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New Scientist Jobs - Our Audience (int)

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RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK Our Audience User Profile Survey 2012 New Scientist Jobs
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Page 1: New Scientist Jobs - Our Audience (int)

RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK

Our AudienceUser Profile Survey 2012

New Scientist Jobs

Page 2: New Scientist Jobs - Our Audience (int)

RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK

2

I am a jobseeker, actively look-ing for a job

I am a browser. I look at jobs, but I'm not actively applying

I am an employer / recruiter looking for candidates

67%

33%

Two thirds of respondents are actively looking for a job

Base: all respondents (832)

Q. Which of the following best describes your job seeking status?Q. Which of the following best describes your job seeking status?

Potential job seekers

Excluded from subsequent analysis

Page 3: New Scientist Jobs - Our Audience (int)

RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK

3

Permanent - working full time (30+ hrs per week)

Unemployed

Temporary / Contractor

Permanent- working part time (less than 30 hrs per week)

Student / Recent graduate

Retired

Other

45%

17%

12%

5%

18%

0%

2%

Half are currently in permanent roles, while nearly a fifth are unemployed

Base: all respondents (832)

Q. What is your current working status?Q. What is your current working status?

50% are in permanent roles

Page 4: New Scientist Jobs - Our Audience (int)

RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK

4

Around 40% work in the commercial industry sector

Q. Which of the following sectors do you work in?Q. Which of the following sectors do you work in?

Commercial Industry

Education

Healthcare - Public

Government

Healthcare - Private

Charity

41%

23%

13%

11%

9%

3%

Base: all working respondents (517)

Page 5: New Scientist Jobs - Our Audience (int)

RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK

5

Around a third of respondents work in pharmaceuticals

Q. What is the main business of your organisation?Q. What is the main business of your organisation?

Pharmaceuticals

Food, drink, tobacco

Chemicals

IT Information (Information Technology)

Retail, wholesale, trade

Media

Agriculture, forestry, fishing

Gas, water, electricity, nuclear

Transport, communications

Oil and Gas

Renewable/Cleantech

Banking/Finance

Mining, quarrying, petroleum

Medical Health (e.g. MD/Physician)

Education

Computer Science

Other

31%

10%

10%

5%

4%

4%

3%

3%

3%

3%

2%

1%

0%

0%

0%

0%

19%

Base: all working respondents in industry (210)

Page 6: New Scientist Jobs - Our Audience (int)

RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK

6

20% of respondents are managerial level or above

Q. What is your position within your company/organisation?Q. What is your position within your company/organisation?

Chief Exec/MD /Owner/Partner

Director

Senior Manager

Manager/Team leader

Employee (without managerial responsibility)

Researcher

Graduate/Postgraduate

Self employed/Freelance

Trainee

Other

2%

1%

3%

14%

36%

30%

5%

4%

1%

4%

Base: all working respondents (517)

20% managerial level or above

Page 7: New Scientist Jobs - Our Audience (int)

RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK

7

Around a third specialise in Biological Sciences

Q. What is your main area of specialism? Q. What is your main area of specialism?

Biological sciences

Chemistry

Medicine related science

Earth sciences/environment/energy

Biotechnology

Engineering

Computer/IT related

Physics

Clinical

Operational

Mathematical science

Other

32%

21%

13%

6%

6%

4%

3%

3%

2%

1%

1%

9%

Base: all working respondents (519)

Page 8: New Scientist Jobs - Our Audience (int)

RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK

8

94% have a first degree or higher

Q. What is your highest qualification?Q. What is your highest qualification?

Professional qualification

Postdoctoral PhD Masters/MSc First degree (BA, BSc)

Diploma /HND / NVQ

A-level GCSE / O-level Other

3%

11%

23%

29%28%

2%1%

0%1%

Base: all respondents (826)

Page 9: New Scientist Jobs - Our Audience (int)

RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK

9

Base: all respondents (826)

Q. How old are you?Q. How old are you?

18-24

25-34

35-44

45-54

55-64

65 or over

16%

42%

25%

12%

4%

0%

Female52%

Male48%

Q. Are you …?Q. Are you …?

Respondents are 35 years old on average Just over half are female

Base: all respondents (825)

Average age= 35 years old

Page 10: New Scientist Jobs - Our Audience (int)

RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK

10

Around 40% are from the South

Q. Which region are you based in?Q. Which region are you based in?

Greater London

South East

Outside UK (Europe)

Outside UK (Rest of the world)

Midlands

South West

East Anglia

North West

Scotland

Yorkshire & Humberside

North East

Wales

Northern Ireland

18%

15%

14%

10%

8%

8%

7%

6%

6%

4%

3%

2%

0%

South= 41%

Base: all respondents (825)

Page 11: New Scientist Jobs - Our Audience (int)

RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK

11

16% of respondents have had an interview as a result of NewScientist Jobs

Q. As a result of visiting NewScientist Jobs, have you everQ. As a result of visiting NewScientist Jobs, have you ever

Seen a job of interest

Referred a job to a friend

Applied on-line for a job

Applied off-line for a job

Set up an email alert/RSS

Got a job interview

Received a job offer

Moved into a new job

84%

29%

60%

11%

41%

16%

8%

7%

Base: all respondents (777)

Good proportion of jobseekers are successful on the site

High quality candidates

*Compare to competitors on the next slide

Page 12: New Scientist Jobs - Our Audience (int)

RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK

12

14% of those that have used NatureJobs.com and 9% that have used JobsinScience.com have got to the interview stage via those sites

Base: all that have used NatureJobs.com (257)

Q. As a result of visiting NatureJobs.com, have you ever …Q. As a result of visiting NatureJobs.com, have you ever …

Seen a job you would be interested in applying for

Referred a job to a friend

Applied on-line for a job (via the website, e-mail or mobile app

Applied off-line for a job (by letter, fax, phone)

Set up an email alert/RSS feed to receive jobs

Got a job interview

Received a job offer

Moved into a new job

88%

27%

47%

6%

17%

14%

7%

4%

Base: all that have used Jobsinscience.com (86)

Q. As a result of visiting JobsinScience.com have you ever…Q. As a result of visiting JobsinScience.com have you ever…

Seen a job you would be interested in applying for

Referred a job to a friend

Applied on-line for a job (via the website, e-mail or mobile app

Applied off-line for a job (by letter, fax, phone)

Set up an email alert/RSS feed to receive jobs

Got a job interview

Received a job offer

Moved into a new job

84%

19%

49%

2%

13%

9%

6%

1%

Page 13: New Scientist Jobs - Our Audience (int)

RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK

13

Science industry job sites are considered most useful

Q. Which ONE of the following sources is the most useful to you when looking for a job?Q. Which ONE of the following sources is the most useful to you when looking for a job?

Internet - Science industry job websites (e.g. NewScientist Jobs)

Internet - General job websites (e.g. Totaljobs.com, Monster.co.uk)

Internet - Science industry-specific websites (e.g. newscientist.com)

Internet - Employer websites

Recruitment consultancies

Word of mouth/contacts

Science & Technology industry magazines

Internet - Other

National newspapers

Internet - Social Media websites (e.g. LinkedIn)

Local/Regional newspapers

Job Centres

Networking/events

Other business magazines

Other

30%

18%

12%

8%

5%

4%

3%

2%

2%

2%

1%

1%

1%

0%

2%

Base: all respondents (830)

Page 14: New Scientist Jobs - Our Audience (int)

RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK

14

Jobs.ac.uk and totaljobs.com are the most commonly used competitors

Q. Which other websites have you visited in the last 6 months to look for a job?Q. Which other websites have you visited in the last 6 months to look for a job?

Jobs.ac.uk

Totaljobs.com

NatureJobs.com

Reed.co.uk

Monster.co.uk

Jobsite.co.uk

SRG.co.uk

Guardian

Fish4jobs.co.uk

FindaPhD.com

Jobsinscience.com

ScienceDirect.com

Prospects.ac.uk

Postdocjobs.com

Milkround.com

Telegraph.co.uk

Careerbuilder.co.uk

Access-sciencejobs.co.uk

Sciencemag.org

Workthing.com

Other

41%38%

37%37%

32%

30%20%

18%16%

15%

14%14%

13%9%9%

7%

7%7%

6%2%

16%

Base: all respondents (790)

How does this compare to 2008 results?

NatureJobs was top at 47%.

NatureJobs.com, Jobsinscience.com and Monster have decreased in popularity whilst generalist job sites such as TotalJobs, Reed.co.uk and Jobsite have gained in popularity.

So whilst it looks like Jobs.ac.uk has become more popular, it has only risen 1% since the last results.

Page 15: New Scientist Jobs - Our Audience (int)

RBI Jobs Sites – User Profile Survey 2012: New Scientist Jobs UK

15

77% of respondents feel the new site is better than the previous version of New Scientist Jobs

Q. And, overall how would you rate the new NewScientist Jobs site compared to the previous site?Q. And, overall how would you rate the new NewScientist Jobs site compared to the previous site?

Much better than the previous site

A little better than the previous site

About the same as the previous site

A little worse than the previous site

A lot worse than the previous site

36%

41%

19%

2%

2%

77% better than previous

Base: all excluding those that said ‘don’t know’ (602)


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