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Royal luxuries

Team members:

Adil, Hashim

Chhabra, Sheetal

Lilani, Jyoti

Singh, Divyangana

Singh, Parakram

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Royal Luxuries

Objectives of presentation:

To make potential clients aware of what Royal luxuries is

What are its Vision and Mission Statements

To let you know how it is going to achieve its vision and mission

What new strategy it has come up with

To tell you all about the performance of the company in the pastcouple of years and the projection for the coming years

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Royal Luxuries

VISION:

To make the venture more profitable inthe years to come

To become a social idea and a flawlessmirror of hospitality to the society

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Royal Luxuries

MISSION:

Hotel Royal Luxuries willensure conservation of natural

resources and act as afoundation of flawlesshospitality.

It will identify and exceed theexpectations of the guests, staff

and owners through innovativeand creative solutions,combined with personalizedcare to gain their loyalty.

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Well established HOTEL cum RESORT situated indowntown Indore..

The name is an explanation in itselfLuxurywith Royalty

Royal Luxuries

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Royal Luxuries

Now provides developedamenities

Has redesigned the old servicesin a more hospitable way

Has recreated the magic ofrelaxation and comfort to makeyou feel at home

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Royal luxuries

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Royal Luxuries

LuxuriesReformed

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Royal Luxuries

Logo stands for luxuriousroyalty

Color combination is BLACKand GOLDEN

Gives you a feeling ofposhSophistication and comfortingRichness

Crown signifies royalty

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Royal Luxuries

Customer Segmentation:

Anyone who would love a cozy ambiance,

prefer high quality at affordable rates.

Basically including MIDDLE CLASS,UPPER MIDDLE CLASS and ELITE CLASS

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Royal Luxuries

Facilities include Money change

Discos and music lounge

Multi lingual staff Transportation facility

Entertainment lounges

24 hr internet facilitythrough wireless

Conference rooms Wedding Halls

International Cuisine

3 Array of Restaurant

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Royal Luxuries

New facilities include

Shopping arcade

Beauty/ Salon for men (In-

room) Babysitting services

Reflexology/Aromatherapy

Jacuzzi and Kabana

Guides

Trekking Camping

Boating

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D l

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Deluxe rooms.

E l i i

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Exclusivesuite

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Entertainment lounges

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Ethnic food place

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Royal Luxuries

USP:

Jacuzzi and Kabana

Personal band

Package for Choral

P d Lif C l

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PROFIT

AN

D

SALES

TIME(YEAR)

Introduction Growth Maturity Decline DeletionProductdevelopment

Extension Strategy

(MILLIONS)

LOSSES/INVESTMENT(MILLIONS)

PROFIT

SALES

Product Life Cycle

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Star Product Problem child

Cash Cow Dog

The BCG Growth MatrixHigh

low Relative Market Share

Marker

Growt

hRate

ROYAL LUXURIES(MUMBAI)ROYAL LUXURIES(DELHI)

ROYAL LUXURIES(INDORE) ROYAL LUXURIES(CHORAL)

Perception Map Quadrant X-axis= quality of services provided

http://images.google.co.in/imgres?imgurl=http://www.yerf.com/uploads/gilemega/Cow%2520in%2520Pasture.jpg&imgrefurl=http://yerf.com/uploads/gilemega&h=661&w=542&sz=64&hl=en&start=7&tbnid=Xd6Atvczlie_fM:&tbnh=138&tbnw=113&prev=/images%3Fq%3Dcow%26svnum%3D10%26hl%3Den%26lr%3D

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(THE GOLDEN PALM SPA & RESORT, BANGALORE)

(ASHOK HOTEL, NEW DELHI)

(PARK ROYAL, NEW DELHI)

(HOTEL AMAR VILAS, AGRA)

(ROYAL LUXURIES, INDORE)

(GULF HOTEL MUMBAI)

(HOTEL IVORY TOWER, BANGALORE)

(JUHU HOTEL, MUMBAI)

(ASTORIA HOTEL, MUMBAI)

(GOLDEN MANVOR, MUMBAI)

(RADDISON HOTEL, NEW DELHI)

(TAJ MALABAR, KOCHI)

(HOTEL GRAND CONTINENTAL, NEWDELHI)

(HILTON TOWERS, MUMBAI)

(HOTEL GUESTLINE, TIRUPATI)

Perception Map Quadrant X-axis= quality of services providedY-axis= prices

(HOTEL SAYAJI, INDORE)

(HOTEL BHASKAR PALACE, HYDERABAD)

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Name of the Hotels Rates/

Day($)

The Golden Palm Spa and Resort,Bangalore

165

Hotel Ashok,New Delhi 150

Hotel Royal Luxuries 125Hotal Sayaji, Indore 120

Hotel Park Royal, New Delhi 101

Hotel Amar Vilas, Agra 100

Gulf Hotel, Mumbai 165

Hotel Ivory Tower, Bangalore 150

Juhu Hotel, Mumbai 125

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Name of the Hotels Rates/

Day($)Astoria Hotel, Mumbai 100

Raddison Hotel,New Delhi 80

Hotel Taj Malabar, Kochi 80

Hotel Golden Manvor, Mumbai 45

Hotel Grand Continental 65

Hotel Hilton Tower 50

Hotel Guestline, Tirupati 20

Hotel Bhaskar Palace 50

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Royal Luxuries

FINANCE

X-axis=time in years, Y-axis= sales and profitSales & profit Line Graph

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2000 2001 2002 2003 2004 2005 2006 2007 2008

1

2

3

4

5

6

7

8

9

TIME

SA

LES

(Million)

(Year)

10

11

(2.5)

(7.5)

(9.5)

(9.8)

(9.6)(9.4)

(9.1)

(8.8)

(10)

(11)

(1.55)

(4.05)(4.22)

(4.18)

(3.9)

(3.7)

(3.5) (3.2)PROFIT

(MILLION)

TIME (YEAR)(Figures in bracket denote amount in million)

X axis time in years, Y axis sales and profitSales & profit Line Graph

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0

2

4

6

8

10

12

Time(yr)

Sales&Profit(million)

Series1

Series2

Sales

Profit

2001 20032002 2004 2005 2006 2007 2008

Sales and profit graph

GP% = (GP/SALES)*100

R l

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RoyalLuxuries...

PromotionalStrategies

Optional trekking and campingpackage

Free stay package

Collaboration with travel

agencies

Free passes of concerts to loyalcustomer

Special Discount Package onhoneymoon

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Royal Luxuries

Conclusion:

Royal Luxuries knows what acustomer anticipates andmore than that the company iswell aware of what it takes tosatisfy them.