New Website Post Plan08.2013 WSE Brazil

Key Steps

• Facebook: – Implement post plan (1 post every 2 days) – Change URL on the Facebook page description to

http://future.wallstreetenglish.com.br

• Twitter: – Update URL on Twitter stream About section to http

://future.wallstreetenglish.com.br – Replicate Facebook content using Hootsuite to publish on Twitter

• LinkedIn: – Implement LinkedIn Post plan & discussions on Brazil company page– Update URL on YouTube company section to

http://future.wallstreetenglish.com.br

• YouTube: – Update URL on YouTube company section to http

://future.wallstreetenglish.com.br

Facebook & Twitter Post Plan

Key Focus:

• Show excitement about our new site and ask users for feedback

• Demonstrate new features

• Promote English Test

• Explain method

• Infographic about importance of English learning

LinkedIn Post Plan

Action:

• Create group for Brazil on WSE page.

Key Focus:

• Challenge LinkedIn users to see how good their English is (link to English test)

• Create discussion about “English in the workplace” and invite users to share stories about their own experiences

• Create discussion about English as the global language and how they think having a global language of communication can enhance business

Objective: Drive Traffic

Social Channel

Facebook

Twitter

LinkedIn

Increase Social

Referral Traffic to 1%

Interim Step Desired Outcom

e

YouTube

Engage with Content on

Social Media and click through to

Website or provide

feedback on the site