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A STUDY OF INVESTMENT BEHAVIOUR OF

CUSTOMER IN SHARES & EQUITY MARKET WITH

REFERENCE TO UNICON INVESTMENT SOLUTION Ltd.

CHENNAI

By

PANKAJ PRAKASH

(Reg. No.:09101234)

UNDER THE GUIDANCE OF

PRABHAKAR DAVID

A PROJECT REPORTSubmitted to the department of

BBA

VELS UNIVERSITY

In partial fulfillment of the requirements

For the award of the degreeOf

BACHELOR OF BUSINESS ADMINISTRATION

InVELS UNIVERSITY

PALLAVARAM, CHENNAI

MAY 2012



BONAFIDE CERTIFICATE

Certified that this project report titled ³A STUDY ON INVESTMENT

BEHAVIOUR OF CUSTOMER IN SHARES & EQUITY MARKET WITHREFERENCE TO UNICON INVESTMENT SOLUTIONS Ltd. CHENNAI .´Under the guidelines of Mr. PRABHAKAR DAVID, Vels School of Management is

Bonafide work of MR. PANKAJ PRAKASH who carried out the project work under my supervision. Certified further, that to the best of my knowledge the work reported

herein does not form a part of any other project reports or dissertation on the basis of which a degree or award was Conferred on an earlier occasion on this or any other

candidate.

Internal Guide ` Signature of Dean-BBA

(Mr. PRABHAKAR DAVID)

Submitted or viva voice to be held on

Internal Examiner External Examiner



DECLARATION

I, PANKAJ PRAKASH, hereby declare that the project work entitled ³A

STUDY ON INVESTMENT BEHAVIOUR OF CUSTOMER IN SHARES & EQUITYMARKET WITH REFERENCE TO UNICON FINANCIAL SERVICES Ltd.

CHENNAI.´ submitted in partial fulfillment of the requirements for the award Of thedegree of Bachelor of Business Administration is a record of work done by me during

the academic year 2009-2012 under the guidance of Mr. P. DAVID, Lecturer,Department of Business Administration, VELS UNIVERSITY, Pallavaram.

And it has not formed the basis for the award of any Degree / Diploma / Associate

ship or other similar title to any candidate in any University.

Signature of the Candidate

PANKAJ PRAKASH

PLACE:

DATE:



ACKNOWLEDGEMENT

If words are considered as symbols of approval and tokens of

knowledge then the words play the heralding role to express my gratitude.

I extend my deep gratitude to Md. Israrul Haque. and

Md. U. Abdul Khadir and all the staff for permitting me to undertake the

providing the incessant guidance and support throughout the project.

I am extremely grateful to Dr. Mrs. Jayashree Suresh, B.A., M.B.A.,

PhD, HOD for her invaluable help rendered throughout the project.

I would like to express my grateful thanks to my guide Mr. P.

DAVID, Lecturer, for his excellent guidance and suggestions to complete

my project

Words are inadequate to express my gratitude to my parents who

have been pillars of strength and moral support to me.

Above all, my heartfelt thanks to the Almighty God for His presence

and guidance in every moment in completing this project successfully.

A STUDY ON INVESTMENT BEHAVIOUR OF



TABLE OF CONTENT

Chapter No Title Page No

Chapter-1 Introduction 1-8

Chapter-2 Objective of the study 9-11

Chapter-3 Review of Literature 12-13

Chapter-4 Research Methodology 114-20

Chapter-5 scope of the study 21-22

Chapter-6 Company Profile 23-34

Product & service Profile

Chapter7 Data Analysis and interpretation 36-49

Chapter-8 Findings &Suggestions 50-54

Chapter-9 Conclusion 54-55

Appendices

Bibliography

55-60



LIST OF CHARTS

Chart No. Particulars Page No.

1 Respondents by sex wise distribution 37

2 Respondents by age wise distribution 38

3 Respondents by income wise distribution 39

4 Respondent¶s opinion about online share trading 40

5 Respondent¶s objective behind investing in shares 41

6 Respondent¶s awareness about UNICON securities 42

7 Respondent¶s objectives behind investing in shares 438 Respondents frequent investment in shares 44

9 Respondents felt dissatisfaction with services of UNICON

45

10 Respondent¶s satisfaction level for brokerage charges 46

11 Respondent¶s satisfaction level of the option 47

12 Respondents satisfaction with dervices of unicom 48

13 Respondents awareness of the absence of AMC 49

14 Respondents opinion about shares 50



CHAPTER 1(INTRODUCTION)



Unicon Investment Solutions

UNICON is a financial services company which has emerged as a one-stop investment

solutions provider. It was founded in 2004 by two visionary and hard working

entrepreneurs, Mr. Gajendra Nagpal and Mr. Ram M. Gupta, who possess expertise in the

field of Finance. The company is headquartered in New Delhi, and has its Corporate

office in Mumbai with regional offices in Kolkata, Chennai, Hyderabad and Noida

UNICON is a professionally managed company led by a team with outstanding

managerial acumen and cumulative experience of more than 400 man years in the

financial markets The Company is supported by more than 4500 Uniconians and has a

extensive network of over 500 business offices in 235 cities across India.

With a customer base of over 200,000 the Unicon Group has an eye for the intricate

financial needs of its clients and caters to both their short ± term and long ± term financial

needs through a comprehensive bouquet of investment services. It has been founded with

the aim of providing world class investing experience to the investing community. These

services range from offline & online trading in equity, commodities and currency

derivatives to debt markets to corporate finance and portfolio management services. The

company has a sizable presence in the distribution of 3rd party financial products like

mutual funds, insurance products and property broking. It also provides expert Advisory

on Life Insurance, General Insurance, Mutual Funds and IPO¶s. The distribution network

is backed by in-house back office support to provide prompt and efficient customer

service

The Equity broking arm ± UNICON Securities Pvt. Ltd offers personalized premium

services on the NSE, BSE & Derivatives market. The Commodity broking arm Unicon

Commodities Pvt. Ltd offers services in Commodity trading on NCDEX and MCX. The

UNICON group also has a PCG division providing investments solutions for High Net

Worth Individuals. The Corporate Advisory Services arm ± Unicon Capital Services (P)

Ltd offers entire gamut of Investment Banking services to corporates.



UNICON can boast of some of the most respected names in the private equity space like

Sequoia Capitals, Nexus India Capital and Subhkam Ventures as its shareholders.

INVESTOR S BEHAVIOUR

It is a well documented empirical fact in the finance literature that there is significant

heterogeneity across individuals in investment behaviours such as the decision to invest

in the stock market and the choice of asset allocation.

1 Are individual investors genetically predisposed to certain behaviours and born with a

persistent set of abilities and preferences which affect their decisions in the financial

domain Or is investment behaviour to a signifcant extent shaped by environmental

factors, such as parenting or individual-specific experiences? These questions are fundamental for our understanding of the behaviour of individual investors, but so far existing research has not offered

much systematic evidence on them. In this paper, we seek to ¿ll this void by estimating the extent to which ³nature,́ i.e.

,genetic variation across individuals, versus ³nurture´ or other environmental treatments

explain the observed heterogeneity in investment decisions. To decompose the variance

of three important measures of investment behaviour stock market participation, the

relative amount invested in equities (share of equities) and portfolio volatility into genetic

and environmental components, we examine identical and fraternal twins. The intuition

of our identification strategy is right forward: if individuals who are more closely related

genetically(e.g., identical twins) tend to be more similar on measures of investment

behaviour, then this is Evidence for that behaviour being, at least partially, caused by a

genetic factor. Using data on twins Allows us to identify an unobservable genetic

component and environmental components that are either common (shared) or non-

shared among twins. Our data on 37,504twins are from the Swedish Twin Registry,

which maintains and manages the world s largest database of twins. Until the

abolishment of the wealth tax in Sweden in 2006, the law required all financial

institutions to report information to the Swedish Tax Agency about assets an individual

owned as of December 31 of that year. This allows us to compile a matched data set of

twins and their complete financial portfolio



CHAPTER 2

(OBJECTIVE OF THE

STUDY)



OBJECTIVES OF THE STUDY

1. To study the perception of the customers with reference to the share market.

2. To analyze the level of satisfaction of customers transacting business through Unicon

3. To offer suggestions for increasing the level of satisfaction of the customers.4. To study the customers satisfaction with reference to Unicon shares.

5. Various services offered by Unicon

The Main purpose of conducting the Survey for UNICON

y To identify the target consumer for share business.

y To get a feel of the Customers perception about UNICON services products.

y To find an appropriate communication message for attracting the people toUNICON INVESTMENT SOLUTION.



CHAPTER 3

(REVIEW OF LITERATURE)



Stan Weinstein

Stan Weinstein is a financial expert. His company, Global Trend Alert, is located in

South Florida, USA. It is a financial consulting investments firm. Its clientele has faced

some of the most difficult financial and management problems in business and industry,and Weinstein Associates has helped them navigate this landscape.

The firm itself is strictly an invesmtnet advistory service directed at the institutional

money manager. . 70% of its clientele is based in the United States, but with the worlddoing business globally on more and more frequent basis, Weinstein Associates expects

to expand operations globally, too.

In fact, Stan Weinstein stock advice is so timeless that in 1988 he wrote a book calledWeinstein's Secrets For Profiting in Bull and Bear Markets. Even though it's more than

20 years old at this point, this is considered a bible of sorts to those in the trading

industry. Weinstein's stock advice is based upon four market cycles or "stages" for thatstock. Instead of trading as many investors do today by betting on current events or "today's news," the idea is to trade on future trends as the professionals do.

This particular type of investing has revolutionized the way people invest their money, aslong as they follow Weinstein's system. Proponents say that you can literally glance at a

price chart and find a good trade immediately, once you know what you're doing. Thekey is to look for recurring patterns and trends; a little practice lets you see where there

can be money made.

Among the principals in his stage analysis technique is that, for example, it's better to buy

stocks during uptrends, and better to sell short during downtrends. When put that starkly,of course, this sounds like good common sense, but in fact, many small investors actuallydo the opposite.

Hisashi Kaneko

Senior Quantitative Analyst Financial Knowledge Research Division Nomura Research

Institute(Chartered Member of the ecurity Analysts Association of Japan)

Although institutional aspects in Japan have been improved to encourage the holdingof investment trusts by individual investors, it cannot yet be said that investment trusts

havepermeated the individual investor market. One reason for this is that theimprovement of related systems was conducted without sufficient understanding of the

reasons behind the investment behavior of individual investors. By focusing on the buying and sellingof investment trusts by individual investors, and examining such behaviour from a

behaviouralfinance perspective, phenomena such as ³realize profits quickly when in the black, but defer taking losses when in the red´ and ³selecting funds based on the level of

unit price´ can beobserved. If these characteristics of buying and selling behaviour byindividual investors aretaken into consideration, it is clear that many investment trusts



have room to rethink the wayin which they manage their funds. In addition, to promote t he holding of long-term positionsin investment trusts, purchasing methods such as the dollar-cost averaging method may beeffective. This report

conducted an analysis focusing on investment trusts. However, other assets includingsavings deposits and shareholdings must be considered when analyzingindividual asset

management decisions. Sales methods applied to investment trusts should be considered in the

light of the above points, on which subject future debate is also necessary.



CHAPTER 4

( RESEARCH METHODOLOGY)



RESEARCH METHODOLOGY

Research design - Descriptive researchStatistical tools - Percentage method

Research instrument - Questionnaire

Questionnaire - Open ended and close endedContact method - Survey

- Personal interview- Online interview

Method of data collection - Primary data and secondary dataSampling method - Non-probability sampling

Sampling type - Area samplingSampling unit - Consumers

Sampling size - 150



RESEARCH METHODOLOGY

Research is simply a scientific search for knowledge especially in the areas related tofunctions of marketing. Marketing research as a separate department can be a source of

great help to make its decisions on the basis of intuition µmuch what is based on pastexperience¶ secondary information collected at random and everything molded by one¶s

own mental makeup.

According to the American management association defines marketing research as thesystematic gathering recording and analysis of data about the problem related to the

marketing of goods and services . Marketing research includes all the activities thatenable an organization to obtain the information it needs to make decision about its

environment. It¶s marketing mix and its present or potential market.

Research involves considerable time and money and need specialized personnel. The costof research must be justified by the benefits of research findings. Research in marketing

refers to the systematic gathering, recording and analyzing of data about problemsrelating to the marketing of goods and services. As such the functions involved

Are:

y Systematic collection of data and information.

y Properly recording them for use and

y Analyzing and interpretation the recorded facts and figures toarrive are useful conclusions.

Research Design

There are three types of research design. They are

y Descriptive

y Exploratory

y Explanatory

In this research the research design adopted is Descriptive research design.

Descriptive Research Design

It is designed to describe something, such as demographic characteristics of consumerswho use the products. It deals with determining frequency with something occurs or how

two variables vary together. This study is also guided by an initialHypothesis.



Importance of Descriptive Study

y During the analysis of characteristics of certain groups, for e.g. users of a product

with different age, sex, education etc. y To forecast the future trends, e.g. sales of a company¶s product in each of next

five years.

y To study whether certain variables are associated, e.g. income and usage of a product.

Questionnaire Design

Designing and implementing the questionnaire is one of the most interesting and

challenging tasks of conducting research. Questionnaire designing also becomes

important and necessary when he/she observes that unless the data discussion or otherwise is noted down, is basic form will be distorted. The questionnaire is the backbone for obtaining data during a personal interview, telephone survey, and mail

survey.

Meaning of Questionnaire

A questionnaire is a form prepared and distributed to secure response to certain question.

The term questionnaire refers to a self administration process here by the respondenthimself/herself reads the questionnaire and records his/her answer assistance of an

interviewer.

Purpose of questionnaire is two fold

y To collect information from the respondent who are scattered in a vast area.

y To achieve success in collecting reliable and dependable data.

Determining Type of Question

After specifying the required data, the researcher must decide the type of question

required to be asked from the respondents to collect this data. He/she must understandvarious existing types of question and decide which of these would suit the most of

his/her project situation. There are different types of questions they are as follows:

Direct question ± Direct question are just what their name indicates e.g. Have you ever purchased brand?

Indirect question ± Indirect refers to those whose responses are used to indicate or

suggest date about respondents other than the actual facts given in the answer. For e.g.why you think most other people buy prefer UNICON?



Open ended question ± Sometimes these question are called free answer questions the

respondent answer in his/her words, for e.g. and open ended question on a study onOrange squashes can be asked as what suggestion do you make for improving orange

squashes? In this case no answer choice is given to the respondent and he/she may give

any answer he/she thinks.

Close ended question ± Such guests are also called fixed alternative questions. The

alternative questionnaire may take the form of dichotomous question multiple choicequestion checklist and rating scales, such as ordinal scale nominal scale etc.

Question method of data collection is quite popular and consists of question printed or

typed in a form or set of forms. Care was taken in the main aspect as general form.Question sequence, question formulation and wording, the study was associated with

both the question i.e., closed ended and open ended questions. Free responses wereinvited from the respondents.

Types of Questionnaire

The study conducted by using structural and undisguised questionnaire. It comprises of both open and closed ended questions. Questions are rather framed for the customer

attitude including the multiple choice and dichotomous questions.

The following are the contact method generally user for a survey.

1. Mail survey2. Telephone interview

3.

Personal interview

Among these three methods mail interview was used for the research study.

Mail Survey

Mail interview is the most versatile of the three methods, as it is the most expensivemethod and requires more administrative planning and supervision. Interviewer¶s bias.Also in order to get the accurate data the researcher went to all the order to get the

accurate data the researcher went to all the respondents and its units and spent sufficienttime with the customers. The entire respondents may or may not be willing to fill up the

questionnaire through this method effective and accurate information can be collected byasking question in a way that could be easily understood and answered by the

respondents.



Method of Data Collection

The task of collecting data being after a research problem has been defined and plan is

chalked and plan is chalked out. This study pertains to collect data from primary sources primary data and from secondary sources secondary data.

y Primary dataPrimary data are that information which is collected, fresh and fir the first time thushappens to be original in character primary data can be collected in marketing by three

basic methods, viz., survey, observation and experiments.

y Secondary dataOn the other hand are those, which have already been passed through the statistical process.

The secondary data are that information which is collected from internal sources as wellas external sources, Wiz¶s from the company own the records and documents.

Secondary data was collected from the registers, manuals, information bulletinsmaintained by the personnel department and other records, information collected in this

manner was immediately complied processed manually and a statistical structure wasgiven to the data to help interpretation of the statistical data.

Sampling Size150 consumers are taken as samples.

Contact MethodThe respondent was contacts directly and personally interviewed.The statistical tools used for analysis are:

y Percentage method



PERCENTAGE METHOD

Percentage method is used in marketing comprehension between two more series of data.Percentages are used to compare the relatives terms, the distribution of two or more series

of data and are presently by way of bat diagram and pie diagrams in order tohave a better understanding.

In this method frequency of the various criteria factors are tabulated and the percentagefor each value with respect to the total is found out. They are presented pictorially by way

of graphs in order to have better understanding.The formula is

No. of respondent% of respondent = ---------------------- × 100

Total respondent



CHAPTER 4

(SCOPE AND LIMITATION OF

THE STUDY)



SCOPE OF THE STUDY

Globalization of the financial market has led to a manifold increase in investment.

New markets have been opened; new instruments have been developed; and new serviceshave been launched. Besides, a number of opportunities and challenges have also been

thrown open. Online share trading is new to Equity market in India. Mainly two

exchanges are involved in online trading in India BSE & NSE.

LIMITATIONS OF THE STUDY

The study was conducted in Chennai city and the findings are applicable only to the city.

Most of the customers were busy and some of them were not in a position to give

complete data. Researcher had to proceed with incomplete data.



CHAPTER 5

(COMPANY PROFILE)



COMPANY PROFILE

UNICON INVESTMENT SOLUTION

UNICON is a financial services company which has emerged as a one-stop

investment solutions provider. It was founded in 2004 by two visionary and flamboyant

entrepreneurs, Mr. Gajendra Nagpal and Mr. Ram M. Gupta, who possess expertise in the

field of Finance. The company is headquartered in New Delhi, and has its Corporate

office in Mumbai with regional offices in Kolkata, Chennai, Hyderabad and Noida.

UNICON is a professionally managed company led by a team with outstanding

managerial acumen and cumulative experience of more than 400 man years in the

financial markets The Company is supported by more than 4500 Uniconians and has ateam of over 900 business offices in 235 cities across India.

With a customer base of over 200,000 the Unicon Group has an eye for the

intricate financial needs of its clients and caters to both their short ± term and long ± term

financial needs through a comprehensive bouquet of investment services. It has been

founded with the aim of providing world class investing experience to the investing

community. These services range from offline & online trading in equity, commodities

and currency derivatives to debt markets to corporate finance and portfolio management

services. The company has a sizable presence in the distribution of 3rd party financial

products like mutual funds, insurance products and property broking. It also provides

expert Advisory on Life Insurance, General Insurance, Mutual Funds and IPO¶s. The

distribution network is backed by in-house back office support to provide prompt and

efficient customer service.

The Equity broking arm ± UNICON Securities Pvt. Ltd offers personalized

premium services on the NSE, BSE & Derivatives market. The Commodity broking arm

Unicon Commodities Pvt. Ltd offers services in Commodity trading on NCDEX and

MCX. The UNICON group also has a PCG division providing investments solutions for

High Net Worth Individuals. The Corporate Advisory Services arm ± Unicon Capital

Services (P) Ltd offers entire gamut of Investment Banking services to corporates.



UNICON can boast of some of the most respected names in the private equity space like

Sequoia Capitals, Nexus India Capital and Subhkam Ventures as its shareholders.

MISSION:

To create long term value by empowering individual investors through superior

financial services supported by culture based on highest level of team work, efficiency

and integrity

VISION:To provide the most useful and ethical investment solutions guided by values

driven approach to growth, client service and development

MANAGEMENT TEAM

MR. GAJENDRA NAGPAL FOUNDER & CEO

MR. RAM M GUPTA CO-FOUNDER & PRESIDENT

MR. Y.P. NARANG HEAD - FIXED INCOME GROUP

MR. SANDEEP ARORA CHIEF OPERATING OFFICER

MR. VIKAS MALLAN CHIEF FINANCIAL OFFICER,

HEAD ± DISTRIBUTION

MR. SUBHASH NAGPAL DIRECTOR - STRATEGICPLANNING & IMPLEMENTATION

MR. RAJEV B SHARMA COUNTRY HEAD,

WEALTH MANAGEMENT

MR. VIJAY CHOPRA NATIONAL HEAD,BUSINESS ALLIANCES

MR. MANMOHAN TIWARI COUNTRY HEAD ,EQUITY SALES

MR. ANURAG NAYAR CHIEF TECHNOLOGY OFFICER

MS. ANJALI MUKHIJA CHIEF COMPLIANCE OFFICER



GROUP COMPANIES



1. PRODUCT & SERVICES OFFERED BY UNICON

Unicon deals with a numbers of products & services:

y Equity

y Commodity

y Depository

y Distribution

y NRI Services

y Back Office

y Fixed Income

y Currency Derivatives

y Portfolio Management

EQUITY

Unicon offers a unique feature of a single Screen Trading Platform of NSE, BSE &

Derivatives. Unicon offers both Offline & Online trading platforms. You can Walk in or

place your orders through telephone at any of our branch locations

ONLINE TRADING PRODUCTS:

y Unicon Easy



y Unicon plus

y Unicon Swift

UNICON EASY

Browser based trading terminal that can be accessed by a unique ID and

password. This facility is available to all our online customers the moment they get

registered with us.

UNICON PLUS

Browser based trading terminal that can be accessed by a unique ID and

password. This facility is available to all our online customers the moment they get

registered with us.

UNICON SWIFT

Application based terminal for active traders. It provides better speed, greater

analytical features & priority access to Relationship Managers.

COMMODITY

Unicon offers a unique feature of a single screen trading platform in MCX and

NCDEX.Unicon offers both Offline & Online trading platforms. You can Walk in or

place your orders through telephone at any of our branch location Online commodity

internet trading platform through uniflex.

y Live Market Watch for commodity market (NCDEX, MCX) in one screen.

y Add any number of scrips in the Market Watch.

y Tick by tick live updation of Intraday chart.



y Greater exposure for trading on the margin available.

y Common window for market watch and order execution.

y Key board driven short cuts for punching orders quicklyon

y Real time updation of exposure and portfolio.

y Facility to customize any number of portfolios & watchlists.

y Market depth, i.e. Best 5 bids and offers, updated live for all scripts.

y Facility to cancel all pending orders with a single click.

y Instant trade confirmations.

y Stop-loss feature.

DEPOSITORY

Unicon Depository Services offers dematerialization services as a participant in

Central Depository Services Limited (CDSL), through its Depository operations. The

company believes in efficient and cost-effective and integrated service support to its

brokerage business. Unicon Securities Private Limited, as a depository participant, will

offer depository accounts for individual investors as well as corporates which will enable

them to transact in the dematerialized segment, without any hassles.

Depository offer a safe, convenient way to hold securities as compared to holding

securities in paper form. Our service provides an integrated single platform for all our

clients ensuring a risk free, efficient and prompt depository process.

FACILITIES OFFERED BY UNICON

DE-MATERIALIZATION:

You can submit your physical shares at the Unicon branch for dematerialization into electronic form.



RE-MATERIALIZATION:

You can also request for Re-materialization which enables you to convert thedematerialized shares into physical form.

TRANSFER:

Inter and intra depository services are available through which you can

transfer shares.

IPO:

You can apply for IPO using your demat account details and on allotment

the securities are transferred directly to your demat account.

CORPORATE ACTIONS:

While holding your stock in demat account, in case you are eligible for any bonus and rights issues the allotment would be transferred to your demat account.

EASI:

You can view your demat account over the Internet and avail a host of services. This facility empowers our clients to view, download, print updated holdings

with respective valuations

ESTOCK LOGIN PROCESS:-

y Enter your client id as your Demat account number.

y The password would be your bank account number linked with your Demat account.

y Please change the password as soon as you login. This is in your owninterest and security.

DISTRIBUTION



Unicon is fast emerging as a leader in the Insurance and Mutual Funds

distribution space. Unicon has over 100 branches and a huge number of Business

Development Executives who help to source and service the customers throughout the

country. Unicon is fast becoming the preferred Vendor Independent distribution houses

because of providing efficient service like free pick-up of collection of cheques/DD¶s,

Keeping track of the premiums etc to its customers.

Unicon offers the following distribution products:-

y IPO's

y Mutual Funds

y Insurance

y Properties

NRI SERVICES

With India becoming the epicentre of growth the Global Indian feels the need to be

connected to the domestic growth story.

Unicon now offers a convenient and hassle-free way of Investing in the Indian

Securities Market to the people who are living outside India and wish to participate in the

Indian Growth story.

BACK OFFICE

Unicon through its online back-office aims to increase the transparency and

provides you the link to view the details of your account online anytime and anywhere.

Here you have the advantage of viewing the following reports online

y Sauda Details

y Financial Ledger



y Net position for the day

y Net position Detail (for the complete financial year)

y E-Contract Note

FIXED INCOME

OFFERINGS

The Fixed income vertical of UNICON Group deals in Sovereign Paper and Money

Market/Fixed Income Instruments Broadly, it undertakes following:

y Dealing in all types of money market instruments viz. Commercial paper

(Origination & Placement), Certificate of Deposit and Treasury Bills both in

Primary and Secondary market.

y Dealing in Government securities (including securities of Oil, Fertilizer & Food

Bonds) and other PSU/ Corporate bonds with counterparties like Banks, Primary

Dealers, Mutual Funds, Insurance Companies, Regional Rural Banks, Cooperative

Banks, Central & State PSUs, Housing Finance Companies, NBFCs &

Corporates.

y Retailing of Central, State Government Securities and Bonds to PF Trusts,

Universities

y Advisory Services to PF Trusts.

y Arrangers for Private placement of Bonds & placing it with Banks, Mutual funds,

Insurance Companies & Corporates.

Securitization of receivable portfolio of Housing Finance Companies, Banks &

NBFCs by way of Pass through certificates.

CURRENCY DERIVATIVES



CURRENCY FUTURES

Currently in India, futures contracts of 4 currencies are traded against the Indian

Rupee (INR). US Dollar Indian Rupee (USD INR) currency futures were the first to be

introduced in Aug 2008 and have seen a 1500% burst in volume growth in this period.

On Feb 1, 2010 the trading of Euro (¼) Rupee (EUR INR), Pound Sterling (£) Rupee

(GBP INR) and Yen (¥) Rupee (YEN INR) was introduced in India. As in the case of

USD INR, trading happens on 2 exchanges ± NSE and MCX-SX.

Unicon offers clients the opportunity to trade these products, either in online or

offline mode as per their needs. The products provide ample liquidity to function both as

a speculative tool and as a hedging instrument for exporters and importers.

PORTFOLIO MANAGEMENT

PORTFOLIO MANAGEMENT SERVICES

Gone are the days when an investor could directly participate in the capital

markets, for they have not only become far more complex in terms of compliances,

methodologies, effects and analysis but also need a constant tracking mechanism. As is

the case globally, the Indian investor has also realized the advantages of seeking

professional advice in order to not only manage but also augment his portfolio.

We at Unicon in our constant endeavor to bring to our esteemed clients global

methodology have developed a proprietary model that has enabled us to outperform all

major indices with a fair degree of consistency, over the longer term. We continue to be

positive of both our approach and the Indian capital markets in general and especially soafter UPA¶s landslide mandate to guide the country over the next 5 years. However, we

believe that the out-performance is more stock-specific and the major indices only

provide a barometer for evaluation. This view is expected to only be enhanced going

forward, with larger players entering the markets with globally fine-tuned analytical

tools.



The Portfolio Management Schemes of the Company offer Discretionary

Schemes (Unicon Optimizer & Unicon Growth) for Individuals, Corporate Bodies,

Partnership firms, Proprietors, Non Resident Indians etc. The Company is registered with

SEBI enabling it to undertake Portfolio Management activities under a specific license.

The Schemes, duly approved by SEBI, are managed by a highly competent team

comprising of portfolio managers and equity strategists, backed by a team of

fundamental, technical and derivatives analysts. The principle objectives are to identify

investment opportunities through globally recognized analytical methodologies, given

pre-defined risk parameters construct portfolios to incorporate client objectives

periodically review of portfolios in order to consistently deliver returns surpassing the

benchmarked index and tailor-make portfolios to incorporate a judicious mix of equity,quazi-equity, money market instruments and derivate products.



CHAPTER 6

(ANALYSIS AND

INTERPRETATION)



ANALYSIS AND INTERPRETATION

Table No. 1

RESPONDENTS BY SEX WISE DISTRIBUTION

S. no. Category No. of respondents %

1 Male 120 80

2 Female 30 20

Total 150 100

INFERENCE:From the above table 20% of the respondents are from the female and 80% of the

majority respondents are male category.

respondent with regards to gender

male

female



Table No. 2

RESPONDENTS BY AGE WISE DISTRIBUTION

S. no. Age No. of respondents %

1 20-30 25 16.67

2 30-40 50 33.33

3 40-50 30 20

4 Above50 45 30

Total 150 100

INFERENCE:

From the above study the result is that 16.67% of the respondents are below age group of 20 ± 30 years; 33.33% of respondents are from 30 ± 40 years; 20% of the respondents are

from 40 ± 50 years; 30% of the respondents are above 50 years. From the study the resultis that 33.33% of the majority are from 30 ± 40 years.

RESPONDENT AGE WISE

20-30

30-40

40-50

ABOVE 50



Table No. 3

RESPONDENTS BY INCOME WISE DISTRIBUTION


1 Below 10000 18 12

2 10000-25000 50 33.33

3 25000-40000 33 22

4 40000-55000 20 13.33

5 Above 55000 29 19.33

Total 150 100

INFERENCE:

From the table, 12% of respondent are from income level below 10000, 33.33% of respondent are from income level 10000-25000, 22% respondent are from income level25000-40000, 13.33% of respondent are from income level 40000-55000, 19.33% of

respondent are from income level above 55000.

RESPONDENT INCOMEWISE

below 10000 12

10000-25000 33.33

25000-40000

40000-55000 13.33

above 55000



Table No. 4

RESPONDENT¶S OPINION ABOUT ON LINE SHARE

TRADING


1 YES 120 80

2 NO 30 20

Total 150 100

INFERENCE:From the study, the result is that 80% of the respondents say yes and 20% of the

respondents say no respectively.

respondent opinion about online share

trading

yes

no



Table No. 5

RESPONDENT¶S AWARENESS ABOUT UNICON


1 Share brokers 60 40

2 Bankers 20 13.33

3 Friends 20 13.33

4 Online Advt. 50 33.33

Total 150 100

INFERENCE:From the table, 40% of the respondents are got aware from share brokers; 13.33% of the

respondents got aware from friends and 33.33% of the respondents got aware from onlineadvertisement respectively.

responent awareness about unicon

share broker

bankers

friends

online adv



Table No. 6

RESPONDENT¶S OBJECTIVE BEHIND INVESTING IN SHARES


1 Low risk 30 202 Earn high dividends 60 40

3 Easy liquidity 40 26.67

4 Capital appreciation 20 13.33

Total 150 100

INFERENCE:

From the table, 20S% of the respondent¶s main objective to invest in shares is taxsavings; 40% of the respondents main objective to invest in shares is earn high dividends;

26.67% of the respondents interested in shares is easy liquidity and 13.33% of therespondents main objective is capital appreciation in long run respectively.

respondent objective behind investing in

shares

low risk

earn high divident

easy liquiidity

capital apreciation



Table No. 7

RESPONDENTS FREQUENT INVESTMENT IN SHARES


1 Monthly 25 16.672 Every 3 month 75 50

3 Every 6 month 40 26.67

4 Others 10 06.67

Total 150 100

INFERENCE:

From the table, 16.67% of the respondents invest share monthly; 50% of the respondentsinvest in share every 3 months; 26.67% in every 6 months; and 6.67% invest

occasionally.

respondent investment duration

mothly

every 3 months

every 6 months

others



Table No. 8

RESPONDENTS FELT DISSATISFACTION WITH SERVICES OF UNICON.


1 Slow operation 40 26.67

2 Delayed correspondence 30 20

3 Inaccessibility to the service centre 40 26.67

4 Fund transfer facility 40 26.67

Total 150 100

INFERENCE:

From the table, 26.67% of the respondents dissatisfied with the slow operation; 20% of the respondents dissatisfied with delayed correspondence; 26.67% of the respondents

dissatisfied with inaccessibility to the service centre and fund transfer facilityrespectively.

respondent dissatisfied

slow operation

delayed correspondence

inacc service center

fund transfer facility



Table No. 9

RESPONDENT¶S SATISFACTION LEVEL FOR BROKERAGE CHARGES


1 Highly satisfied 60 40

2 Moderate 30 20

3 Satisfied 20 13.33

4 Dissatisfied 40 26.67

5 Highly dissatisfied 00 00

Total 150 100

INFERENCE:From the table, 40% of the respondents highly satisfied with brokerage charges; 20% of

the respondents are moderate with the brokerage charges; 13.33% of the respondents aresatisfied with the brokerage charges; 26.67% of the respondents are dissatisfied with the

brokerage charges and none have highly dissatisfied respectively.

Respondent satisfaction

highly satsfied

moderate

satisfied

dissatisfied

highly dissatsfied



Table No. 10

AWARENESS ABOUT ONLINE TRADING


1 YES 108 72

2 NO 42 28

Total 150 100

INFERENCE:From the study, the result is that 72% of the respondents aware of the online trading and

28% of the respondents are not aware of the online trading.

awareness about online trading

YES

NO



Table No. 11

RESPONDENT¶S AWARENESS OF THE ABSENCE OF AMC

(ANNUAL MAINTENANCE CHARGES)


1 YES 120 80

2 NO 30 20

Total 150 100

INFERENCE:

From the study the result is that 80% of the respondents aware of the AMC of the company and20% of the respondents are not aware of the AMC respectively.

awareness about AMC

yes

no



TABLE 12

TYPE OF PRODUCT RESPONDENT LIKE TO INVEST ON IN NEXT 3 MONTHS

S. no. Category No. of

respondents %

1 Wealth management 10 6.66

2 Equities & derivatives 60 40

3 Commodities 70 46.66

4 Real estate 10 6.66Total 150 100

Inference : From the table 6.66% of respondent would like to invest in wealh management, 40%of respondent would like to invest in equities & derivatives, 46.66% of respondent would like to

invest in commodities, 6.66% of respondent wold like to invest in real estate.

respondent investing product

wealth management

equities & derivatives

commodities

real estate



TABLE 13

RESPONDENT SATISFACTION LEVEL ABOUT THE SERVICES PROVIDED BY

UNICON


respondents %

1 Highly satisfied 40 20

2 Satisfied 40 20

3 Moderate 60 40

4 Dissatisfied 10 6.66

5 Highly dissatisfied 00 00

Total 150 100

Inference : From the table, 20% of the respondent is highly satisfied, 20% of the respondent is

satisfied, 40% of the respondent is moderately satisfied, 10% is dissatisfied and non of respondent is highly dissatisfied.

respondent satisfaction with unicon services

highly satisfied

satisfied

moderate

dissatisfied

highly dissatisfied



TABLE 14

RESPONDENT OPINION ABOUT SHARES


respondents

%

1 Shares offer an investment solution 65 43.33

2 Shares make earn quick profit/gain 30 20

3 Shares is a part of investment solution 35 23.33

4 Shares offer easy liquidity 10 6.66

Total 150 100

Inference: from the table 43.33% of the respondent belives that shares offer an investmentsolution, 20% of the respondent belives that shares make an earn quick profit/ gain, 23.33% of the respondent believes that shares is a part of investment solution, 6.66% of the respondent

believes that shares offer easy liquidity.

respondent opinion about shares

shares offer an investment sol

shares make profit/gain

shares is a part investment

solution

shares offer easy liquidity



CHAPTER 7

(FINDINGS)



FINDINGS

With the increasing competitive environment in the share industries, the market potential and

promotional strategy is changing from time to time. So there is a need to analyze the marketefficiency and promotional strategy prevailing in the market

For the development of UNICON.

It is found from the study customer awareness toward UNICON in different aspects are asfollows:

1. As UNICON deals with online shares, 80% of the customers are aware of the online shares

and 20% of the respondents are not aware of online shares.

2. Maximum no. of customers got knowledge about UNICON through share brokers that is

40%, next to that they come to know through the online advertisements that is 33% and rest of the customers through friends and bankers.

3. Majority of the customers main objective is to invest in shares is earn high divdents that is40%, easy liquidity around 27%, 20% of the respondents invest because of the tax-saving rest to

capital appreciation in long run. So over all result is people invest shares only for earning highdividends and easy liquidity of cash.

4. Around 50% of the customers invest shares in the time gap within 3 months. 26.67% of the

customers feels slow operations, inaccessibility to the service centre and fund transfer facilityand 20% very few customers are dissatisfied for their delayed correspondence.

5. The brokerage charges are highly satisfied by 40% of the customers, 26.67% says dissatisfied,

20% are moderate and 13.33% are satisfied. Only 26.67 of the customers say dissatisfied soalmost 74% of them are satisfied with the brokerage charge.

6. 72% of the customers are satisfied with the BTST provided by the company; only few

customers that are 28% are not satisfied and said no.

7. most of customers like around 27% of customers are dissatisfied with the slow operation,

inaccessibility to the service and delay in fund transfer facilities.

8. AMC¶s absence in the company is aware to 80% of the customers and less is not aware that is20%.

9. most of customers that are around 72% of the customers are aware of the online trading and

vey few dosent knw abt it.

10. around 40-46% of the customers would like to invest in equities , derivatives andcommodities rest very less percentage invest in wealth management and real estate.



CHAPTER 8

(SUGGESTIONS)



SUGGESTIONS

From the survey;

1. Most of the customers got information about the company only through the share brokers. The

company should take necessary steps to concentrate on the advertisements. Through they areadvertising online, it is necessary to advertise in TV, radio, presses; only when they give these

kinds of advertisements they can get lots of customers. Also they have to go for boarding, whichcan be viewed by everyone passing by.

2. The majority of the customers invest in shares to earn high returns in the short run. This is

facilitated through the demat account. All new issues are issued only in the demat form. The

benefits of having a demat account must be explained to the customers.

3. It was found that maximum no of customer is investing in shares after a time gap of 3 months.

The company should explain the benefits of intraday (buy today and sell today) operationscertain customers invest in shares with a long term on capital apperceptions. The benefits of

short term trading can be explained to the customers so that they may be persuaded to go in for the same.

4. There is a favorable feedback from the customers about brokerage charges as per transactions.

This fact must be emphasized in advertisements and promotional leaflets mailed to potentialcustomers.

5. Many of the customers are not aware of my broker software. This usefulness should beexplained to them.

6. Customers with money to invest may be living in isolated areas with no proper telephone or

computer facility, the company may think of deputing relationship managers to help thecustomers through proper guidance and by passing on relevant information.

7. UNICON should concentrate on increasing their transaction time and services.

8. it was found that most of the customers don¶t have knowledge about the benefits of sharetrading they should be given time to time knowledge about it.



CHAPTER 9

(CONCLUSION)



CONCLUSION:

Share trading as a whole is now considered as a specific sources of investment. With theadvent of new online based trading customers are very much satisfied. Share trading industry has

reviewed up its standards once again investment centers.

It can be explicitly noted from the project that the awareness level are high with the presentyoungsters and the middle-aged group which can be observed as a positive sign for the growth of

the industry. The effectiveness of the other supporting instrumentlike client relationship can be further improved so that the impact will be high.

It doesn¶t end at just opening the demat account but the actual implementation is considered

with the customer related services. The customer should be updated on recent trends marketnews and the value of the investment that increases their satisfaction and awareness and trust on

the company.



APPENDIX

(QUESTIONAIR)



QUESTIONNAIRE

1. Name:

2. Age: a) 20 ± 30 b) 30 ± 40 c) 40 ± 50 d) above 50

3. Sex: a) Male b) Female

4. Occupation: a) student b) Pubic sector c) Professionald) Pvt. Sector employee e) Investor in stock market

5. Are you aware of online trading?

a) Yes b) No

6. What is your opinion about shares?a) Shares offer an investment opportunity

b) Shares make earn quick profit/ gainc) Share is a part of an investment

d) Shares offer easy liquidity

7. How did you come to know about UNICON online trading share?a) Share broker b) Bankers c) Friends d) Online Advertisement

8. What is your objective behind investing in shares?

a) low risk b) Earn high dividends

c) Easy liquidityd) Capital appreciation in the long run

9) How much you trade?

a) Only 1500 b) 2000 c) 5000 d) 10,000 e) not yet traded

10. How frequently you invest in shares?a) Monthly b) Every 3 months c) Every 6 months d) Others

11) How much risk can you take at a time?

a) Your whole money b) Half of money c) Depends on marketD) on particular brand only e) can¶t say

12. Have you ever felt dissatisfied with any of the services of our company UNICON?

a) Slow operation b) Delayed correspondencec) Inaccessibility to the service centre d) Fund transfer facility



13. what type of product would you like to invest on in next 3 months?

a) Wealth management b) equities & derivatives c) commodities d) real estate

14> how much you are investing in share market?A) below 10000 b)10000-25000 c) 25000-40000 d) 40000-55000 e) above 55000

15. Are you satisfied by the brokerage charges of transactions when compared to other competitors in the market?

a) Highly satisfied b) Satisfied c) Moderate d) Dissatisfiede) Highly dissatisfied

16. What is the level of satisfaction regarding the minimum balance compared with other

competitors?a) Highly satisfied b) Satisfied c) Moderate d) Dissatisfied

e) Highly dissatisfied

17. Are you satisfied by the options BTST/DELIVERY (buy today sell tomorrow) provided bythe company?

a) Yes b) No

18. Are you aware of the absence of AMC (Annual maintenance charges) with reference toUNICON?

a) Yes b) No

19. Are you satisfied by the overall services provided by UNICON?a) Highly satisfied b) Satisfied c) Moderate d) Dissatisfied

e) Highly dissatisfied

20. Suggestions to improve our present level of system in UNICON?---------------------------------------------------------------------------------------------------------------------

---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------

Thank you for your valuable time

Varsha Tomar SRM School Of Management

SRM UNIVERSITY.



BIBLIOGRAPHY



Bibliography

Books:

K.Aswathappa

Unicon Trainee Hand Book Philip Kotler

Internet:

http:/www.moneycontrol.com

http:/www.uniconindia.com

http://www.google.com

http://www.nseindia.com

http://www.bseindia.com

http://www.wikipedia.org

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