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• My name is Tumelo Komape, @Komape_ twitter

• Digital Channels manager City of Joburg

• Follow me on @Komape_

• Tumelo Komape on facebook

• Follow us on @Cityofjoburgza

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What are the platforms of communications

Traditional media (Above the line marketing)

Digital media (below the line marketing)

Why are global companies investing in digital?

What communications platforms should Africa invest in?

Lets watch a short vid

We will focus on digital coms with

specific focus on social media

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We will focus on digital coms with

specific focus on social media

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Tweeting behaviour 2013

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Tweeting behaviour (2014), improvement from 2013

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Tweeting behaviour 2015

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3789 4785 5351 6106 6737 7482 8812 10297120971329614713

1686519100

2223926369

3223134870

4036543992

4833652129

58507

66174

74000

84000

94000

102,000

WE GREW BY 100 000 FOLLOWERS BETWEEN June 2015-February 2016

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37894785535161066737748288121029712097132961471316865191002223926369

322313487040365

4399248336

5212958507

6617474000

84000

94000102,000

110000

124000

134000

144000

156000

168000

178000

188000

198000

208000

Ave growth at 12k per month

Achieved/about to achieve our target of 208 followers and 6000 fans on Facebook already

WE GREW BY +50 000 FOLLOWERS IN THE LAST 2 AND HALF MONTHS

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Per month averages including weekends and public holidays

Hit and maintain 100% response rate

within 15 min

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Tweeting behaviour

• Users are most likely to see visuals when scanning through time line than see textual messages.

VISUAL CONTENT IS KING

Content lessons

Why Twitter: Twitter is a Powerful

tool

One “BAD” tweet could change your life.

Source: NY Times

All eyes on tweet & tweep

Target of bad publicity

Tweep in corner of shame

Tweep reputation damaged

Why Twitter?

Justine Sacco - Head of Corporate Communications at IAC, tweeted about

AIDS, Africa and “being white” before boarding her 12 hour long flight. She was

fired by the time she landed.

Bad tweet Longevity of tweet

2012

2015

How it works: Twitter 101

Source: svegliamuseo

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Tweeting behaviour

• Users are most likely to see visuals when scanning through time line than see textual messages.

VISUAL CONTENT IS KING

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When to tweet

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What you tweet on Monday cannot be the same as what you tweet on Friday, Saturday and Sunday, because Sunday is a chilled day

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Nandos content strategy

• Nandos plans the content against all possible trends with the national calendar, eg-heritage month, June 16th (youth day) and prep content to leverage on the trending hashtags.

• Once content prepared, graphics team prepare fun, visually appealing and exciting graphics

• They also customise their content against daily trends eg #Loadshedding etc• Every tweet has a graphic• Some of their replies have graphics, gifs…totally genius driving traffic

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If your tweets are not getting as many retweets or comments, you are not funky enough

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If your tweets are not getting as many retweets or comments, you are not funky enough

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Maybe its time you sink your teeth into the most delicious most succulent, peri peri flame grilled chicken in the world

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What to say, when and why

• Some messages receive more attention, some do not, its all because of the images you use or how you say it

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What to say, when and why

• Some messages receive more attention, some do not, its all because of the images you use or how you say it

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First thing to see on this slide is the image.

Hardly looked at

text

Our timeline is extremely busy with replies so much that on demand images and info graphics are a

necessity

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Drop text only to 10% and 20% to

video

More infographics

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What do our residents do on their cell phones daily

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?

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Account Twitter Followers Facebook Followers Number of Staff members

Status/Ideal

City of Joburg

LinkedinInstagramFlickerYoutube

@CityofJoburg 129 000

60001000

Official Page of the city of Johannesburg

4200 2- Manager and Official-Ideal 3 Social med officers

• Active

• Proposed team • Manager and 3

Social Media officials

City power @Citypowerjhb 127 000 City power Johannesburg

3607 20 interns- no Social media Manager

• Facebook inactive

• Proposed team Manager and 3 Social Media officials

Pikitup @Cleanerjoburg 7297 Cleaner Joburg 23800 No staff • All acc inactive

• Proposed team • Manager and 1

Social Media official

Jhbwater @Jhbwater 62000 Johannesburg water

4300 1 intern • Active• Proposed team Manager and 1 Social Media official

JRA @Myjra 22 000 JRA 2200 Manager, 2 interns

• Active• Proposed team • Manager and 3

Social Media officials

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MMC’s on Social Media as confirmed by spokes persons

MMC Facebook Twitter

MMC Nonceba MolweleYes Yes

MMC Matshidiso Mfikoe Yes Yes

MMC Sello Lemao Yes Yes

MMC Geoff Makhubo Yes Yes

MMC Roslynn Greef. Yes No

MMC Chris Vondo. Yes No

MMC Dan Bhovu. No No

MMC Ruby Mathang. No Social Media Acc/On training

No Yes

MMC Mally Makoena. No No

MMC Christine Walters No No

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We do not recommend Facebook for MMC

• Replies are direct to user and does not appear on timeline for all to see and may hardly be found.

• No potential for trends…takes longer to go viral

• Limitation to number of friends

We recommend twitter for MMC’s:

• All replies to queries by MMC will reflect on their timeline to be seen by all in the world showing engaged leadership

• Massive reach potential through use of hashtag and trends in Joburg and SA or globally

• No limit to followers

• All posts must be work related as MMC

• Tweeting must be frequent and work related

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We tweet and residents love it-maintain

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We tweet and residents love it.

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Near future, more mobile

devices will be used for work

As we tweet, intranet will embed

a live feed or our tweets, whilst posting live to

Yammer

Our social intranet wshoulallow employees to

retweet or comment via/ONLY the intranet on

city’s messages

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www.cityojoburg.org.za

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With +- 50k page visits, the website can drive a lot of

traffic to our our social media, manage web

interactions, and take queries straight to system

Website is the conner stone. With +_50 k

visits daily, we can grow

other channels from

it

The new website will feed social

media messages

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Paid advertising

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COJ TRENDS DAY

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Use the space to communicate some of the key messages.

e.g, Did you know the City has achieved an unqualified audit opinion this financial year?

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