New Tampa Issue 07-11

By Gary Nager

After downpours put a damper onlast year’s crowds, it was easy to under-stand how New Tampa Chamber ofCommerce president Rachel Havilandand her 2011 Taste of New Tampa®committee might be nervous about thisyear’s event.

But, fate smiled big-time upon theChamber and its signature event thisyear, as blue skies, warm weather (butwith a nice breeze blowing) and a newlocation with visibility from Bruce B.Downs Blvd. combined to make the2011 Taste a smashing success, as anestimated crowd of at least 3,000 peo-ple, most wearing big smiles, enjoyedsampling truly delicious food frommore than two dozen restaurants onthe football field at Paul R. WhartonHigh on March 20.

“We are thrilled with Wharton, aswell as with the turnout, the food, theentertainment (led by emcee BobThompson), our 54 sponsors (includ-ing the two primary sponsors, Florida

Hospital Wesley Chapel& Sweetbay Supermar-kets) and businessexhibitors, all of the vol-unteers, the fantasticrestaurants and our won-derful Taste committee(led by long-time Cham-ber Board member MattPalmer),” Haviland saidafter the three-hourevent sent virtuallyeveryone in attendance

public and will be held at 6:30 p.m. at alocation within Wiregrass.

Among the entertainers scheduledto appear during the festival are Left,10th Concession, Amerikinfolk, theJake Mackey Band, Colleen Hart &Rebecca, Bryan Edwards, the TroyDuncan Band, Nunz at Night and theHarold Jones Band.

For more information about theWCCC Celebration of the Arts, visitWesleyChapelChamber.com, call994-8534 or see page 21.

For Advertising Information Call 813-910-2575 • Volume 19, Issue 7 • March 26, 2011 • www.NTNeighborhoodNews.com 1

Volume 19Issue 7

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LOCAL NEWS, BUSINESS,SPORTS & EDUCATION City Breaks Ground On New Fire Station, Water Task Force Report

Findings, A New Tampa Blvd. BridgeUpdate & Much More!

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Wesley Chapel Chamber To Host 4th Celebration of the Arts April 9-10!

See “Taste” on page 17.

The Greater Wesley Chapel Cham-ber of Commerce (WCCC) will host itsfourth annual “Celebration of theArts,” which also will be held at theShops at Wiregrass on Saturday, April9, 10 a.m.-6 p.m., and Sunday, April10, 11a.m.-6 p.m.

The Celebration of the Arts, whichhas brought thousands of people toWesley Chapel the last three years,should be even bigger and better this

year and, for the first time, will featureon-line voting for “People’s Choice”Awards. Visit TampaBay.com and votefor your favorite piece of art submittedby this year’s artists. Online voting willcontinue to Friday April 8, noon, andresume Saturday April 9, until 4p.m., at the show. The “People’sChoice” winner will be announced Sat-urday evening at the Celebration’sAwards Reception, which is open to the

Perfect Weather Makes For A Perfect Taste Of New Tampa®!

The 4th annual WCCC Celebration of the Arts” April 9-10 will feature paintingsby Rita Van Gorder (left), entertainment by the Troy Duncan band & much more.

Business exhibitors at the 2011 Taste of New Tampa®, likethis Mary Kay booth (above) & the new North Pole Ices onCross Creek Blvd. (below), benefited from the huge crowd.

The members of the Real Estate PowerTeam were all smiles.

The nearest Longhorn Steakhouse is onFowler Ave., but a lot of potential new

customers enjoyed its tasty steak tips.

Pasco Lefty & the day’s other entertain-ers played in front of beautiful blue skies.

2 For Advertising Information Call 813-910-2575 • Volume 19, Issue 7 • March 26, 2011 • www.NTNeighborhoodNews.com

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I can’t even tell youhow many New Tamparesidents I’ve met whohave had no idea that

Tampa has it’s elections for mayor andCity Council every four years in March— or that March 1 of this year was thecity’s most recent Election Day, despiteall the “Buckhorn for Mayor” and“Montelione for City Council” signslocated outside of our eight pollingsites.

Considering how educated ourpopulace is, where the average NewTampa resident is nearly twice as likelyto have graduated from a four-year col-lege than the rest of the city and county,it’s a little surprising that more localsaren’t even aware of, much less vote inthe elections, especially when I hear somany complaints about the traffic onBruce B. Downs (BBD) Blvd., theamount of time it takes for emergencyvehicles to get through that traffic andthe shortage of recreation facilities.

The fact the city elections are heldat a different time of year than all othersis a legitimate gripe, but if you read thispublication or either of the local dailies,watch the local TV news or even getyour local news on-line, there certainlyis planty of opportunity to get informa-tion about the candidates for theseimportant local races.

The returns from the March 1General Election weren’t pretty city-wide, as only about 22 perrcent of thecity’s nearly 190,000 registered voterscast a ballot. But, in New Tampa’s eight

polling sites, the numbers were even farless impressive, as our eight precincts(Precincts 356, 357, 358, 359, 361,363, 365 & 367), which have a total of23,757 registered voters, produycedonly 3,315 votes, or an average turnoutof 13.95 percent. Only Precincts 358and 361 came anywhere close to thecity’s average turnout, as between 21-21.5-percent of registered voters at bothof those locations cast ballots on March1. No other New Tampa votingprecinct even reached a 15-percentvoter turnout.

Do our local residents simply notcare? Try building a road or a bridge inour back yards. Can we really continueto use excuses such as our population istoo transient, we’re too busy raising ourfamilies and tending to our respectivebusinesses, there’s no “convenient” wayto vote here or “I only vote in the ‘big’elections” and expect city and Hillsbor-ough County officials to go out of theirway to help us or even care aboutwhat’s important to us?

No Help For RunoffsNo Help For RunoffsUnfortunately, because we only put

out one New Tampa issue every fourweeks and there were only three weeksbetween the March 1 general electionand the March 22 runoff elections forthose offices not decided on March 1, Ican neither tell you who our new mayorand most of our new City Councilmembers are, nor could I give you myendorsements for the runoffs, unlessyou happened to check out our website


New Tampa Neighborhood News15345 Amberly Dr., Tampa, FL 33647Phone: (813) 910-2575 Fax: 910-2483

Adv. E-mail: [email protected] E-mail: [email protected]

Publisher & Editor Gary Nager

Managing EditorMichael SmithCorrespondentMelissa O’Brien

Art Director Billing ManagerTony Sica Ashley Knoblach

Advertising Sales/Customer Service ManagersNikki Bennett • Kelly Porter • David Zacharia

Office & Distribution AssistantsKaren Glenn • Cyler Porter

Nothing that appears in New Tampa Neighbor-hood News may be reproduced, whether wholly or inpart, without permission. Opinions expressed by NewTampa Neighborhood News writers are their own and donot reflect the publisher’s opinion.

The deadline for outside editorial submis-sions and advertisements for Volume 19, Issue 9, of New Tampa Neighborhood News is Monday, April18, 2011.

New Tampa Neighborhood News will considerpreviously non-published outside editorial submissionsif they are double spaced, typed and less than 500words. New Tampa Neighborhood News reserves theright to edit and/or reject all outside editorial submis-sions and makes no guarantees regarding publicationdates. New Tampa Neighborhood News will not returnunsolicited editorial materials.

New Tampa Neighborhood News reserves the rightto edit &/or reject any advertising. New Tampa Neigh-borhood News is not responsible for errors in advertisingbeyond the actual cost of the advertising space itself, notfor the validity of any claims made by its advertisers. ©2011 JM2 Communications, Inc.

Table of ContentsLOCAL NEWS, BUSINESS, EDUCATION &

SPORTS UPDATES................................Pages 1-32News Briefs.........................................................6-7

Water Task Force Reports FindingsBids Received For NT Blvd. Bridge ProjectThree Suspects Arrested In Townhome BurglaryRetrial Ordered In 2006 Double Murder

A Look At The Mar. 1 Municipal Elections Results......8Iorio Breaks Ground On New Fire Station & Dedicates Children’s Playground........................................10-11

Completed Projects Ease Traffic In Wesley Chape......12New Tampa Community Council Newsletter.......16Taste of New Tampa Recap (cont. from page 1).........17New Tampa Community Calendar..................18-19

Local Business Updates............................20-33New Tampa & Wesley Chapel Business Briefs.......20-21Dr. Nicole Mitchell, DMD.........................................24New Tampa Chiropractic & Injury Center............26-27Tampa Rejuvenation.............................................32-33

New Tampa Education Updates...........................34Jasmine Roberts Wins Best Of Fair, Again

New Tampa Sports Updates.................................35NTLL Alum Signs College ScholarshipWildcats To Hold Football Camp, Registration

Neighborhood MagazineOur April Entertainment Calendar............37,44-45Rotary Pig Fest Being Taken To New Level..........40-41Season’s Fresh Café..............................................48-49Land & Sea Market..............................................54-55. .NEW TAMPA COLOR CLASSIFIEDS..............58

An editorial by Gary Nager

Tampa’s Election Scheduling, New Tampa’s Turnout Problematic(NTNeighborhoodNews.com) a littlemore than a week or so after our lastissue hit mailboxes throughout zip code33647 on February 26.

Only one of the races New Tampavoters participated in was actually decid-ed on March 1 (citywide District 2,won by incumbent Mary Mulhern, whodefeated New Tampa resident and newDistrict 60 State Rep. Shawn Harrisonfor that seat four years ago), whichmeans that March 22’s runoffs reallywere critical if New Tampa hoped toget the roads, parks, police and fire pro-tection we deserve when the new mayorand City Council take office.

But, with the likelihood that even

fewer than the 3,315 New Tampa vot-ers who went to the polls on March 1would help decide who becameTampa’s next mayor, the District 7 CityCouncil member who would replaceNew Tampa resident Joseph Caetano(who finished third and didn’t advanceto the runoff) and who would win thecitywide District 1 and District 3 Coun-cil races (see page 8), I wouldn’t holdmy breath on getting much help fromour city government going forward.

Correction From Last IssueIn our last issue, I misspelled La Cubani-ta Café co-owner Elia Kallas’ first name.

I apologize for the error. — GN




News BriefsNEW TAMPA

Task Force Report: Task Force Report: Multiple Issues Led Multiple Issues Led To High Water BillsTo High Water Bills

A report compiled by the specialtask force formed by Tampa MayorPam Iorio to look into the issue of theunusually high water bills recentlyreceived by some city residents (includ-ing several in the New Tampa area)concluded that there were a number offactors that contributed to the problem.The members of the Tampa CityCouncil, however, continue to press formore definitive answers, as well as pos-sible solutions.

The task force was created by Iorioin February after the city water depart-ment began receiving dozens of com-plaints about water bills that were, insome cases, as much as ten times higherthan normal. Task force representatives,including Tampa chief of staff DarrellSmith, director of internal audit RogerStrout and administrator of publicworks and utility services Steve Daig-nault, presented their findings to theCouncil members on March 17. The40-page report generated by the taskforce cited drier-than-normal weather,increased watering by many residentsand new, higher rates for customerswho used more water as the primary

reasons why some bills were so muchhigher, but it also noted that “manyproblems were caused by the (city’s) bi-monthly meter reading process, whichrelies on an estimated usage to computethe water bill every other month.”

For that reason, the report saysthat the water department is currentlydeveloping a plan to begin monthlymeter readings for all of its customersby the fall. It also noted that otherchanges — including additional staffingand training in customer service, a re-design of the water bills themselves andbetter water meter maintenance — alsoare in the process of being implementedand could help to prevent future dis-crepancies.

Several of the Council membersexpressed disappointment at the lack ofdefinitive answers provided by thereport, and planned to discuss the mat-ter further at their next meeting. Infact, District 7 Council member JosephCaetano even noted that he himself hadreceived a bill in March that was doublewhat it normally was.

Contract For New TampaContract For New TampaBlvd. Bridge Not Far OffBlvd. Bridge Not Far Off

On the same day they received thewater task force report (above), themembers of the Tampa City Council

also learned that the city’s public worksdepartment had finished reviewing thebid proposals for the still-controversialproject to build a bridge over I-75,linking New Tampa Blvd. in WestMeadows with Commerce Park Blvd. inTampa Palms.

Caetano said that he had beenasked by fellow Council member (andfellow New Tampa resident) CurtisStokes, who was absent from the meet-ing, to request a status report from citystaff on the bridge project to determineif the project could be delayed until thenew Mayor and City Council memberstake office in April.

According to Dept. of PublicWorks transportation manager JeanDorzback, who presented the report,however, the city already has receivedand reviewed the bids for the project.Dorzback said that a total of 24 bidswere submitted, with the lowest beingthe $12.4-million bid submitted byPrince Contracting of Tampa. So, thecity’s contract administration office isnow in the process of preparing a con-tract for the project, and that contractwill be submitted to the City Councilfor initial approval at their meeting onThursday, April 7, after which it willgo to the new mayor, either Bob Buck-horn or Rose Ferlita (the March 22run-off election results were not avail-able at our press time, see pages 3 and8), for final approval.

Both current Mayor Pam Iorio andcurrent District 7 City Council memberJoseph Caetano have expressed theirsupport of the project, but Caetano didnot make it into the run-off election,and it isn’t clear whether the bridgewould receive the same support fromeither of the two candidates who werefacing off in the run-off election, LisaMontelione and Charles Perkins, orfrom either remaining mayoral candi-date.

Dorzback, however, said that therequest for a review did not change theplanned schedule for approval of thecontract. “It wasn’t going to go for-ward under this [Iorio’s] administra-tion, anyway,” she said.

In response to requests from offi-cials and residents of Tampa Palms,who fear that the bridge and extensionproject will dramatically increase trafficand diminish safety in their neighbor-hoods, city officials have agreed to delaythe construction of the bridge until thewidening of Bruce B. Downs (BBD)Blvd. is substantially completed, inorder to prevent drivers from using theextension as a way to avoid the con-struction on BBD.

There also is still the possibilitythat the project could be delayed byfurther legal action by Evelyn Romano,a resident of West Meadows who chal-lenged the permit for the project thatwas issued by the Hillsborough County


Environmental Protection Commission(EPC). Although the EPC voted touphold the permit in February,Romano was still considering whetheror not to appeal that decision.

Three Suspects Arrested InGrand Hampton Burglary

Three Tampa men were arrestedand charged with burglary and grandtheft after police say they broke into ahome in Grand Hampton (just south ofCounty Line Rd.) while the occupantof the home hid and called 911.

According to a Tampa PoliceDepartment (TPD) spokesperson, thethree suspects, who were identified asCurtis A. Marsh, 19, Tynard M. Stokes,19, and Dontae D. Freeman, 20,knocked on the door of the townhomeon Trail Wind Dr. at around 1 p.m. onFebruary 28. The resident, a 22-year-old female, was home at the time butdidn’t answer the door. So, the threemen then allegedly went around to therear of the home and smashed a slidingglass door to gain entry.

Then, while the victim was calling911, the suspects removed a flat screenTV, a video game console and gamesand at least one credit card and leftbefore police arrived. However, the vic-tim was able to provide the officers witha description of the suspect’s vehicleand a partial tag number, and policebegan searching the area.

TPD officers found the vehicleparked at the Wal-Mart store on BruceB. Downs Blvd., where the suspectshad gone immediately after the break-in. As they surrounded the vehicle andbegan looking for the three suspects,another TPD officer who happened tobe shopping at the store saw them andrelayed their whereabouts to the otherofficers, and the three men were arrest-ed without incident as they attemptedto leave the store.

The stolen property from thebreak-in was located in the suspects’vehicle and the credit card was recov-ered from Stokes’ pocket, the reportstates. All three men were charged withburglary of an occupied dwelling andgrand theft, and all three were releasedafter posting $9,500 bond.

Retrial Ordered In 2006Double Murder Case

Last month, an appeals court ruledthat Luc Pierre-Charles, who was con-victed and sentenced to life in prison forthe 2006 killings of two Wesley ChapelHigh students, is entitled to a newhearing, based upon testimony about avideotape mistakenly allowed into evi-dence during his original trial.

In his February 11 ruling, JudgeAnthony K. Black wrote, with JudgesChris W. Altenbernd and Patricia J.Kelly concurring, that the judge in theoriginal trial, Circuit Judge Pat Siracusa,

should not have allowedprosecutors to talk abouta videotape of an interro-gation of Luc’s brotherAndre in the days follow-ing the murders of 17-year-old Derek Pieperand 18-year-old Ray-mond Veluz, whose bodies were foundon a dirt road in the Trilby area on themorning of July 28, 2006. On thevideo, Andre appeared to nod his headwhen asked if Luc had committed themurders. Although the video wasn’tshown to jurors, prosecutors did ques-tion Andre about it during the trial.

Under Florida law, however, such agesture constitutes hearsay, Black wrote,and since that gesture was one of themain points of the state’s argument thateventually led to the jury’s guilty ver-dict, “we see no alternative but toreverse for a new trial.”

Pierre-Charles was arrested in2009 after a statewide manhunt that ledto his capture. Prosecutors said that heand another man, Tyree Jenkins, killedthe two teens because they believedPieper had talked about his drug deal-ing and other illegal activities to police.On the night of the murders, Pieperand Veluz reportedly contacted Pierre-Charles to buy marijuana from him,and that’s when they were allegedlytaken to the remote area and killed.

Prosecutors had sought the death

penalty in the case, but after findingPierre-Charles guilty following fivehours of deliberation, jurors recom-mended life imprisonment instead.During the course of their delibera-tions, however, they did submit severalquestions to the court, centering uponhis brother’s testimony, which Blacksaid indicated that the hearsay evidencedid influence their decision.

Assistant State Attorney MannyGarcia said that the state could appealthe decision to the Florida SupremeCourt, but the decision whether or notto do so had not been made by ourpress time. It also isn’t clear how or ifthe ruling will affect Jenkins’ trial,which is scheduled for April.

Luc Pierre-Charles


How New Tampa Voted In The March 1 Tampa Municipal ElectionsBuckhorn & Ferlita Advance;Caetano Ousted On March 1

By Gary Nager

As I mentioned in this issue’s page3 editorial, there were only three weeksbetween the City of Tampa’s GeneralElection on March 1 and the RunoffElection on March 22, which meantthat I would not be able to make runoffendorsements — or even report whowas elected to most of the offices inwhich New Tampa voters were eligibleto cast ballots — in this issue.

In fact, the only things I can tellyou for certain at our press time is thatincumbent Mary Mulhern, whoreceived 51 percent of the vote,retained her “at large” (citywide) Dis-trict 2 seat and New Tampa residentJoseph Caetano, the incumbent in NewTampa’s District 7, finished third of fivecandidates in his attempt to win re-elec-tion and will therefore not serve a sec-ond term.

To recap what happened on March1 in the races that were not yet decidedat our press time, former Tampa CityCouncil member Bob Buckhorn (whoreceived 23.5 percent of the vote, a lit-tle more than 9,800 votes total), thecandidate I endorsed to be Tampa'snext mayor, advanced to the March 22

runoff against former City Councilmember and Hillsborough Countycommissioner Rose Ferlita. Ferlitareceived nearly 1,000 more votes thanBuckhorn on Mar. 1 and 25.87 percentof all ballots cast, while two-time for-mer Mayor Dick Greco (9,441) fin-ished a surprising third. In NewTampa’s eight precincts, Buckhorn(1,021 votes) and my second choice,former county commissioner EdTuranchik (739), who finished fourthcitywide, had the most votes, followedby Ferlita (676), Greco (675) and CityCouncil chair Thomas Scott (168).

In District 7, which includes all ofNew Tampa’s city-based precincts, aswell as North Tampa, Caetano, one oftwo New Tampa residents in the race,garnered only 1,148 votes and less than20 percent of the total ballots cast, asNorth Tampa residents Lisa Monte-lione and Charlie “White Chocolate”Perkins each finished with more than30 percent to advance to the runoff.

Nearly 900 of Caetano's 1,148votes were cast by New Tampa resi-dents, but even if he got all 622 of thelocal votes garnered by fellow NewTampa resident Dean Hale (779 totalvotes) on March 1, he would’ve fallenshort of reaching the runoff. In addi-tion to being my friend, I disagreedwith the assessments of Caetano in the

District 7 Tampa City Council candidate Lisa Montelione (second from right) wasamong those electioneering at the New Tampa Regional Library on March 1.

local dailies as a do-nothing Councilmember, but he obviously did little toattract voters in other parts of the city.

Montelione (2,142 total votes)actually beat Caetano in our precincts,garnering 1,310 local votes, whilePerkins (1,898 total) likely needed amuch better local showing than the251 New Tampa votes he received onMar. 1 to defeat Montelione.

In District 1, New Tampa resident(and current District 3 Council mem-ber) Curtis Stokes finished secondamong five candidates to advance to therunoff against Mike Suarez. Stokesreceived a solid 9,436 votes (26.24 per-cent of the ballots cast), while Suarezgarnered 10,947 votes (30.45 percent).In New Tampa, Stokes defeated Suarez

925 votes to 790, but without a signifi-cantly better showing in our localprecincts on March 22, he was hard-pressed to top Suarez, which wouldleave our area with no local representa-tion on City Council.

And finally, in citywide District 3,former county commissioner ChrisHart, the top vote-getter on March 1(with 28.35 percent and 10,157 votes,1,048 in New Tampa) advanced to therunoff against Yvonne Yolie Capin(8,620 votes and 24.06 percent; 496votes in our area), who, like Stokes, wasa recent appointee to the Council whodecided to try to stay on the panel.

Look for a complete Mar. 22Runoff Election recap in our Apr. 23New Tampa Neighborhood News.



quality of life in New Tampa.” More than that, however, Caetano

said, the new station, which is expectedto be completed by mid-November,will significantly improve the responsetimes to the growing neighborhoodson the eastern end of Cross Creek Blvd.and along Morris Bridge Rd.

“This station is long overdue, andI’m glad that we will soon have this outhere,” Caetano said. “It’s very impor-

tant to have six-minute response timeson (emergency) calls.”

Currently, the Cross Creek Blvd.and Morris Bridge Rd. areas are servedby Tampa Fire Rescue Station #21,which is located more than two miles tothe west of the site of the new station.Capt. Lonnie Benniefield, who isassigned to Station #21, says that,depending upon the location of thecall, the time of day and traffic condi-tions, it can take 18-20 minutes torespond to calls in some cases, especiallyif the firefighters from Station #21 arebusy and assistance has to come fromanother station further away.

“This new station will give us thecapacity to get to most areas a lotquicker,” Benniefield said.

The new 8,660-sq.-ft. station willbe very similar in appearance to Station#21, with three drive-through equip-ment bays flanked by work and livingquarters for the firefighters, but itsdesign also will include a number ofenvironmentally-friendly features, suchas high-efficiency lighting, solar-pow-ered exterior lighting and water heat-ing, an energy-efficient HVAC systemand the use of recycled materialsthroughout, according to MichaelBoutros, general manager of the PillarConstruction Group of Clermont, thecompany contracted by the city to build

By Michael Smith

In what will most likely be her lastofficial visit to New Tampa as mayor,Tampa Mayor Pam Iorio recentlyhelped break ground for the area’snewest fire station and also cut the rib-bon on the updated children’s play areaat the city’s recreation center at theNew Tampa Community Park.

First, Iorio, along with outgoingTampa City Council member JosephCaetano and officials from Tampa FireRescue, turned over the first symbolicshovels of dirt at the new station, desig-nated Station # 22, at the 8-acre site at10871 Cross Creek Blvd. near MorrisBridge Rd. The city purchased theproperty for $750,000 in 2007 andreceived a $1.6-million American Rein-vestment Recovery Act (ARRA) grantin 2009 to pay for the construction ofthe new station. In addition, assistantfire chief Scott Ehlers said that thedepartment also received an additional$3.9-million grant through the FederalEmergency Management Agency(FEMA)’s Staffing for Adequate Fire &Emergency Response (SAFER) pro-gram. That grant will allow the city tohire 36 new firefighters citywide, 15 ofwhich will be based at the new station.

“We’re very excited about this newaddition,” Tampa Fire Rescue Chief

Tom Ford said. “It will certainlyenhance our ability to provide thegreatest protection that we can.”

Iorio, who noted that Tampa FireRescue received national accreditationfrom the Center for Public SafetyExcellence last year, making it one ofonly 15 departments statewide to doso, added that the groundbreaking wasindicative, “of our dedication to neigh-borhoods and our commitment to the

Iorio Breaks Ground For Fire Station, Dedicates Playground

Outgoing Tampa City Council member Joseph Caetano (3rd from left) & Mayor PamIorio are joined by Tampa Fire Rescue (TFR) & other city officials at the ground-

breaking for TFR’s Station No. 22 on Cross Creek Blvd. at Morris Bridge Rd.


the new station. Boutros said that actu-al construction should commence byApril 1, and the contract calls for a 240-day construction schedule.

Rec Center PlaygroundRec Center PlaygroundImprovements UnveiledImprovements Unveiled

Following the groundbreaking atthe fire station, Iorio and Caetanomoved on to the New Tampa Commu-nity Park in Tampa Palms, where theywere joined by Tampa Palms officialsand members of the city’s Parks andRecreation Department for the dedica-tion and a ribbon cutting for the newlyupdated children’s playground area infront of the New Tampa RecreationCenter. The new improvements thereincluded the unveiling of a new WeeVosplay structure and the installation of asynthetic turf and a custom shade coverover the entire playground.

“This reminds me of when I wasyoung, except of course that we didn’thave all this high-tech equipment whenI was a girl,” Iorio said.

Parks officials said that the WeeVosplay structures, which feature climbingbars, rope ladders, slides and swings, areespecially designed for younger childrenbetween ages 2-5 and promote andenhance children’s growth and develop-ment. Meanwhile, the synthetic turf,which is made from recycled tires, notonly helps prevent injuries, but alsorequires no maintenance and lasts prac-

tically forever, and the custom shadewill help protect children and their par-ents from the sun while they are usingthe playground and also will help tokeep the area much cooler during thehot summer months.

“I love the shade,” said MelissaAvila, whose 4-year-old twins wereamong the first youngsters to beginenjoying the new equipment, alongwith Mayor Iorio, after the ribbon-cut-ting ceremony.

“It’s definitely a great improve-ment, both for the parents and the kidswho come here,” added Jasmine Trom,

whose daughters use the playgroundbetween their dance and gymnasticssessions at the recreation center.

Speaking of which, Parks andRecreation officials also announced aplanned expansion of the gymnasium atthe center, which will add an additional6,200 sq. ft of space to the existingfacility. According to the department’splanning and design superintendentBrad Suder, the expansion is now beingdesigned and construction should getunder way by next summer.

Heather Erickson, manager of theParks Department’s North Service

Area, said that the new space will allowthe city to offer additional programs foryouth, which are desperately needed,because there’s been a lengthy waitinglist since the center opened in 2008.

“We planned for 500 (partici-pants), and 800 walked through thedoor,” Erickson said.

However, in addition to moreyouth classes and programs, Ericksonsaid that the city also is hoping to beable to offer fitness programs and otherclasses for adults and seniors, too, oncethe recreation center expansion hasbeen completed.

Shortly after the fire station groundbreaking, Caetano and Mayor Iorio helped cut the ribbon at the dedication ceremony for city’snew playground addition at the New Tampa Recreation Center in Tampa Palms, which made a lot of kids happy.


became operational, there were onlystop signs at both intersections, whichled to some confusion (and a fewreported minor accidents), especiallyat the Mansfield Blvd. intersectionduring the times when buses aretransporting students to and from thetwo schools.

With the installation of the newtraffic signals, the extension of S.R. 56is now complete, at least for the timebeing, although it eventually will beextended all the way to Hwy. 301.

Shepherd says that the design ofthe further eastward extension hasbeen partially completed, but con-struction is on hold, because the planis to add to the road as more homesare built in that area of MeadowPointe, and of course, new homebuilding everywhere is at a virtualstandstill because of the current eco-nomic climate.

By Michael Smith

Although it may seem sometimeslike the construction work on theroads in both New Tampa and WesleyChapel is taking forever, some progressis being made, albeit slowly, and thatis helping to take some of the pressureoff local drivers who are trying tomake their way around the area.

Take, for example, the wideningof Bruce B. Downs (BBD) Blvd. (akaC.R. 581) in Pasco County, whichrecently was added to the list of com-pleted projects. According to PascoCounty chief project manager BobShepherd, the widening was all butfinished after the final turn lanes at theintersection of S.R. 56 and 581 wereopened to traffic on March 4.

“The widening is completed fromabout a thousand feet south of 54 toCounty Line Rd., except for a littlestriping work that is left to be done inthe area around the Target store, ”Shepherd says.

With the opening of those finalturn lanes, the intersection at S.R. 56and BBD now features three turn lanesin every direction, making it one of thelargest intersections in not only theTampa Bay area but also in the entirecountry.

Of course, the widening of BBDcontinues on the south side of CountyLine Rd., although the work in Hills-borough County is centered on thesection of roadway between TampaPalms and the Pebble Creek subdivi-sion near Wharton High School. Thesection of BBD between Pebble Creekand County Line Rd. is currentlyscheduled to be the last section of theroad that will be widened.

New Traffic Signals WorkingMeanwhile, traffic lights were

recently installed and activated at theintersections of S.R. 56 and MansfieldBlvd. and S.R. 56 and Meadow PointeBlvd., which should make things a lit-

tle easier for drivers who are usingthose roads to get around the ongoingwidening of S.R./C.R. 54 between I-75 and Curley Rd. That wideningproject is currently progressing aheadof schedule, Shepherd says, with about60 percent of the work already finishedin about 45 percent of the time that itwas expected to take.

“Once that project is finished, 54will be as good a road as you’ll findanywhere in Central Florida,” Shep-herd says.

S.R. 56 was opened to traffic lastfall to allow people traveling west on54to avoid the widening work by cuttingthrough the Meadow Pointe subdivi-sion via Meadow Pointe Blvd., but theinstallation of the traffic signals atMeadow Pointe Blvd. and MansfieldBlvd., near Wiregrass Ranch High andDr. John Long Middle School, wasdelayed when the county’s originalcontractor, WDG Construction,abruptly went out of business and hadto be replaced. Until those lights

Aside from some planned improvements at the intersection of Bruce B.Downs Blvd. (aka C.R. 581) and S.R./C.R. 54, above, the widening of

581 between 54 and County Line Rd. in Wesley Chapel is now completed.

Completed Projects Easing Wesley Chapel’s Traffic Woes



Munchel Brothers Jewelry & Coin Exchange — Get Cash For

Munchel Brothers Jewelry& Coin Exchange is somethingof a combination of the twopopular television shows —"Antiques Roadshow" and"Pawn Stars." Brothers Joe,Eddie and Chuck Munchellove that about their business,as they never know what mightwalk through the door.

“It is sort of like those twoshows in a sense,’’ EddieMunchel says. “There havebeen some interesting and fas-cinating things that have comeinto our stores and uniqueitems like those certainly canmake for an exciting day in ourbusiness."

Munchel Brothers Jewelry& Coin Exchange currently hasthree locations — Lakeland,Clermont and their neweststore in the Shoppes at NewTampa of Wesley Chapel, nextto PizzaMania. The brothers

worked in their family’s busi-ness for years and learned theirrespective crafts and trades.Eddie is a NAWCC-certifiedwatchmaker and GIA-certifieddiamondologist; Joe also isGIA-accredited and a memberof the National Association ofJewelry Appraisers, whileChuck is both a GIA-accreditedJewelry Professional and a Mas-ter Jeweler. After lots ofthought, the brothers decidedto step out on their own and sofar, things have been great.

“Like any new business intoday’s economy, nothing iseasy,’’ Eddie says. “But, thingshave been going well and wewill keep working harder to getto where we want to be.’’

Part of their plan for suc-cess starts with their customers.

“We strive to make theexperience a unique one foreveryone who walks through

our doors,’’ Joe Munchel says.“We encourage people to neverthrow any coin, piece of jewelryor other collectible away with-out at least bringing it by for afree appraisal. The customercan decide then to keep theiritems, sell them to us, or sellthem on the open market. Nomatter what they decide, theywill leave knowing the truevalue of their items.’’

While the collectibles mar-ket fluctuates quite a bit, thegold market is at an all-timehigh and the Munchel brotherswould love to make your dayby offering you the highestprice possible for your gold.

“I see it all the time, wherepeople will be cleaning out arelative’s possessions or maybetheir own jewelry box, and theybring in their gold and silverthinking it might be worth acouple hundred dollars,’’ Eddie

Munchel says. “But, after wetake a look at it, they are oftenshocked at how much theirtreasures are actually worth.Their couple of hundred dollarseasily might be worth $2,500or more in today’s market.’’

Unlike many jewelry andcoin stores, the brothers alsocan appraise and purchasenumerous other collectibleitems like historical documents,memorabilia from toys tosports and other celebrity oreven political figure autographs,and Confederate currency.

“We stress to people all thetime that if they have some-thing old, we would love totake a look at it,’’ Eddie says.“We don’t buy everything weappraise but we will be happyto give you a value for youritems. We also do a lot of in-house appraisals for folks whoneed things valued for insur-


Your Valuables Or Find A Unique Gift For Your Loved Ones!

ance purposes.’’One of the strangest items

they’ve seen — but valuablenonetheless — was a mourningnecklace.

“It was an early 1800sbracelet that was accented withhuman hair,’’ Eddie says. “Itwas kind of morbid but at thesame time really fascinating tosee one that well preserved andin good shape.’’

In order to keep current onmarket trends and values, thebrothers occasionally host theirown road shows throughoutthe state and also attendnumerous trade shows.

“The trade shows areimportant because they give usa better idea of the value of cer-tain items,’’ Joe says. “We cando our research and go by ourcurrent sales but it’s very help-ful to be on the road with sev-eral other vendors and see what

their idea of market value is fordifferent items.’’

A long time MunchelBrothers customer is Lee Rothof Sunshine Growers in Lake-land.

“I’ve known the Munchelfamily for over 20 years,’’ Rothsaid. “I have sent many friendsand family members to theirstores over the years to pur-chase engagement rings, coinsor gifts and every single one ofthem was very satisfied. Theboys are all very knowledge-able, helpful and considerate.’’

While the Munchel Broth-ers purchase a lot of items, theyalso want to remind customersof the large selection of retailinventory and unique items forsale in their stores, includingthe newest one in WesleyChapel.

“With Mothers Day andFathers day coming up, we

encourage people to stop byone of our stores even if theyaren’t in a selling market,’’Chuck Munchel says. “Wecarry an excellent selection ofjewelry, watches, coins and soon. If you don’t see exactlywhat you want, in most cases,we can design and create it foryou. And, you don’t have tospend a ton of money to findthat special Mom or Dad on

your gift list something thatwill go up in value one day.Most things people receive asgifts last for just a few years andthen go to the curb for thegarbage man to pick up. Ourproducts are things that notonly will provide instant pleas-ure but also possibly be worthmore in a few years than theyare today. Not many stores canclaim that.’’

1738 Bruce B. Downs Blvd.Wesley Chapel, FL 33543

813.994.1572

MunchelBrothers.com

Health & Rehab Center of Tampa, St.Joseph’s John Knox Village, HeronPublishing and Yesner & Boss PL.

Renewing Members: NorthTampa Spine & Joint Center, HeritageBank, Pebble Creek Animal Hospital,Lifesource Health & Wellness andQuest Martial Arts.

Please welcome these businesses tothe Chamber and support them by giv-ing them your business! New andrenewing New Tampa Chamber mem-bers are invited to the chamber lunch-eon on Monday, April 11 (see below),to receive their chamber plaques!

For additional informationabout how to join the New TampaChamber, please visit NewTampa-Chamber.org or call 293-2464.

WalkWise In TampaWalkWise In TampaFlorida is ranked #1 in pedestrian

fatalities! The Center for Urban Trans-portation Research at USF is helping toget the word out about walking anddriving safely in our local communities.WalkWise Tampa Bay is an interactivepresentation about how to avoidbecoming a statistic! On Monday,April 11, Jason Jackman, the pro-gram’s outreach coordinator, will bethe featured speaker for the monthlychamber luncheon at Pebble Creek

Golf Club. Attendees who pledge towalk safely and spread the word aboutpedestrian safety will receive a WalkWisereflective wristband and reflective totebag!

For more information and toregister for this event, please visitNewTampaChamber.org or call 293-2464.

Tampa Bay MatchmakersTampa Bay MatchmakersRibbon Cutting March 31!Ribbon Cutting March 31!

Join your Chamber members andnetwork with local business owners atour upcoming Grand Opening andRibbon Cutting for Tampa BayMatchmakers on Thursday, March31. Tampa Bay MatchMakers is theonly life coaching and traditionalmatchmaking service that attractsprofessional singles across the TampaBay area.

The opening will be in conjunc-tion with our evening ConnectionsNetworking After Hours event atStonewood Grill & Tavern in TampaPalms, 5:30 p.m.

Come out and meet matchmak-ing coach Dr. Nancy Wall and enjoygreat appetizers!

For more information aboutTampa Bay Matchmakers, visitTampa BayMatchmakers.com

Somerset Professional Park - 15283 Amberly Dr., Tampa, FL 33647


2010-11 NTCC Board of DirectorsPresident-Rachel Haviland

New TampaChamber of Commerce, Inc.

15310 Amberly Dr., Suite 250Tampa, FL 33647

Information: (813) 293-2464 Fax: (813) 388-4408

Website:NewTampaChamber.Org

VP-Said IravaniTreasurer-Lesley ZajacSecretary-Connie Bladon

Non-Officers:Regina RamalheiraMatt PalmerCraig Miller

Executive Director: Karen Frashier

Board Members:

Thousands Enjoy Another Glorious Taste Of New Tampa!The New Tampa Chamber of

Commerce is proud to announce thatthe 18th annual Taste of New Tampa®,which was held on Sunday, March 20,was another resounding success!

Organized by a dedicated commit-tee headed by Chamber Board memberMatt Palmer, this year’s Taste featured awide selection of food from localrestaurants, including seafood, pizza,barbeque, Italian, sushi, pitas as well ascookies and ice cream! Guestswere entertained by local musical talent,including Bob Thompson, Pasco Leftyand Perfect Fifth. The New TampaChamber would like to thank our host,Paul R. Wharton High; the EventsCommittee; the outstanding local vol-unteer teams; our emcee Bob Thomp-son, all of our participating restaurantsand, particularly our event sponsors:Florida Hospital Wesley Chapel, Sweet-bay Supermarkets, the St. PetersburgTimes, New Tampa & Wesley ChapelNeighborhood News, Image Depot, Veri-zon Wireless, Your CommunityNewsletters, Ardaman & Associates,Tampa Rejuvenation, St. James UnitedMethodist Church andHeritage Ford for helping to make thisyear’s Taste of New Tampa® such asuccessful event.

This year, our Taste restaurantsearned a very special benefit — they arenow founding members of our NewTampa Chamber of Commerce Restau-rant Membership section. Member-ship for restaurants that did not partici-pate in the Taste will be be charged $75per year to become Chamber Restau-rant Members. Call the Chamber at293-2464 for more info.

The Taste of New Tampa® is stillthe premier annual event in the NewTampa area to promote your businessor restaurant and our top local vendorswere able to showcase their productsand services to an estimated total ofmore than 3,000 local residents.

Visit TasteofNewTampa.info, aswell as pages 1 and 17 of this issueto see photos of all the fun we had!

As always, proceeds fromthis year’s Taste will be donated to localschools and volunteer organizationswho provide volunteers for the event.

Please complete the online format NewTampaChamber.org to beadded to our email list for futureevent information. To volunteer forthe Event Planning Committee fornext year’s Taste, drop us a linethrough the ‘Contact Us’ link.

Chamber Welcomes New &Chamber Welcomes New &Renewing MembersRenewing Members

Even after the Taste ends eachyear, the New Tampa Chamber contin-ues to support your business all year‘round. We are honored to recognizeour new and renewing members.

New Members: University ofSouth Florida, Your CommunityNewsletters, Fit 4 Life Personal Train-ing & Physical Therapy, Accentia

home more than satisfied.“We couldn’t have hopedfor better weather for a festi-

val, there were no overly long lines and there was plentyof food throughout.”

Among our favorite dishes served were the steak tipsfrom Longhorn Steakhouse, the paella from Café Olé,the hibachi grill food from Sushi Tsu and Wasabi, Tasteof Boston’s clam chowder, the stuffed pasta by Pagelli’s,pot sticker dumplings from TGI Friday’s, the crispy friesfrom Five Guys Burgers & Fries, everything from Cic-cio’s Lodge, the barbecue food from Texas Roadhouseand Cole’s BBQ, decadent cookies and brownies fromBlondie’s Cookies, Antonio’s Pasta Grille’s (and Pagelli’s)perfect cannolis and the always-delicious ice creamfrom Bruster’s and North Pole Ices.

We went to press with this issue immediately fol-lowing the 2011 Taste, so we didn’t yet have any ideaof the amount of proceeds raised for the many schooland other non-profit groups who provided volunteersfor this year’s event, but we will update you next issue.

But, with or without definitive numbers, the NewTampa Chamber and those in attendance all have tostill be smiling as you receive this less than a week afterthis year’s amazing event. I hope you didn’t miss it!


“Taste”Continued from pg. 1

(Clockwise from top left): Planet Beach’s booth definitely attracted a lot of attention.Many in the crowd wanted to know when Florida Hospital Wesley Chapel was likely toopen. Café Olé on Cross Creek Blvd. and Taste of Boston on BBD both had some of oureditor’s favorite tastes. Miss Tampa Chloe Lupo was on hand to promote her run for Ms.

Florida in July. Verizon’s face-painting booth was both spooky and fun for the kids.


Community CalendarNEW TAMPA

Ladies’ Foodie Club Ladies’ Foodie Club A new club for women in the New

Tampa and Wesley Chapel areas whoenjoy socializing, trying out newrestaurants and cooking ideas, sharingrecipes and other food-related activitiesis now forming.

For more information, send anemail to [email protected].

MOMS Club Of Nw TampaThe MOMS (Moms Offering

Moms Support) Club of New Tampa,which offers a variety of activities forstay-at-home mothers, is looking fornew members. The club boundariesinclude all of the New Tampa area,except for Tampa Palms, Grand Hamp-ton and Live Oak.

For additional information, call994-4272 or visit MomsClubNew-Tampa.webs.com.

Commissioner HostingNeighborhood Meeting

Tuesday, March 29 – Hillsbor-ough County commissioner KevinBeckner will host a NeighborhoodMeeting for residents of the commis-sion’s District 2 (which includes all ofNew Tampa), 6 p.m.-8 p.m., at theCarrollwood Cultural Center (4537Lowell Rd.). At the meeting, Beckner

will discuss the state of the county andissues impacting District 2. Residentsare invited to voice concerns, ask ques-tions and share ideas about how toimprove their community.

For more info, call 272-5730.

New Tampa Noon Rotary Wednesday, March 30 – The

New Tampa Noon Rotary Club meetsevery Wednesday at noon at Hunter’sGreen Country Club (18101 Longwa-ter Run Dr., inside the Hunter’s Greensubdivision).

Business Networking Int’lWednesday, March 30 – Business

Networking International (BNI), agroup of business professionals who arededicated to helping their businessesgrow through qualified referrals, meetsevery Wednesday at 7:30 a.m. at theHeritage Isles Clubhouse (18630 Plan-tation Bay Dr., off Cross Creek Blvd.).

For more information, call JalIrani at 451-8229.

Civil Air PatrolCivil Air PatrolWednesday, March 30 – The

Wesley Chapel Civil Air Patrolsquadron meets every Wednesday, 6:30p.m.-9 p.m., at Tampa North AeroPark (4241 Birdsong Blvd.).

For more information, visit

WesleyChapelCAP.com or call CherylSpence at 973-7270.

New Tampa Evening Rotary Thursday, March 31 – The New

Tampa Evening Rotary Club meetsevery Thursday, 6:30 p.m., at Hunter’sGreen Country Club (18101 Longwa-ter Run Dr.). On March 31, thegroup’s guest speaker will be DouglasB. Montgomery of The Mosaic Com-pany, and on April 7, the group willhost Wit Ostrenko, president of theTampa Museum of Science & Industry(MOSI).

For more information, call Kim-berly Weisgarber at 391-3974.

New Tampa Rotary ClubNew Tampa Rotary ClubFriday, April 1 – The New Tampa

Rotary Club meets every Friday, 7 a.m.,at Tampa Palms Golf & Country Club(TPG&CC, 5811 Tampa Palms Blvd.).

On April 1, the group’s guestspeaker will be banjo player Pamela JoHatley, who will discuss “How theBanjo Changed America,” and onApril 8, the club will hear “Confessionsof a Lobbyist,” presented by formerIllinois legislator Ron Hurst.

For more information, visitNewTampaRotary.org or contactKaren Frashier at 375-2663.

Hunter’s Green ‘Treasure &Trash’ Yard Sale

Saturday, April 2 – The residents

of the Hunter’s Green subdivision willhold their annual “Trash & Treasure”community-wide yard sale, 7:30 a.m.-11:30 a.m., at Capt. Nathaniel HunterPark (9456 Highland Oak Dr.). Non-residents are invited to attend, but areasked to use the community’s entranceon Cross Creek Blvd.


Youth ConcertYouth ConcertSaturday, April 9 – Grace Episco-

pal Church (15102 Amberly Dr.,Tampa Palms) will host a concert fea-turing the church’s youth chorus andband, beginning at 6:30 p.m. Admis-sion is $5 for adults; children will beadmitted free.

Call the church at 971-8484 formore information.

Local Authors Local Authors Meet & GreetMeet & Greet

Sunday, April 10 – The NewTampa Regional Library (10001 CrossCreek Blvd.) will host a Meet & Greetfeaturing more than two dozen localauthors, who will present book talksand autograph copies of their works(which will be available for purchase),beginning at 1 p.m. Genres will includefantasy, mystery, historical, romance,fiction, non-fiction and children’s litera-ture. A portion of the sales proceedswill benefit the Friends of the NewTampa Regional Library.



Alzheimer’s Support GroupWednesday, April 20 – The USF

Health Byrd Alzheimer’s Institute isstarting a new support group for indi-viduals who have memory loss or whohave recently been diagnosed withAlzheimer’s disease.

The group will meet on the third

Wednesday of every month at 1 p.m. atthe Institute (4001 E. Fletcher Ave.).There is no cost to attend, but reserva-tions are requested.

For more information, or tomake a reservation, call Mady Ernstat 974-4355 or visit health.usf.edu/nocms/byrd.


Sophia’s Now BuyingSophia’s Now BuyingDesigner MerDesigner Merchandisechandise

When owner Charles Tuozzoopened his Sophia’s Boutique in thePublix-anchored New Tampa Centerplaza (across Bruce B. Downs Blvd.from Hunter’s Green) in July of lastyear, he featured items like new off-label designer-worthy clothing, as wellas unique jewelry, shoes and accessories.But, in January, Tuozzo recognizedthat competing with the many designerstores in the nearby Shops at Wiregrassmall in Wesley Chapel wasn’t necessarilythe best marketing plan.

To that end, in January, Tuozzooverhauled his concept and, today,Sophia’s is New Tampa’s Upscale Sec-ondhand Boutique, buying gently useddesigner labels, including everythingfrom the top department stores, such asNordstrom, Dillard’s, Neiman Marcus,Bloomingdale’s and Saks Fifth Ave, butalso other high-end designer storessuch as J Crew, Banana Republic, JuicyCouture, Anthropologie, Seven For AllMankind and True Religion, as well ashandbags from Coach, Louis Vuitton,Marc Jacobs and Coach, Cole Haanshoes, Chanel sunglasses, Legacy Col-lege Jewelry and many more.

Buying manager Michelle Wypersays that, “Basically, we’ve created aniche between the mall and consign-ment stores such as Plato’s Closet,”

Wyper says. “Where Plato’s concen-trates on ages 12-24, we’re looking forupscale fashions and accessories forwomen ages 18-60. So, whether you’velost or gained a bunch of weight or youjust want to clear out some of thosehigh-end labels to make some quickcash, we hope you’ll think of us first.”

Wypers notes that Sophia’s is NOTreally a consignment shop. “We willconsign some really expensive items,like Louis Vuitton and Marc Jacobspurses,” she says, “but for the mostpart, we actually buy your merchandisefor about 20-30 percent of what we cansell it for in the store.”

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CatterCatterton’s Lawn Carton’s Lawn CareeIf you’re in the market for a new

lawn service or would like to add somegreat new landscaping to your yard,Catterton’s Lawn Care & Landscapingis now offering weekly lawn service toall homeowners in New Tampa andWesley Chapel at greatly reduced rates!

Catterton’s has eleven years ofexperience and fully understands how

to care for your property, so qualityservice is guaranteed! And, with ratesfor lawn service starting at just $50 permonth, you just can’t beat the price orthe quality!

Other services available includetrimming of oak trees, hedges, ligus-trums, viburnums and even palm treesand Catterton’s also can install new sodand mulch. Many plants were lost dueto the freezing temperatures this winterand Catterton’s can restore your land-scaping to its original condition.

And, if you need an entirely newlandscaping design, Catterton’s partnerswith Siobhan’s Magical Garden Fairies(visit DesignandTime.com for moreinfo), an exterior designer companythat has created hundreds of wonderfulnew design transformations across theTampa Bay area.

Call Catterton’s Lawn Care &Landscaping today to begin yourspring lawn service at 751-9915 or713-2366.

Basic Black Collection MovesTo Wiregrass Mall

Never underestimate the power ofa driven woman with a passion for fash-ion. Back in 2008, West Meadows fash-ion expert Sydney Alexander broughther online store to a shop in the Super-Target shopping center on Bruce B.Downs Blvd in Wesley Chapel.

Alexander, a Massachusetts native,has had an eye for fashion since she wasa little girl and followed through byattending New York’s Fashion Instituteof Technology. Sydney went on tomanage the contemporary sportsweardepartment at Neiman Marcus and,three years ago, was able to realize herdream of owning a shopping destina-tion where women could explore andbecome educated about trends andfashion that fit their lifestyle and bodies.

This year, Sydney’s hard work andambitious plans have come to fruition,as her Basic Black Collection has nowreopened in the Shops at Wiregrassmall, across from the Aja Wiregrassnight club. The Grand Opening cele-bration of the new Wiregrass locationfeatured wine, cheese, cake and other

refreshments, as long-time customersand mall passersby enjoyed some greatGrand Opening sale prices.

“Basic Black Collection is aimed atwomen from (ages) 20 to 60, so thereis always something for everyone,” Syd-ney says. “We pride ourselves in offer-ing dresses, accessories & jewelry for awide variety of women’s tastes, budgetsand body types.”

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Sign*A*Rama Cuts A RibbonCongratulations to Sign*A*Rama

of New Tampa owners (and local resi-dents) Beatriz Cardona-Hiller and herhusband Roberto Hiller, who celebrat-ed the Grand Opening and GreaterWesley Chapel Chamber of Commerceribbon cutting, wine tasting and St.Jude’s Children’s Hospital fund raiseron February 24, at their store located at1821 BBD Blvd. in Wesley Chapel,next to Nutrition S’Mart.

The couple comes to Sign*A*Rama, a worldwide chain with morethan 1,000 locations, with 25 years ofcombined sales experience in the tech-nology industry. Beatriz says, “With ourbackground in sales and our vision ofgrowth, Sign*A*Rama made for agood fit.” The store can create custom-designed banners, A-frames, vehiclewraps and even digital signage, usingcutting-edge industry software.

For additional informationabout Sign*A*Rama of New Tampa,call 994-0101 or visit Signarama-NewTampa.com.

Munchel BrMunchel Brothers Wothers WantsantsTTo Buy Yo Buy Your Gold!our Gold!

Also now open in the Shoppes atNew Tampa of Wesley Chapel isMunchel Brothers Jewelry & CoinExchange, which now has three CentralFlorida locations.

The Wesley Chapel store, locatednext to PizzaMania, is happy to buyyour coins, watches, diamonds and of

Business BriefsNEW TAMPA & WESLEY CHAPEL

If you have gently used fashions or accessories by Banana Republic (left) or aMarc Jacobs Bombay Satchel (right), you can make some quick cash by resellingthese and other designer items to Sophia’s Boutique in the New Tampa Center.

course, gold jewelry, while prices forgold and silver are at all-time highs.

Munchel Brothers has decades ofexperience in the coin and jewelrybusiness, so visit them first for a freeappraisal to get the best possible price.

For more information, callMunchel Brothers (1738 BBDBlvd.) at 994-1572 or visitMunchelBrothers.com.

WCWC Chamber Seeking TChamber Seeking TwowoTTo Replace Exec. &o Replace Exec. & MorMoree

The Greater Wesley Chapel Cham-ber of Commerce (WCCC) had beenplanning to go forward without anexecutive director after the group’s lasttop staffer, David West, resigned tostart a new church.

However, after some discussion by

the Chamber’s Board of Directors, itwas decided that West would bereplaced, but not with a new executivedirector. Rather, the duties of that posi-tion will be split into two new positionsthat the Chamber is now looking to fill— a director of operations and a direc-tor of sales and marketing.

“The decision was made to formtwo roles after careful thought and con-sideration of factors such as the consis-tent membership development, expan-sion of office programs and growingevents,” Chamber president LauraMiller said in a release.

Resumes for both positions, arebeing reviewed by a formal selectioncommittee.

Greg Lenners, general manager ofThe Shops at Wiregrass and Honorary

Congratulations to the owners of Sign*A*Rama of New Tampa (next toNutrition S’Mart on BBD), which celebrated with a Greater Wesley Chapel

Chamber of Commerce ribbon-cutting ceremony last month.


Chamber Board member, one of twelvecandidates running for the Leukemia &Lymphoma Society Man of the Year,hosted an Inaugural Parade for WesleyChapel down Paseo Dr. in the Shops atWiregrass on March 12.

To help Lenners raise money (theMan of the Year is the candidate whoraises th most money), WCCC busi-nesses paid a fee to display a banner orsign, have staff walk in the parade, oreven have a float in the parade.

And, don’t forget that the WCCCis hosting its fourth annual “Celebra-tion of the Arts,” which also will beheld at the Shops at Wiregrass, on Sat-urday, April 9, 10 a.m.-6 p.m., andSunday, April 10, 11a.m.-6 p.m.

For more info about the Cele-bration of the Arts, see page 1 orvisit WesleyChapel Chamber.org.

The following SSaattuurrddaayy,, AApprriill 1166,,88 aa..mm..,, the WCCC presents its fifthAnnual Sporting Clay Shoot.

This is a fun shoot for all ages andwill be held at the premier Tampa BaySporting Clays facility (MyTBSC.com)off Ehren’s Cut-Off in Land O’Lakes.Way more fun than golf — where elsecan you ride around in a fancy golf cartand blast your bad shot out of the sky?

The Sporting Clays Shoot will fea-ture trophies, fun giveaways, gun draw-ing and food. For more information,contact Capt. Rob at 431-5887.

And, for additional informationabout the parade, the Celebration ofthe Arts, Wesley Chapel Chambermembership or available positionswith the Chamber, visit Wesley-ChapelChamber.com or call theChamber office at 994-8534. — GN

The first-ever Wesley Chapel parade was more than just a fun way to showcase theShops at Wiregrass mall. It also was a fund raiser for mall GM Greg Lenners’ cam-paign for the Leukemia & Lymphoma Society’s Man of the Year. Photo by Jeff Miller.




Dr. Nicole Mitchell Can Help You Live Life With A (Healthy) SmileBy Michael Smith

Whether you realize it or not, thefirst thing many people notice aboutyou is your smile.

Of course, there are a plethora ofproducts available these days thatclaim to whiten your teeth, freshenyour breath and give you a dazzlingsmile, but the best way to a trulybeautiful and healthy set of teeth isstill a good relationship with a top-notch dental professional, like Dr.Nicole Mitchell, DMD.

Dr. Mitchell, who opened heroffice in The Walk at Highwoods Pre-serve plaza in New Tampa in Novem-ber, practices all aspects of general den-tistry, such as exams, cleanings,extractions, fillings and more, but shealso specializes in cosmetic procedures,too, including straightening, crowns,implants, bridges and veneers, all ofwhich can help give you the movie starsmile you’ve always wanted.

Dr. Mitchell is a native of Con-necticut who moved to Tampa whileshe was in junior high. She attendedGaither High and then the Universityof South Florida, where she received aBachelor’s degree in chemistry, beforeentering the U.S. Army and receivingher DMD degree and advanced train-ing as a dentist while stationed at Ft.Benning, GA. After the Army,Mitchell returned to the Bay area,where she worked at a group practicefor another five years before strikingout on her own.

A self-admitted “people person,”Mitchell says she originally took updentistry because she liked the idea ofcombining her love of science with theopportunity to work with her handswhile helping to improve her patients’lives. “For me, it’s the perfect combi-nation of art and science,” she says. “Ilove what I do, and I’d do it even if Ididn’t get paid for it.”

While it may be the general den-tal work that is the meat and potatoesof any dental practice, Dr. Mitchellsays, to her, the cosmetic aspect of herpractice is, “the fun stuff.”

“That’s because it is the mostrewarding, for both the staff and thepatients,” she explains. “Changing aperson’s smile makes a pretty dramaticdifference in the way they look, andhow they feel about themselves, too.”

However, Dr. Mitchell and herstaff also emphasize the importance ofregular maintenance and preventivecare, too, “above and beyond what alot of other dentists do.” That’sbecause a healthy mouth is not onlyimportant for a nice smile, but it canalso help to prevent a variety of otherhealth problems throughout the body.

In fact, Dr. Mitchell says, onerecent study even indicated that theplaque that builds up on teeth is thesame as the plaque that builds up inarteries, and showed that there is alink between periodontal disease andhardening of the arteries, heart dis-ease, diabetes, respiratory illness andother issues.

Despite all the advantages ofreceiving regular dental care, however,many people are still afraid of going tothe dentist. That’s not the case withDr. Mitchell’s patients, however. Notonly does she utilize the latest in pain-less dentistry, her staff also is the mostgenuinely friendly and caring group ofprofessionals you could imagine —from administrative assistant Laura,who mans the front desk, to Kristen,the hygienist, and Michelle, whoassists Dr. Mitchell and also is quali-fied to perform many procedures her-self — you’ll feel at ease as soon asyou walk through the door.

That was certainly the experienceof Debra Kitter, who was so happywith the results of her dental workthat she says she carries a stack of Dr.

Mitchell’s businesscards to hand outto family membersand friends.

“I’ve referredprobably six peo-ple to Dr. Mitchellalready, includingmy daughter andson-in-law,” Kittersays. “I never likedgoing to the den-tist but, with her,you don’t evenfeel it. She treatsher patients likethey are friends,and all of the girlswho work thereare so nice andoutgoing, it’swonderful. She’sdefinitely one of the best dentists I’veever seen.”

The office of Dr. NicoleMitchell, DMD, is located at 18043Highwoods Preserve Pkwy.,between the Ho King restaurantWestshore Pizza in The Walk atHighwoods Preserve plaza. Regularoffice hours are Monday-Thursday,8 a.m.-5 p.m., and 8 a.m.-noon on

Fridays. Emergency appointmentsalso are available if needed. Thepractice is an in-network providerfor Metlife, Delta Dental, Cignaand Aetna insurance plans, and alsooffers Care Credit financing.

For additional information, orto schedule an appointment, visitNicoleMitchellDMD.com or call957-5887.

The friendly and caring staff at the dental practice of Dr.Nicole Mitchell, DMD (second from left) in The Walk at

Highwoods Preserve will leave you smiling, too.



By Gary Nager

If you suffer from any type of pain,whether it was caused by an auto orsports-related accident or any other rea-son, a visit to an experienced chiroprac-tor like Dr. William Scheu, D.C., of theNew Tampa Chiropractic & InjuryCenter (located between Marshall’s andSuperTarget in the Northwood Shop-ping Center) can make a huge differ-ence in your quality of life.

“Pain is always our primary focusas chiropractors,” says Dr. Scheu, whohas been living and plying his trade inFlorida the last eleven years. Dr. Scheu,who lives with his wife Kim and chil-dren Mackenzie, 12, and Logan, 8, inthe Trinity area of New Port Richey,previously practiced in Holiday, but

took over an existing chiropractic officein Wesley Chapel last July and says he isthrilled with the response he hasreceived from the local community.

“I like that we are so close to the(Pasco-Hillsborough) county line andS.R. 56,” he says, “so we are withineasy access of patients in New Tampa,Lutz and Land O’Lakes, as well as Wes-ley Chapel. This is a great community.”

Dr. Scheu says says New TampaChiropractic & Injury Center focuseson lifestyle issues, such as stress man-agement, core strengthening and overallfitness and nutrition, in addition toongoing chiropractic assessments andadjustments to help his patients livehealthier, less painful lives.

“I have a Bachelor’s degree inNutrition Sciences, so I cancombine nutritional coun-seling with chiropracticcare,” he says. “We alsooffer massage and physicaltherapy services, so this isreally a total wellness center.We say that health care isnot an event, it’s a process.”

Dr. Scheu is a third-generation chiropractor whoreceived both his B.S. inNutrition and his Doctor of

New Tampa Chiropractic & Injury Center Is About Quality Of Life! Chiropractic degree from Life Collegein Marietta, GA, and he says he hasalways believed in the power of chiro-practic care.

“I wanted to be a Drug Enforce-ment Agency agent growing up,” hesays, “but I basically worked as a freeoffice assistant in my dad’s office foryears and I saw how many people hehelped. The older I got, the more Irealized what a great profession this isand how many people I can help, with-out risking my life every day.”

In addition to back and neck pain,Dr. Scheu says chiropractic care canhelp relieve pain from fibromyalgia,headaches, TMJ (jaw pain) and manydegenerative diseases.

“We use a computerized spinalexam,” he says, “which helps both meand my patients understand what’s real-ly going on and how I can help.” Thethermography machine, which is basedon heat treatments first developed bythe ancient Greeks, measures the func-tion of both the nervous and motor(skeletal) systems and pinpoints thesource and location of pain in the body,which will be warmer in the locationswhere the injuries or anomalies exist.He says the Greeks would put wet mudon a body and wherever the mud driedfastest, because that area was warmer,

those were the areas they would treat.Dr. Scheu also can take x-rays and

order ultrasounds, blood work andwork hand-in-hand with a patient’sphysician to ensure that they receive thebest possible care.

“There are some congenital condi-tions that chiropractors can’t treat,” hesays, “but most of the time, we canprovide significant relief for your pain.”

While there are still some whoscoff at chiropractic medicine because itcan take so long for it to provide per-manent relief from some kinds of pain,Dr. Scheu notes that if you laid outyour brain and spinal column end-to-

Chiropractor Dr. William Scheu, D.C.,says chiropractic adjustments can help

relieve more than just back pain.

This Hydromassage bed is a luxurious way torelieve your stress and aches and pains.


end, it would be “about twelve mileslong, which means there is a lotinvolved with relieving pain. Exceptfor sudden accidents or injuries, mostpain takes years to develop, so youcan’t expect anyone to get rid of it forgood in just a few minutes.”

The New Tampa Chiropractic& Injury Center (1283 Bruce B.Downs Blvd.) is open Monday-Fri-day and offers a $25 new patientconsultation, which includes examand X-rays (a $325 value; thepatient and any other personresponsible for payment has theright to refuse pay, cancel payment,or be reimbursed for any payment

or any other service, examination,or treatment which is performed asa result of and within 7 hours ofresponding to the free, discounted,or reduced fee, service, exam ortreatment).

The New Tampa Ciropractic &Injury Center also offers school andsports exams. Most major insuranceplans are accepted. The office also isaffiliated with Conforti Chiropractic,which has offices in Oldsmar andTrinity, and with Benttree Chiro-practic in Carrollwood.

For additional information, call994-6111 or visit ConfortiChiro-practic.com.

A happy crowd of Greater Wesley Chapel Chamber of Commerce members andbusiness associates helped Dr. Scheu and his family cut the ribbon at New Tampa

Chiropractic & Injury Center, which is located in the SuperTarget-anchoredNorthwood Shopping Center on Bruce B. Downs Blvd. at County Line Rd.




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Tampa Rejuvenation Focuses On Healthy Life ChangesBy Melissa O’Brien

How is your quality of life? Areyou overweight and exhausted? Are youtired of battling your weight — starvingyourself and endlessly working out —only to gain it all back and then some?It may be time to get some answers asto why you are still gaining weight andfeeling lethargic. “Now” just might bethe right time to begin a competechange in lifestyle — a compete rejuve-nation of yourself.

Tampa Rejuvenation, a medicalweight loss and wellness center locatedin the Palm Villa Centre next to theShoppes of Amberly plaza in TampaPalms, offers an integrated approach tohealth and well-being to enhance thequality of your life. Scientific studiesindicate that the reality is that it may beeven slight hormonal imbalances thatare causing your weight battles and/orloss of energy. Tampa Rejuvenation’steam of experts is comprised of on-staffphysicians, registered dieticians, clinicalnutritionists, medical assistants and per-sonal trainers who can identify, diag-nose and create an individualized pro-gram to ensure each patient’s success.

“What makes us different thanother weight loss and wellness centers isthat we are promoting a more complete

lifestyle change,” says Tampa Rejuvena-tion owner Brett Markowitz. “We com-bine the use of medicine, exercise andnutrition to create a customized pro-gram to get you healthy and to helpyou maintain a healthy lifestyle. Manypeople don’t realize that proper hor-mone balance is crucial to maintainingoptimal health. Hormone levels declineas we age and sometimes they need tobe replenished in order for our bodiesto function properly.”

Markowitz, a registered personaltrainer and licensed nutritionist wholives in Tampa Palms, opened TampaRejuvenation in 2005 with a team ofphysicians and other nutrition and exer-cise experts. His staff includes Johannade Vryer, M.D., an internal medicinephysician; Caroline Van Sant-Crowle,M.D., a family physician; and James K.Vogler, D.O. (Doctor of Osteopathy), aBoard-certified Ob/Gyn surgeon with28 years of experience. In addition,Chris Young and Eddie Rodriguez areon-staff personal trainers and Niki Mid-dlekauff is a registered dietitian, whileKelly Raposo is the clinic’s corporatenutrition coordinator.

Markowitz says that by looking ateach patient as an individual withunique needs and concerns, TampaRejuvenation does not focus on treating

diseases, but rather provides a proactiveapproach to the prevention of manydiseases.

“We offer a team of experts thatwill structure programs and educate ourpatients on how to maintain theirhealth,” Markowitz says. “Many of ourpatients not only feel and look better,they also reduce their risk of chronicand debilitating diseases. They experi-

ence more joy and vitality and somehave been able to wean off of previous-ly prescribed medications (if cleared bytheir primary care physician).”

Dr. Vogler says obesity has becomean epidemic problem in America.

“Being overweight is a precursorto a lot of the other medical condi-tions,” he says. “We are seeing multi-symptom diseases in people such as car-

Owner Brett Markowitz (far right) and the friendly, professional staff at TampaRejuvenation in the Palm Villa Centre on Amberly Dr. in Tampa Palms (near

Lifestyle Fitness) provides many different options to help you look and feel your best.


or who try other programs can feelcheated over and over again,” he says.“It can be very defeating for people tokeep getting contradictory messagesabout weight loss or if you lose weighton a program and then put all theweight back on again.”

Markowitz adds that the first stepin the process is just coming in for afree consultation.

“We will meet with you, assessyour needs, challenges and goals, andthen set expectations,” he says. “Afterthat, you will be scheduled for yourrequired diagnostic testing to analyzeyour current health and well-being.This includes all of the necessary labtesting and, based upon the results, ourexperts will recommend what is best foryou. All of our programs are cus-tomized because everyone is differentand has unique needs.”

A Miraculous TransformationMichelle Ruszin, who lives in

Tampa Palms, says she has experienceda total transformation after visitingTampa Rejuvenation.

“Over the course of the past cou-ple of years, I was just not taking careof myself, and I kept gaining weight,”says Ruszin. “And, I started noticing Iwas getting lazy. I came across TampaRejuvenation because they are locatedbehind my bank and I was intrigued. Iwould see the sign and wonder what it

was, so one day, I decided to go in.”Ruszin met with Markowitz and

had her free consultation. “After a complete evaluation, I

started with HCG (human chorionicgonadotropin, a hormone produced inpregnancy that is used for weigh loss)and lost 22 pounds. But, I lost moreweight after I stopped the HCG,because I kept doing the workouts atTampa Rejuvenation’s on-site gym andfollowing the plan the nutritionist anddietitian put me on and I now have losta total of 53 pounds.”

Ruszin says she is proud that shelost the weight, but even more proudbecause her BMI went from 43 percentbody fat to 22 percent.

“My husband says that I look bet-ter now in my mid-30s than I did in my20s,” she says. “I have recommendedthe program to so many people andhave posted my results on Facebook.You can diet all you want, but if youdon’t have the support of people —and the maintenance and motivation —you will fail. Brett is such a positive per-son and the support you get from himand his staff is remarkable.”

Tampa Rejuvenation’s NewTampa location is at 15303 AmberlyDr., Suite B. The South Tampa loca-tion is at 2007 W. Swann Ave. Formore information or to schedule afree consultation, call 558-9500 orvisit TampaRejuvenation.com.

diovascular disease, diabetes and renal(kidney) disease due to obesity. TampaRejuvenation offers a lifestyle changethat can be disease-preventive. Our pro-gram offers a different slant on whatsome weight management places aredoing. Weight management is prettyuniversal and no one has the patent onit, but by understanding that it is along-term process and lifestyle change,and that it is not simply about weightloss, but body mass index (BMI), Mr.Markowitz has gone one step further.”

Dr. Vogler, who also lives in

Tampa Palms, says that hormonal influ-ences do come into play with weightmanagement. “Tampa Rejuvenationadministers both blood and saliva test-ing on site, studies the lab results andhealth history and listens to ourpatients’ symptoms,” he says, “becausehormonal balance is crucial to main-taining optimal health.”

Markowitz says he started TampaRejuvenation because he saw a need forprograms that would offer patients theopportunity for on-going success.

“So many people who are on diets

The transformation of Tampa Rejuvenation client Michelle Ruszin, who haslost more than 50 lbs., has been nothing short of spectacular.


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Education UpdatesNEW TAMPA

Once again, Wharton High seniorJasmine Roberts was named the best ofthe best of the county’s brightest stu-dents, taking top honors at the Hills-borough Regional Science & Engineer-ing Fair, which was held in February atthe Tampa Convention Center.

For the third year in a row,Roberts, 17, not only won first place inher chosen category, Medicine &Health, but also Best of Fair, seniordivision, for her project entitled“Monocytic Gene Cell Therapy: Poten-tial Treatment for Alzheimer’s Disease.”

In doing so, Roberts, who is thedaughter of Justus and Minnie Robertsof Hunter’s Green, set three Hillsbor-ough County records, her father said —the first Wharton student to win bothfirst place and Best of Fair awards threeconsecutive times, the first Whartonstudent to represent the state of Floridaat the Intel International Science &Engineering Fair for three consecutiveyears, and the first student in the coun-ty to win both first place and Best ofFair awards five times in six years.

Roberts also gained national atten-tion, and an appearance on “The OprahWinfrey Show” and other national newsprograms, in 2006, when she was still atBenito Middle School, for her experi-ment which showed that ice machinesin fast food restaurants contained morebacteria than the toilets in those samerestaurants.

Since that time, Roberts has movedon to more lofty endeavors, mostrecently conducting research onAlzheimer’s disease at the University ofSouth Florida’s Johnnie B. Byrd Alzher-imer’s Institute. And, for this year’s Sci-ence Fair, Roberts conducted actual sur-gical experiments in which she injectedcultured cells directly into the skulls oflaborotory mice.

Roberts will now go on to repre-sent Hillsborough County at the Flori-da State Science competition and theIntel International Science Fair in LosAngeles in May.

Besides Roberts, a number of otherelementary, middle and senior high stu-dents from the public schools in ourarea also received honors at the countyevent. They include:

Amrutha Ajjarapu, Benito, thirdplace, junior chemistry; Ilenia Arm-strong, Bartels Middle School, firstplace, junior environmental science;Lorenzo Armstrong, Wharton, secondplace, senior biochemistry; Amy Bauer,Wharton, second place, senior biochem-istry; Michael Bell, Benito, first place,junior botany; Richa Bisht, Bartels,first place, junior chemistry; BenBryant, Liberty Middle School, thirdplace, junior medicine & health science;Madison Eckelman, Liberty, thirdplace, junior zoology; Gabriella Gon-zalez, Bartels, first place, junior bio-chemistry; Cesar Maeda, Wharton,

second place, senior engineering;Keenan McMahon, Freedom High,first place, senior physics; AlfonsoPacheco, Bartels, honorable mention,junior medicine & health science;Michael Pease, Bartels, second place,junior behavioral & social science;Sheela Ranganaghan, Liberty, thirdplace, junior medicine & health science;Grant Smith, Benito, second place,junor mathematics; and Isable Tom-sich, Liberty, first place, junior engi-neering. In addition, Patrick Kelly andZarak Khalil of Benito won honorablemention in junior physical science, teamdivision. All of the first place winnerswill go on to the state fair.

There also were several winners atthe elementary level, including:

Ashley Cone, Hunter’s GreenElem. (HGE), Karina Garcia, HGE;Joshua Gomes, HGE; Mairyn Harris-Jones, HGE; Maggie Helmke, TurnerElem,; Huzefa Johar, Clark Elem.; Sak-ina Johar, Clark; Tarron Key, Turner;Minjoo Kim, Turner; MichaelMcCarthy, Pride Elem.; Lara McKe-own, Clark; Daniel Pascual, Clark;Aryan Patidar, Clark (Best of Fair - 5thgrade); Chloe Potts, Tampa PalmsElem.; Kendall Priesse, HGE; OliviaPriesse, HGE; and Gabriella Rivera,Turner. And, Connor Phelps and Chris-tian Phelps of Turner and Michael Ter-racciano, Tyler Kopicki and Jada Reyes ofHGE won team awards. Congratulationsto all for a job well done.

Wharton’s Roberts Shines YetAgain At County Science Fair

Wharton High senior JasmineRoberts, aka “The Science Princess”


Sports BriefsNEW TAMPA

In March, New Tampa residentKallie Shirling, who is a standout onthe Academy at the Lakes softballteam, accepted a scholarship offerfrom Thomas University inThomasville, GA.

Shirling, who plays shortstop andsecond base and is an excellent hitter,signed a letter of intent at a ceremonybefore the entire student body at theAatL gymnasium.

Probably the proudest person inattendance, however, was JackShirling, Kallie’s father, who also hap-pens to be the coach of the Academyteam. Jack said that Kallie, who start-ed her career in the New Tampa LittleLeague at age 6, is the first NTLLplayer to advance through every levelof the program and then receive a col-lege scholarship.

“She’s a terrific kid,” Jack Shirlingsaid. “She’s played up throughout herentire career, and she’s always helpingme and the other players whenevershe can. I’m really happy for her, but

it is a little bittersweet, though,because I feel like I’m losing the bestassistant coach I ever had.”

Kallie, an honor roll student whoalso plays volleyball and volunteers as asummer camp counselor, says that shereceived several scholarship offers, butchose Thomas after visiting several dif-ferent campuses, partly because it isrelatively close to home and partly

NTLL Alumni Kallie ShirlingReceives Softball Scholarship

Kallie Shirling, with Thomas University head softball coach

Brian Wilson.

because she liked the small-schoolatmosphere that it offers.

“(Thomas) was my favorite, soIt’s a real honor for me to be able togo there,” she said.

Prior to transferring to Academy

at the Lakes for her junior and senioryears, Kallie attended Wharton High.This year, she leads the 4-4 (at ourpress time) Lady Wildcats with a .440batting average, with three doubles,two triples and a home run. — MS

The New Tampa Wildcats youthfootball program will offer a free foot-ball camp for players ages 5-15, onSunday, April 10, 3 p.m.-5 p.m., atWildcat Field, which is located at 9190Imperial Oak Blvd., behind the TurnerElementary/Bartels Middle Schoolcampus in Live Oak Preserve.

Players of all skill levels are invitedto participate. Check-in begins at 2:15p.m., and participants should wearshorts, a T-shirt and football cleats.Water will be provided, but players alsoare encouraged to bring their ownsports beverage of choice as well.

Following the camp, the Wildcatswill hold Open Registration forTampa’s Pop Warner football andcheerleading for the 2011 season, 3p.m.-5 p.m., also at Wildcat Field. Par-ticipation in football costs $225 andcheerleading is $190 for the season(those are the early registration dis-count prices; after April 10, the pricesincrease by $25).

For more information, contactfootball commissioner DannyBiglow at 345-8524 or by e-mail [email protected]; or visitNewTampaWildcats.org.

New Tampa Wildcats Holding Free FootballCamp & Football & Cheerleading Registration



Comedy, Concerts & More Highlight April Entertainment Just as the weather is starting to

heat up, so, too, is the Tampa Bay areaentertainment scene, with dozens ofoutstanding local and national perform-ers and events slated to open here overthe next several weeks. Here is a sam-pling of some of the highlights:

An Evening With An Evening With Carol BurnettCarol Burnett

Thursday, March 31 - It has beena while since Carol Burnett’s hilariousvariety show was on the air, but the six-time Emmy Award-winning actress andcomedienne still has plenty of loyal fans.This special event is modeled after theoff-the-cuff Q & A sessions that were afunny and touching part of everyepisode of The Carol Burnett Show.

Carol Burnett will appear at Clear-water’s Ruth Eckerd Hall (1111 N.McMullen-Booth Rd.) at 8 p.m. Ticketscost $44-$85, with a limited number ofVIP tickets available for $175, whichincludes premium seating & VIP recep-tion with a pre-show buffet.

For more info, call (727) 791-7400 or visit RuthEckerdHall.com.

Parks & Rec Dept. HostsFriday Extra Concert Series

Fridays, April 1- May 27 - Thisyear’s Friday Extra Concert Series, pre-sented by the City of Tampa Parks &Recreation Department, features someof the Tampa Bay area’s most talentedacts, playing jazz, rock, blues and coun-try music. The series runs Friday

evenings in April and May, with eachshow beginning at 7 p.m. April’s con-certs will take place at the Curtis HixonWaterfront Park in downtown Tampa,while May’s shows will be held at theLowry Park Bandshell in North Tampa.

The lineup includes: April 1: OSom do Jazz with Larue Nickelson andJeremy Powell (jazz); April 8: Poetry ‘nLotion (bluegrass/jazz) with AchoBrother (Latin/electronica); April 15:Lois Greco with Al “Coffee” McDaniel(blues); April 29: Whitney James withRoberts and Vanstone (jazz); May 6:Ditchflowers with Ed Woltil and SteveRobinson (pop-rock); May 13: HaveGun, Will Travel with Lauris Vidal (alt-country); May 20: Rubix Cubed withUndercover Band (covers); May 27:Amanda Drake & the Barnburners withSuite Caroline (country). (Note: therewill be no concert on Good Friday,April 22).

98Rockfest Returns To The St. Pete Times Forum

Saturday, April 2 - Every year,hard rock fans eagerly await the comingof the Rockfest, which is presented byradio station 98 Rock (WXTB-FM).This year’s headliners include 3 DoorsDown, Stone Sour, Seether, Theory ofa Deadman, Skillet, Halestorm & ArtOf Dying (subject to change).

The main show kicks off at 6:15p.m. at the St. Pete Times Forum (401Channelside Dr.), but it will be preced-ed by a free concert on the Forum’s

outdoor plaza, where three “nationalacts (TBA)” are scheduled to perform.VIP and “Pit Pass” tickets were soldout at our press time, but generaladmission seats costing $30-$53 werestill available. There usually also aresome opportunities to pick up somefree tickets prior to the show.

For additional information, visit98Rockfest.com.

Harry Connick, Jr., BringsSuave Style To Ruth Eckerd

Friday, April 8 - In acute contrastto the 98Rockfest, New Orleans nativeHarry Connick, Jr., has earned his living(along with three Grammy awards,seven Top 20 albums and 10 No. 1albums), with an easygoing blend ofswing, jazz and pop music.

Connick is scheduled to perform atRuth Eckerd Hall in Clearwater at 8p.m. Tickets cost $50-$115. For moreinformation, call (727) 791-7400 orvisit RuthEckerdHall.com.

Tampa Bay Blues FestivalFeatures The Best In Blues

Friday-Sunday, April 8-10 -Hailed as one of the premiere blues fes-tivals in the world, the Tampa BayBlues Festival showcases the best inAmerican blues music. This year will beno exception, either, with headlinersJonny Lang, The Robert Cray Bandand Tab Benoit & The Voice of theWetlands Allstars being joined by a slewof other great acts.

As always, the festival will be heldat the Vinoy Waterfront Park in down-town St. Petersburg, with gates openingat noon on Friday and Saturday and12:30 p.m. on Sunday. Tickets cost $30per day or $75 for 3-day pass, or $150per day or $325 for VIP passes, whichincludes front-row seating, a VIP foodtent, and more.

For more information, visitTampaBayBluesfest.com.

Lady Gaga-Monster Ball TourSaturday, April 16 - Since the

release of her breakthrough smash,“Just Dance,” in 2008, New York City-native Lady Gaga has become an inter-national superstar, known almost asmuch for her off-the-wall costumes andpublicity-seeking outlandish behavior as

Legendary blues guitarist RobertCray is one of this year’s headlinersat the Tampa Bay Blues Festival.

See “Entertainment” on page 44.




Rotary’s Pig Fest To Take A Giant Leap As An Event On May 14! By Gary Nager

Although it has been a hugelysuccessful event the last seven years,there is no doubt that the eighthannual (but recently renamed) RotaryPig Fest, which will be held SSaattuurrddaayy,,MMaayy 1144,, 1100 aa..mm..--33::3300 pp..mm..,, at St.Mark the Evangelist Catholic Churchon Cross Creek Blvd. (just east ofBruce B. Downs Blvd.) will take agiant leap forward this year.

So, anyone planning to attendwhat started out as the original NewTampa (breakfast) Rotary Club’sannual “Pig Roast” can expect morefood, more beverages, more entertain-ment, more prizes and, best of all,more publicity than ever before, as

four local Rotary Clubs havejoined forces to produce thisyear’s event — the New TampaRotary, the New Tampa NoonRotary, the Wesley ChapelRotary and the Wesley ChapelSunrise Rotary Club. Althoughth New Tampa Noon andmorning Rotary Clubs havejoined forces for the Pig Fest inyears past, this marks the firsttime that Rotary Clubs in Wes-ley Chapel will be part of thePig Fest and both Don McBathand Jim Zehnder, representingthe Wesley Chapel Rotary Clubs, saythey are proud to be involved.

The four clubs also joined togeth-er to to share a packed Kick Off party

held at the Holiday Inn Express Hotel& Suites on Galbreath Rd. (acrossfrom Muvico) on March 9, so if theenthusiasm from the rest of the NewTampa community can match theexcitement at the Kick Off event, thereis little doubt that the renamed “PigFest” will indeed be the biggest andbest yet.

After indulging in free “heavy”(yummy) hors d’oeuvres provided by2011 Pig Fest co-chair Robert Garo-fano of Ciccio’s Lodge, Garofano andhis co-chair Peter Gambacorta, NewTampa Rotary president Gary Gunterand entertainment chair Bob Thomp-son all gave more than 100 attendeesan update on why this year’s Pig Festis being taken to a “whole new level.”

Gunter said, “I asked my friendGary Nager of Neighborhood News ifhe could help us out with some freeadvertising for this year’s event and hesaid, ‘Anything you want.’ That reallygot the ball rolling for us with mediasponsorships.”

In fact, Gunter now estimates2011 Pig Fest media sponsorships atmore than $25,000, as The Laker/LutzNews and True Oldies 106.3 WJQB-FM joined us as “Sizzlin’ Hot” Spon-sors, the St. Petersburg Times and FullThrottle Intermedia have signed up tobe “Smokin’ Hot” sponsors and TheAdvisor magazine, Tampa Bay Womannewspaper and Your CommunityNewsletters have become “ExtraSpicy” Sponsors.

A total of more than 100 members of four area Rotary Clubs and partici-pating sponsors attended the Pig Fest Kick Off party.

(L. to r.) Pig Fest co-chairs Robert Garofano and Peter Gambacorta and Rotary Club of NewTampa president Gary Gunter discuss the plans for this year’s event at the Pig Fest 2011 Kick

Off party held March 9 at the Holiday Inn Express Hotel & Suites.

wine, water and soda. The YMCA willprovide a bouncy house and theChurch playground also will be open.Other new features planned this yearare a cheerleader contest, a RotaryClassic car show, an opportunity todonate blood at the Florida Bloodservice Bloodmobile, a pie-eating con-test, tug of war contest, a martial artsdemonstration by Quest Martial Arts,a New Tampa Dance Theatre demon-stration, a grits-eating contest, facepainting and a bouncy house providedby the New Tampa Family YMCA, acolor Guard for an American flag cere-mony and a Tampa Fire Dept. Truckand demonstration.

The entertainment will be provid-ed by the Bob Thompson Band, PascoLefty Band, the Wharton High jazzand marching bands and more.

And, best of all, the Rotary PigFest is a fund raiser for the charitiesthat each of the participating RotaryClubs supports. Last year’s smaller-scale Pig Roast netted $15,000 forRotary-supported charitable organiza-tions and Gunter said, “We certainlyhope to far surpass that total this year.”

There are still sponsorship/vendoropportunities available to participate inthis year’s Pig Fest. Vendors who makeat least a $100 donation and whoseproducts or services are approved forsale at the event by the Pig Fest com-mittee will be eligible to sell those

products or services at the events,using “Pig Bucks,” another new fea-ture for this year’s Pig Fest.

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Ed Morse Cadillac is another“Smokin’ Hot” Sponsor and other“Extra Spicy” Sponsors include Gunterand Gunter Insurance, Big Frog T-shirts of Wesley Chapel (which createdthe event’s cute T-shirts) and Cicco’sLodge. The event’s “Cajun Hot”Sponsors are Pepin Distributors andLee Roy Selmon’s.

“Instead of being behind St.Mark’s, the event will be tented in the

church’s parking lot, which will give usmore visibility from Cross CreekBlvd.,” Gambacorta said. “And we areadding many other new features, too.”

Garofano noted that there will beeight competitive pig roasting teamsthis year, serving more than 1,000pounds of BBQ pork and chicken. Sel-mon’s will provide the cole slaw andbaked beans and there will be beerprovided by Pepin Distributing andthe Yuengling Brewery, wines providedby Premier Beverage and thousands ofdollars in cash and prizes that will begiven away.

Five-time Pig Roast competitionwinner Gary Callicoat returns with histeam, Sir Pigs Alot and the Knights ofthe Holy Grill. Will anyone be able tobest them this year? This year, therewill be cash prizes for the top three pigroast teams. “We hear that the NewTampa Noon Club and the WesleyChapel Club are both gearing up tochallenge the reigning champion,” saidGarofano.

“We even dropped ticket pricesfrom $25 to just $20 each,” addedGambacorta. “We’re hoping to doublethe number of attendees to 1,500 thisyear. It’s ambitious, but we think wecan do it.”

Children under 12 will be admit-ted free when accompanied by a pay-ing adult. Ticket price includes pork,chicken, cole slaw and beans, beer,


Event entertainment chair BobThompson performed an original,

untitled theme song for the Pig Festat the Kick Off event.

It wasn’t slow-roasted pig, but thefood served by Ciccio’s Lodge at the

Kick-Off party was special, too.



her admittedly catchy electronic dancemusic.

Lady Gaga will bring her “MonsterBall Tour” to the St. Pete Times Forum(401 Channelside Dr.) for a showbeginning at 8 p.m. Tickets cost$49.50-$175. For m ore information,visit SPTimesForum.com.

Tampa Is “The Final Frontier” For Iron Maiden

Sunday, April 17 - Although theyhave never received much in the way ofmainstream radio airplay, England’shard-rocking Iron Maiden has achievedremarkable success and influencedcountless other bands over the past 30-

plus years. This gig, which begins at theSt. Pete Times Forum (401 Channel-side Dr.) at 8 p.m., is the last stop ontheir worldwide “The Final FrontierTour” (in support of the album of thesame name), and their first visit toTampa since 1991. Tickets cost


“Entertainment”Continued from page 37

$32.25-$55. For more information,visit SPTimesForum.com.

Mindi Abair Brings SoulfulSax Home To The Bay Area

Wednesday, April 20 - Jazz saxo-phonist, singer and songwriter MindiAbair calls St. Petersburg her home, butshe has gained national attention andacclaim for her smooth playing and sul-try singing while working with artistslike the Backstreet Boys, Duran Duran,Josh Groban, Lee Ritenour and others.She’s also recorded several well-receivedalbums of her own, including 2010’s“Hi Fi Stereo.”

Mindi Abair is presented by RuthEckerd Hall, but she will perform at theCapitol Theatre in Clearwater, begin-ning at 7:30 p.m. Tickets cost $45.50and $59.50. For more information,visit RuthEckerdHall.com.

Chicago To Perform FromHuge Library Of Hits

Thursday, April 21 - Althoughthey would later evolve into staples ofadult radio, with a string of hit balladsin the 1970s and ‘80s including ‘If YouLeave Me Now,” “You’re The Inspira-tion” and “Hard Habit To Break,”Windy City natives Chicago started outas a hard-rocking experimental jamband known as the Chicago TransitAuthority. Despite numerous personnelchanges and other issues, the band has

become one of the most successful inhistory, second only to the Beach Boysin terms of caeer chart-topping singles(21) and record sales (more than 100million sold worldwide) among Ameri-can bands.

Chicago will perform at 8 p.m. atRuth Eckerd Hall (1111 N. McMullen-Booth Rd. in Clearwater). Tickets cost$52-$92. For more information,visit RuthEckerdHall.com.

Fans Still Swooning ForFans Still Swooning ForTom Jones, Even At 70Tom Jones, Even At 70

Friday, April 22 - One of thetrue legends of pop, Tom Jones hasbeen making hits and female fansswoon since the 1960s, with a reper-toire of Vegas-style hits like “It’s NotUnusual,” “What’s New Pussycats,”“Delilah” and a remake of the Princehit “Kiss.” Now in his 70s, he hasproven that he is still a vital force in themusic industry, however, with therelease of last year’s stripped-downalbum of Gospel and spiritual music,Praise and Blame.

Tom Jones will perform at RuthEckerd Hall in Clearwater (1111 N.McMullen-Booth Rd.) at 8 p.m.

Tickets cost $42-$103. For moreinfo, visit RuthEckerdHall.com.

Metal Takes Center StageIn The Aluminum Show

Saturday, April 23 - Combining

Lady Gaga visits the St. Pete TimesForum on April 16.

Iron Maiden will rock the St. Pete Times Forum on April 17.


elements of move-ment, dance and visualtheater, similar toshows like Cirque duSoleil, the Blue ManGroup, Stomp andothers, but all connect-ed by the centraltheme of aluminum,this show has becomean international phe-nomenon. It makes itsfirst stop in the Tampa Bay area withtwo shows at the Ruth Eckerd Hall inClearwater (1111 N. McMullen-BoothRd.), beginning at 2 p.m. and 7 p.m.

For ticket prices and other info,visit RuthEckerdHall.com.

Tim McGraw Returns With“Emotional Traffic” Tour

Friday, April 29 - Country super-star Tim McGraw must like being onthe road. After being named by Bill-board magazine as country music’snumber-one touring act of 2010, heand his Dancehall Doctors are backagain with the “Emotional Traffic”tour, featuring special guests LukeBryan and the Band Perry. In additionto a selection of his 32 No. 1 records,expect him to play his newest single,“Felt Good On My Lips.”

The “Emotional Traffic” show willbegin at 1-800-ASK-GARY Amphithe-

atre (4802 U.S. Hwy. 301 N. at theFlorida State Fairgrounds) at 7 p.m.Tickets cost $38.25 & $85.95.

For more information, visitLiveNation.com.

The Aluminum Show visit Ruth Eckerd Hall Apr. 23.


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By Gary Nager

I have been a fan of Seasons FreshCafé, which is now located in the PalmsConnection plaza on E. Bearss Ave(one block west of Bruce B. DownsBlvd.) since it opened in its originallocation in The Walk at HighwoodsPreserve plaza north of I-75 on BBD.

This unique brainchild of the hus-band-and-wife team of Don and CeciliaBall, Seasons Fresh Café is a still-evolv-ing concept that will one day be NewTampa’s own organic restaurant/café,organic produce/farmer’s market,flower shop and wedding/special eventparty planning/catering business.

Yes, I know that’s an awful lot ofslashes (/), but that’s genuinely becauseSeasons Fresh is so much more thanjust another local restaurant. Currentlyopen for lunch every day but Sundayand for breakfast on Saturday morn-ings, Seasons Fresh is an “organic freshfood café” which features fresh organicproduce, a menu that changes witheach season, daily chalkboard specialsfeaturing everything from fresh sea scal-lops and seared ahi tuna to pork tender-loin sandwiches and lobster rolls andauthentic (and truly delicious) Illy cof-fee and espresso drinks from Italy.

Cecilia, who has a business degree

but also went to culinary and floralschool in Japan, had a successful cater-ing and wedding (and other party)planning business in South Carolina forseven years, relocated with Don andtheir family to Florida because Don hada business contract here.

When that contract ended, the twodecided to open the original SeasonsFresh in Highwoods in 2009, eventhough Cecilia already had a studio onCommerce Park Blvd. in Tampa Palmsfor her party planning business. Thefirst Seasons Fresh was primarily a smallorganic produce and floral market andmore visible location for Cecilia’s wed-ding planning business, but Don saysthat, “When people would have to waitat all for us, we realized we needed to

at least have some good coffee forthem. We did our research and foundIlly. Soon, we added scones and otherlittle pastries and snacks and it wasn’tlong before we converted a portion ofthat space into our first café.”

Cecilia who has now planned wed-dings and created organic private din-ners for 25-450 people in Clearwater,Sarasota and Tampa, says that, “Thewedding business grew and lunch grewand we knew we wanted a better loca-tion with outdoor patio dining. Wewere excited to find this location.” Thenew Seasons Fresh Café location hasonly been open since January 2011.

Because the menu will always bechanging with the seasons, SeasonsFresh doesn’t have a printed menu,only photocopies of the current offer-

ings, which also appear on the hand-written chalkboard behind the counterwhere you order cafeteria-style,although you will never confuse Sea-sons Fresh’s healthy, delicious cuisine orthe service you get from their friendlyand obviously happy employees withany school cafeteria.

The current Seasons Fresh lunchmenu offers a wonderful variety ofcool, warm, panini and wrap sandwich-es, as well as crisp, fresh salads andhomemade soups, and of course, thosegreat daily specials. Many of the sand-wiches, including my favorite pork ten-derloin panini (which was a recent dailyspecial), are brushed with a mild basilor arugula pesto sauce, and all areserved with your choice of deliciousdipping sauces, from herb-infused may-


Seasons Fresh Café — One-Of-A-Kind Flavors & A Unique Business

Among the colorful, fresh choices at Seasons Fresh Café in the Palms Connection plaza on E. Bearss Ave. are thegrilled chicken salad, the roasted turkey wrap and the incredibly sweet side of fresh fruits, served with Greek ygurt.

You can see and purchase a wide variety of beautiful orchids at the Saturday FreshMarket at Seasons Café. Coming soon: organic and regular produce for sale.


The pork tenderloin panini sandwich (left) goes perfectly with a cup of fresh-brewed Illy coffee imported from Italy (center). You can check the chalkboard inthe pic to the right for “regular” menu items and daily specials at Season’s Fresh Café in the Palms Connection plaza on E. Bearss Ave.

onnaise to chipotle yogurt, as well asside dishes of the freshest fruit (withGreek yogurt available) and different-daily seasonal side salads, cornichonsand nicoise olives). I also have enjoyedthe roasted turkey wrap sandwich, thegrilled chicken panini, the Frenchturkey club “warm” sandwich, theBavarian honey ham “cool” lunch sand-wich, the hand-crafted (halal) chickensalad and the obviously homemade veg-etable soup. Other salads include theNew Tampa Saturday Farmers Marketsalad (a surprise mix of today’s favoritefresh veggies and seasonal ingredients),the Seasons Fresh chopped salad andthe Skyway Cobb, served with yourchoice of a spectacular array of home-made dressings, including my favoritecreamy balsamic vinaigrette.

Cecilia says that all of SeasonsFresh’s sandwiches are made with spe-cial artisan breads baked by Publixexclusively for the café.

“You can’t buy our bread in Publixyourself,” she says. “We special order itand pick it up fresh every day. Ourbreads only stay fresh about three daysbecause we won’t let Publix use preser-vatives of any kind for us.”

Save room for dessert, like whitechocolate raspberry bread pudding,blueberry and cranberry scones, season-al cupcakes and muffins and more.

And yes, every time I dine at Sea-sons Fresh, I feel like I have to indulgein either a cup of that perfectly smoothand balanced Illy coffee or a cappuccinoor latté featuring Illy’s world-famousespresso roast. There’s also café macchi-

ato, café au lait, cappuccino Viennese,café mocha, iced coffee and iced cap-puccinos and lattés.

But, if you’re not a certified cof-fee-holic like me, you have plenty ofother delicious beverage options,including an exclusive selection ofDamman blended teas from Paris, 100-percent fresh fruit and vegetablesmoothies and juicers. made with tropi-cal and locally grown fresh fruits (“Nosyrups, ever,” says Cecilia.) and vegeta-bles and blended with organic low-fatyogurts, Greek yogurt, fruit sorbets orlow-fat ice creams.

Coming Soon!Although I haven’t yet sampled it,

Seasons Fresh does currently servebreakfast on Saturday mornings, fea-

turing organic egg dishes and fritattasand Cecilia says full breakfast will beserved every day very soon, by April atthe latest.

Also scheduled to begin in April isa full organic and other producefarmer’s market, which will add to theorchids and other fresh flowers avail-able now. The market also will havevendors selling organic cotton T-shirts,desserts and preserves. “We also planto add a full-service florist to the backof the store, dinners and new ‘signa-ture’ sandwiches for lunch, as well ascontainer gardening.” says Cecilia.

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By Gary Nager

In this economy, is there anywherein New Tampa you can get top-qualitychoice meats, fresh Florida seafood,Boar’s Head sliced meats and cheeses, avariety of made-in-store shish kabobs,spices, sauces, spreads, produce andeven desserts at more-than-fair prices?

Well, considering that the Land &Sea Market, located in the Oak RamblePlaza on Bruce B. Downs (BBD) Blvd.,just south of Tampa Palms, has been apopular fixture in our area for sevenyears now, I’m sure many of youalready know that you won’t find betterquality food at better prices anywhereelse in our area.

Owner Dean Hampers opened the

original Land & Sea on Gunn Hwy. 16years ago, and many New Tampa resi-dents gladly drove to visit that storebefore the New Tampa locationopened. Today, Hampers and his familyalso have locations in South Tampa,Valrico and on S.R. 60 in Brandon, inaddition to the Gunn Hwy. and NewTampa markets.

Mike Young, the manager of theBBD location, says Land & Sea is stillin the business of providing great food,great value and superior customer serv-ice. “If you don’t see what you want,all you have to do is ask,” Young toldanother shopper during my most recentvisit. “How thick would you like thatribeye cut?”

I am definitely a huge fan of Land& Sea’s hand-cut-to-order steaks, includingthose popular ribeyes,New York strips,bacon-wrapped filetsand even porterhousesand store-marinated flatiron steaks. I’m alsopartial to the market’ssoup chickens, babyback pork ribs andespecially, the freshsushi-grade yellowfintuna ($2 under market


Land & Sea Market Still Providing Great Value For New Tampa

If you love sliced-to-order Boar’s Head meats and cheeses,you can’t beat the prices or the variety at Land & Sea.

Mike Young, the manager of the Land & Sea Market located in the Oak Ram-ble Plaza on BBD, can offer (l. to r.) thick ribeye and New York strip steaks,

marinated shish kabobs, lean ground beef, tomato and mozzarella skewers, stonecrab claws (in season), delicious yellowfin tuna and a perfect chicken Kiev.

price on “Tuna Tuesdays”) that hasturned me into an expert at making myfavorite seared tuna with black andwhite sesame seeds and wasabi and soydipping sauces, all of which are availableat Land & Sea.

On my most recent visit, the storewas stocked with huge fresh Floridastone crabs, as well as great-looking

fresh grouper and flounder, Alaskanking crab legs and an incredible varietyof store-marinated kabobs in chicken,beef, pork and even seafood. I also sam-pled Land & Sea’s chicken Kiev, whichis loaded with the same butter andspices you’d find in fine restaurants andtastes every bit as good, except youbake it yourself.

If your family craves Boar’s Headsliced meats and cheeses, Land & Seahas you covered, with specials like theOvengold turkey for only $5.99 apound! Want a great price on locallyfamous Mike’s Pies for dessert (I hearti-ly recommend the Reese’s peanut but-ter pie)? You’ll find a complete selec-tion. Need sauces, condiments, partyspreads and even exotic items likefrozen soft shell crabs, black eyed peas,store-prepared crab and lobster bisque,grouper cheeks and so much more.

Check out the specials in Land &Sea’s ad on page 51 of this issue forgreat specials, like “BOGO Mondays,”“Tuna Tuesdays,” “Bourbon (steak)Wednesdays,” “Chicken Thursdays”and “Filet Fridays.”

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oorr vviissiitt LLaannddaannddSSeeaa..ccoomm..


When you cook a Land & Sea-prepared chicken Kiev, it cooks up

truly restaurant-quality.

In addition to the finest meats, cheesesand seafood, you can pick up great condi-ments, spices and sauces (top) and slices of

Mike’s Pies (above) at Land & Sea.




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C L E A N I N G S E R V I C E S

D-ULTRA CLEANING SERVICE. We haveour own supplies & more than 200 clients in NewTampa! For more information, call 758-9710.

Isn’t life busy enough? Save time. We can help.Your satisfaction is our first priority. Guaranteed, af -ford able, reliable, quality domestic svcs. Free esti-mate: Chelsea Maid Com pany @ 994-6662.

A+ Cleaning Service. FSU grad, honest & depend-able. Moving very successful business to TampaPalms area to be near first grandchild. My Tallahas-see clients included FSU coaches & professors. Fora FREE estimate & references call Randi at (cell)850-509-6615. Yes, I do Gators, too.

Images Cleaning Svc. Pressure Washing Commer-cial/Residential, driveways, walks, decks, enclosures& homes. Gutter cleanout, trash removal, movein/out cleaning. 30 years of experience. Starting @$50. Call Robin @ 813.240.1981.

The Happy Hauler - Smith's Cleanup ServiceJunk Removal, Garage Cleanouts, Small BuildingsTorn Down, Above Ground Pools and PlaysetsRemoved. Available for all your hauling needs.CallDon 813-727-6655.

Cleaning, laundry, you name it! IntroductorySpecial – 51.00 M – W. Make you list, put us towork! Anna’s Housekeeping-Servicing Florida since1991. We have private housekeeper rates withagency backup coverage! Licensed and all house-keepers are background checked. 813-985-1150.

W I N D O W C L E A N I N G

L A N D S C A P I N G

L A W N M A I N T E N A N C E

NTLC Property Maintenance. Residential &Commercial lawn maintenance for New Tampa &Wesley Chapel. Sprinkler repair, tree trimming,

NEW TAMPA & WESLEY CHAPEL ClassifıedsJoin OrthoTechnology’s Winning Team!Ortho Technology, an international orthodon-tic supply distributor located in New Tampa, isseeking talented energetic candidates for the fol-lowing part-time positions: Admin Asst – Human Resources (9a-2p):Advanced Microsoft Office and prior HRAdministrative exp. required; ADP WorkforceNow Module(s) a plus.Product Labeler (10a-2p): Special Project last-ing for approx one year. Must be able to placelabels accurately, read small print and lift 30 lbs.Visit our website at www.orthotechnology.com for additional information and other job oppor-tunities. We provide a great work environmentand growth potential. Qualified candidatesshould Submit resumes to [email protected].

Professional Pet Care. Exp’d. Pet sitter. We walk,play, feed & administer medicine, all in the comfort ofyour pet’s home. We also bring in mail, water plants& help maintain home security while you’re away.Bonded, insured & trained in Pet First-Aid & CPR.Call For The Love Of Pets at 545-8406 or 416-3126 or www.FortheLoveOfPetsOnline.com.

Full-Time Administrative Assistant needed for Financial Services Company in the Tampa Palms Area.Working Knowledge of Word and Excel a Must. Emailresume to: [email protected].

TRANQUILITY POOL SERVICE. New TampaOwned & Operated! Great pricing with outstandingcustomer service. LICENSED, BONDED &INSURED. Call Chris today for a free quote @857-5400 or visit us at WWW.TRANQUILITY-POOLSERVICE.COM to see why we are NewTampa’s #1 choice! New customers mention thisad & receive one month FREE!

ENJOY YOUR POOL, WHILE WE MAINTAINIT. KJ POOL SERVICE. Servicing pools for over 6years. FIRST MONTH FREE, PLUS FREE EVALU-ATION & QUOTE Owner & Operator. LICENSE,BONDED & INSURED. Office: 813.909.9466Cell: 813.748.9817. [email protected] our website @ kjpoolonline.com

Aquatic Pool Service has been keeping pools clear &swim safe since 1994. We offer quality WEEKLY fullservice at an affordable price & follow strict NationalSwimming Pool Foundation (NSPF) standards.Licensed & insured. Call 780-8616 or visit our websitewww.aquatecpool.com to see why you should chooseus! Mention this ad and get one month FREE!

THESE ARE THE CLASSIFIEDSYOUR NEIGHBORS READ!CALL DAVE AT 910-2575

TO GET YOUR AD TODAY!

Enjoy your time & let A.T.B. Landscaping &Lawn Service do the work for you. We providelandscaping, lawn maintenance, clean-ups, tree &hedge trimming, sodding, sprinkler repair & fertil-ization. Other services also available. 907-LAWN

Everyday Gardener’s Club. Full-service propertymaintenance available for residential & commercial.One-stop shopping with licensed, insured profession-als. Specializing in landscape design with conception-al drawings & renderings available. Let your imagina-tion & our professionals come together to createdreams that will last a lifetime. Call 933-1120 orvisit www.EverydayGardenersClub.com

PREMIERE TAMPA REAL ESTATE INVEST-MENT COMPANY. Purchase Investment Proper-ties From Us At 50-60% Of Market! Looking To DealWith Serious Repeat Cash Buyers ONLY! Call BILLDirectly For Special Pricing @ 813-480-2119

Exterior Designers create exterior design transforma-tions. All types of Landscaping, Decorative paintingsand Murals, Faux Painting, Mosaic tables, New Sodinstalled. Catterton Landscaping and Siobhan’s Magi-cal Garden Fairies “The Exterior Design Professionals”.(813) 751-9915 [email protected]

Tampa Cat Lady Professional Cat-Sitting Service.You say goodbye – we say hello. Cats are happiest intheir own home, surrounded by familiar sights,sounds, & smells. When you are away, we feed, cud-dle, & play with your kitties & clean & dispose of lit-ter. We help deter crime by bringing newspaper/mail& rotating lights/blinds, giving your home thatlived-in look. Insured, bonded, & Red-Cross certi-fied in pet first aid/CPR. Call 994-9449 or visit usat www.TampaCatLady.com.

RAYMOND PAINTING. Interior & Exterior,Pressure Washing, Paper Hanging, Plaster,Stucco, Tiles, Concrete, Clean & Seal Pavers.LICENSED & BONDED. References Avail-able. FREE ESTIMATES. Your NeighborhoodArbor Greene Resident. WE WORK 7 DAYS.CALL 994-5124. FREE ESTIMATES.

Tai Chi Classes open to the public at the ClubTampa Palms. Benefits: Strength, Flexibility, Bal-ance, Focus and reduced stress. Class Times, Tues.Seniors 2:30-3:30 pm and Beg. 7-8 pm. AlsoNew 6-week Beginners courses starting every fewmonths. Space is limited. Contact me for moredetails. Also personal instruction in Tai Chi,Kempo Karate, Boot Camp Fitness training andmore. With more then 30 years of training andteaching experience. Call Peter today #787-7560or E-Mail me at [email protected]

Tired of working out of your house? Is a longcommute getting to you? Need space in New Tampa?Cory Lake Professional Center is your answer!!!!Office suite available. 950 Square Feet. Short term /long term options. Call David at 813-494-8654.

Bridge Players Wanted. Intermediate level. Joinvery small group in New Tampa once or twice permonth for three hour session. Daytime, weekday.Call Harry at 813-907-2541 for details.

Bright Cleaning of Tampa Inc. Residential andCommercial. Free Estimates. We are family ownedand operated. Good References upon request. Low-est prices Please call us at (813)562-6772.

CYD PROFESSIONAL CLEANING SERVICESResidential & Commercial – Weekly, Bi-Weekly &Monthly Rates – Flexible Scheduling including week-ends. Green Cleaning Solutions available upon request.We provide all cleaning supplies. Quality Cleaning atAFFORDABLE prices/ 5 years Experience. You’llhave the same cleaning professional every time!CALLCATHERINE AT 813-965-4162.

WINDOW WASHING most windows $6.00incl. inside, outside & sills. “Make Your WholeHouse Shine” 10+ yrs. experience. Convenientappointments. A POINT OF VIEW WINDOWWASHING. Wesley Chapel. 813-973-1451.



Date post:	24-Mar-2016
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New Tampa Issue 07-11

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