New Millennium Australia

• Progressive Australia.• Optimistic Australia.• Focus on ‘being’ rather than ‘having’.• Focus on values rather than valuables.• Looking to correct, connect and collect.• ‘Success equals happiness’ been reversed.

The New Mindsetand Meal Behaviour

Meal Behaviour

• 80% of meal decisions made on the day.• 50% of meal decisions not made by 4pm.• 69% of supermarket shoppers haven’t

a specific meal idea in mind.

From a fast food outlet to take away 60%

Eating in at a fast food outlet 38%

Ordering a pizza for home delivery 50%

Eating out at a licensed restaurant 49%

Going to a pub/hotel for a meal 37%

Going to a café for a meal or snack 44%

Going to a RSL or Leagues Club for a meal 30%

Eating at a BYO restaurant 29%

10 to 20’s 30’s 40’s 55+20’s

Different Generations