New Patient Referral ProgramNew Patient Referral Program

Smart practices keep people talkingSmart practices keep people talking

People talk about People talk about

your dental your dental office for three office for three reasons:reasons:

1.1. They like you They like you or they like or they like your workyour work

2.2. It simply feels It simply feels good to talk good to talk about the about the results they results they have have experiencedexperienced

3.3. TheyThey’’re part of re part of your team -your team - an an insiderinsider

Market Research Surveys Market Research Surveys targeting women between 30-60 targeting women between 30-60

years of ageyears of age Question # 1Question # 1

When When looking for or looking for or deciding on a deciding on a dentist what dentist what do you rely do you rely on? . . on? . . . .

83% rely on a 83% rely on a recommendation from a recommendation from a

friend or family member friend or family member

External marketing challenges External marketing challenges ExternalExternal

The average active The average active adult is hit with a huge adult is hit with a huge number of advertising number of advertising messages on a daily messages on a daily basis. basis.

Traditional Traditional Advertising has Advertising has become way to become way to expensiveexpensive and returns and returns are not predictable.are not predictable.

Lower case Lower case Acceptance & Lower Acceptance & Lower Retention numbers. Retention numbers.

The The cost of patient acquisition is cost of patient acquisition is considerably less through internal considerably less through internal

marketing. marketing.

ExternalExternal InternalInternal

Referred patients spend more, Referred patients spend more, stay longer and refer more stay longer and refer more people to your practice people to your practice

InternalInternalExternalExternal

InternalInternal

Friend Friend recommendations recommendations 10 times more effective10 times more effective than traditional paid than traditional paid advertisingadvertising

Economical Economical ––considerably less considerably less expensive than external expensive than external advertising advertising

A referred new patient A referred new patient trusts you moretrusts you more judges you less judges you less and has a higher and has a higher

retentionretention

““I know how you feel, but I I know how you feel, but I just love my dentist and his just love my dentist and his

staff!staff!””

Your satisfied patients are Your satisfied patients are more compelling than any more compelling than any advertisementadvertisement

Keeping your patients Keeping your patients actively promoting your actively promoting your practice is the game plan.practice is the game plan.

Getting your entire team Getting your entire team consistently playing the consistently playing the referral game. referral game.

““I used to hate going to the I used to hate going to the dentist, but not any more! dentist, but not any more!

The 7 KeysThe 7 Keys

MotivationMotivation

MessageMessage

RecognitionRecognition

Referral Gift Referral Gift CardsCards

Referral Referral EngagementEngagement

Creativity Creativity

ConsistencyConsistency

MotivationMotivation

Why does your Why does your team want more team want more new patients?new patients?

Why do your Why do your patients want to patients want to refer people?refer people?

Do the answers Do the answers align?align?

Motivate your Motivate your audience and win!audience and win!

KEY 1

MessageMessage

Creating the right Creating the right message will give message will give your referral your referral campaign more campaign more drivedrive

It is a very simple, It is a very simple, easy to remember easy to remember phrasephrase

It must have a It must have a high response high response rating rating

KEY 2

RecognitionRecognition

Make it interesting Make it interesting and and appropriateappropriate

If you acknoledge If you acknoledge your players your players properly they will properly they will send more referralssend more referrals

Show gratitude - itShow gratitude - it’’s s right and itright and it’’s s powerfulpowerful

Create theCreate the perfect perfect system for your system for your teamteam

KEY 3

Take Care Of Your Team And Take Care Of Your Team And They Will Take Care Of You!They Will Take Care Of You!

Activate Your Referral Activate Your Referral Gift Card Program Today!Gift Card Program Today!

KEY 4

Start Getting More Referrals Start Getting More Referrals Tomorrow!Tomorrow!

Premium 16pt Card Stock UV High Resolution

Referral EngagementReferral Engagement By engaging your patients By engaging your patients

quickly and quickly and correctly youcorrectly you will see an immediate will see an immediate increase in your referral increase in your referral numbers. numbers.  

Compliment the patient in your normal genuine fashion “you did great today” or “you are such a great patient” or “it is always so nice to see you”. You simply bridge over from your normal friendly conversation into playing the referral gift card.

KEY 5

CreativityCreativity

Keep your referral Keep your referral program freshprogram fresh

Make it fun, interesting, Make it fun, interesting, and professionaland professional

If you are remarkable If you are remarkable people will remark and people will remark and talk about you positively talk about you positively

If you are boring they If you are boring they will be snoring will be snoring

Give your staff and Give your staff and patients new tools allpatients new tools allof the timeof the time

KEY 6

ConsistencyConsistency

Referral Referral marketing action marketing action steps are simple steps are simple and easy to and easy to followfollow

We will put your We will put your team behind the team behind the wheel with the wheel with the most effective most effective internal internal marketing tools marketing tools on the marketon the market

KEY 7

Be Consistent And Drive Be Consistent And Drive Your New Patient Your New Patient Referral Machine Referral Machine

Get Started Today!Get Started Today!

Three NPR referral Three NPR referral programs from which to programs from which to choosechoose

Your NPR rep will answer all Your NPR rep will answer all of your questions and help of your questions and help you determine the best you determine the best program for you. program for you.

One for every budgetOne for every budget

Scalable with 10 years of Scalable with 10 years of stable ROI for our clientsstable ROI for our clients

STEP 1:

Getting StartedGetting Started

Your NPR Your NPR marketing marketing professional will professional will contact you and contact you and answer all of your answer all of your questions.questions.

Get the details for Get the details for your personalized your personalized referral program referral program and amazing and amazing referral gift cards.referral gift cards.

STEP 2:

Get Started Today!Get Started Today!

You will receive a live You will receive a live In-office or In-office or Online Online PowerPoint Training PowerPoint Training CourseCourse

For you (the dentist)For you (the dentist) Your team leaderYour team leader Your entire staff Your entire staff

Successfully implement Successfully implement the the Ultimate Referral Ultimate Referral Gift Card Program in Gift Card Program in your dental office.your dental office.

STEP 3:

Contact Us Today!Contact Us Today!Start Getting More Start Getting More Referrals Tomorrow!Referrals Tomorrow!

Contact Us Today!Contact Us Today!Start Getting More Start Getting More Referrals Tomorrow!Referrals Tomorrow!

New Patient ReferralsNew Patient Referrals

NewPatientReferrals.com

Jeff Simms, CEO-OwnerJeff Simms, CEO-Owner

727.674.5172727.674.5172

New Patient ReferralsNew Patient Referrals

NewPatientReferrals.com

Jeff Simms, CEO-OwnerJeff Simms, CEO-Owner

727.674.5172727.674.5172