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New Value

Nestled between fairway-condos and swimming pools as kidneys is a data centre that stores the massive and shapeless stuff of digital production. Forthe leisure-suit-laden retired bankers of Palm Springs CA., it is a country club of two worlds: above, are spaces that exploit their tired bodies throughgames where play is celebrated social act and the production of illusions temporarily dislocate their realities. Every metaphor is swiftly realised throuprecise technology.

Below is made of excreted material from the data centre, dripping explanations of artificial and natural processes. Where the data centre cleans upconcepts, below is the domain of physical superabundance--error and excess---across time, and through strata of materiality. A poetic vision of binarybanalities.

Above, the games employ their commodified minds, language and emotions. Below, the data centre is melted into a glutinous mass, a squeezed archivleftover 0s and 1s. Informations ivory towers become silicons shit, all homogeneous and flowing into itself. The building is a codified territory; areified .csv file blurring both the details of a body and something completely artificial, alien. Its likeness to a body--with wrinkles of inflatables, pits athermal pools and as hair ethernet cables--is no coincidence as the exchange of data and total creation of information is the sum of human effort. Thebuilding becomes where information came from. The bankers are are again the libidinous college kids; youthful splendor is restored and is floating as

desert oasis of information.

Year: 2012

2013 Google -

Imagery 2013 DigitalGlobe, USDA Farm Service Agency, Map data 2013 Google -

Location of "New Value" in Palm Springs, United States.

View "New Value" in a larger map.

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(L) The quest for perpetual youth plagues Palm Springs retirees to the point of it being pathological. Facelifts, liposuction and botox operations is a natural process of agiand are performed habitually. You are, how many wrinkles you have.

(R) Palm Springs sits within a overwhelming network of leisure-based social groups and spatial enclaves and at the intersection of types of production. Immaterial in thenorth, with Hollywoods production/consumption of illusions for cultural consumption and Las Vegass flippant finance speculation. And material production in the sou

with Tijuana whose nickname is factory city and Phoenix as a mining centre.

(L) At the tip of Cimarron golf course, the building is as alien as Palm Springs, foreign as it is artificial.

(R) Palm Springs itself is divisible by its square Jeffersonian Grid. It is golf-course urbanism, that encroaches on the mountains and fades into the desert.

--- The Data Centre ---

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Data Centre: The storage of the massive and shapeless stuff of digital production.

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The data centre, antisceptic and optimised, becomes the provider of space such as the 25m heated lap pool and the creator of the artificial landfill below.

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The investment tribes of lower manhattan.

(L) 12:30 - 1:10. 29th September 2008. Flash Crash. 40 minutes when the Dow Jones Industrial Average fell the most in its 116-year history.

(R) The immaterial landscape of falling values superimposed over lower Manhattan's real topography.

--- The Artificial Landscape ---

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The project seeks to make manifest the immaterial world the retired banker leisurely trades in, and of the data centre, through the creation of an artificial landscape, a

landfill of material excess from the data centre.

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(L) Underneath the building is a machine that is connected to the liquid paraffin servers that slowly excretes paraffin in 9 month cycles as it renews itself. What is created i

new inscription of values as an archeology of data. The data centre is melted into a glutinous mass, hierarchies are liquified as leftover 0s and 1s. The data centre becom

a reflection of life, not binary but chaos.(R) The landscape is able to be interpreted in the same way that values can be read in terms of event patterns in the banking industry.

The building produces a codified territory... like a body, fleshy raw, and something completely artificial and alien.

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Research made into comparative social groups as a means to inform the building design.

--- The Country Club ---

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The rooftop area of the country club is where the stations of games use the body and leisure as a subversive and social experience. Many typologies of inflatables are

changing and reacting to the flow of data at various times of the day.

The stations which adorn the top are all linked and provide spaces such as a botox clinic, human destiny lab, conference and change room in one, 25m lap pool, thermagardens for bocce and strolling, a driving range etc.

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(L) Imagine the investment tribes huffing and puffing and networking in an environment like this.(R) In the spinning class/sauna their bodies are used to create the ambient music that surrounds them.

The tragic Girl from Ipanema on repeat drowns out the deep drone of the data centre below [Film Still].

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(L) Mass Games: online space for crowds to use their bodies and engage publically.(R) Loren & Rachel Carpenter, "Audience Particpation". Linz (1994), Ars Electronica. From: Patsch, Regina. Leben im Netz. 1994.

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(L) The rowing room is retired folk row and trade stocks simultaneously and while their labour slowly moves paraffin through the mechanism as it excretes to the landfil

below them. Work and leisure is blurred. They have no self-awarness. They are both lumpen and taken for a ride.(R) Decorative tiles adorn the bathroom that are a continuation of the vernacular pottery tradition.

Geometry is understood in its inflated form.

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Above: The opening and closing of international markets. Between four and six in the afternoon (Palm Springs time), there are no major world markets open. Below: the drhythm of the data centre.

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The method by which the ambient conditions of space are controlled.

(L)+(R) Contractable inflatables are made possible by folding techniques reminicient of local cactii species.

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The lanes of the lap pool chant You You You You.

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The inflatables flap in the wind writing every movement of its bowels: the data centre. A changing cumulonimbus.

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