Maruti Suzuki,you will find all your car related needs met under oneroof. Whether it is easy finance, insurance, fleetmanagement.services, exchange Maruti Suzuki is set toprovide a single window solution for all your car related

needs.


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That's why they have Maruti True Value, the best place

to buy and sell reliable used cars. Maruti Finance an

agglomeration of the biggest finance companies in

India brought together by Maruti Suzuki to ensure that

the dream car is within everyone's reach. Similarly,

Maruti Insurance brings together some of the biggest

names in the car insurance industry to provide

insurance solutions to every type of car consumer.

Then, finally, there is N2N, which offers fleet related

solutions.

Maruti Insurance :-

It was launched in 2002. Maruti Suzuki provides vehiclesinsurance to its customers with the help of National Insurance

Company , Bajaj Allianz , New India Assurance and RoyalSundaram. The service was set up by the company with the


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inception of two subsidiaries Maruti Insurance Distributors Pvt.Ltd. and Maruti Insurance Brokers Pvt. Ltd. The servicesstarted as a benefit or value addition to the customers and wasable to ramp up easily. By December 2005 they were to sell

more than two Million Insurance policies since its inception.

Maruti Finance :-

To promote the bottom line growth Maruti Suzuki launchedMaruti Finance in January 2002. Prior to the start of thisservice Maruti Suzuki had started two joint venturesCiticorp Maruti and Maruti Country wide with City Groupand GE countrywide respectively to assist its clients insecuring loans. Maruti Suzuki tied up with ABN AmroBank ,HDFC Bank , ICICI Limited , Kotak Mahindra , StandardChartered and Sundaram to start this venture includingits strategic partnership with SBI in March 2003. SinceMarch 2003, Maruti had sold over 12,000 vehicles throughSBI Maruti Finance. SBI Maruti Finance is currentlyavailable in 166 cities across India.

Maruti Finance marks with coming together of thebiggest players in the car finance business. They are thebenchmark in quality and efficiency. Combined with Marutivolumes and networked dealership , this will enable MarutiFinance to offer superior services and competitive rates inthe Market place.

- JagdishKhatter,Managing Director of Maruti UdyogLimited

Citycorp Maruti Finance Limited is a joint venture betweenCiticorp Finance India and Maruti Udyog Limited. Its

primary business started by the company is hire purchase


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financing of Maruti Suzuki Vehicles . Citi Finance India limitedis a wholly owned subsidiary of City Bank OverseasInvestment Corporation Delaware which inturn is a 100%wholly owned subsidiary of City Bank N.A. City Finance India

Limited holds 74% of the stake and Maruti Suzuki holds theremaining 26%. GE Capital , HDFC and Maruti Suzuki togethercame in 1995 to form Maruti Countrywide. Maruti Claims thatits finance program offers most competitive interest rates toits customers which are lower by 0.25% to 0.5% from themarket rates.

Maruti True Value :-

Maruti True service offered by Maruti Suzuki to its customers.It is a market place for the used Maruti Suzuki Vehicles. Onecan buy ,sell or exchange used Maruti Suzuki Vehicles with thehelp of this service in India. As of 2009 there are 315 Maruti

True Value Outlets.

Maruti Driving school :-

As a part of its corporate social responsibility Maruti Suzukilaunched the Maruti Driving school in Delhi. Later the serviceextended to other cities of India as well. These schools aremodelled on international standards, where the learners gothrough the classroom session and practical sessions. Manystandards facilities like road behaviour and attitude are taughtin these schools. Before driving actual vehicles participants aretrained on stimulators.

.


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MARKET SHARE

Refrence :- official website of Maruti Suzuki

(www.marutisuzuki.com)
http://www.marutisuzuki.com/http://www.marutisuzuki.com/


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Description

Maruti 59%

Tata 20%

Hyundai 21%

Refrence :- Auto India (Automobile Magzine), March

2010

2008- 2009 Market Share

Segment A2


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Description

Tata 20%

Ford 14%

GM 6%

Honda 20%

Maruti 17%

Hyundai 16%

Others 7%

Refrence :- Auto India (Automobile Magzine), March2010

2008 2009 Market share


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Description

Hyundai 17%

Maruti 55%

Tata 16%

Honda 4%

GM 3%

Toyota 10%

Others 3%

Refrence :- Auto India ( Automobile Magzine), March 2010

2008 -2009 Market Share


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MARUTI ALL INDIA SALES 3 YR TREND

Segment 2006-07

Growth 2007-

08

Growt

h

2008-

09

Growt

h

A1 (Mini - Hatchback) 167,561 17% 116,26

2

-31% 89,223 -23%

A2 (Compact - Hatchback) 176,132 47% 271,28

0

54% 335,13

6

24%

A3 (Mid Size) 14,173 28% 29,637 109% 31,939 8%

A4/A5/A6

(Exec./Prem./Luxury)NA NA NA NA NA NA

C (Van Type) 59,526 15% 65,019 9% 66,366 2%

Passenger Cars - MUL 417,392 28% 482,19

8

16% 522,66

4

8%

Passenger Cars - Total

Industry758,123 26% 885,02

9

17% 948,66

9

7%

MUV (Utility Vehicles) 3,555 12% 5,204 46% 4,374 -16%

Passenger Vehicles - MUL 420,947 28% 487,40

2

16% 527,03

8

8%

Passenger Vehicles - Total

Industry901,150 24% 1,050,2

46

17% 1,129,

316

8%

COMPETITION MODELS

SegmentMaruti Competition

A1 (Mini -

Hatchback)

M800


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A2 (Compact -

Hatchback)

Zen,

WagonR,

Alto, Swift

Hyundai - Santro& Getz;

Tata - Indica&Palio; GM -

Spark & Beat

A3 (Mid Size) Esteem,

SX4

Hyundai - Accent; Tata -

Indigo & Petra; Honda -

City; GM - Corsa, Optra,

&Aveo; Ford - Ikon,

Fusion, & Fiesta

A4/A5/A6

(Exec./Prem./Luxury)

Hyundai - Elantra&

Sonata; Honda - Accord;GM - Vectra; Ford -

Mondeo; Skoda - Octavia

& Superb; Toyota -

Corolla & Camry;

Daimler Chrysler - C,E, &

S Class;

C (Van Type) Omni,

Versa

MUV (Utility

Vehicles)

Gypsy,

Grand

Vitara

Mitsubishi - Pajero;

Hyundai - Terracan&

Tucson; Ford - Endeavor;

Toyota - Prado &Innova

and Fortuner; Nissan - XTrail; Honda - CRV; GM -

Forrester &Tavera; Tata -

Sumo & Safari; Mahindra

- Jeeps, Bolero, Scprpio

and Xylo.


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Customer Satisfaction By Maruti Suzuki

Now a days Customer satisfaction is the main aim or objectives

of all the business organisations. With the Globalisation and

Liberalisation (i.e.opening of Indian market ) the competition

has increased to a great extent. All the Indian companies or the

business organisations have to match their products with the

International standard level in order to remain in the market. Amarketer can remain in the mind of the customers only if he is

able to satisfy the needs and requirements of the potential

customers (i.e. when customers get value for their money). In

such situations Maruti Suzuki took an initiative to satisfy its

customer in the following ways.

Customer Service:-


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The CRM Program allows Maruti Suzuki to acquire customers,

service the customers, increase the value of customers to the

company, and retain good customers and to determine which

customer can be retained or given a higher level of service. A

good CRM program can improve customer service in several

ways.

Provides Product Information, product use, information and

technical assistance on websites that are accessible 24

hours a day and 7 days a week

Identifies how each individual customer defines quality and

then designs service strategies for each customer based on

these individual requirements and expectations.

Provides a fast mechanism for managing and scheduling

follow up sales call to assess post purchase cognitive

dissonance, repurchase, probabilities repurchase times and

repurchase times.

Provides a mechanism to track all points of contact between

customer and the company and do it in an integrated way sothat all sources and the types of contact are included and all

the user of the system see the same view of the customer

(reduces confusion).m

It also helps to identify problems quickly before they occur.

Provides a user friendly mechanism for registering

customer complaints (complaints that are not

registering with the company cannot be resolved and area major source of customer dissatisfaction).

Provides a fast mechanism for handling problems and

complaints (complaints that are resolved quickly increased

customer satisfaction).

Provides a fast mechanism for correcting services

deficiencies (correcting the problem before other

customer experience the same dissatisfaction).


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Uses internet cookies to track customer interest and

personalize product offerings accordingly. Use internet to

engage in collaborative customization or real time

customization.

Provides a fast mechanism for managing, scheduling,

maintenance, repair and ongoing support (improve

efficiency and effectiveness).

The CRM can be integrated into other cross functional

systems and thereby provides accounting and production

information to customers when they want it.

Improving Customer Relationships:-

CRM programs are also able to improve customer relationship.

Proponents say this is so because:-

CRM Technology can track customer interests, needs and

buying habits as they progress their life cycles and tailors

the marketing efforts accordingly. This way customers get

exactly want they want as they change.

The technology can track customer products use as the

product progresses through its life cycle and tailors the

service accordingly.

These way Customers get what they need as the product

ages.

In Industrial markets, the technology can be used to

micro- segment the buying centre and helps co ordinate

the conflicting and changing purchase criteria of its

members.

When any of the technology driven improvement in

customer service (mentioned above) contribute to longterm satisfaction they can ensure repeat purchases,


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improve customer relationship, increase customer loyalty,

decreases customer turnover, decreases marketing costs

(associated with customer acquisition and customer

training), increases sales revenue and thereby increases

profit margins.

Repeat purchase however comes from customer

satisfaction which inturn comes from deeper

understandings of each customer, their individual business

challenges rather than a one size fits all approach.

CRM software enables sales people to achieve this one on

one approach to selling and can automate some elements

of it via tailorable marketing communication. However all

of these elements are facilitated by or for humans to

achieve. CRM is therefore a companywide attitude as

much as software solution.

CUSTOMER SATISFACTION


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Chart :- Customer Satisfaction Index Ranking

Refrence :-Autodrive ( Automobile Magzine), June

2010

Chapter :-4


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Findings And Analysis

After the study of the project , we have got several

information and real facts about Maruti Suzuki :-


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It was the idea of Sanjay Gandhi, son of Indian

Prime Minister Indira Gandhi to provide cheap and

low maintenance cars to Indiansand for this

purpose Maruti limited was established but afterhis death Maruti limited went into collaboration

with the Suzuki Motors of Japan.

Maruti Suzuki focuses on overall segment of

market and the strategied adopted by Marutis are

very appealing and interacting for the customers.

Initially it focused on providing cheap cars to thecustomers but after Globalisation of the Indian

economy (1990s) many foreign companies started

to enter the Indian market then to stand in the

market Maruti Suzuki also started to manufacture

luxury cars also.

Along with manufacturing of cars Maruti also

started another operations like :- Maruti finance,

Maruti Insurance, Maruti genuine parts, After sale

service, Maruti True value, Maruti Driving school

etc..


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SWOT ANALYSIS

SWOT Analysis is the analysis of a company.

SWOT analysis stands for Strengths , Weakness,

Opportunities and threats. With the help of this

analysis we can get the information about a

companys strengths and

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