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Page 1: New Titles May 2015 - Amazon Web Services · 10 Principles for Delivering True Business Value in Digital Marketing Author(s): Shane Atchison and Jason Burby ABOUT THE BOOK From one

New Titles May 2015

Page 2: New Titles May 2015 - Amazon Web Services · 10 Principles for Delivering True Business Value in Digital Marketing Author(s): Shane Atchison and Jason Burby ABOUT THE BOOK From one

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McGraw-Hill Business

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ISBN-13: 9781626563476 Format: Paperback Subject: Business Management Pages: 168 Edition: 1 Pub Date: 18-May-2015 Copyright Year: 2015 Imprint: Berrett-Koehler Price: US$ 17.95

Hello Stay Interviews, Goodbye Talent Loss A Manager's Playbook

Author(s): Beverly Kaye, Sharon Jordan-Evans

ABOUT THE BOOK Good employees are hard to find, and they can be easy to lose. But there's a simple tool every manager can use to ensure that star performers and solid contributors alike will feel energized, engaged, and excited—and that they will give you fair warning if they're unhappy. It's called the stay interview, and this book is the manager's definitive guide, written by the women who created the concept. The idea is simple: ask people how they like their jobs and what would keep them there. Worried that your talented people will want things you can't deliver, like more money or a big promotion? Kaye and Jordan-Evans have a simple four-step process for dealing with that. Feel just plain awkward about doing stay interviews? They explain how to create an atmosphere that will make the interview more comfortable and provide dozens of suggested questions and icebreakers, as well as tips for easing any performance anxiety you might feel. Think you don't have time? They offer all kinds of options for where, when, and how you can do stay interviews, from folding them into other business processes to doing them casually, like on a walk to get a cup of coffee. Stay interviews prevent exit interviews. They cost nothing, and the price of not doing them—in lost talent and time—can be huge. Now that you have the most practical, authoritative, soup-to-nuts guide available, you have no excuse. Just ask! MARKET / AUDIENCE Managers of all levels in any organization, HR executives, readers of Love Em or Lose Em, and corporate trainers. ABOUT THE AUTHOR(S) Beverly Kaye is the founder of Career Systems International (CSI), a global leader in developing and delivering innovative and action-based talent management solutions. CSI’s clients include more than 60 percent of the Fortune’s 1000 companies. Sharon Jordan-Evans is president of the Jordan Evans Group and is a pioneer in the field of employee engagement and retention. She is a sought-after keynote speaker for Fortune 500 companies such as American Express, Boeing, Disney, Microsoft, Lockheed, Monster, and Universal Studios.

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ISBN-13: 9781626564312 Format: Paperback Subject: Self-Improvement Pages: 288 Edition: 2 Pub Date: 15-May-2015 Copyright Year: 2015 Imprint: Berrett-Koehler Price: US$ 17.95

The Anatomy of Peace Resolving the Heart of Conflict

Author(s): Jim Ferrell, Duane Boyce

ABOUT THE BOOK Like Leadership and Self-Deception, The Arbinger Institute’s first book, The Anatomy of Peace has become a worldwide phenomenon - not because of a media blitz, movie tie-in, or celebrity endorsement, but because readers have enthusiastically recommended it to colleagues, relatives, and friends. The Anatomy of Peace asks, What if conflicts at home, conflicts at work, and conflicts in the world stem from the same root cause? What if we systematically misunderstand that cause? And what if, as a result, we unwittingly perpetuate the very problems we think we are trying to solve? Through an intriguing story we learn how and why we contribute to the divisions and problems we blame on others and the surprising way that these problems can be solved. Yusuf al-Falah, an Arab, and Avi Rozen, a Jew, each lost his father at the hands of the other’s ethnic cousins. The Anatomy of Peace is the story of how they came together, how they help warring parents and children come together, and how we too can find our way out of the struggles that weigh us down. This second edition includes new sections enabling readers to go deeper into the book’s key concepts, access to free digital study and discussion guides, and information about The Reconciliation Project, a highly successful global peace initiative based on concepts in The Anatomy of Peace. MARKET / AUDIENCE Anyone interested in achieving peace, professionals involved in conflict resolution (marriage counselors, family psychologists), managers, leaders, and HR professionals, and readers of Leadership and Self-Deception. ABOUT THE AUTHOR(S) The Arbinger Institute is an international training and consulting firm that is recognized as a world leader in the areas of leadership, team building, conflict resolution, crisis management, culture change, and culture integration. Arbinger’s clients range from individuals who are seeking help in their lives to many of the largest companies and governmental institutions in the world.

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ISBN-13: 9780071847865 Format: Hardcover Subject: Business Management Pages: 256 Edition: 1 Pub Date: 01-May-2015 Copyright Year: 2015 Imprint: McGraw-Hill Price: US$ 30.00

Does It Work? 10 Principles for Delivering True Business Value in Digital Marketing

Author(s): Shane Atchison and Jason Burby

ABOUT THE BOOK From one of the world's largest digital marketing agencies—a proven new framework marketing professionals can use to accurately quantify their efforts and increase value for client and their own company Does Your Marketing Work? reveals 10 easy-to-understand principles for understanding the marketing metrics that matter most. Readers learn how to find the right people, set good goals, measure what matters, and act on insight. It explains how to evaluate everything from simple projects to long-term brand vitality--all the while keeping the field wide open for brilliant creative work. Does Your Marketing Work? rethinks everything that ties into how we measure marketing--from goal setting and continuous improvement to hiring "unicorns" and delivering concrete value. • Displaying knowledge of marketing metrics is marketing professional’s most important task today; this book

provides everything they need to achieve this • The book will be actively promoted by POSSIBLE, which has more than 25 offices and 1,200 employees in five

continents; its clients include Microsoft, P&G, AT&T, Coca-Cola, Tom’s Shoes, Beats by Dre, Canon, and the Bill & Melinda Gates foundation

• The authors have commissioned a study in conjunction with Forrester to support the book • The book will include interviews with decision makers at LinkedIn, Twitter, Shell, Microsoft, AT&T, Barclays,

P&G, BBC, Disney, Grey, Starbucks, VICE Media, Coca-Cola, and others MARKET / AUDIENCE Marketing professionals, CMOs, and other leaders responsible for strategy ABOUT THE AUTHOR(S) Shane Atchison is Global CEO of POSSIBLE, where he leads the company's long-term strategic vision of working with leading financial service organizations, consumer brands, start-ups, nonprofits, and community-based organizations, helping each realize the potential of the digital landscape and its impact on their business. Jason Burby is President, Americas, POSSIBLE, where he leads the agency's senior client relationships, championing innovation and fuelling our belief in producing the best work that delivers results.

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ISBN-13: 9780814449134 Format: Hardcover Subject: Business Communication Pages: 240 Edition: 2 Pub Date: 20-Apr-2015 Copyright Year: 2015 Imprint: Amacom Price: US$ 24.95

Whoever Tells the Best Story Wins How to Use Your Own Stories to Communicate with Power and Impact

Author(s): Annette Simmons

ABOUT THE BOOK Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next big idea - you’ll have greater impact if you have a compelling story to relate. Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to:

• Capture attention • Motivate listeners • Gain trust • Strengthen your argument • Sway decisions • Demonstrate authenticity and encourage transparency • Spark innovation • Manage uncertainty

Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across - and connect successfully with any audience. MARKET / AUDIENCE Executives, managers, team leaders, department heads, consultants, sales professionals, marketers, trainers, customer account representatives, employee relations professionals, and lawyers. ABOUT THE AUTHOR(S) Annette Simmons is a keynote speaker, expert storyteller, and president of Group Process Consulting.

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ISBN-13: 9781609949563 Format: Hardcover Subject: Business Management Pages: 256 Edition: 1 Pub Date: 15-May-2015 Copyright Year: 2015 Imprint: Berrett-Koehler Price: US$ 29.95

Bridging the Values Gap How Authentic Organizations Bring Values to Life

Author(s): R. Edward Freeman, Ellen R. Auster

ABOUT THE BOOK Business has a values problem. It’s not just spectacular public scandals like Enron (which, incidentally, had a great corporate values statement). Many companies fail to live up to the standards they set for themselves, alienating the public and leaving employees cynical and disengaged - resulting in lower productivity, less innovation, and sometimes outright corruption. The reason, argue top scholars and consultants Edward Freeman and Ellen Auster, is that most companies’ values are handed down from on high, with no employee input or discussion. This practically invites disconnects between intention and reality. To bridge this values gap, Freeman and Auster provide a process, Values through Conversation, that focuses on four key types of values: introspective (reflecting on who we are and how we do things), historical (understanding our past and how it influences us), relational (asking how we can best work together), and aspirational (articulating our hopes and dreams). By developing values through discussions - casual or formal, one-on-one or in groups - VTC ensures that they are dynamic and evolving, not static words on a wall or a website. Freeman and Auster offer advice, real-world examples, and sample questions to help you create values that are authentic and embraced because they are rooted in the lived experience of the organization. MARKET / AUDIENCE Professors and students in business schools, leaders and managers in any organization, and human resource professionals. ABOUT THE AUTHOR(S) R. Edward Freeman is university professor, Elis and Signe Olsson Professor, academic director of the Business Roundtable Institute for Corporate Ethics, and senior fellow of the Olsson Center for Applied Ethics at the University of Virginia Darden School of Business. He is the author of numerous books, including Strategic Management: A Stakeholder Approach, and is the recipient of many awards and honors. Ellen R. Auster is professor of strategic management and founding director of the Schulich Centre for Teaching Excellence at the Schulich School of Business, York University, Toronto. She is widely published and is the recipient of the prestigious Distinguished Educator Award conferred by the Academy of Management.

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ISBN-13: 9781626561106 Format: Paperback Subject: Business Management Pages: 240 Edition: 1 Pub Date: 01-May-2015 Copyright Year: 2015 Imprint: Berrett-Koehler Price: US$ 18.95

Pro-Voice How to Keep Listening When the World Wants a Fight

Author(s): Aspen Baker

ABOUT THE BOOK When Aspen Baker had an abortion at the age of 24 she felt caught between the warring pro-life and pro-choice factions, with no safe space to share her conflicted feelings. In this hopeful and moving book, Baker describes how she and Exhale, the organization she cofounded, developed their “pro-voice” philosophy and a set of tools that enable anyone to have respectful, compassionate exchanges about even the most contentious topics. Initially distrusted by both sides, Exhale now receives post abortion referrals from pro-life and pro-choice organizations. Baker examines the history of the abortion debate, identifying the mistakes and misunderstandings that have led us to the current painful divide. She shares how Exhale discovered creative ways to help women and men share their feelings about abortion, such as starting a post abortion telephone service and piloting a nationwide story-sharing tour led by women who’d had abortions. Thanks to Aspen Baker’s innovative ideas and the trendsetting work of Exhale, the culture around abortion is changing. Pro-voice can be adopted by anyone interested in dialogue rather than dogma. Peace, in this perspective, isn’t a world without fighting or conflict but one where conflict can be engaged in - fiercely and directly - without dehumanizing ourselves or our opponents. Our world is full of gray areas. It’s vital we learn practices like pro-voice to help us move from paralysis to progress. MARKET / AUDIENCE Leaders in social change-oriented organizations, including nonprofit CEOs, philanthropists, donors, board members, social entrepreneurs, consultants, staff, and volunteers, activists looking to build bridges, and socially engaged readers seeking to overcome divisions. ABOUT THE AUTHOR(S) Aspen Baker is the founder and Executive Director of Exhale. She was a finalist for the 2014 American Express Ngen Leadership Awards; was named a “fun, fearless female” by Cosmopolitan in 2013, and was awarded a Gerbode Professional Development Fellowship in 2012. She has been featured by media outlets across the country, including CNN Headline News, Fox National News, Ladies Home Journal, The New York Times, National Public Radio, and many more.

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ISBN-13: 9781626562295 Format: Paperback Subject: Business Management Pages: 264 Edition: 3 Pub Date: 01-May-2015 Copyright Year: 2015 Imprint: Berrett-Koehler Price: US$ 35.95

Performance Consulting A Strategic Process to Improve, Measure, and Sustain Organizational Results

Author(s): Dana Gaines Robinson, James C. Robinson, Jack J. Phillips, Patricia Pulliam Phillips, Dick Handshaw

ABOUT THE BOOK NEW EDITION, REVISED AND UPDATED In America, organizations spend $175 billion in training initiatives and more than $500 billion in human resource solutions every year yet often have little to show for it. One reason is that people “jump to solutions” before they identify the causes of the problem. Performance consultants are effective because they partner with clients to clarify business goals and determine root causes for gaps between desired and current results. Only then are specific solutions agreed upon and implemented. This third edition of the classic book that introduced performance consulting adds a wealth of new material. There are new case examples throughout and four new chapters providing detailed steps for measuring results from performance consulting initiatives on five different levels, including ROI. The book includes a never-before-published Alignment and Measurement Model, allowing you to connect organizational needs and performance consulting initiatives designed to address those needs with the appropriate level of measurement. This remains a profoundly practical book, featuring tools, models, and checklists. It will enable you to make a difference in your organization that is valued, measurable, and sustainable. MARKET / AUDIENCE Human resources, external consultants, organizational development, talent management, Quality assurance, IT, and Finance. ABOUT THE AUTHOR(S) Dana Gaines Robinson is the founder and former president, and James Robinson the former chairman, of Partners in Change, Inc., a human resource consulting firm whose clients included Gillette, ING, Wachovia, and many others. They have received the Distinguished Contribution to Workplace Learning award from ATD (formerly ASTD) and the Thought Leadership award from the ISA organization. Jack Phillips is Chairman, and Patricia Pulliam Phillips is president and CEO, of the ROI Institute, the leading source of ROI competency building, implementation support, networking, and research. Jack has also received the Distinguished Contribution to Workplace Learning award from ATD (formerly ASTD), as well as many other honors. Dick Handshaw, President of Handshaw, Inc., is a consultant, speaker, author and champion for real innovation and quality in instructional design.

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ISBN-13: 9781626563254 Format: Hardcover Subject: Business Management Pages: 240 Edition: 1 Pub Date: 15-May-2015 Copyright Year: 2015 Imprint: Berrett-Koehler Price: US$ 24.95

The Disciplined Leader Keeping the Focus on What Really Matters

Author(s): John Manning

ABOUT THE BOOK What do the best leaders have in common? As president of MAP, John Manning should know. MAP has helped tens of thousands of top executives accelerate their leadership and management performance. Manning says the answer is one word: discipline. But for Manning, discipline has a very specific meaning. All leaders have scores of things they could do. But a disciplined leader is one who identifies and focuses on the Vital Few: the 20 percent of activities that will drive 80 percent of the results. And the results that are most important are those tied to the organization's most precious asset: its people. The Disciplined Leader offers fifty-two succinct lessons to help you home in on your own Vital Few in three critical areas: leading yourself, leading your team, and leading your organization. Each lesson comes with recommended tactics and practical “Take Action!” tips for implementing it, so there are literally hundreds of pieces of must-know, time-tested advice here. The chapters are self-contained, so you can read them in any order and come back to the ones that resonate with you—your own Vital Few! This is a hands-on, nuts-and-bolts guide to leadership practice that's built to inspire action, drive change, and achieve results. MARKET / AUDIENCE Leaders and managers in any organization. ABOUT THE AUTHOR(S) John Manning is president of Management Action Programs, Inc. He has diverse experience in business leadership, having held executive positions in Fortune 500 companies in operations, marketing, and sales. Formerly the director of operations for McKesson Water Products, Inc., he was also part of a leadership team that took the company national. This move made McKesson one of the largest bottled-water companies in the United States.

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ISBN-13: 9780814434178 Format: Paperback Subject: Self-Improvement Pages: 240 Edition: 1 Pub Date: 06-Apr-2015 Copyright Year: 2015 Imprint: Amacom Price: US$ 17.95

Persuasion Equation The Subtle Science of Getting Your Way

Author(s): Mark Rodgers

ABOUT THE BOOK How do you get people to see things your way? Whether you're trying to secure a promotion, make a sale, or rally support for a new idea, the ability to persuade those around you is absolutely essential to success. Merging research and real-world application, this insightful guide reveals what really drives decisions and introduces readers to the persuasion equation—a powerful combination of factors proven to speed agreement. Readers will discover the surprising reasons people say "yes" and learn how to: Radiate an aura of expertise

• Win trust and leverage credibility • Build a business case that appeals to both heart and mind • Adapt for personality, gender, and generational differences • Use language strategically • Perfect the five-step persuasion process • Generate group buy-in • Master organizational politics • And more

From crafting compelling emails to convincing a colleague to nailing the big presentation, Persuasion Equation is your personal recipe for success. MARKET / AUDIENCE Managers, salespeople, executives, business owners, entrepreneurs, and anyone who needs to convince others. ABOUT THE AUTHOR(S) Mark Rodgers is a principal partner of the Peak Performance Business Group, which helps clients dramatically improve their ability to persuade. A sought-after speaker, he has conducted more than 1,500 sales and persuasion workshops and averages more than 200 presentations a year.

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ISBN-13: 9780814434949 Format: Paperback Subject: Training Pages: 224 Edition: 1 Pub Date: 11-May-2015 Copyright Year: 2015 Imprint: Amacom Price: US$ 32.95

Training in Motion How to Use Movement to Create Engaging and Effective Learning

Author(s): Mike Kuczala

ABOUT THE BOOK When people are kept from moving—whether they're sitting through a presentation or stuck behind a desk—they become restless and their attention waivers. Yet most training ignores the innate human desire for motion, resulting in participants learning less. Based on the latest neuroscience research, Training in Motion explains how movement enhances learning and introduces a unique and highly effective way to energize an audience and increase retention through simple body-focused techniques. The book shows readers how to: Tie lessons to movement to reinforce concepts

• Manage learners' physical and emotional states to increase engagement and bolster memory • Use posture, physical gestures, and other movements to command interest • Employ quick physical breaks to efficiently refocus students • Turn lackluster sessions into high-achieving learning environments

Practical, accessible, and packed with activities, this one-of-a-kind book helps readers add a kinesthetic component to their training so that participants stay motivated, and apply what they've learned long after they've left the classroom. MARKET / AUDIENCE Instructional designers and training professionals, HR and organizational development professionals, and others who conduct or are responsible for employee training. ABOUT THE AUTHOR(S) MIKE KUCZALA is President of Kuczala Consulting and the Director of Instruction for the Regional Training Center, an educator development firm. He has designed or co-designed three of the most successful courses in RTC's history—all incorporating movement into training.

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ISBN-13: 9781606496985 Format: Paperback Subject: Entrepreneurship Pages: 120 Edition: 1 Pub Date: 20-Jan-2015 Copyright Year: 2014 Imprint: Business Expert Press Price: US$ 32.95

Strategic Bootstrapping

Author(s): Matthew W. Rutherford Ph.D.

ABOUT THE BOOK Strategic Bootstrapping is about helping entrepreneurs sift through the "noise" regarding bootstrapping a start-up. The cold-hard facts on bootstrapping are presented. Practically speaking, most entrepreneurs should avoid bootstrapping, realistically, most entrepreneurs will need to engage in some form of bootstrapping. The argument then shifts to how should one bootstrap? In this era of lean start-ups, effectuation, and bricolage, bootstrapping is oft romanticized but seldom analyzed. This book is different from other bootstrapping books in two key ways. First, it draws on evidence from scientific study study to offer best practices. Second, it utilizes this evidence to help entrepreneurs thrive-not just survive.

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ISBN-13: 9781623200282 Format: Hardcover Subject: Economics Pages: 256 Edition: 1 Pub Date: 01-Apr-2015 Copyright Year: 2014 Imprint: Enrich Professional Press Price: US$ 88.00

Wages in China (Volume 2) An Economic Analysis

Author(s): Zhang Jun et al.

ABOUT THE BOOK A major determinant of the primary distribution of national income, wages will have tremendous impacts on both social equity and economic efficiency in China. Wages in China: An Economic Analysis presents the latest research results on the transformation of China’s wages formation mechanism since the adoption of the Reform and Opening Up policy. This 3-volume series looks at the impact from the institutional evolution of the wage system, social networks, and geographical factors on the determination of wages. After reviewing the history of China’s wage policies and systematic transformation, the author examines the collective negotiation system as an example of institutional changes to explore the impacts on employees’ wages, and does an empirical study on the shrinkage in labor’s share of national income by using industrial and provincial data. Based on the discussion of local policy-making decisions under fiscal federalism in China, the author also analyzes the regional wage differences with economic geographical and regional policy variances. The perspective of inter-industrial wage spillover is also followed to explain the wage differences and convergence paradox. ABOUT THE AUTHOR(S) Zhang Jun is a Changjiang Professor of Economics and Director of the China Center for Economic Studies at Fudan University in China. He is the Chief Editor of World Economic Paper and has been on the editorial board of Economic Systems, Journal of the Asia Pacific Economy, China Economic Journal, and many other Chinese and English journals. Zhang received his doctorate in economics from Fudan University, and completed post-doctoral fellowships at the University of Sussex in Britain. He authored and edited many books including Thirty Years of Reform and Opening Up, Transformation of the Chinese Enterprises, and Economic Transitions with Chinese Characteristics.

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ISBN-13: 9781623200909 (Volume 2) Format: Hardcover Subject: Finance Pages: 168 Edition: 1 Pub Date: 01-May-2015 Copyright Year: 2015 Imprint: Enrich Professional Press Price: US$ 98.00

Transformation of China’s Banking System from the Late Qing Era to the 1930s

Author(s): Lan Rixu

ABOUT THE BOOK The product of more than 10 years of research, Transformation of China’s Modern Banking System provides a detailed study of the evolution of China’s banking system from the late Qing era (1840s) through the Republican era (1930s). Transformation of China’s Modern Banking System offers a unique and comprehensive analysis of the financing structure, governance structure, incentive and restraint mechanisms, and structural changes of China’s modern banking system. Lan Rixu uses historical evidence to show how the transformation of China’s modern banking system reflected an acute awareness of the practical reality of modern Chinese bankers. The author details the systematic changes in China’s banking system during the chaotic period when traditional China met the West. Transformation of China’s Modern Banking System is a winner of the Second Financial Book Awards, the Golden Goat Awards, co-organized by China Finance, China (Guangzhou) International Finance Expo, and the Finance Affairs Office of Guangzhou. ABOUT THE AUTHOR(S) Lan Rixu is an Associate Professor at the School of Economics at Central University of Finance and Economics in Beijing. He graduated from Nankai University with a doctoral degree in Economics in 2003. His research areas include: financial theory, modern financial history, and Sino-foreign economic relations. He is the author of Modernization of China’s Finance (2005), and a co-author of The Economic Development of Contemporary China: A 60-Year Review (2009), A Financial History of China (2008), and other works.

ISBN-13: 9781623200923 (Two-Volume Set) Format: Hardcover Subject: Economics Pages: 496 Edition: 1 Pub Date: 01-May-2015 Copyright Year: 2015 Imprint: Enrich Professional Press Price: US$ 208.00

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ISBN-13: 9781623201258 Format: Paperback Subject: History Pages: 0 Edition: 1 Pub Date: 01-May-2015 Copyright Year: 2015 Imprint: Enrich Professional Press Price: US$ 108.00

The History and Spirit of Chinese Art (Volume 1)

Author(s): Zhang Fa

ABOUT THE BOOK Art is always a product of cultural evolution, and The History and Spirit of Chinese Art looks at this universal process as it unfolded in ancient China. With “mountain-water” landscape paintings, works of classical Chinese calligraphy, and blue and white porcelain widely displayed in museums and fetching high prices in auction houses worldwide, Chinese art is no longer foreign to the Western world. However, to many, the making of such cultural artefacts remains an enigmatic process. Indeed, Chinese art, the product of such an old civilization, was shaped by an ongoing process of evolution along the ebbs and flows of China’s history as a nation. In The History and Spirit of Chinese Art, aesthetics expert Zhang Fa deciphers the philosophies and thoughts that have defined Chinese art since the very beginning of the Chinese civilization, moving through the dynastic landmarks of artistic development with discussions of numerous art forms including paintings, architecture, dance and music, calligraphy, and literature.

Content Highlights

- Origins of Chinese Artistic Motifs in Pre-Qin Primitive Society - Architecture, Sculpture, Epideictic Rhapsody, and Portraits in the Qin and Han Dynasties, under a New Concept of the Universe

- Artistic Grandeur in the Tang Dynasty, the Cultural Pinnacle of Ancient China - Cultural and Artistic Transitions in the Song Dynasty -Embracement of the Popular, Realistic, and Pragmatic in Yuan, Ming, and Qing Art

ABOUT THE AUTHOR(S) Zhang Fa is Professor of the School of Art and President of the Institute of Aesthetic Research, Renmin University of China, and he has been a Visiting Fellow of Harvard University (1996–1997) as well as the University of Toronto (2002–2003). Currently, he also sits on the Board of the Chinese Association for Aesthetics and Chinese Comparative Literature Association. He has published influential research papers and books on aesthetics and Chinese art, including The Elements of Aesthetics (1999), A History of Chinese Aesthetics (2000), and Art, Literature, and the Modernity of China (2002).

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Consumer, World Languages Test Prep & Study Guides

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ISBN-13: 9780814434857 Format: Paperback Subject: Health And Fitness Pages: 272 Edition: 1 Pub Date: 04-May-2015 Copyright Year: 2015 Imprint: Amacom Price: US$ 16.95

No Sweat How the Simple Science of Motivation Can Bring You a Lifetime of Fitness

Author(s): Michelle Segar

ABOUT THE BOOK We start out with the best intentions. We're going to exercise more and get in shape! Then five days a week at the gym turns into two... then becomes none. We hit the snooze button and skip the morning run. We really do want to be healthy and fit, but we're over whelmed and overextended—and exercise feels like another chore to complete. Is it any wonder we don't stick with it? Behavior expert Michelle Segar has devoted her career to the science of motivation. In No Sweat, she reveals that while "better health" or "weight loss" sound like strong incentives, human beings are hardwired to choose immediate gratification over delayed benefits. In other words, we're not going to exercise unless it makes us happy right now. So what's the solution? To achieve lasting fitness, we have to change our minds—before we can change our bodies. In No Sweat, Segar shows us how. Translating twenty years of research on exercise and motivation into a simple four-point program, she helps readers broaden their definition of exercise, find pleasure in physical activity, and discover realistic ways to fit it into their lives. Activities we enjoy, we repeat—making this evidence-based system more sustainable in the long run than a regimen of intense workouts. Even if we don't sweat, we really benefit. The success of the clients Segar has coached testifies to the power of her program. Their stories punctuate the book, entertaining and emboldening readers to break the cycle of exercise failure once and for all. Getting in shape has never been so easy—or so much fun. MARKET / AUDIENCE Anyone ambivalent toward exercise, including those who dislike their current exercise routine, have trouble sustaining the fitness habit, or have stopped exercising but know they should, and health care, fitness, and wellness professionals who want realistic behavioral solutions that will help their clients. ABOUT THE AUTHOR(S) Michelle Segar is a behavioral sustainability scientist and Director of the Sport, Health, & Activity Research and Policy (SHARP) Center at the University of Michigan. She holds a Ph.D. in Psychology and Master's degrees in Health Behavior and Kinesiology.

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ISBN-13: 9780814436004 Format: Paperback Subject: Parenting Pages: 224 Edition: 1 Pub Date: 04-May-2015 Copyright Year: 2015 Imprint: Amacom Price: US$ 15.00

When Kids Call the Shots How to Seize Control from Your Darling Bully -- and Enjoy Being a Parent Again

Author(s): Sean Grover

ABOUT THE BOOK Rebellious, entitled, disrespectful, many kids pummel their parents with demands, and boss them around with impunity. Experts might label them "difficult" and advise how to "fix" them. But parenting struggles rarely originate from just one side. Instead, they erupt at the volatile intersection of a child's personality with a parent's own insecurities and behaviors. Fixing the child requires fixing yourself. In When Kids Call the Shots, therapist and parenting expert Sean Grover untangles the forces driving family dysfunction, and helps parents assume leadership roles. With a liberating message and perceptive advice, the book explores: Three common bullying styles (defiant, manipulative, anxious) used by kids

• Parenting styles (guilt-prone, anxiety-fueled, fix-everything) that contribute to power imbalances • Critical testing periods in a child's development • Coping mechanisms that backfire • Personalized plans for calmly exerting authority in any scenario • And more

Caving in to tantrums and threats breeds more of the same. Learn to stop the cycle of abusive behavior and make parenting a pleasure again. MARKET / AUDIENCE Parents of challenging kids, from older toddlers to teens. ABOUT THE AUTHOR(S) Sean Grover has worked in child development and adult psychotherapy for 20 years, and maintains one of the largest private group therapy practices in the U.S. He has been quoted in Newsweek, New York Magazine, NPR, and elsewhere about parent-child relationships.

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ISBN-13: 9780071824217 Format: Paperback Subject: Parenting Pages: 304 Edition: 1 Pub Date: 15-May-2015 Copyright Year: 2015 Imprint: McGraw-Hill Price: US$ 20.00

How to Connect with Your iTeen A Parenting Road Map

Author(s): Susan Morris Shaffer and Linda Perlman Gordon, MSW, MEd

ABOUT THE BOOK Bullying, gangs, social media, smartphones, reality TV . . . The hands-on guide parents need to communicate and develop solid bonds with their teenage kids In the past, parents could block the threats of the outside world by merely closing their front door and turning off the TV. Now the walls of their homes are penetrable thanks to social media and cellphones, and drugs are easier to get than ever. What Your Teenager Is Talking About -- And What They're Really Saying helps parents and educators re-open the lines of communication with "silent" teenage boys and cut through the drama of teenage girls. The authors provide education and coping skills for navigating the everything from socially complex issues concerning sexting and bullying to mundane challenges like school and homework.

• Today’s parents face issues that our own parents could not even have imagined; this book is written specifically to helps them identify and address hidden problems before they develop into serious issues

• In addition to parents, the book is a valuable guide for today’s educators • Features special chapters covering the myth of the “good old days,” specific issues teenagers of color

face, the “Kardashian Effect” of beauty/culture images, and how reality TV “reality” give teens a distorted perception of reality

• Shaffer routinely works with the White House and Congress to assess these issues, develop policy, and validate school strategies

ABOUT THE AUTHOR(S) Susan Morris Shaffer runs an educational nonprofit that promotes and provides resources for parents, community members, and educators in the mid-Atlantic region, with a network that reaches the entire country. Linda Perlman Gordon, MSW, MEd, is a clinical social worker, trained mediator, and a graduate of the Family Therapy Practice Center.

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ISBN-13: 9781626563513 Format: Paperback Subject: Business Management Pages: 168 Edition: 1 Pub Date: 15-May-2015 Copyright Year: 2015 Imprint: Berrett-Koehler Price: US$ 15.95

The Sisters Are Alright Changing the Broken Narrative of Black Women in America

Author(s): Tamara Winfrey Harris

ABOUT THE BOOK What is wrong with black women? Not a damned thing but the biased lens most people use to view them, says Tamara Winfrey Harris. When African women arrived on American shores, the three-headed hydra of asexual and servile Mammy, angry and bestial Sapphire, and oversexed and lascivious Jezebel followed close behind. In the '60s, the Matriarch, the willfully unmarried baby machine leeching off the state, joined them. These caricatures persist—even in the “enlightened” 21st century—through newspaper headlines, Sunday sermons, social media memes, cable punditry, government policies, and Top 40 lyrics. The Sisters Are Alright delves into areas such as marriage, motherhood, health, sexuality, beauty, and more. And using progressive author analysis brought to life by the stories of real women, it reveals the effects of anti–black woman propaganda and how real black women are living their lives and pushing back against distorted cartoon versions of themselves. The book takes sharp aim at pervasive stereotypes about black women, replacing warped prejudices with the straight-up truth—the complicated but far-from-hopeless reality of being a black woman in America. “We have facets like diamonds,” Winfrey Harris writes. “The trouble is the people who refuse to see us sparkling.” MARKET / AUDIENCE Black women, feminists, professors and students in sociology, political science, American history, and Black studies courses, and readers interested in African-American culture. ABOUT THE AUTHOR(S) Tamara Winfrey Harris is a writer whose work has appeared in the Chicago Sun-Times, In These Times, and Ms. and Bitch magazines and online at the American Prospect, Salon, the Guardian, Newsweek/Daily Beast, xoJane, the Huffington Post, Psychology Today, Clutch magazine, and Change.org. She has been called to address women’s issues in major media outlets, such as NPR’s Weekend Edition.

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ISBN-13: 9780071841856 Format: Paperback Subject: Foreign Language Pages: 352 Edition: 1 Pub Date: 29-May-2015 Copyright Year: 2015 Imprint: McGraw-Hill Price: US$ 15.00

Practice Makes Perfect Spanish Verb Tenses, Premium 3rd Edition

Author(s): Dorothy Richmond

ABOUT THE BOOK The bestselling workbook on Spanish Verbs updated with comprehensive digital support to help students master Spanish verb knowledge and usage The established market-leading series of workbooks for self-study learners, Practice Makes Perfect books provide learners with all the practice they need to master the given subject. Practice Makes Perfect Spanish Verb Tenses explains with a rare level of clarity and humor when and why a particular verb tense should be used--not just the correct forms. The author also serves up a generous helping of celebrity references, so readers can relate the lessons to their own lives and interests. With more than 500,000 copies sold, this is the top-selling workbook on the Spanish language-learning shelf Enhanced with advanced digital support (through iOS, Android, and desktop app) to provide invaluable learning tools:

- Flashcards for all the verb and vocabulary lists with progress tracking - Answer Key for all exercises in the book with progress tracking - Audio Recordings for all exercise answers in Spanish - Record/Replay function enables readers to record and compare their voice against native speakers - Auto-Complete Glossary makes looking up info quick and easy

MARKET / AUDIENCE For all students of Spanish who want to ensure a firm grasp of verbs – the cornerstone of active language use. Suitable for advanced beginners as well as intermediate learners who want a thorough review. Suitable for learners from teenage to adult. ABOUT THE AUTHOR(S) Dorothy Richmond is an experienced teacher of Spanish and the bestselling author of five titles in the Practice Makes Perfect series.

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ISBN-13: 9780071849296 Format: Paperback Subject: Foreign Language Pages: 448 Edition: 3 Pub Date: 29-May-2015 Copyright Year: 2015 Imprint: McGraw-Hill Price: US$ 20.00

The Ultimate French Review and Practice, 3E

Author(s): David M. Stillman, Ph.D. and Ronni L. Gordon, Ph.D.

ABOUT THE BOOK More rigorous than ever, the bestselling intermediate-level workbook has been expanded into a comprehensive, dynamic digital/print study tool that engages students in a variety of ways. Based on the principle that strong grammar skills are necessary for foreign language mastery, The Ultimate French Review and Practice explains and illustrates important grammar concepts with lively sentence examples, and it provides 400 engaging exercises that are contextualized, with scene-setting instructions in French. This new, premium edition replaces the previous CD-ROM with an array of digital content in the App (iOS, Android, desktop) that accompanies the book:

• Pre-test for identifying existing strengths and weaknesses • More than 120 multiple choice and drag-and-drop exercises for extended review • Post-test for assessing progress • Flashcards for all vocabulary lists, with progress-tracking • Extensive audio exercises to test listening comprehension • Record/Replay function for comparing pronunciation to that of native speakers

MARKET / AUDIENCE Advanced beginner to Advanced level learners of French. Suitable for self-study and for supplemental use in the classroom. ABOUT THE AUTHOR(S) David M. Stillman, Ph.D., is an author of foreign language textbooks, multimedia courses, and reference books. He is a professor at The College of New Jersey where he teaches French, Italian, Spanish, and Hebrew. Ronni L. Gordon, Ph.D., is an author of foreign language textbooks, reference books, and materials for multimedia. She is an education consultant specializing in curriculum development in foreign languages, literature, history, and teacher training

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ISBN-13: 9780071847582 Format: Paperback Subject: Foreign Language Pages: 480 Edition: 3 Pub Date: 29-May-2015 Copyright Year: 2015 Imprint: McGraw-Hill Price: US$ 20.00

The Ultimate Spanish Review and Practice, 3rd Ed.

Author(s): Ronni L. Gordon, Ph.D. and David M. Stillman, Ph.D.

ABOUT THE BOOK More rigorous than ever, the bestselling intermediate-level workbook has been expanded into a comprehensive, dynamic digital/print study tool that engages students on a variety of platforms Founded on the principle that strong grammar skills are necessary for foreign language mastery, The Ultimate Spanish Review and Practice explains and illustrates important grammar concepts with lively sentence examples, and it provides 400 engaging exercises that are contextualized, with scene-setting instructions in Spanish. This new, premium edition replaces the previous CD-ROM with an array of digital content in the App (iOS, Android, desktop) that accompanies the book:

• Pre-test for identifying existing strengths and weaknesses • More than 120 multiple choice and drag-and-drop exercises for extended review • Post-test for assessing progress • Flashcards for all vocabulary lists, with progress-tracking • Extensive audio exercises to test listening comprehension • Record/Replay function to comparing pronunciation to that of native speakers

ABOUT THE AUTHOR(S) Ronni L. Gordon, Ph.D., is an author of foreign language textbooks, reference books, and materials for multimedia. She is an education consultant specializing in curriculum development in foreign languages, literature, history, and teacher training. David M. Stillman, Ph.D., is an author of foreign language textbooks, multimedia courses, and reference books. He is a professor at The College of New Jersey where he teaches Spanish, Italian, Spanish, and Hebrew.

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ISBN-13: 9780071848503 Format: Paperback Subject: Test Prep Edition: 1 Pub Date: 01-May-2015 Copyright Year: 2015 Imprint: McGraw-Hill Price: US$ 20.00

McGraw-Hill Education ACT 2016 Strategies + 6 Practice Tests + 12 Videos + Test Planner App

Author(s): Steven W. Dulan

ABOUT THE BOOK This go-to study guide provides the concepts, study strategies, and practice students need to dramatically raise their ACT score McGraw-Hill Education: ACT focuses on the fundamental concepts tested on the exam as well as the reasoning and analytical skills necessary to overcome common traps that the test-makers throw at students. The book covers the foundations of each essential concept, introduces strategies developed by the authors, and includes review exercises in each chapter so students can increase their test-taking confidence. Test takers can determine their readiness with a diagnostic test.

• Includes 6 full-length practice exams--4 in the book, 2 online • 40 problem-solving videos by renowned ACT coaches online • Test Planner app helps students organize their time and set their own study schedules • Answer keys provide full explanations that identify common errors

ABOUT THE AUTHOR(S) Steven W. Dulan is the founder and president of Advantage Education, Inc., which offers live test-prep classes at high schools and colleges. Dulan has personally prepared thousands of students for success on standardized exams.

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ISBN-13: 9780071842464 Format: Paperback Subject: Test Prep Edition: 1 Pub Date: 01-May-2015 Copyright Year: 2015 Imprint: McGraw-Hill Price: US$ 33.00

McGraw-Hill Education ACT 2016, Cross-Platform Edition

Author(s): Steven W. Dulan

ABOUT THE BOOK A multi-platform product combining study and practice across print, online, and mobile platforms to give students the greatest chance possible for acing the ACT McGraw-Hill Education ACT 2016 focuses on the fundamental concepts tested on the exam as well as the reasoning and analytical skills necessary to overcome common traps that the test-makers throw at students. The book covers the foundations of each essential concept, introduces strategies developed by the authors, and includes review exercises in each chapter so students can increase their test-taking confidence. Test takers can determine their readiness with a diagnostic test. This Cross-Platform Edition gives students multiple ways to raise their score by engaging them on all the platforms they’re accustomed to using. Features include:

• Customizable Study Planner for setting daily and weekly study goals • Test-to-Lesson Links provide instant access to related lessons for additional review • Innovative Study Tools help students focus their efforts where they are most needed • Digital Flashcards improve memory of concepts, formulas, and definitions • Peer Support via social media communication with students studying for the same test • Game Center provides fun, engaging games accessible on any device

ABOUT THE AUTHOR(S) Steven W. Dulan is the founder and president of Advantage Education, Inc., which offers live test-prep classes at high schools and colleges throughout Michigan, Wisconsin, Ohio, and Colorado, as well as distance-learning programs over the Internet.

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ISBN-13: 9780071838061 Format: Paperback w DVD Subject: Test Prep Pages: 768 Edition: 1 Pub Date: 15-May-2015 Copyright Year: 2015 Imprint: McGraw-Hill Price: US$ 28.00

McGraw-Hill Education Basic Skills for the GED Test (Book + DVD Set)

Author(s): McGraw-Hill Education

ABOUT THE BOOK An all-new version of the bestseller that gives you a solid foundation in basic skills before you embark on formal study for the GED test McGraw-Hill Education: Basic Skills for the GED Test gives you the tools you need for success on the GED exam. Fully updated to align with the latest test format, this book covers all four subject areas of the GED test—Reasoning Through Language Arts (RLA), Social Studies, Science, and Mathematical Reasoning. Features:

• A CD-ROM with hundreds of interactive exercises • Pre-tests for each section that help you identify your strengths and weaknesses before you begin your

study • Hundreds of exercises that help reinforce new skills and multiple-choice tests that enable you to evaluate

your comprehension • Post-tests in each area that evaluate your new skills, giving you concrete feedback on your progress

ABOUT THE TEST In 2014 the GED Testing Service launched a totally revamped, all-computerized version of the GED high school equivalency test. The new exam includes four content-area assessments--Reasoning Through Language Arts (RLA), Mathematical Reasoning, Science, and Social Studies--which measure a foundational core of knowledge and skills, and an additional performance level that certifies that adults are ready for college and careers. The new assessment targets are derived from the Common Core State Standards, the Next Generation Science Standards, and several sets of national social studies standards. Unlike the old exam, the new test is entirely computerized. The bulk of the test still consists of standard multiple-choice questions. However, the computer technology also allows the use of brand-new interactive question types: "drag-and-drop," "hot spot," and the like. In addition, test-takers are required to write paragraph-length short answers in the RLA and Science tests, and extended responses (essays) in the RLA test.

Previously announced in Oct 2014. Due to publishing delay, this title is featured in this month new title again.

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ISBN-13: 9780071838467 Format: Paperback Subject: Test Prep Pages: 832 Edition: 1 Pub Date: 15-May-2015 Copyright Year: 2015 Imprint: McGraw-Hill Price: US$ 20.00

McGraw-Hill Education Basic Skills for the GED Test

Author(s): McGraw-Hill Education

ABOUT THE BOOK Newly updated, the bestseller that will give you a solid foundation in basic skills before you embark on formal study for the GED test McGraw-Hill Education: Basic Skills for the GED Test gives you the tools you need for success on the GED exam. Fully updated to align with the latest test format, this book covers the four subject areas of the GED test—Reasoning Through Language Arts (RLA), Social Studies, Science, and Mathematical Reasoning. Features:

• A pre-test that helps you identify strengths and weaknesses before you begin your study • Hundreds of exercises that help reinforce new skills and multiple-choice tests that enable you to evaluate

your comprehension • Post-tests in each area that evaluate your new skills, giving you concrete feedback on your progress

MARKET / AUDIENCE Students who need to develop basic skills before undertaking formal preparation for the GED examination. ABOUT THE AUTHOR(S) McGraw-Hill Education is the leading publisher of GED test preparation materials.

Previously announced in Oct 2014. Due to publishing delay, this title is featured in this month new title again.

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ISBN-13: 9780071848466 Format: Paperback Subject: Test Prep Pages: 480 Edition: 1 Pub Date: 29-May-2015 Copyright Year: 2015 Imprint: McGraw-Hill Price: US$ 40.00

McGraw-Hill Education LSAT 2016

Author(s): Russ Falconer, JD and Drew Johnson

ABOUT THE BOOK This go-to study guide provides the concepts, study strategies, and practice students need to dramatically raise their LSAT score McGraw-Hill Education: LSAT focuses on the fundamental concepts tested on the exam as well as the reasoning and analytical skills necessary to overcome common traps that the test-makers throw at students. The book covers the foundations of each essential concept, introduces strategies developed by the authors, and includes review exercises in each chapter so students can increase their test-taking confidence. Test takers can determine their readiness with a diagnostic test.

• LSAT Practice Test App includes 7 practice tests—3 from the book and 4 additional tests • Test Planner app helps students organize their time and set their own study schedules • Answer keys provide full explanations that identify common errors

MARKET / AUDIENCE LSAT test takers ABOUT THE AUTHOR(S) Russ Falconer, JD, is an attorney in private practice in Dallas, Texas, and is an experienced LSAT instructor who has worked as both a classroom teacher and a private tutor. Drew Johnson is co-founder of Anaxos Inc., an Austin-based company specializing in the development of high-stakes test items and test-preparation material for all major standardized tests.

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ISBN-13: 9780071846868 Format: Paperback with access card Subject: Test Prep Pages: 464 Edition: 1 Pub Date: 29-May-2015 Copyright Year: 2015 Imprint: McGraw-Hill Price: US$ 45.00

McGraw-Hill Education LSAT 2016, Cross-Platform Edition

Author(s): Russ Falconer, JD and Drew Johnson

ABOUT THE BOOK A multi-platform product combining study and practice across print, online, and mobile platforms to give students the greatest chance possible for acing the LSAT McGraw-Hill Education LSAT focuses on the fundamental concepts tested on the exam as well as the reasoning and analytical skills necessary to overcome common traps that the test-makers throw at students. The book covers the foundations of each essential concept, introduces strategies developed by the authors, and includes review exercises in each chapter so students can increase their test-taking confidence. Test takers can determine their readiness with a diagnostic test. This Cross-Platform Edition gives students multiple ways to raise their score by engaging them on all the platforms they’re accustomed to using. Features include:

• Customizable Study Planner for setting daily and weekly study goals • Test-to-Lesson Links provide instant access to related lessons for additional review • Innovative Study Tools help students focus their efforts where they are most needed • Digital Flashcards improve memory of concepts, formulas, and definitions • Peer Support via social media communication with students studying for the same test • Game Center provides fun, engaging games accessible on any device

ABOUT THE AUTHOR(S) Russ Falconer, JD, is an attorney in private practice in Dallas, Texas, and is an experienced LSAT instructor who has worked as both a classroom teacher and a private tutor. Drew Johnson is co-founder of Anaxos Inc., an Austin-based company specializing in the development of high-stakes test items and test-preparation material for all major standardized tests.

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ISBN-13: 9780071843584 Format: Paperback Subject: Test Prep Pages: 480 Edition: 2 Pub Date: 15-May-2015 Copyright Year: 2015 Imprint: McGraw-Hill Price: US$ 23.00

McGraw-Hill Education Preparation for the GRE Test 2016

Author(s): Erfun Geula

ABOUT THE BOOK Erfun Geula, a 99th-percentile GRE scorer, has helped many aspiring graduate-school students achieve their desired test scores at his own tutoring firm. He brings his extensive experience tutoring students to this brand-new edition of McGraw-Hill Education: Preparation for the GRE Test Premium, which focuses on the fundamental concepts tested on the exam as well as the reasoning and analytical skills necessary to overcome common traps that the test-makers throw at students. Preparation for the GRE Test Premium covers the foundations of each essential concept, introduces strategies developed by the author, and includes review exercises in each chapter so students can increase their test-taking confidence. Test takers have the chance to practice what they’ve learned with a full-length practice test that closely parallels the format and difficulty level of the real exam. This test, along with five additional tests, is available both online and as an app so that students can take the tests on the device of their choosing, whether computer, tablet, or smartphone. Features Mobile app:

• The Premium Practice Test app includes 6 interactive practice tests, the test from the book and 5 additional tests

• The Test Planner app helps students organize their time and set their own study schedules In the book:

• The author’s unique experienced-based strategies and tips • 1 practice GRE test • Answer keys with full explanations

Online at MHPracticePlus.com: • 6 interactive practice GRE tests: the test from the book and 5 additional tests

MARKET / AUDIENCE GRE test takers ABOUT THE AUTHOR(S) Erfun Geula is the founder of GRE Compass, a tutoring firm specializing in GRE Preparation. A perfect scorer on the GRE, he has more than 7,000 hours of experience in helping students maximize their own test scores.

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ISBN-13: 9780071846950 Format: Paperback Subject: Test Prep Pages: 480 Edition: 2 Pub Date: 15-May-2015 Copyright Year: 2015 Imprint: McGraw-Hill Price: US$ 40.00

McGraw-Hill Education Preparation for the GRE Test 2016, Cross-Platform Ed

ABOUT THE BOOK A multi-platform product combining study and practice across print, online, and mobile platforms to give students the greatest chance possible for acing the GRE McGraw-Hill Education Preparation for the GRE Test 2016 focuses on the fundamental concepts tested on the exam as well as the reasoning and analytical skills necessary to overcome common traps that the test-makers throw at students. The book covers the foundations of each essential concept, introduces strategies developed by the authors, and includes review exercises in each chapter so students can increase their test-taking confidence. Test takers can determine their readiness with a diagnostic test. This Cross-Platform Edition gives students multiple ways to raise their score by engaging them on all the platforms they’re accustomed to using. Features include:

• Customizable Study Planner for setting daily and weekly study goals • Test-to-Lesson Links provide instant access to related lessons for additional review • Innovative Study Tools help students focus their efforts where they are most needed • Digital Flashcards improve memory of concepts, formulas, and definitions • Peer Support via social media communication with students studying for the same test • Game Center provides fun, engaging games accessible on any device

MARKET / AUDIENCE GRE test takers ABOUT THE AUTHOR(S) Erfun Geula is the founder of GRE Compass, a tutoring firm specializing in GRE Preparation. A perfect scorer on the GRE, he has more than 7,000 hours of experience in helping students maximize their own test scores.

Author(s): Erfun Geula

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ISBN-13: 9780071847209 Format: Paperback Subject: Test Prep Pages: 992 Edition: 2 Pub Date: 29-May-2015 Copyright Year: 2015 Imprint: McGraw-Hill Price: US$ 22.00

McGraw-Hill Education Preparation for the GED Test

Author(s): McGraw-Hill Education Editors

ABOUT THE BOOK This new edition of the bestselling GED practice/review guide is now bigger and better than ever! Covering all four test subject areas—Reasoning Through Language Arts (RLA), Social Studies, Science, and Mathematical Reasoning—McGraw-Hill Education Preparation for the GED Test gives students intensive review and practice in all subject areas of the exam. Pretests for each test section help readers identify strengths and weaknesses before starting their study. Learning objectives are based on the Common Core State Standards, just like the real exam.

• Full-length practice tests with complete answer explanations are modelled on the actual exam • Filled with exercises for reinforcing new skills and quizzes for measuring progress

MARKET / AUDIENCE GED test takers ABOUT THE AUTHOR(S) McGraw-Hill Education Editors guarantee the highest standards in test preparation and educational excellence. ABOUT THE TEST In 2014 the GED Testing Service launched a totally revamped, all-computerized version of the GED high school equivalency test. The current exam consists of four content-area assessments—Reasoning Through Language Arts (RLA), Mathematical Reasoning, Science, and Social Studies--which measure a foundational core of knowledge and skills, and an additional performance level certifies that adults are ready for college and careers. The assessment targets are derived from the Common Core State Standards, the Next Generation Science Standards, and several sets of national social studies standards. The current test is entirely computerized. The bulk of the test still consists of standard multiple-choice questions, However, new computer technology also allows the use of brand-new interactive question types: "drag-and-drop," "hot spot," and the like. In addition, test-takers are required to write extended responses (essays) in the RLA and Social Studies tests.

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ISBN-13: 9780071847254 Format: Paperback with DVD Subject: Test Prep Pages: 992 Edition: 2 Pub Date: 29-May-2015 Copyright Year: 2015 Imprint: McGraw-Hill Price: US$ 32.00

McGraw-Hill Education Preparation for the GED Test with DVD-ROM

ABOUT THE BOOK America's most trusted GED test guide is now bigger and better than ever! This new edition of the bestselling McGraw-Hill Education Preparation for the GED Test with DVD-ROM gives students intensive review and practice in all subject areas of the exam. The DVD-ROM features 2 additional interactive practice tests in the latest exam format! For the 725,000 students who take the GED test each year, McGraw-Hill Education's bestselling guide provides a the most reliable preparation course for this high-stakes exam. Fully geared to the latest test format, this book covers all four test subject areas—Reasoning Through Language Arts (RLA), Social Studies, Science, and Mathematical Reasoning. McGraw-Hill Education Preparation for the GED Test with DVD-ROM walks readers step-by-step through the material. Pretests for each test section help students identify strengths and weaknesses before they begin their study. Each chapter includes scores of exercises to reinforce new skills and practice quizzes to help students measure their progress. Learning objectives are based on the Common Core State Standards, just like the real exam. Full-length Posttests for each test section are carefully crafted to model the actual exam in terms of question formats, content coverage, and degree of difficulty. Complete explanations are provided for every question. Features The DVD-ROM provides an on-screen interactive GED testing experience with 2 full-length practice tests just like the real exam, including practice questions in all the latest technology-based formats.

Author(s): McGraw-Hill Education Editors

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ISBN-13: 9780071840385 Format: Paperback Subject: Test Prep Pages: 608 Edition: 2 Pub Date: 15-May-2015 Copyright Year: 2015 Imprint: McGraw-Hill Price: US$ 16.00

McGraw-Hill Education Strategies for the GED Test in Mathematical Reasoning

Author(s): McGraw-Hill Education

ABOUT THE BOOK All-new lesson-by-lesson instruction in the math skills you need to earn a passing grade on the latest version of the GED test McGraw-Hill Education: Strategies for the GED Test in Mathematical Reasoning focuses on developing the specific math skills required to succeed on the Mathematical Reasoning section of the test. You get intensive, lesson-by-lesson instruction in all of the topic areas covered by the Common Core State Standards that are now the basis of the exam. Includes: • Drills and exercises--many in the question formats now used on the real exam--that reinforce your learning

and assess your progress • A full-length practice GED Mathematical Reasoning test section that provides a simulated test-taking

experience, building your confidence in advance of test day MARKET / AUDIENCE Students who need extra help to develop the math skills needed to pass the GED test. ABOUT THE AUTHOR(S) McGraw-Hill Education is the leading publisher of GED test preparation materials.

Previously announced in Sep 2014. Due to publishing delay, this title is featured in this month new title again.

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ISBN-13: 9780071840422 Format: Paperback with CD-ROM Subject: Test Prep Pages: 624 Edition: 2 Pub Date: 15-May-2015 Copyright Year: 2015 Imprint: McGraw-Hill Price: US$ 26.00

McGraw-Hill Education Strategies for the GED Test in Mathematical Reasoning with CD-ROM

ABOUT THE BOOK All-new lesson-by-lesson instruction in the math skills that you need to earn a passing grade on the latest version of the GED test McGraw-Hill Education: Strategies for the GED Test in Mathematical Reasoning focuses on developing the specific math skills required to succeed on the Mathematical Reasoning section of the test. You get intensive, lesson-by-lesson instruction in all of the topic areas covered by the Common Core State Standards that are now the basis of the exam. Includes:

• Drills and exercises--many in the question formats now used on the real exam--that reinforce your learning and assess your progress

• A full-length practice GED Mathematical Reasoning test section that provides a simulated test-taking experience, building your confidence in advance of test day

• Additional practice Mathematical Reasoning sections provided on the CD-ROM MARKET / AUDIENCE Students who need extra help to develop the math skills needed to pass the GED test. ABOUT THE AUTHOR(S) McGraw-Hill Education is the leading publisher of GED test preparation materials.

Author(s): McGraw-Hill Education

Previously announced in Sep 2014. Due to publishing delay, this title is featured in this month new title again.

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McGraw-Hill Education (Asia)

McGraw-Hill Education (Asia) http://www.mheducation.com.sg/

CHINA:

(Representative Office) McGraw-Hill Int’l Enterprises, Inc Suite 906, 9/F SP Tower A Tsinghua Science Park No: 1 Zhongguancun East Road Haidian District Beijing 100084 P.R.China Tel: (86-10) 6279 0299 Fax: (86-10) 6279 0292 Email: [email protected]

HONG KONG:

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INDONESIA:

(Appointed Agent) P T Media Global Edukasi Imperium Design 27 Lippo Karawaci Tangerang 15810 Indonesia Tel: (62-21) 28899 961 / 28899 962 Fax: (62-21) 65702417 Email: [email protected]

JAPAN:

McGraw-Hill Education Japan 3F, Ascend Shimbashi 6-19-19 Shimbashi, Minato-ku Tokyo 105-0004 Japan Tel: (81-3) 5408 1888 Fax: (81-3) 5408 1880 Email: [email protected]

KOREA:

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MALAYSIA:

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PHILIPPINES:

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TAIWAN:

McGraw-Hill Int’l Enterprises, Inc 7/F, No: 53 Bo-Ai Road Taipei 100 Taiwan Tel: (886-2) 2311 3000 Fax: (886-2) 2388 8822 Email: [email protected]

THAILAND:

(also servicing Cambodia, Laos,

Myanmar & Vietnam) McGraw-Hill Int’l Enterprises, Inc 20th Floor, Unit 252/101 (C), Tower B Muang Thai-Pathra Complex Building Ratchadaphisek Road, Huaykwang Bangkok 10310, Thailand Tel: (66-2) 6156 555 Fax: (66-2) 6156 500 Email: [email protected]

SINGAPORE

(also servicing Brunei and Mauritius): McGraw-Hill Education(Asia) 1 International Business Park #01-15A, The Synergy Singapore 609917 Tel: (65) 6863 1580 Customer Service Hotline: (65) 6868 8188 Fax: (65) 6862 3354 Email: [email protected] website: http://www.mheducation.com.sg

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