Date post: | 19-May-2015 |
Category: |
Design |
Upload: | lee-sean-huang |
View: | 791 times |
Download: | 1 times |
New York Bee SanctuaryBrand Identity Design
5 September 2013
[email protected] Copyright 2013 Foossa LLC
2Design Questions
[email protected] Copyright 2013 Foossa LLC
How might we create a fluid
visual identity that reflects
the dynamic role bees play
in the ecosystem?
How do we make the New
York Bee Sanctuary standout
among other ecological and
bee-related projects?
How might we convey the
concepts of “bee” and
“sanctuary” visually, without
resorting to the usual
clichés, and to appeal to a
design-minded audience of
potential supporters?
3
New York Bee SanctuaryDesign Research
[email protected] Copyright 2013 Foossa LLC
[email protected] Copyright 2013 Foossa LLC
12
New York Bee SanctuaryBrand Identity Design
[email protected] Copyright 2013 Foossa LLC
[email protected] Copyright 2013 Foossa LLC
15
[email protected] Copyright 2013 Foossa LLC
NEW YORKBEE SANCTUARY
NEW YORKBEE SANCTUARY
NEW YORKBEE SANCTUARY
NEW YORKBEE SANCTUARY
NEW YORKBEE SANCTUARY
Logo variations
16
[email protected] Copyright 2013 Foossa LLC
NEW YORKBEE SANCTUARY
PHOENIXBEE SANCTUARY
BOSTONBEE SANCTUARY
A system for future growth
17
[email protected] Copyright 2013 Foossa LLC
NEW YORKBEE SANCTUARY
C:0% M: 10% Y:95% K:0%R:255 G:221 B:23
#FFDD17
C:0% M:10% Y:95% K:0%R:241 G:101 B:33
#F16521
C:90% M:30% Y:95% K:30%R:0 G:103 B:56
#006738
C:50% M:70% Y:80% K:70%R:59 G:35 B:20
#3B2314
Color palette
18
[email protected] Copyright 2013 Foossa LLC
* Freeware
* Available as a webfont
* Contemporary sans serif,
simple and clean across
print and online applications
* Geometric, but humanistic
http://www.google.com/fonts/specimen/Quicksand
http://www.fontsquirrel.com/fonts/quicksand
Typography: Quicksand