Date post: | 14-Dec-2014 |
Category: |
Technology |
Upload: | glass-mcclure |
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Getting Started
The launch phase of the “New Ways to Save” program showcases key creative elements tailored to…
1. Increase the volume of in-store communications highlighting existing value-focused programs.
2. Quantify the savings as a percentage for the shopper.
3. Constantly offer fresh, inventive, new ways to save.
SHELF SIGNAGE:
Our Brands Max Pack Ad Specials
Shelf signs designed to capture shoppers’ attention will flood the isles highlighting Max Pack products, ad specials, and “our brands”.
LARGE/HANGING SIGNS:
Our Brands Max Pack Ad Specials
Banners will provide pointers and tips giving shoppers creative, new ways to save money on their groceries.
Entryway Poster:
Posters will call attention to the program right
when shoppers enter the store.
LEDScreens:
Will remind
them that there will be NEW ways to
save next trip as
they check out.
IN-STORE ANNOUNCEMENT:
“Hey Neighbors, looking for a new way to save for Labor Day?Stop by the meat department and pick up a Tri-Tip Max Pack at an unbeatable deal, only $X.XX a pound. Guaranteed to make any weekend BBQ, one to remember. Remember to keep your eyes open throughout the store for A NEW WAY TO SAVE everyday!”
ClingGraphics:
Will feature new ways to save that are specific to a
department or relevant to an occasion like “dessert”.