Click to edit Master title style
New technologies … what’s next in the cars of tomorrow ?
Automotive Innovation and Commercialization
Jay Baron, Ph.D. President & CEO
Southern Automotive Conference Chattanooga, Tennessee
Question?
Name one product …
• Which consists of nearly 30,000 parts • Can be assembled in under one minute • 16 hours a day, 200 days a year • And runs for several years, most of the time
without a single manufacturing defect?
This accomplishment by the auto industry to execute mass production has become the norm.
1. Electronics 2. Emissions & Fuel Economy
•Weight •Green materials & processes •EGR; GDI; boosting •Electrification •Diesel •Advanced thermal •Bio fuels
3. Global Platforms •Common global architectures: fewer platforms, more variants •Change what consumers see, standardize what they don’t •Global suppliers required
•Connected vehicle •Infotainment •Telematics •Autonomous vehicle
Innovation: 3 Global Industry Trends
Global Platforms
• Localization of supply base
• Local regulations
• Proximity to assembly plant
• Localize R&D – especially D(evelopment)
Development and expansion of the BRICs
Millions of vehicles … up to 40 models on a single platform
Automotive Compensation
(Hourly)
USA: $34.59 (2010)
Investment Totals
South: $4,888 Million
Announced Automaker Investments in the U.S. South and Mexico (Oct 2010 – Sept 2012)
Sources: CAR, BLS
GM, Arlington - $531M
GM, Austin
Toyota, Houston
Nissan, Canton - $23M
Toyota, Huntsville - $80M
Honda, Lincoln - $265M
Mercedes, Vance - $2,000M Hyundai, Montgomery - $173M
GM, Spring Hill - $276M Nissan, Decherd - $50M VW, Roane - $40M
BMW, Spartanburg - $900M
Toyota, Pendergrass - $350M
Porsche, Atlanta - $100M
Kia, West Point - $100M
Toyota, Jacksonville
Automotive Compensation
(Hourly)
USA: $34.59 (2010) MEX: $3.94 (2009)
Investment Totals
South: $4,888 Million Mexico: $7,760 Million
Nissan, Aguascalientes - $2,000M
Sources: CAR, BLS
Ford, Hermosillo - $1,300M
Chrysler, Saltillo - $500M
GM, San Luis Potosi - $120M
GM, Silao - $200M
Mazda, Salamanca - $500M Honda, Celaya - $800M
Mazda, Santa Fe GM, Toluca - $540M
VW, Cuautlancingo - $400M
VW (Audi), San Jose Chiapa - $1,300M
GM, Arlington - $531M
GM, Austin
Toyota, Houston
Nissan, Canton - $23M
Toyota, Huntsville - $80M
Honda, Lincoln - $265M
Mercedes, Vance - $2,000M Hyundai, Montgomery - $173M
GM, Spring Hill - $276M Nissan, Decherd - $50M VW, Roane - $40M
BMW, Spartanburg - $900M
Toyota, Pendergrass - $350M
Porsche, Atlanta - $100M
Kia, West Point - $100M
Toyota, Jacksonville
Announced Automaker Investments in the U.S. South and Mexico (Oct 2010 – Sept 2012)
Automotive Compensation
(Hourly)
USA: $34.59 (2010) MEX: $3.94 (2009)
Investment Totals
South: $4,888 Million Mexico: $7,760 Million
Nissan, Aguascalientes - $2,000M
United States (13 FTAs, 19 Countries)
• NAFTA • CAFTA • Agreements with
Australia, Bahrain, Chile, Israel, Jordan, Korea, Morocco, Oman, Peru, and Singapore
Free Trade Agreements Mexico
(12 FTAs, 44 Countries)
• NAFTA • EFTA • Northern Triangle • Agreements with
Chile, Colombia, Costa Rica, European Union, Israel, Japan, Nicaragua, Peru, and Uruguay Sources: CAR, BLS, CRS, USTR
Ford, Hermosillo - $1,300M
Chrysler, Saltillo - $500M
GM, San Luis Potosi - $120M
GM, Silao - $200M
Mazda, Salamanca - $500M Honda, Celaya - $800M
Mazda, Santa Fe GM, Toluca - $540M
VW, Cuautlancingo - $400M
VW (Audi), San Jose Chiapa - $1,300M
GM, Arlington - $531M
GM, Austin
Toyota, Houston
Nissan, Canton - $23M
Toyota, Huntsville - $80M
Honda, Lincoln - $265M
Mercedes, Vance - $2,000M Hyundai, Montgomery - $173M
GM, Spring Hill - $276M Nissan, Decherd - $50M VW, Roane - $40M
BMW, Spartanburg - $900M
Toyota, Pendergrass - $350M
Porsche, Atlanta - $100M
Kia, West Point - $100M
Toyota, Jacksonville
Announced Automaker Investments in the U.S. South and Mexico (Oct 2010 – Sept 2012)
The Largest Manufacturing Sector in the US Economy
Source: OESA
Automotive Parts Suppliers
582,000 Parts Supplier Industry Jobs
X 4.8 Number of Jobs Directly Related to the Industry
2,793,600 Total Number of Jobs Industry Impacts
Collectively, the motor vehicle parts supplier industry is a $388-billion industry in the U.S.
1.5
2
0 0.5 1 1.5 2 2.5
South
North
Lower Tier Supplier Jobs per Automaker/Tier 1 Job
Lower Tier Labor Force Density to Support Automakers and Tier 1 Suppliers
Includes Alabama, Georgia, Mississippi, North Carolina, South Carolina, and Tennessee.
Source: CAR 2010
Includes: Illinois, Indiana, Michigan, Ohio, Pennsylvania, and Wisconsin
1.5 = Opportunity
Industry Collaboration & Partnerships
CAR collaborative working groups…
• Automotive Communities Partnership (ACP)
• Connected Vehicle Working Group
• Coalition for Automotive Lightweighting Materials (CALM)
• United Tooling Coalition (UTC)
• Program for Automotive Labor and Education (PALE)
• Advanced Automotive Information Technology Solutions Consortia
• Electric Vehicle Working Group
The Center for Automotive Research brings together industry stakeholders for thought
leadership and industry education.
Average Material Content of North American Light Vehicles
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
50.0%
1995 2000 2005 2010
Image: Porsche
Data source: Wards
Example 1: Growing Process Technology Complex Diecast Parts
Cadillac Instrument Panel
Structural Diecasting (aluminum and magnesium)
BMW Shock Tower
Die Casters’ Technology Issues
Source: North American Diecasting Association
Example 2: Growing Process Technology Hot Stamping
Next generation high strength steels
Foamed Metals
Aluminum and Magnesium casting alloys
Corrosion protection for steel
Aluminum alloys
Galvanic corrosion protection
Nano coatings
Sustainable/Renewable fibers for plastics
Clean surfaces
Plastic for structural parts
Mold in color/Films/Other for plastics
Low cost alternatives to conventional automotive trim cover insert and/or bolster fabrics
Recycled low cost filler materials
Plastic parts
Coating technology
High temperature plastics
Innovation Requirements Materials Processes Products
Non-destructive testing methods for joined parts
Robotics simulation software
Forming High Strength Steels
New laser technology for trimming, piercing and cutting
New joining technologies
Tool rapid heating and cooling technology
Muti-material joining technologies
Low cost fine blanking alternatives
Joining
Structural automotive parts
Durable parts
Lighting technology
Sensor and communication integration
Low cost energy storage for electronic latches
Gesture recognition
Capacitive sensing
Owner recognition
Reduce Cost of components
Increase EV Range
Charging technology
Exhaust energy recovery
Low cost actuators
Hybrid and electrification technology
Electro active polymers
Assumes 6.5% reduction in fuel consumption for 10% reduction in mass Technology cost from National Academy of Science, “Assessment of Fuel Economy Technologies for Light-duty Vehicles,” June 2011
Cost for 1% Reduction in Fuel Consumption by Technology
54.5 mpg CAFE by 2025 is driving innovation in many technologies
Driver Attention & Connected Vehicles
Top 3 features consumers want:
1. Wireless Communications (bundle of many features)
2. Navigation
3. Automatic Crash Notification
connectivity is increasing
glance sequences
Thank You
Jay Baron, Ph.D. President & CEO
Southern Automotive Conference Chattanooga, Tennessee
Department: CD
Date: 10/11/2012
BILD
Southern Automotive Conference Impact of Driver Assistance Systems October 11th, 2012
2 Department: CD Date: 10/11/2012
Impact of Driver Assistance Systems
1. What are Driver Assistance Systems
2. History of Driver Assistance Systems in the Volkswagen Group
3. Deployment method within the Volkswagen Group
4. Bringing it to the customer
5. Distributed Functions
6. Impact on the development cycle
7. Impact on the production environment
3 Department: CD Date: 10/11/2012
Overview of Driver Assistance Systems
Environmental View
Driver Assistance Systems mainly increase the safety of operating an automobile
Limited resources and growing concerns on the environmental impact have shifted the areas in which car manufacturers compete against each other
Automated Parking
Proactive Passenger Protection
Collision Avoidance Dynamic Light Assist Traffic Sign Recognition Multi Collision Brake Assist
Drowsiness Detection
4 Department: CD Date: 10/11/2012
Brief Volkswagen History of Driver Assistance Systems 1998 Volkswagen Group Electronic Research Lab in Silicon Valley founded
2001 Volkswagen Electronic Strategy started
2005 Stanley wins DARPA challenge
2007 Junior runner up at DARPA urban challenge
2010 Audi Pikes Peak TTS adds drifting
5 Department: CD Date: 10/11/2012
Technology deployment within the Volkswagen Group
Volkswagen Group Brands Joint development of driver assistance modules for all brands
A0 A B C D A00
SUV Busse Trucks
Driver assistance systems are devided into 40 separate group modules
Modules are deployed into the vehicles based on vehicle class and brand.
6 Department: CD Date: 10/11/2012
Research to product: Adaptive Cruise Control
Adaptive Cruise Control ACC Customer Price: 2.300 €
Phaeton 2002
Adaptive Cruise Control ACC incl; Follow to stop Customer Price: 1.060€
Passat 2005
ACC incl. Follow to stop, Front assist Customer Price: 555€
Golf 2012
ACC module ready to be deployed Customer Price: affordable
Passat 20??
As technology matures it becomes accessible to an increased number of customers
7 Department: CD Date: 10/11/2012
Distributed functions: Automated parking
Camera Ultrasonic Sensor Fusion
exem
plar
isch
e D
arst
ellu
ng
+ = Coming Up: Automated parking with low speeds
Utilizing the vehicle network to merge existing data is the key element to generate new features at a competitive price point Most features will be defined by software collaboration of the vehicle‘s various computers
8 Department: CD Date: 10/11/2012
Impact on the Development Process
Vehicle development shifts from part development to system integration
100% Funktion
Integrationsstufen
2 3 4 1
Distributed function development change milestones from ‚part sample‘ to multiple ‚integration steps‘
An Integration Step is defined by the Hardware and Software of all control units in the car
Test and Release are based on the management of valid vehicle configurations
9 Department: CD Date: 10/11/2012
Adapted production process Software configuration management is introduced into production
Configuration management in production
Software management in the supply chain / warehouse
Connected Services & the OEM Supply Base
John Schnoes Director
Electrical & Electronics Engineering
2
Focus on Technology
3
High Interest in Connected Services • More than 2 out of 3 people are
interested in real-time traffic information, remote vehicle diagnostics and wireless connectivity with their vehicles
• More than half are interested in in-vehicle safety and security features
• More than half of smartphone owners are interested in remote control of their vehicles and linking their smartphone navigation into their vehicles
• Nearly half are interested in integrating internet radio and text messaging
Source: JD Power 2011 Automotive Emerging Technologies Study
4
Immature Ecosystem • Collaboration of multiple partners is required to deliver
connected services: – Automaker – Hardware suppliers (head unit, TCU, mobile devices) – Wireless carrier – Telematics Service Provider (TSP) – Other software/system providers
(smartphone connectivity, app stores, app developers etc.)
• Industry is still young and dynamic, difficult to know with which companies to partner
5
Global Connectivity • Connectivity is a global trend
• LATAM countries also demanding stolen
vehicle recovery, emergency assistance, and other consumer safety services
• Our ability to scale services to these markets efficiently will drive cost structure and speed of adoption
• Must leverage services, content, and infrastructure across borders, not just product lines
• Infrastructure must be expandable, flexible, and transferrable for new services
6
Nissan’s Direction • Technology is one of the pillars of our brand strategy
• Connected Vehicle strategy is critical to future CRM. Customers are
more difficult to reach via traditional marketing; a connected vehicle provides us the ability to know our customer and deliver a personalized driving experience
• Nissan is actively pursuing both Safety & Security and Infotainment strategies on Nissan and Infiniti vehicles
• Flexible, open architecture is critical to avoid the limitations of legacy systems and the necessity to reinvent
7
Thank you!