Date post: | 17-Jul-2015 |
Category: |
Social Media |
Upload: | online-promotion-success-inc |
View: | 223 times |
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A new study by
Brandwatch.com in the
U.S. and U.K. of major
retail brands reveals
some interesting data.
Their research found that companies in the U.S. tend to reply quicker, and that the average response was 50 minutes, while in the U.K. the time frame was 63 minutes.
3 About half of the brands
provided an answer without a link or replied with
a question, with about one
third favoriting tweets rather
than replying.
A little over 30 percent of responses included a helpful link, and under 15 percent used the Direct Message feature or gave out a telephone number.
Here is a quick summery of the study
Most brands ignore @tagged mentions on Twitter
Brands take longer to respond to questions than they do to engage with general comments
Just 11.2% of retail brands respond to questions within one hour
Of brands that respond to questions, the most common approach is to resolve them directly on Twitter
For neutral @tagged mentions that do not include a question, the brands that choose to engage usually attempt to start a conversation
Credit: Brandwatch.com
Thank you!
Read the full article in
SusanGilbert.com