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New Roles in Communications: The Social Media Communication Manager

Date post: 12-Nov-2014
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Slides from my November 16, 2011 presentation at PRSA Puget Sound's "Connecting for a Cause" seminar for nonprofit professionals.
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New Roles in Communications: The Social Media Communication Manager Madeline Moy Digital Media Manager Seattle Art Museum
Transcript
Page 1: New Roles in Communications: The Social Media Communication Manager

New Roles in Communications:The Social Media Communication Manager

Madeline MoyDigital Media Manager

Seattle Art Museum

Page 2: New Roles in Communications: The Social Media Communication Manager

Be enthusiastic and interested.

Page 3: New Roles in Communications: The Social Media Communication Manager

Pursue strategy before tactics.

Page 4: New Roles in Communications: The Social Media Communication Manager

Get wrapped up in the numbers.

Page 5: New Roles in Communications: The Social Media Communication Manager

“It’s very important to understand social media, but it’s far more important to understand your customers.”

-Mack Collier

Page 6: New Roles in Communications: The Social Media Communication Manager
Page 7: New Roles in Communications: The Social Media Communication Manager

People are more important than tools.

http://www.mixtapecommunications.com/2011/02/know-when-to-hold-em-activating-your-fundraising-aces/

Page 8: New Roles in Communications: The Social Media Communication Manager
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1. Find your organization’s strategic plan…and read it!

Page 10: New Roles in Communications: The Social Media Communication Manager

2. Review your social media policy. (Do you have one?)

Page 11: New Roles in Communications: The Social Media Communication Manager

3. Consider what your organization is doing to reward its best and biggest fans.


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