New Use Cases for DAM in the Enterprise

Lisa McIntyre Digital Asset Management Librarian GSD&M @lisamcintyre4 Bob Canaway Chief Marketing Officer Nuxeo @bobcanaway

Presenters:

Agenda

•  The new Digital Asset Management

•  Use Cases for DAM

•  What GSD&M Built

•  The Platform Approach to Enterprise DAM

•  Resources

•  Q&A

Digital Asset Management •  Digital Asset Management is the process of managing

digital media/rich media through it’s lifecycle

•  Photos, Videos, Audio, Brochures, Catalogs, etc.

•  DAM Systems give us tremendous scale

•  Asset vs. Plain Ordinary File (POF)

•  Digital Assets = Files(Collections) + metadata = Intrinsic Value

•  Digital Assets = Intrinsic Value

Legacy Digital Asset Management

Legacy Digital Asset Management

•  Repository

•  Lifecycle Management for “rich media”

•  Production

•  Distribution

•  Organization

•  Sharing

•  Archive

New Digital Asset Management

•  need image so stole this one :)

From Photo Library to Enterprise System Change thinking from physical world to the SW world Assets model the business concepts they represent Obvious ROI of assets

Handle large media & complex types with ease Integrate & Scale to meet demands now and into the future

Use Cases for DAM • As We Move Beyond the Camera

• Enterprise Brand Management

• Video Management and Distribution Systems

• Digital Asset Collection Systems

• Digital Asset Distribution Systems

Who we represent

Obstacles we faced

I need that file, but… •  Multi-use files stored in multiple locations •  Searching takes too long •  File context often lost or tough to track down •  Email, email, email •  What version do I use

DAM 1.0

Technology changed, software slow to respond

Here we go again…

I need that file, but… •  “My java/flash is expired, the

dam isn’t working. Again!” • Need something more responsive • No plugins, please • Multi-browser capabilities •  Users want something like they

use in their “real” lives •  Re-evaluate current architecture

DAM 2.0

•  Agile •  Open source •  More responsive •  Timely updates

Build around User and IT

Configure to your needs

Still harness the power of API’s

What we’ve learned •  Know your business •  Include stakeholders from the beginning •  Build around how you work •  Get close to the source (for metadata) but don’t expect too much •  Use the best tool for the job •  Go for small wins •  Your system will need to change, process is not linear

Platform Approach •  DAM = Content Management

•  Start with Baseline DAM Functionality

•  A “Digital Asset” Models the Business

•  Support for Future Demands

•  Manage Complex Content

•  Relationships

•  Custom Metadata

•  Custom Workflows

•  Manage Across the Enterprise

Nuxeo Platform - Open Source

Content Repository: Access Control, Rich Content Model, Audit, Query, File Storage

Business Logic

Data Presentation

Conversion Kit Workflow Engine

Authentication & Identity

Management

Extensible Back Office

Optional add-ons, extensions, integrations, and feature sets (20+)

REST API

CMIS

Client SDKs: Java

JavaScript

Python iOS

Android

WebDAV

Nuxeo Drive (multi-device file sync)

Welcome to Deep Content CIOs need to switch from

“LEGACY FIRST” to “DIGITAL FIRST” — Gartner

The Age of Deep Content

•  Drive Digital Transformation with content that is human-readable & computer ready

•  Enables organizations to move faster with agile workflows, rich content model, and advanced analytics

•  With a better collaboration model for people and computers to work together

More Resources

Building Applications with a DAM Platform - Tech Brief www.nuxeo.com/solutions/digital-asset-management/

Download the Nuxeo Platform www.nuxeo.com/downloads/

Lisa McIntyre Digital Asset Management Librarian GSD&M @lisamcintyre4 Bob Canaway Chief Marketing Officer Nuxeo @bobcanaway

Thank You!