GET INSPIRED. BE PART OF IT.

REDKEN.COM

MARCH 2008PROMOTIONS

NEW OUTPLAY TEXTURE PUTTY PLUS REVAMPED MEN’S STYLING COLLECTIONREDKEN CREATES VOLUME II NEW HI-FUSION SHADES... GET CREATIVE!

SEPARATE. CHUNK. SHAPE.

NEW OUTPLAY TEXTURE PUTTY MAXIMUM CONTROLConstruct styles with chunky separation, oversized pieces and a matte finish.

Crunch-free formula contains mineral salts for immediate grab and texture with

maximum control.

COVER MODEL'S HAIRCOLOR: Natural Level: 4Highlights: Shimmer One 5Na + equal parts 20 Volume Pro-Oxide Cream Developer.

NEW ON 5TH

March 2008 Promotions 3

BA

C

SALON OFFERPURCHASE

5 Outplay texture putty 3.4 oz.

RECEIVE FREE

A 1 Outplay texture putty 3.4 oz. for stylist station use

B 1 Product glorifi er

C 1 Outplay poster

OPEN STOCKPRODUCT SIZE

Outplay texture putty 3.4 oz.

maximum control

REDKEN FOR MEN STYLING COLLECTION* SLEEK NEW LOOK... SERIOUS CONTROL FOR EVERY STYLENow it’s easier than ever for you and your male clients to fi nd the perfect styling products! Redken For Men’s styling collection has been reorganized by product form and level of control to simplify selection. Choose the form of product you prefer, then choose the amount of control you want. Each product is labeled with clear product descriptors and a level of control: mild, medium or maximum. Plus, the lineup has sleek new packaging* that matches Redken For Men haircare for stronger shelf impact.

mild control

STAND TOUGHextreme gel

WORK HARD molding paste

OUTPLAY texture putty

HOLD STILLfi rm styling spray

GRIP TIGHT holding gel

DISRUPT fi ber gum

MANEUVERworking wax

GET GROOMEDfi nishing cream

POLISH UPpomade

medium control

GEL/CREAM PASTE/GUM WAX/POMADE SPRAY

NEW STYLIST STATION ½ LITER SIZE OF GRIP TIGHT!A convenient, professional size of Grip Tight holding gel is now available! Keep this men’s grooming favorite at your stations to use on clients — and encourage retail sales!

SALON OFFERPURCHASE

Any 12 Redken For Men Styling products**

CHOOSE FROM

PRODUCT SIZE

Grip Tight holding gel 5 oz.

Get Groomed fi nishing cream 5 oz.

Polish Up pomade 3.4 oz.

Maneuver working wax 3.4 oz.

Stand Tough extreme gel 5 oz.

Work Hard molding paste 3.4 oz.

Hold Still fi rm styling spray 7.4 oz.

Disrupt fi ber gum 4.6 oz.

RECEIVE FREE

A 1 NEW Grip Tight 1/2 liter

B 1 Styling shelf talker

C 36 Styling packettes

A

B

C

*Redken For Men new packaging will be phased-in. **Excluding NEW Outplay

NEW ON 5TH

NEW REDKEN CREATESCUT AND COLOR TECHNIQUES: VOLUME 2

THE INSPIRATION:Classic shapes reinvented. Diversity through color placement. Styles with

hidden potential. Redken Creates volume 2 combines creativity, innovation and

modernity for a collection of 12 visionary cut and color techniques. Versatility

and customization are at the heart of the collection. By combining contrasting

elements, core structures morph to create different looks. Long and short...

softness and strength... curly and straight... glamorous and edgy... The

contradictions merge seamlessly to create high fashion, highly-wearable styles.

March 2008 Promotions 3

THE TECHNIQUES:Each technique also lends itself to adaptation and experimentation. Mix and

match to create something completely new... the possibilities are limited only by

the imagination of the stylist:

• 1 CONVERTIBLE FRINGE

• 2 SHATTERED SURFACE

• 3 UNDERCOVER BOB

• 4 URBAN UNDERCUT

• 5 TILTED SPHERE

• 6 ANGULAR COLLISION

LORI ZABEL TIM COWAN BIRGER LOKENG MANA DAVE TAMMY REYNOLDS ASHLEY GAUNT

March 2008 Promotions 7

THE ARTISTS:

“ WITH THIS BOOK, YOU’LL BE ABLE TO EVOLVE OUR IDEAS AND INSPIRATION AND CREATE YOUR OWN UNIQUE STYLE!”

– LORI ZABEL, REDKEN ARTIST / REDKEN CERTIFIED HAIRCOLORIST

NEW ON 5TH

50% OFF SHAMPOO WITH CONDITIONER PURCHASELast month we brought you the fi rst step to any successful haircare or retail business — sampling. This month we continue with step two to haircare success — retail. After clients have sampled Redken haircare products with the packettes, they will be ready to make a purchase and this high-value offer will entice them to do it! This offer will also attract new and existing clients and build retail sales.

SALON OFFERPURCHASE

3 Shampoo and Conditioner Duos

(of the same brand) at a discount

CHOOSE FROM

All Soft Duo

Color Extend Duo

Extreme Duo

Smooth Down Duo

CLIENT OFFERSave 50% on shampoo 10.1 oz. with the

purchase of the conditioner 8.5 oz.

SAMPLE

RETAILTREAT

Be sure to check out the April issue of New on 5th for Step Three in the Haircare Success process — Treat!

RECEIVE FREE

A 6 Travel kits, each includes:

3 3 oz. fi llable containers with fl ip-cap top

1 3 oz. fi llable container with spray top

2 2 oz. fi llable containers with fl ip-cap top

1 Zip top travel case

B 1 Travel kit glorifi er

C 25 Retail client brochures

CLIENT OFFERFree travel kit with the purchase of any 2 Redken Styling products

from the Straight & Smooth and Defi nition & Movement collections

FREE TRAVEL KIT WITH STYLING PURCHASEHelp clients travel in style while encouraging them to make a retail purchase with this valuable and convenient gift. Free travel kits include empty bottles that clients can fi ll with their favorite on-the-go essentials!

SALON OFFERPURCHASE

Any 12 styling products (mix and match) from the Straight & Smooth

and Defi nition & Movement collections

CHOOSE FROM

A

C

THE STRAIGHT & SMOOTH COLLECTION

PRODUCT SIZE

Outshine 01 3.4 oz.

Satinwear 02 5 oz.

Straight 05 5 oz.

Align 12 5 oz.

THE DEFINITION & MOVEMENT COLLECTION

PRODUCT SIZE

Water Wax 03 1.7 oz.

Rewind 06 5 oz.

Electric Wax 11 1.7 oz.

Rough Paste 12 2.5 oz.

Hardwear 16 8.5 oz.

NEW Rough Clay 20 1.7 oz.

March 2008 Promotions 9

B

NEW HI-FUSION CHROME

NEW HI-FUSIONGREEN

NEW HI-FUSION BLUE

NEW HI-FUSION VIOLET

VIOLET/RED

RED/VIOLET RED RED/COPPER NEW HI-FUSION ORANGE

NEW HI-FUSION YELLOW

COLORBOND TECHNOLOGYHIGH TENACITY DYES = LOCK THE COLORCERAMIDE = RESTORES THE STRENGTHCATIONIC CONDITIONERS = PERFECT THE SHINECOCONUT OIL = PROTECTS THE VIBRANCY

NEW COLOR FUSION HI-FUSION 2-IN-1 TONAL AMPLIFIER AND HIGHLIGHTERPersonalize color! New Hi-Fusion 2-in-1 Tonal Amplifi er and Highlighter offers infi nite creative possibilities with 6 new shades: ORANGE, YELLOW, GREEN, BLUE, VIOLET, and CHROME. Mix and match together or with Color Fusion. Cool or warm... subtle or bold... explore all 10 Hi-Fusion shades to create an endless spectrum of results, maximize versatility and truly master your artistry.

NEW ON 5TH

HI-FUSION NOW INCLUDES 10 SHADES:

CH B VR

RV RC Y

G

R

V

O

DC

PURCHASE

24 Vector Plus or Vector Plus Extra Body

texturizers (mix and match) at 20% off

.

VECTOR PLUS ORIGINAL FORMULA:

• Soft, springy curls

• Manageable body and volume for beautiful

natural looking styles

• For all hair types up to 50% highlighted

• 3 component buffered Alkaline Wave System

VECTOR PLUS EXTRA BODY FORMULA:

• Defi ned, resilient, uniform curls

• Long-lasting curl formation even after

shampooing and styling

• For all hair types up to 50% highlighted

• 2 component buffered Alkaline Wave System

SAVE 20% ON VECTOR PLUS TEXTURIZERS

March 2008 Promotions 11

SALON INTRODUCTORY OFFER

A

BE

G

F

PURCHASE

Any 18 Color Fusion shades

RECEIVE FREE

A 1 Hi-Fusion V Violet 2.1 oz.

1 Hi-Fusion Y Yellow 2.1 oz.

1 Hi-Fusion CH Chrome 2.1 oz.

B 1 20 volume Pro-Oxide Cream

Developer 8 fl . oz.

C 1 Color Gear Detailing Etching Wand

D 1 Color Gear Detailing Freehand Brush

E 1 Color Fusion Shade Chart

F 1 Hi-Fusion Swatch Card

G 1 Hi-Fusion Sticker Sheet

NAME OF SESSION TUITION DATE

COLOR & KNOW WHY $ 900 MARCH 3 - 6

CUT & KNOW WHY $ 900 MARCH 3 - 6

DESIGNING BEHIND THE CHAIR $ 900 MARCH 10 - 12

EVERYTHING’S INCLUDED $ 950 MARCH 10 - 12

COLORING OUT OF YOUR MIND $ 900 MARCH 17 - 19

CUTTING OVER THE TOP $ 900 MARCH 17 - 19

DIAGNOSTIC DESIGN NEW SESSION! $ 650 MARCH 24 - 25

EVERYTHING’S INCLUDED 2 $ 950 MARCH 24 - 26

DRESSING THE BRIDE SPECIALTY SESSION $ 1100 MARCH 31 - APRIL 2

CUTTING WITH SAM & CHRIS SPECIALTY SESSION $ 1100 MARCH 31 - APRIL 1

APRIL

EVERYTHING’S INCLUDED $ 950 APRIL 7 - 9

PLATFORM ARTISTRY SPECIALTY SESSION $ 1250 APRIL 7 - 9

REDKEN COLOR CERTIFICATION $ 495 APRIL 11 - 13

COLOR & KNOW WHY $ 900 APRIL 14 - 17

CUT & KNOW WHY $ 900 APRIL 14 - 17

ALL ABOUT RAZORS SPECIALTY SESSION $ 950 APRIL 21 - 23

EVERYTHING’S INCLUDED 2 $ 950 APRIL 21 - 23

COLORING OUT OF YOUR MIND $ 900 APRIL 28 - 30

CUTTING OVER THE TOP $ 900 APRIL 28 - 30

MAY

EVERYTHING’S INCLUDED $ 950 MAY 5 - 7

SESSION SKILLS & PHOTO WITH NOAH SPECIALTY SESSION $ 1500 MAY 5 - 7

NAME OF SESSION TUITION DATE

DESIGNING BEHIND THE CHAIR $ 900 MAY 12 - 14

DON’T SWEAT IT ... FIX IT! $ 900 MAY 12 - 14

COLORING OUT OF YOUR MIND $ 900 MAY 19 - 21

CUTTING OVER THE TOP $ 900 MAY 19 - 21

JUNE

EVERYTHING’S INCLUDED 2 $ 950 JUNE 2 - 4

START WITH THE FINISH SPECIALTY SESSION $ 900 JUNE 2 - 4

EVERYTHING’S INCLUDED $ 950 JUNE 9 - 11

MANHANDLING $ 650 JUNE 9 - 10

COLORING OUT OF YOUR MIND $ 900 JUNE 16 - 18

CUTTING OVER THE TOP $ 900 JUNE 16 - 18

REDKEN COLOR CERTIFICATION $ 495 JUNE 20 - 22

COLOR & KNOW WHY $ 900 JUNE 23 - 26

CUT & KNOW WHY $ 900 JUNE 23 - 26

EVERYTHING’S INCLUDED 2 $ 950 JUNE 30 - JULY 2

MIXING IT UP FORMULATIONS WITH PATRICK MCIVOR $ 900 JUNE 30 - JULY 2

JULY

EVERYTHING’S INCLUDED $ 950 JULY 14 - 16

FULL ON CURLS NEW SESSION! $ 800 JULY 14 - 15

COLORING OUT OF YOUR MIND $ 900 JULY 21 - 23

CUTTING OVER THE TOP $ 900 JULY 21 - 23

COLOR & KNOW WHY $ 900 JULY 28 - 31

CUT & KNOW WHY $ 900 JULY 28 - 31

REDKEN EXCHANGE SESSION CALENDAR Expand your vision and challenge your talents at the Redken Exchange in NYC! For the complete 2008 calendar, to register or for more information call 1.800.545.8157 or log-on to Redken.com's site for salon professionals.

START WITH THE FINISH

ATTEND START WITH THE FINISH WITH ELLEN LAWLOR, BRENT BORRESON AND TIM COWAN

AT THE REDKEN EXCHANGE, JUNE 2 - 4, 2008

Would you like to be in total control of your fi nishing work? There is no better feeling than knowing the look you want and knowing how to accomplish it. Start with The Finish will give you the confi dence you have been looking for in your fi nishing skills and live model workshops will teach you how to break down a look by texture, tool and product. Enhance your customer service when you teach them how to achieve the perfect blow out. We will put you into action with your blow dryer and show you how powerful a beautiful fi nish is. Finishing hair superbly is the next step in taking your skills from good to great!

ALL OFFERS ARE AVAILABLE WHILE SUPPLIES LAST. All rights reserved. 50003084 1/08