NEW PRODUCT IDEA DEVELOPEMENT

Inspro

Increased rate of accidents

Rise in Terrorism

Political Violence

Current Scenario

2016

We don’t want to see this

THE BIG IDEA

A HELPING HAND

Prosthetic IndustryThe Current Scenario

Competition: Low

Potential for growth: High Market concentration: High

Customers: Upper middle and upper class

Porter’s Five Forces

Supplier Power

Buyer Power

Competitive

Rivalry

Barriers to Entry

Threat of Substitution

Low competition Highly differentiated

products

High barriers Highly concentrated

market

Low availability of substitutes

High cost of switching

Few suppliers of desired materials

Production cost is high Cost to substitute is high

End customers do not have bargaining power

Price sensitivity is high

IdentifyingCore

Issues!

Core IssuesCustomization

Production Cost

Lack of Innovation

Promotion

Awareness

Narrow Target Market

Accommodation of 3D printing technology

InnovationNew materials

Affordabil i ty

Broadening the market to unprivileged people

Social Values

Introducing

Inspro

Our objectivesAffordability . Innovation . Responsibility

Feasibility

REAL

WIN

WORTH

Segmentation

Geographic

Demographic

Psychographic

Local International Neighboring

Underprivileged Middle class Rich

Unaware Moderately Aware Aware

Targeting

Geographic

Demographic

Psychographic

Local International Neighboring

Underprivileged Middle class Rich

Unaware Moderately Aware Aware

Positioning

“INSPIRE THROUGH INNOVATION”

Product

Product Development

3D Printing

Cost EffectiveMaterials

Using materials different from competitors will give us a competitive edge

Incorporating 3D technology will ensure a effective material usage and cheap production cost.

Affordability

Effective Material Usage

Pricing

TK 4,00,000

TK 18000

InstallmentPaying 50% of the total amount anyone can avail the productPercentage will go down for underprivileged

people

Place

Specialized Store in Shyamoli SquareNear Trauma Center and Jatiyo Pangu Hospital

Planned expansion to other zones

IncorporatingE-Business Module Customization . Easy access

Promotion

Providing the 5 very talented but poor people with the care.Scholarships for physically disable talented students.

Leaflets and Infographics at Trauma Care Centre

Road Shows to raise awareness and brand recognition

Cricket MatchFor Physically Disable PeopleWho will play using our products

Our Brand Ambassador Mashrafe MortazaThe other name of inspiration

One small step towards Inspiring Millions

We would love to see this

THANK YOU ALL