Date post: | 02-Nov-2014 |
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New WorldsNew ConsumersNew Ways of Working
by Mark Raison
Creativity consultant at Yellow Ideas
Success= ?
Success=
Uniqueness
In search of the Blue Ocean
How fabulous it is to be unique!
3 main areas
New WorldsNew CustomersNew Ways of Working
The New World is an incredible set of oxymorons
An oxymoron is the combination of two contradictory words
Long-term Short-term Innovation Daily pressureGrowth Eco-sustainabilityProfitability Social responsibilityGlobal company Local expectations
The New World’s oxymorons
Op
port
un
itie
s
Op
port
un
itie
s
LogisticsLogistics
New marketsNew markets
Longer lifeLonger life
E - collaborationE - collaboration
Creative citiesCreative cities
G - marketingG - marketing
New materialsNew materials
Social networksSocial networks
Eco DesignEco Design
Post pop culturePost pop culture
Edgy techEdgy tech
Etc., etc., etc., …Etc., etc., etc., …
The New Consumer is a changing oxymoron
Yes!No!
Never!
Now!
EXCLUSIVE
EXCLUSIVE
FOLLOWER
I’m unique!
REALISTIC
REALISTIC
DREAMER
Make me
dream
Make me
dreamwith a
solid realism
SLOW
SLOW
SPRINTER
LOYAL
LOYAL
EXPERIMENTER
Comparison & personalization
New Ways of
Working
Understanding
innovation’strue nature
FOR MANAGERSINNOVATION SHOULD BE …
Linear
Measurable
Predictable
Serious
FOR MANAGERSINNOVATION SHOULD BE …
Linear
Measurable
Predictable
Serious
FOR MANAGERSINNOVATION SHOULD BE …
Linear
Measurable
Predictable
Serious
BY NATUREINNOVATION IS …
Iterative
Intangible
Serendipitous
Playful
FOR MANAGERSINNOVATION SHOULD BE …
Linear
Measurable
Predictable
Serious
How can we come up with radical ideas?
2 secrets
1. Think theopposite!
2. Start with the impossible!
It’s the future because it’s impossible!
Ross Lovegrove
The impossible existsto be challenged!
Mark Raison
A KEYNOTEA KEYNOTEBy Mark RaisonBy Mark Raison
Creativity consultantCreativity consultantYellow IdeasYellow Ideas
www.yellowideas.comwww.yellowideas.comwww.markraison.comwww.markraison.com
www.yellowbymartina.comwww.yellowbymartina.com
[email protected]@yellowideas.com
Yellow Ideas, your creative partner all over the worldYellow Ideas, your creative partner all over the world