New Product Developmenton

FOSTERS (CAR) By 4 FOX AUTOMOBILE

Efforts by:- ANIL BHARTISHUBHAM BANSALJYOTI CHAUDHARI

SAKSHI RAGAHVSILKI GUPTA

NISHA SHAIKH

SUBMITTED TO: DR. VANDANA BHARTI

WHAT IS NEW PRODUCT DEVELOPMENT?

New Product Development (NPD) is the complete process of bringing a new product to market.

IS THIS HOW PEOPLE

REACT WHEN YOU HAVE NO

CAR?

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FOSTERS BY 4 FOX AUTOMOBILE

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GET IDEA FOR FREE

FOSTERS is a automobile product under a 4 FOX AUTOMOBILES

23 KMPL mileage 142 BHP engine Automatic transmission 1800cc engine ABS system enabled Petrol/Diesel variants available 60 litre fuel tank capacity Front & back airbags

OVERVIEW

IDEA GENERATIONIt’s a CAAAAAR

Kitna deti hai…

Stable politic environment, Government is investing on transport infrastructure Estimated GDP growth is 7.2% in 2014, 7.5% in 2015, Petroleum price is dropping down around 30% Brand product consummation are increasing and people are more socializing

Smart phone and social networking is developing so fast and get more and more popular Facility permission is improving, Waste protocols, bureaucracy, illegal imported cars Hybrid system is available in INDIA, Climate Change – future temperature rises and impacts

IDEA GENERATION

IDEA SCREENING High Mileage Large leg and boot space Affordable Price Good Design

CONCEPT DEVELOPMENT

• Should be built in different platform• Must meet all safety & regulatory requirement• Should be exportable to other countries

BUSINESS ANALYSISMajor competitor

BUT WE WILL DEFEAT ALL

PRODUCT DEVELOPMENT Product ideas that survive are transformed into

actual product development R&D Dept. Will develop one or more physical

versions of product

TEST MARKETING

Test Driving by journalist

COMMERCIALISATION TV and print media commercials using

SHAHRUKH KHAN as a Brand Ambassador Sales through existing 158 dealer network

LAUNCHOur goal is to increase our BRAND AWARENESS and BRAND LOYALTY with 20 cars sales per year.

How can we get 20 cars sales / per year?

Our objective is to get 2 cars sales in the first 30 days after Launch Event

Simpler Goals produce more focused efforts and better results.

PRODUCT Our product would be offered

in hybrid segment 23 KMPL mileage 142 BHP engine Automatic transmission 1800cc engine ABS system enabled Petrol/Diesel variants available 60 litre fuel tank capacity

MARKETING MIX

PRICE

The CAR would be introduced in the market at a

price of Rs.18 lakhs.

A margin of 5% would be kept for the showroom

dealer.

PLACE

Our product “FOSTERS” would be launched in the national market.

It will be available in every major city of India. We will sell our product at his showroom.

PROMOTION Newspapers Magazine Radio Television Internet ( Social Networking Sites) Brouchers Bill boards Promotional Events

Promotion Strategy

Our promotion strategy would include promoting

product by providing test ride campaign for trial

purpose (only in selected stores).

CHANNELS OF DISTRIBUTION

MANUFACTURER DEALER CUSTOMER

We will be distributing our product via supermarkets in the

country like Nissan group & Datsun automobile.

Our distribution channel length would two level distribution

that will include manufacturer, dealer, customer

CONTIGENCY PLAN

In case the product fails in the market , then we would come up with new product that will target youths.

We will reposition our product and some alteration will be made in its composition. we will use the fixed facilities that we already have.

TOYOTA COROLLA ALTIS HYUNDAI ELANTRA FOSTERS

MILEAGE (in KMPL) 21 22.7 23.2

ENGINE (in CC) 1798 1582 1800

BHP 139 126.2 141

AUTOMATIC NO YES YES

ABS YES YES YES

price 16.37-18.22 LKHS 15.9-19 lkhs 18-22 LKHS

FUEL TYPE PETROL DIESEL PETROL/DIESEL

REAR AC VENT NO YES YES

PARKING SENSOR NO YES YESFUEL CAPACITY (in LITRE) 55 56 60

Manufacturing Cost Direct Material 8,00,000₹ Direct Labour 2,50,000₹ Overhead 2,00,000₹ Advertisement 1,50,000₹ Transport 15,000₹ Profit(MARGIN) ,385,000₹ TOTALCOST OF 1 CAR 18,00,000₹