New Word Maruti

8/6/2019 New Word Maruti

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ASIAN BUSINESS SCHOOL

Project Report for the subject of Managerial Economics

Market Survey on various models of

Maruti Suzuki India Limited

In the partial fulfilment ofMasters in Business Administration

(20011 - 2013)

Presented by:

Thakur Devi Singh Remya Mohan

__________________ _______________ (Signature of the student) (Signature of the student)

Ashwini Goel

__________________

(Signature of the student)

____________________ ____________________

Survey Advisor Signature Dean, Signature

Ms. V. Lalitha Mrs. Latika Sahni

Market Survey of various models of Maruti Suzuki

Ref: RM,TDS,AG

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ACKNOWLEDGEMENT

The completion of any project is not complete without thanking the

people behind the venture & this project is no exception. Racing

against the time & fast approaching deadlines, the fact that I am able to

successfully complete the project just in time would not have been

possible without the help and support of many people. Their constant

guidance & encouragement coupled with my commitment were the

cornerstones for the successful completion of the project.

It gives us immense pleasure to acknowledge the teachers whose help

gave the needed confidence, enthusiasm, and perseverance. We express

our gratitude to Ms. V. Lalitha for providing us the excellent guidance

and Opportunities to complete this project.


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Executive Summary

The researchers in this project have made an effort to find out Marutis current sales

trend of its various models and the factors that determine the demand for Maruti cars.

The questionnaire method will be used by researchers to get the desired results. The

Researchers will visit Maruti Dealers in Delhi NCR region for understanding which

models of Maruti sells the most and their sales trend and which models of cars

customers demand and why. Moreover, secondary data will be used to analyze the

sales trend of Maruti Suzuki.

The researchers will be conducting an analysis of where Maruti is having an edge

over competitors and where it is lacking behind, how it would improve its sales trend,

what are its future prospects in Indian cars market.

Company Presence Prominent brands

General Motors A2 & A3 Segments Chevrolet, Spark

Hyundai Motors A2,A3.A4 Santro, Verna, I 10

Tata Motors A1,A2,A3,A4 Nano, Indica, Indigo,Safari

Segmentation of Passenger cars


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The passenger cars are segmented universally on the basis of length of the cars.

A1 - Mini - Upto 3400mm (M800, Nano)

A2 - Compact - 3401 to 4000mm (Alto, wagon r, Zen, i10, A-star, Swift, i20, palio,indica etc)

A3 - Midsize - 4001 to 4500mm (City, Sx4, Dzire, Logan, Accent, Fiesta, Verna etc)

A4 - Executive - 4501 to 4700mm (Corolla, civic, Optra, Octavia, etc)

A5 - Premium - 4701 to 5000mm (Camry, Eclass, Accord, Sonata, Laura, Superb, etc)

A6 - Luxury - Above 5000mm (S class, 5 series etc)

B1 - Van - Omni, Versa, Magic etc

B2 - MUV/MPV - Innova, Tavera, Sumo etc

TABLE OF CONTENTS


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Chapter 1.0: Introduction and Overview...................................................

1.1 Introduction: Company.............................................................

1.2 Research Question....................................................................

1.3 Research objectives.................................................................

1.4 Scope of the study.....................................................................

1.5 Benefits of the study....................................................................

1.6 Limitations of the Study.............................................................

Chapter 2.0: Review of Related Literature...............................................

2.1 Industry Perspective......................................................................

2.2 Related Studies.............................................................................

Chapter 3.0: Research Design and Methods.................................................

3.1 Research Design..........................................................................

3.2 Data Collection Methods.............................................................

3.3 Sample design...............................................................................

Chapter 4.0: Data analysis and Presentation...................................................

4.1 Data analysis..................................................................................

4.2 Pricing Strategy.............................................................................

4.3 SWOT analysis of Maruti..............................................................

Chapter 5.0: Conclusion and Recommendations.............................................

5.1 Conclusion......................................................................................

5.2 Recommendations..........................................................................

Bibliography.....................................................................................................


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Appendix Survey Question.............................................................................

Chapter1.0: INTRODUCTION AND OVERVIEW


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1.1 Introduction: Company

Maruti Suzuki India Limited is a partial subsidiary of Suzuki Motor Corporation of

Japan. It is India's largest passenger car company, accounting for over 45% of the

domestic car market. The company offers a complete range of cars from entry level

Maruti 800 and Alto, to hatchback Ritz, A star, Swift, Wagon-R, Estillo and sedans D

Zire, SX4 and Sports Utility vehicle Grand Vitara.

Its manufacturing facilities are located at two facilities Gurgaon and Manesar. Maruti

Suzukis Gurgaon facility has an installed capacity of 350,000 units per annum. The

Manesar facilities, launched in February 2007 comprise a vehicle assembly plant with

a capacity of 100,000 units per year and a Diesel Engine plant with an annual capacity

of 100,000 engines and transmissions. Manesar and Gurgaon facilities have a

combined capability to produce over 700,000 units annually. The company's

headquarter is located in New Delhi.


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Vission and Core Values

Customer Obsession

Fast, Flexible & First Mover

Innovation & Creativity

Networking & Partnership

Openness & Learning

Managing Director

Mr. Shinzo Nakanishi

1.2 Research Question

The research addresses the following main research questions

1) Which are the most demanded models of Maruti

2) What are the features which determine the demand for Maruti cars.


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1.3 Research Objectives

The objective is to interview Maruti Sales dealers in Delhi/NCR and determine the

fast moving models of Maruti , high/low demand for Maruti cars, sales trend for the

past five years and special features that differentiates Maruti from its competitor

brands.

1.4 Scope of the study

The study covers 15 dealers pan India. The Maruti dealers will be interviewed

through survey questionnaire to find out the demand for Maruti cars.

1.5 Benefits of study

This study enables the researchers to understand economic principles of demand and

its determining factors through market research.

1.6 Limitations of study

Not having enough time and essential required cost, the sample size selected for the

research was limited to 15 dealers.

Thus, it may not be necessarily reflective of the views of all Maruti sales dealers. The

perception and interpretation of the data may not be 100% free from errors.


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Chapter2.0 Review of Related Literature

2.1 a) High fuel prices, interest rates slow auto sales

Automobile sales in India grew at a much slower pace in May as high fuel prices,

interest rates and higher car prices discouraged buyers from purchasing new vehicles.

Monthly sales data released by auto makers on Wednesday showed that sales at most

car makers either remained flat or contracted from a year ago period as they

despatched fewer vehicles in an effort aimed at clearing dealer-level inventories. Auto

makers in India report despatches to dealers, not sales to customers.

Vineet Hetamasaria, analyst at Pinc Research, an arm of Pioneer Invest corp. Ltd,

said: The sales have slowed because inventory has accumulated in the system since

February. Buyers will postpone their purchasing decisions with the onset of monsoon

later this month, and car makers will report a double-digit growth only from

September, he added.

With interest rates set to rise further and inflation continuing to head northwards, automakers, too, foresee depressed sales in the coming months.

The interest rate on auto loans has gone up 2 percentage points to 12.5% in the last

nine months, said Hetamasaria.


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Hetamasaria attributed this to M&M's ability to manage inventories better. Some

foreign car makers continued to grow rapidly on account of a low base or a launch.

Meanwhile, motorcycle and scooter sales continued to grow at a healthy pace and

most manufacturers reported double-digit growth. Market leader Hero Honda Motors

Ltd led the pack with a 14.2% increase to 520,000 units. Experts say demand for

motorcycles and scooters usually in- creases when petrol prices rise because they are

more fuel-efficient than cars.

Source:Shelly Seth Mohile, Mint newspaper 2nd June 2011.

Hike in interest rate and fuel price has lead to decrease in demand in automobile

industry which shows the economic concept of cross elasticity of demand which

measures responsiveness in the quantity demand of one good when a change in price

takes place in another good.


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b)

Source: Mint newspaper 2nd june2011

Chapter 3.0 Research Design and methods

3.1 Research Design

A research design is the arrangement of conditions for collection and analysis of

data in a manner that aims to combine relevance to the research purpose with

economy in procedure. (CR Kothari, 2009)


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Different type of Research designs

Exploratory research

Exploratory research is the type of research in which the research is conducted for the

problem that has not been clearly defined. This type of study is conducted for

formulating a problem for more precise investigation. As the hypotheses is clearly

defined, this method is not applicable.

Descriptive research

Descriptive research is the type of research which describes the characteristics of a

particular individual or a group. It is also known as statistical research. It alsoanswers to the questions who, what, where, when and how. It also determines the

frequency with which something occurs or its association with something else.

Hence, this is applicable.

3.2 Data Collection methods

Collection of data is the most prominent part of any survey. As soon as the

research question is created the data collection begins. There are two methods

of collecting data i.e. Primary data and secondary data.

3.2 a) Primary data


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The primary data are those which are collected afresh and for the first time,

and thus happen to be original in character. (C. R. Kothari, 2009)

The following are the methods of collecting primary data

Questionnaire Method

A questionnaire consists of a number of questions printed or typed in a

definite order on a form or set of forms.(C.R.Kothari,2009).

Interview Method

The interview method of collecting data involves presentation of oral-verbal

stimuli and reply in terms of oral-verbal responses. (C.R.Kothari,2009)

The researchers in this project has surveyed through questionnaire method.

Questionnaire was designed in such a manner that we could know which is the

most selling model of Maruti and what all features make it stand in front than

its competitor brands.

8 surveys have been done through personal interview method through which

Delhi/NCR has been covered and 1 survey has been done by mailing the

questionnaire to a dealer in Kerala.

3.2 b) Secondary data

The secondary data, on the other hand, are those which have already been

collected by someone else and which have already been passed through the

statistical process.(C.R.Kothari,2009).

Review literature uses secondary data in this study


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3.3 SAMPLE DESIGN

A sample design is a definite plan for obtaining a sample from a given

population. It refers to the technique or the procedure the researcher would

adopt in selecting items for the sample.(C.R.Kothari,2009)

3.3 a) Types of Sample design

Non-probability sampling

Non-probability sampling is that sampling procedure which does not afford

any basis for estimating the probability that each item in the population has of

being included in the sample.(C.R.Kothari,2009)

Types of Non Probability Sampling

Purposive Sampling or Judgemental sampling

Snowball Sampling

Quota Sampling

Dimensional Sampling

Convenient sampling

Accidental, Haphazard or Convenience Sampling

In this type of sampling the sampling units that are convenient to the

researchers are contacted. The researchers have used this type of sampling

method.

The researchers have contacted Maruti dealers near to their residences as it

was more convenient. So, Gurgaon, Noida and Mujaffarnagar were covered.


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As an exception one dealer in Lajpat Nagar and one in Mahipalpur and one in

Kerala were also included by the way of survey questionnaire to represent

Delhi area.

The dealers in Noida, Gurgaon and Mujaffarnagar were interviewed directly

by the researchers and the questionnaires were filled by the dealers

themselves, while the questionnaire have been mailed to the dealer in Kerala

and they in turn filled it up with their suggestions and inputs and then mailed

back.

3.3 b) Hypothesis

Null Hypothesis

The assumption that Alto and Swift are the most selling cars of Maruti is proved to

be correct with the market research done so the alternative hypothesis stands wrong in

this case. The null hypothesis is proved to be correct.


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Chapter 4.0: DATA ANALYSIS AND PRESENTATION

4.1 Data Analysis

Data Analysis is about summarising the data collected via questionnaires into a

simple format so that the research question can be answered.

An analysis is given below by the researchers on the data obtained during the

questionnaire survey. Each question from the questionnaire is taken and its

responses are carefully tabulated, based on which a graph a prepared, supported

by explanation and analysis for the same.

4.1. a Data analysis on survey for dealers

Question1: How many years have you been associated with Maruti as a dealer?

Table1:

Number of years % of response

Less than 1 year

1- 2 year 20

2-3 year

3-4 year 13.33

4-5 year 26.67

more than 5 year 40

Source: Survey Questionnaire


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Figure1: Number of years the dealers associated with Maruti

As per the above figure it is clear that most of the dealers are dealing with Maruti for

more than 5 years.

Table 2: Which is the most selling model?

Question 2 A Star Ritz Vitara Kizashi Alto Swift

Which is the most sellingmodel? 1 1 0 0 13 6

Source: Survey Questionnaire


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Figure 2:Which is the most selling car?

As shown in Figure 1 maximum dealers to whom the researchers approached said that

Alto and Kizashi are the most selling model.

According to dealers, Alto is a supplementary car for Maruti 800 users and it is a

good option for those who want to purchase their first car because of its fuel

efficiency and its low maintenance.

Swift stands apart from others because of its excellent mileage and innovative looks

with its aerodynamic shape and its hatchback which renders great fuel efficiency.

Question 3:What are the price brackets for various models?

Table3:

Car Models Price BracketA Star 3.00 - 4.50Ritz 4 .00- 4.500Vitara 17.00 - 18.50Kizashi 16.70 - 17.80Alto 2.30 - 2.90Swift 4.25 - 5.45

Source:Survey Questionnaire


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Question 4: How many cars of the following models do you sell in a month?

Table 4:

Dealers A Star Ritz Vitara Kizashi Alto SwiftSarathy auto cars 30 25 0 0 150 20Apra Auto 17 23 0 0 127 85Fair deal cars 0 0 0 0 0TR Sawhney 0 0 0 0 0 0Bagga link 0 0 0 0 0 0Rana Motors 20 60 2 2 80 80Pasco 40 40 0 1 100 100Radha Govind 3 4 0 0 6 0

Motor craft 0 0 0 0 0 0Competent 0 0 0 0 0 0Indus motors 40 30 0 0 160 30Sai motors 4 0 0 0 3 2Vipul motors 0 0 0 0 0 0

Source:Survey Questionnaire

Figure 4 : Number of car models sold


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Question 5: Which of the following are determinant factors for the demand of most

selling model?

Table 5:

Question 5 IncomeTaste &

Preferences

Creditavailabilit

ySubstitute

carAnyother

Which of the followingare determinant factorsfor the demand of most

selling model? 6 12 4 3 0Source: Survey Questionnaire

Figure 5:Factors determining the sales of car

Researchers tried to find out what are the factors that make Alto and Swift the most

selling model in market.Since these both taste and preferences of buyers (fuel

efficiency ,Excellent mileage and innovative model) Then it is economical which

satisfies the pocket (Low maintenance) of customers.

Researchers found that other than income,taste & preferences,credit

availability,substitutes the brand name also constitutes to the choice made by

consumers.


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Question6:During which of the following seasons demand is more for cars?

a) Jan to March High / Low

b) April to June High / Low

c) July to September High / Low

d) October to December High / Low

Table 6:

Months High LowJan Mar 9 6Apr Jun 1 14July Sep 12 3Oct Dec 15 0

Figure6: Seasons in which demand is more for cars

Researchers found out that in the month of April June the demand of cars is least

due to vacations,offseason and less attractive schemes are offered at this time, while


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in July - September & October December the sales is maximum due to festival &

marriage season and also there are many offers provided during this time.

Table 7:

Question 7 Interest free LoansAccessories/Gift

s

Free servicesapart fromwarrantyperiod

Scratch& win

schemes Any other What type of

schemes/offers do

you provide to yourcustomers? 2 15 5 8 0

Figure7: Schemes provided to customers

Researchers have tried to find out that what all offers do the dealers give to their

customers inorder to get more sales.So from the survey the researchers got to know

that some offers like interest free loans,accessories or gifts, free services,scratch &

win offers are provided to the customers. Mostly the offer is in the form of some gifts.

Sometimes dealers also offer festival bonanzas and special warranties are also


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among all the offers is assesories/gifts. Also most preffered are scratch & win

coupons.

Question 9:What are the features that consumers demand while purchasing a

car?

Table 9:

Engine Power 10Mileage 14Remote Keyless entry 2On star system 0Anti Lock braes(ABS) 4Electronic stability/skid-control system 2Telescoping steering wheel/adjustable

pedals

1

Rear- seat DVD player 3

GPS navigation system 0Side airbags 2Center console with power outlet 1Roadside assistance 5Tubeless tyres 4


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Figure9 : Features that customers demand while purchasing a car

According to the research conducted mileage is the most important factor that

cutomer looks while taking a decision to purchase a car. After mileage the next most

important feature is engine power. The other features preffered in the given order are

roadside assistance,tubeless tyres,anti lock brakes, rear seat DVD player,remote

keyless entry,electronic stability,GPS navigation,center console with power

outlet,telescopic steering wheels. There were some other features that researchers did

not include in the list, such as, low running and maintenance cost and high resale

value, power steering and power windows and central locking system.


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Table 10:

Question 10 Increase DecreaseWhat is the sales trend ofMaruti in past 5 years? 14 1

Figure 10 : Sales trend of Maruti for past 5 years

According to the above mentioned figure 14 dealers out of 15 said that the sales of

Maruti has increased in last 5 years but 1 among the 15 dealers says that sales of

Maruti have decreased because ofcheaper car Tata Nano, Ford Figo , GM Beat and

Hyundai i20.


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Question 12: What are the special features which differentiates Maruti from its

competitors?

When researchers approached dealers many features that differentiates Maruti from its

competitors were found to be as follows:

Service network

On road assistance

High resale value

Availability of models as per customers preference and choice

Low spare parts cost

Fuel efficiency

Low maintenance cost

High mileage

Brand Value

Largest market share

Wide range of models

New K series engine

CNG Optation

More power to weight ratio

Question 13: Comments if any, from dealers

Maruti has 55% share in car sales and 72% share in A2 segment. In this 26th year,

people still believe in Marutis high resale value, low workshop cost, fuel efficiency,

on time delivery, peace of mind.


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Source: Mr.OK nair, GM of Sarathy motors,Kerala

4.2. SWOT Analysis of Maruti

Strength

MUL is in a leadership position in the market. Major strength of MUL is having largest network of dealers and after sales

service centres in the country. Self competing product range in small car segment

o Maruti 800o Omnio Altoo Zeno Wagon R

Good promotional strategy is adopted by MUL to transform its thoughts to thepeople about its products

o Alto: Lets Go The fuel efficient and affordable caro After Sales Service Kya yahan Maruti Service Station hai

Availibility of service stations even in the remotest place in thecountry.

Refurbished Cars: MUL has also entered into second hand car market with abrand name Maruti True Value .

Loyal Customer Base is another big strength of MUL. In JD Power survey,MUL has been awarded consequently 5th year for best customer satisfaction. Strong Brand Value Availability of raw material

Weakness

Lack of having products in mid size car segment could result in shifting ofloyal customers who has a desire to upgrade their cars.

Low interior quality in side the cars. Labour Laws and Labour Unions are not in a good form in India. Government intervention due to having share in MUL.

Opportunity

MUL may encash the opportunity to enter again into the diesel segment of thecars to compete its nearest competitor TATA in diesel segment of small cars.Though MUL launched Zen in diesel version but it was not successful.

MUL has launched its LPG version of Wagon R and it was a good movesimultaneously MUL can start R&D on electric cars for a much bettersubstitute of the fuel.


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Economic growth of the country is sound and promising in future. Liberal policies of GOI. Big Market: Domestic and Abroad

Threat

Tata Motors is planning to launch a car with a price tag of Rs. 1 Lac and thatcould give a big impact on sales of MUL

HMIL is a challenger and trying hard to achieve number one position in themarket.

China may give a good competition as they are also planning to enter into carsegment.


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Chapter 5.0: Conclusion and Recommendations

5.1 Conclusion

From the market survey and the analysis of the responses from the Dealers,

researchers come to a conclusion that, Alto and Swift are the most selling models of

Maruti.

The research addressed the answers to the following research questions:

Question1: Which are the most demanded models of Maruti?

Answer1: Alto and Swift are the most selling models of Maruti.

Question2: What are the features which determine the demand for Maruti cars?

Answer2: The features that determines the demand for Maruti cars and which makes

them different from their competitors are On road assistance, High resale value,

Availability of models as per customers preference and choice, Low spare parts cost,

Fuel efficiency, Low maintenance cost, High mileage, Brand Value, Largest market

share, Wide range of models, New K series engine, CNG Optation, More power to

weight ratio.


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5.2 Recommendations

Suzuki cuts Maruti forecast

Suzuki Motor Corp. has cut its sales growth forecast for its subsidiary Maruti SuzukiIndia Ltd.

With inflation and other issues, a decision was made (at Maruti) to lower the salesgrowth forecast for this financial year from the initial 13% to 8%, Osamu Suzuki,

president and chief executive at the Japanese parent, told a news conference in Tokyoon Thursday.But I personally think a 5% rise would be about right.

That would bring Maruti's sales this year to 1.18 million vehicles, up from 1.13million, he said, while predicting a jump in profit at the Japanese firm.

Maruti officials were unavailable for a comment as the company is undergoing anannual maintenance shutdown.

On the recent two-week strike at Maruti's Manesar plant over recognition of a newlabour union, Suzuki said the output loss of 16,000 vehicles was negligible.

Maruti is already grappling with long waiting periods for diesel variants of its Swift,SX4, Ritz and Dzire models, and slowing sales for its petrol cars.

Car sales in India were expanding at a healthy clip till March, but have slowed as bothpetrol prices and the cost of borrowing increased, dampening buyer sentiment.

Auto sales in India expanded at a modest 8% to 206,000 units in May, according tothe Society of Indian Automobile Manufacturers.

Maruti shares fell 1.72% to close at `1,099.75 on Thursday on the Bombay StockExchange, while the benchmark Sensex index gained about 1% to end at 17,727.49

points. The BSE auto index gained 0.32% to close at 8,310.94 points. We expect the


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downsides to continue (for Maruti) in the months ahead, said Surjit Arora, analyst atbrokerage Prabhudas Lilladher Pvt. Ltd, which has a reduce rating on the stock.

Besides, with the yen appreciating against major currencies, Arora said he is worriedover Maruti's yen position, which is not fully hedged.

He added that Maruti's sales volume is being hurt as buyers shun petrol cars for dieselvehicles. Arora expects the company's sales to expand by 6-8% this fiscal year, lowerthan his earlier projection of 10-12% growth.

Car dealers are facing an increasing pile of petrol cars.Our stocks for petrol cars have risen almost one-fourth since the hike in petrol

prices, a Maruti dealer in Mumbai said on condition of anonymity.

Reuters and Bloomberg contributed to this story.

Source: Shally seth mohile,Mint newspaper,24th June 2011


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BIBLIOGRAPHY

http://managementfunda.com/swot-analysis-of-maruti-udyog-limited/

http://www.marutisuzuki.com/ , Maruti Suzuki Website, about us, retrieved

on 7 June 20

Research Methodology. Methods and Techniques (Second revised edition)

2009, C. R. Kothari, 25/01/11

Mint newspaper


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http://managementfunda.com/swot-analysis-of-maruti-udyog-limited/http://managementfunda.com/swot-analysis-of-maruti-udyog-limited/http://www.marutisuzuki.com/http://www.marutisuzuki.com/http://managementfunda.com/swot-analysis-of-maruti-udyog-limited/http://www.marutisuzuki.com/


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Appendix Survey Questions

Survey Questionnaire

"Demand for Maruti cars & its most selling models"

The data collected through the survey will be kept strictly confidential and will only

be utilised for academic purposes.

Contact Person:

_________________________________________________________________

Dealer Name: __________________________________Area:________________________

Tel No:______________________

1. How many years have you been associated with Maruti as a dealer?

a) Less than 1 year

b) 1-2 yrs

c) 2-3 yrs

d) 3-4 yrs

e) 4-5 yrs

f) more than 5 yrs

2. Which is the most selling model?

a) A star


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http://en.wikipedia.org/wiki/File:Suzuki_SX4_Sport.jpghttp://en.wikipedia.org/wiki/File:2007_Suzuki_Splash_01.jpghttp://en.wikipedia.org/wiki/File:Maruti_Suzuki_Swift_2092.JPG


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b) Ritz

c) Vitara

d) Kizashi

e) Alto

f) Swift

3. What are the price brackets for various models?

a) A star ________ to ________

b) Ritz ________ to ________

c) Vitara ________ to ________

d) Kizashi ________ to ________

e) Alto ________ to ________

f) Swift ________ to ________

4. How many cars of the following models do you sell in a month?

a) A star ________ No.s


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b) Ritz ________ No.s

c) Vitara ________ No.s

d) Kizashi ________ No.s

e) Alto ________ No.s

f) Swift ________ No.s

5. Which of the following are determinant factors for the demand of most

selling model ?

a) Income

b) Taste & Preferences

c) Credit availability

d) Substitute car/model of competitor expensive

e) Any other __________________________

6. During which of the following seasons demand is more for cars?

a) Jan to March High / Low

b) April to June High / Low

c) July to September High / Low

d) October to December High / Low


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d) On Star System

e) Anti-lock brakes (ABS)

f) Electronic stability/skid-control system

g) Telescoping steering wheel/adjustable pedals

h) Rear-seat DVD player

i) GPS navigation system

j) Side airbags

k) Center console with power outlet

l) Roadside assistance

m) Tubeless tyres

Any other_________________________

10. What is the sales trend of Maruti in past 5 years?

a) Increase

b) Decrease

11. What was the sales trend of Maruti during global recession (2008 -

2010)?

a) Increase

b) Decrease


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12. What are the special features which differentiates Maruti from its

competitors?

13. Comments if any

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