GetResponse by ImplixProduct Release News: GetResponse 6.0 - Email Marketing Solution for SOHO & SMB

Embargoed until July 06, 2009

Agenda

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•About Implix•Market Overview•GetResponse 6.0• Features• Pricing•Customer Testimonials•Summary

Implix Mission3

To be the premier provider of affordable, feature-rich, self-service solutions that help small and medium businesses around the globe improve efficiency, reduce costs, and increase profitability.

Implix – Quick Facts• 10 years experience focused on SOHO and SMB space• Privately funded, cash-flow positive with 27% ARG• Employs over 100 professionals in international offices in

Wilmington, Delaware (U.S.), Halifax (Canada) and Gdynia (Poland)

• Experienced global management team

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▫ Simon Grabowski- CEO - Internet marketing pioneer and enterpreneuer, established Implix in 1998 at the age of 18.

▫ Piotr Gliwinski – Managing Director - Broad internationalmanagement experience, including HR executive with Flextronics.

▫ Krzysztof Milkowski – VP of IT & Operations -Previously senior IT manager at the largestPolish portal WP.PL.

▫ Monika Rudnicka – S&M Director - Corporateand start-up experience. Previously managedglobal online initiatives at GE Money.

Implix – Product Lines

•Email Marketing

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•Website Building•Streaming Rich Media Solutions

•Video Conferencing Coming soon...!

93,000+ users worldwide!

Email Marketing Trends6

Largest spending increase - expected to balloon to $2B by 2014

$144M wasted on undelivered emails by 2014

Generates highest ROI ($1 spent = $45.06 generated)

Gets second best CPA (after SEO)

Strong in down economy (48% of companies to increase mailings to their lists)

Social inbox users to reach 47M in 2014(need to bridge social media and email

marketing) * Source: 2009 Forrester: US Email Marketing Forecast, 2009 To 2014 / The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009

SOHO & SMB Challenges• Crowded online marketplace

• Poor email deliverability

• No tools and resources for email optimization

• Video email marketing too expensive

• Inadequate customer research

• Limited customer follow-up

• Lack of affordable email analytics

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GetResponse 6.0

Every year GetResponse sends out the equivalent of one email for every person on the planet...

3-Tier GetResponse 6.0 Solution

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GetResponse

Platform

Customer

Service

Email

Marketing

Consulting

Top-notch, easy-to-use email marketing features and best-in-class deliverability at the most affordable price.

1. Email Marketing Platform*: 413M Emails per month 243K Campaigns 68M Subscribers 93K Active Users Deliverability (99%)

2. Expert Customer Support3. Professional Email Marketing Consulting

*GR data from May 2009

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GR Multimedia StudioBu

sines

s Cha

lleng

esConsumers prefer to watch or listen rather than read

Video emails generate 85% higher CTRs, but are expensive*

Incorrect video email set up may cause email delivery issues

GR 6

.0 Fe

atur

esEasy audio and video email marketing100MB file hosting spaceMultimedia content instantly optimized for successful email delivery

-Marketing Sherpa 2009 Email Marketing Benchmark Guide

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Social MediaBu

sines

s Cha

lleng

esSocial media users to reach 47M in 2014

Need to link social media and traditional inboxes

GR 6

.0 Fe

atur

esTwitter Integration

Tweet is published whenever user:>sends a newsletter>updates blog

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GetResponse for iPhoneBu

sines

s Cha

lleng

esDifficult to monitor campaigns when travelling or in the field

GR 6

.0 Fe

atur

esGetResponse for iPhone Application:Add new subscribersReview Email Analytics

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More Power FeaturesNew GUI Interface

Chal

leng

es Impossible to improve campaign ROI without proper measurement systems, but costly Fe

atur

esEmail Analytics

Chal

leng

es Each sale can require up to 5 contacts Marketing automation required

Feat

uresUnlimited

Follow up Messages

Chal

leng

es Crowded online marketplaceLimited resources to optimize messages

Feat

ures300+

TemplatesSplit Testing

Chal

leng

es Hit-or-miss targeting due to lack of research budgetNeed interaction/feedback to build lists, close sales

Feat

uresFree Drag

& Drop Surveys

GetResponse Pricing14

Pricing depends on number of subscribers.

List Size Price / Month 6 Month Prepay (15% discount)

12 Month Prepay(18% discount)

0-10 FREE Account FREE Account FREE Account

11-500 $18.00 $91.80 $177.12

501-2,500 $28.00 $142.80 $275.52

2,501-5,000 $45.00 $229.50 $442.80

5,001-10,000 $65.00 $331.50 $639.60

10,001-25,000 $145.00 $739.50 $1,426.80

More than 25,000 Contact us for a QUOTE

*Pricing does not include GetResponse Multimedia Studio (extra $10 per month)

The Ellusionist is one of the world's largest video sites, offering everything from the world of magic − from tricks, products and props, to training videos and updates on high-profile magicians.

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Challenge: The Ellusionist has an audience hungry for news about the world of magic, but a small staff, so they were struggling to keep up with communications.

The Solution: GetResponse automatically sends out Ellusionist training series and newsletters at pre-set intervals, freeing up time to focus on the business.

The Results: 5-part magic training series every 2 weeks increased conversion rates 10-fold!

Looking Forward: … GetResponse Surveys to learn more about Ellusionist members and to make newsletters even more relevant and interesting.

"...GetResponse is the absolute best value per dollar spent for the features we needed...”

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"... GetResponse was instrumental in producing approximately a quarter of a million dollars in

sales in just over one year....”

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The Challenge: Needed stronger email marketing solution to build and segment lists, publish articles, update blogs and newsletters, promote training programs, and automatically follow-up with prospects.

The Solution: GetResponse enabled easy set up and delivery of updates and articles, automatically returning subscribers back to the blog, and generating interest in customer’s copywriting and consulting services.

The Results: The number of monthly quote requests increased 12 fold. Mr. Fortin’s subscriber list grew from 3,000 addresses to over 80,000.

 

Michel Fortin is President and CEO of SuccessDoctor.com - an international copywriting and direct response marketing consultancy based out of Ottawa, Canada, with satellite offices across the United States. Michel has been a direct response copywriter and consultant for close to 20 years.

GetResponse 6.0 - Summary17

Toll-free support

E-mail consultancy

Custom integration

Dedicated resources

Tactical services

Features

Metrics

Industry Expertise

Reputation

Pricing

Deliverability

14%28%28%31%34%38%

44%47%

62%69%70%

Most important consider-ations for selecting ESPs

10 years experience in email marketing

Reliable deliverability Affordable pricing and

Free Sign Up!

100s of top-notch, easy-to-use features

Fully scalable from small to large lists

Email Marketing Buyer’s Guide, 2008 Jupiter Research

Thank you!