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New Trends in Email Marketing - GetResponse 6.0

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GetResponse by Implix

Product Release News: GetResponse 6.0 - Email Marketing Solution for SOHO & SMB

Embargoed until July 06, 2009

Agenda2About ImplixMarket OverviewGetResponse 6.0FeaturesPricingCustomer TestimonialsSummary

Implix Mission3To be the premier provider of affordable, feature-rich, self-service solutions that help small and medium businesses around the globe improve efficiency, reduce costs, and increase profitability.

Implix Quick Facts10 years experience focused on SOHO and SMB spacePrivately funded, cash-flow positive with 27% ARGEmploys over 100 professionals in international offices in Wilmington, Delaware (U.S.), Halifax (Canada) and Gdynia (Poland) Experienced global management team4

Simon Grabowski- CEO - Internet marketing pioneer and enterpreneuer, established Implix in 1998 at the age of 18.

Piotr Gliwinski Managing Director - Broad internationalmanagement experience, including HR executive with Flextronics.

Krzysztof Milkowski VP of IT & Operations -Previously senior IT manager at the largestPolish portal WP.PL.

Monika Rudnicka S&M Director - Corporateand start-up experience. Previously managedglobal online initiatives at GE Money.

Implix Product LinesEmail Marketing

5Website BuildingStreaming Rich Media SolutionsVideo Conferencing

Coming soon...!

Email Marketing Trends6

Largest spending increase - expected to balloon to $2B by 2014$144M wasted on undelivered emails by 2014Generates highest ROI ($1 spent = $45.06 generated)Gets second best CPA (after SEO)Strong in down economy (48% of companies to increase mailings to their lists)Social inbox users to reach 47M in 2014(need to bridge social media and email marketing) * Source: 2009 Forrester: US Email Marketing Forecast, 2009 To 2014 / The Ad Effectiveness Survey commissioned by Forbes Media in Feb/March 2009

SOHO & SMB ChallengesCrowded online marketplacePoor email deliverabilityNo tools and resources for email optimizationVideo email marketing too expensiveInadequate customer research Limited customer follow-up Lack of affordable email analytics


GetResponse 6.0

Every year GetResponse sends out the equivalent of one email for every person on the planet...

3-Tier GetResponse 6.0 Solution9Top-notch, easy-to-use email marketing features and best-in-class deliverability at the most affordable price.

Email Marketing Platform*:413M Emails per month243K Campaigns68M Subscribers93K Active UsersDeliverability (99%)Expert Customer SupportProfessional Email Marketing Consulting*GR data from May 2009

GR Multimedia Studio10-Marketing Sherpa 2009 Email Marketing Benchmark Guide

Social Media11

GetResponse for iPhone12

More Power Features13New GUI Interface

GetResponse Pricing14Pricing depends on number of subscribers.

List Size Price / Month6 Month Prepay (15% discount)12 Month Prepay(18% discount)0-10FREE AccountFREE AccountFREE Account11-500 $18.00 $91.80$177.12501-2,500 $28.00 $142.80$275.522,501-5,000 $45.00 $229.50$442.805,001-10,000 $65.00 $331.50$639.6010,001-25,000 $145.00 $739.50$1,426.80More than 25,000Contact us for a QUOTE

*Pricing does not include GetResponse Multimedia Studio (extra $10 per month)

The Ellusionist is one of the world's largest video sites, offering everything from the world of magic from tricks, products and props, to training videos and updates on high-profile magicians.15Challenge: The Ellusionist has an audience hungry for news about the world of magic, but a small staff, so they were struggling to keep up with communications. The Solution: GetResponse automatically sends out Ellusionist training series and newsletters at pre-set intervals, freeing up time to focus on the business.The Results: 5-part magic training series every 2 weeks increased conversion rates 10-fold!Looking Forward: GetResponse Surveys to learn more about Ellusionist members and to make newsletters even more relevant and interesting. "...GetResponse is the absolute best value per dollar spent for the features we needed...

16 "... GetResponse was instrumental in producing approximately a quarter of a million dollars in sales in just over one year....16The Challenge: Needed stronger email marketing solution to build and segment lists, publish articles, update blogs and newsletters, promote training programs, and automatically follow-up with prospects.

The Solution: GetResponse enabled easy set up and delivery of updates and articles, automatically returning subscribers back to the blog, and generating interest in customers copywriting and consulting services.

The Results: The number of monthly quote requests increased 12 fold. Mr. Fortins subscriber list grew from 3,000 addresses to over 80,000.

Michel Fortin is President and CEO of SuccessDoctor.com - an international copywriting and direct response marketing consultancy based out of Ottawa, Canada, with satellite offices across the United States. Michel has been a direct response copywriter and consultant for close to 20 years.

GetResponse 6.0 - Summary1710 years experience in email marketingReliable deliverability Affordable pricing and Free Sign Up!100s of top-notch, easy-to-use featuresFully scalable from small to large listsEmail Marketing Buyers Guide, 2008 Jupiter Research

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