The Complete Newbies Guide to Audio Recording Awesomeness 2
Table of Contents
1. Introduction – Why learn home audio recording?
2. The studio you didn’t know you had – You probably have everything already
3. 5 things I wish I’d known earlier – Use my learning curve to shorten yours
4. Knowledge trumps gear – Audio quality is not about expensive mics
5. What most people do wrong – They don’t fight the noise!
6. Voice-overs – Who said you didn’t have a golden voice?
7. Multi-track recording – Sing harmony (or do other stuff) with yourself!
8. Making money with audio – Opportunities abound
9. Make money with this report
10. About the author
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Introduction – Why learn home audio recording?
There are lots of reasons I can give for learning to record and produce great
audio from home, like: improve your videos with superior audio content; record
your music without having to leave your house and pay through-the-nose at a
commercial studio; the “awesomeness” that is multi-track recording; start a voice-
over business; make audio versions of your e-books and reports, add podcasting
to your website or business; the list is almost endless. Okay, those are reasons
for learning to record regardless of where the recording takes place. What
makes recording at home such a great idea? First, you can do it in your
pajamas. Not the answer you were looking for? Alright, try this. First, it costs
much less than recording at a commercial studio. Second, despite what many
people think, regular people (not just tech geeks) can create professional quality
audio from a home studio that pretty much anyone can afford. Third, did I
mention the pajama thing? Okay, okay, sorry! Third, not having to pack up and
drive to a commercial studio is extremely efficient and convenient. Finally, it is
much less stressful to record yourself than having to perform with someone else
(meaning the recording engineer) watching and listening in.
Besides just being a cool thing in general, the benefit I will stress in this report is
how you can make money (or make MORE money) by producing good audio.
And of course I will explain how easy and inexpensive it is to do right from your
home studio. Oh, you didn’t know think you HAD a home studio? Read on!
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The studio you didn’t know you had – You probably have everything already
Most people think they have to spend hundreds or even thousands of dollars to
“build” a home recording studio. The truth is that if you have a computer that was
built in the last 10 years, a sound card on that computer, an mp3 player (just for
the ear buds/phones;)), and any microphone, you have all the hardware you
need for your home studio! Just download the open-source (yay for “free!”) audio
program called “Audacity” at http://audacity.sourceforge.net/ and you’ll have all
you need. I even champion the use of those cheap plastic computer mics to start
with. The audio quality won’t be
“grammy level,” but you’ll be stunned
at how good it CAN sound if you use
the right techniques. Plus, you can
learn all the basics at this level, which will cost you anywhere between $0.00 and
$5.00, depending on whether you already have the mic or not. When you are
ready to massively improve the audio quality from
there, you can level up for just about $29 by snagging a
USB mic, like the Nady USB 24. You can then make
incremental “level-ups” like that until you are able to
produce the quality of audio that is right for your needs.
Nady USB-24
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Forget about everything you’ve been told or have read about starting a home
studio and using it to produce professional quality audio. Here is the reality. If
you have a certain level of knowledge, you can start and operate a home
recording studio on your computer for a budget of “zero-to-five dollars,” and
produce professional sounding audio. As your knowledge and skills increase,
you’ll see how adding better and better capability and quality to your set-up is a
matter of affordable increments, rather than huge payments for expensive gear
you don’t need and don’t know how to use. If done correctly, you will find “your
level” of quality somewhere low down on the cost continuum and never waste
time or money in your audio production efforts. Even if you’ve never done any
audio recording before, the video tutorials at http://www.homebrewaudio.com will
guide you through your first recording, your voice-over with some music behind it,
plus lots of other wicked cool stuff.
5 things I wish I’d known earlier – Use my learning curve to shorten yours
I’ve been “guerilla” recording for well over 20 years, learning as I go, and made a
huge number of mistakes that taught me very valuable lessons. Those 20 years
can be condensed to days or weeks for your learnin’ pleasure. Eventually, you’ll
want to dig deeper into these concepts, some of which may look, at first, like hard
technical stuff. Trust me…..are you listening? Okay, trust me when I say that
this stuff is truly easy the way I explain it, which I will. See? So there’s no need
to worry if this looks like Greek to you at first (unless, of course, you happen to
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read Greek, in which case that metaphor doesn’t really work. But I digress…).
This e-book will explain the basics. Dig deeper (and have MORE fun) with the
video tutorials at: http://www.homebrewaudio.com/tutorials.
Here are those five things I wish I had known when I started recording audio.
First, it is only stereo if the sound from the left speaker is different in some way
(slight delay, slightly different tone, etc.) from the sound coming from the right.
This can be confusing because even when listening to a “mono” (recorded with
just one microphone) sound, you
still hear it coming out of both
speakers right? So isn’t that
stereo? Actually it isn’t. It’s just
“mono coming out of two speakers.”
Here’s how you can really tell the
difference. If you close your eyes
while listening to a mono sound
coming from two speakers (or with headphones on), it will seem to be coming
from right in front of you, in other words, in the dead center between the two
speakers. However, if the sound is truly stereo, it will seem to come from all
around you, giving a sense of space and separation. Think of it like watching a
movie in 3-D. Even if you’re wearing the special 3-D glasses, you won’t see 3-D
The Complete Newbies Guide to Audio Recording Awesomeness 7
unless the movie was produced in 3D. There are numerous ways to create
stereo sound, either recording with two mics, or editing the audio after the fact.
Second, record as loud as you possibly can without “going into the red.” The
expression “going into the red” refers audio that is too loud and likely to overload
a circuit somewhere. The result of that kind of overload is called distortion, and
is not at all pleasant. So you’ll want to make sure none of the sound you’re
recording distorts. However, audio that isn’t loud enough is almost just as bad!
Why? Because if what you recorded is so hard to hear that you have to really
turn the volume up on playback, you’ll also be turning up the noise in the
background. And there is ALWAYS noise. The more you have to increase the
volume when playing the sound back (because it wasn’t recorded loud enough),
the more you turn up the noise. So the ideal situation is to make sure your input
is as loud it can possibly be, but not so loud that any part of it causes distortion.
Third, learn about “EQ,” you know…that thing you never knew quite how to use?
Have you ever seen one of these things? They used to be common in
"entertainment systems." Right along with your CD Player, Cassette Player,
Record Player, amplifier, and "tuner" (meaning..."radio"), would be this other big
boxy thing with nothing but a
row like 30 vertical (meaning
"uppy-downy") slider controls
across the face of it. These
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sliders had little square button-like thingies that you could slide up or down. They
usually started out in the
middle (at the "zero" mark). About the only thing they seemed good for is making
funny patterns, like smiley faces, or mountain ranges, by moving the sliders up or
down in the right way. Besides maybe making you feel better by having your
stereo "smile" at you, I really don't think anybody ever knew what to do with one
of these things. With a scary name like "graphic equalizer," it sounded so
important. It also sounded like a good name for a "rated-R" action movie, but
that's another story. Anyway, you had to make everyone think you knew why you
had one, so you pretended to know what it did. But in reality, you felt safer just
leaving it alone to sit there with its straight row of slider buttons right down the
center, the way it was the day you brought it home because it came with all the
other stuff.
So what is EQ really? Well, you know how in your car stereo there will usually be
two controls called “bass” and “treble”? They allow you to adjust EITHER the
low, bass-y parts of the sound, OR the high trebly parts. You can turn one up
and the other down. Adding bass can make a song more punchy so you can feel
it in your chest. More treble makes the sound easier to hear in a noisy car.
THAT is equalization, but with only 2 volume controls instead of 30! It turns out
that in addition to just bass and treble, there are lots of other useful “frequencies”
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where it is beneficial to adjust the volume. Learning about EQ is something I
wish I’d done on day one!
Fourth, which is sort of a subset of the third thing but important enough to
warrant its own “thing” number, is that certain sounds can always be found at the
same place on the EQ scale. This is actually pretty freaky. The only sounds
humans CAN hear are those in the range between 20 hertz (abbreviated as "Hz")
and 20,000 Hz. A "hertz" is a measure of how often (or "frequently") something
shakes back and forth (or "vibrates") in one second. Sound is just energy that
makes air particles shake back-and-forth. When these air particles vibrate with a
frequency of between 20 times and 20-thousand times per second, it makes a
sound that is in the "range of human hearing." However, if you're 21 or older,
good luck hearing things above 16,000 Hz, where the so called "teen buzz" or
"mosquito frequency" lives. Confused? Ask a teenager.
Anyway, it turns out that between 20 and 20KHz (the
“K” meaning “thousand”), all manner of fascinating
things happen. For example, do you know where on
that spectrum a baby's cry lives? You got it; at the
most annoying frequency there is, around 3KHz. I
say "annoying" because it is the frequency we
humans are MOST sensitive to. Some think it is a
survival thing for our species, being able to hear a
The Complete Newbies Guide to Audio Recording Awesomeness 10
baby crying in the woods. But since we don't usually have a "crying baby" solo in
our audio recordings, why is this helpful? It tells us that everything we can hear
vibrates around certain predictable frequencies. And that knowledge gives us
access to some pretty cool superpowers. It is especially useful in music
recordings where it allows us to make certain instruments or sounds more clear,
and push other sounds into the background, all without having to adjust the
overall volume. If that doesn’t sound really cool to you now, I’m betting it will
when you first encounter it.
Finally (5th), you can and should “mix” with EQ as much as with the volume
controls during multi-track recording. The term “mixing” refers to adjusting the
volumes of different sounds of a recording so that one doesn’t drown out the
other. This is usually done using volume controls for each track. But sometimes
just using volume controls isn’t enough.
In the previous paragraph I mentioned being able to make certain sounds more
or less clear and audible just by adjusting EQ controls at certain frequencies.
Just as babies can usually be found at 3KHz, musical instruments stake out
predictable spots on the EQ spectrum as well. For example, guitars and
keyboards are in the “mid-range,” usually partying between 300 and 5K Hz.
Bass guitar and kick drum prefer the spot down near the 100 Hz part of town.
Drum cymbals high violins, and tinkly bells lie to play in the higher ranges from
8KHz and up. Knowing this can allow you to make space for certain sounds that
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might fight over the same territory. By preventing sounds from “stepping all over
one another” EQ can be used to help blend everything together better, in effect,
giving you another way to mix that is often superior to using track volume
controls.
Knowledge trumps gear – Audio quality is not about expensive mics It is possible…nay…common for people to spend many hundreds of dollars on a
microphone, only to turn around and make the same crappy audio with it. Why is
this? It is a lack of knowledge…and not even hard knowledge! Now before the
audio experts reading this start pointing fingers at the page, let me say that better
quality microphones, which do cost more, can and do create audio that is
superior than what you can get from a plastic PC mic, but ONLY if you know a bit
about what you’re doing! On the other hand, if you DO know what you’re doing,
it is possible to produce better audio with a plastic PC mic than someone with no
experience using a set-up costing…..wait for it…..500 times more! How can I be
so specific? Because during the first Home Brew Audio podcast, we compared
the sound quality of some spoken-word stuff made with gear costing $5.00
against a setup costing $500. The result was obvious to even the most casual
listener. The $5.00 studio was better, much better! If you’d like to hear that for
yourself, check out the two audio clips on the Home Brew Audio Home Page.
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What most people do wrong – They don’t fight the noise!
The thing that is almost always responsible for crappy audio is noise, whether it
be echo-y room noise, the neighbor’s lawnmower, or electrical hum and static.
Honestly, when I hear the audio for a lot of web videos, podcasts, etc. the thing
that seems to be the most common sound-killer is room noise. Yeah, that other
stuff is a bother too, of course, along with several other types of noise. But if I
had to choose one solution that would improve the sound of audio on the entire
internet, I’d say “minimize room noise!”
So what is room noise anyway? It’s when the sound bouncing off the walls and
ceiling fills up the microphone more (a LOT more) than the sound coming from
your mouth (assuming the sound you WANT comes from your mouth;)). All
manner of nasty stuff happens to that sound even before it gets into the mic.
Just go to YouTube and listen to sound on most of the videos that were recorded
using just the eensy-weensy little mic on most consumer camcorders. It sounds
all echo-y and reverb-y, like someone talking in a public restroom? Yeah, THAT
is room noise. How do you get rid of it? You don’t; not after it’s already been
recorded. You have to prevent it. The way you do THAT is to either record in a
really good acoustic space (which pretty-much eliminates most bedrooms,
garages, etc.), or get your mouth as close to the mic as possible. The technical
term for this is “close-miking.” Yeah, who’d have thought, huh? Anyway, by
getting the mic very close to the mouth (or whatever the source of the audio is),
The Complete Newbies Guide to Audio Recording Awesomeness 13
direct-sound wins the race against the reflect-y room noise in the mic, and the
resulting audio is much more clear.
This is a pretty easy fix unless you’re recording audio for
your videos. In that case, the first option would be to use
a camera with an external mic hook-up on it. Then all you
need to do is have the mic near your mouth with the mic
cable plugged directly into the camera. Not a lot of
camcorders have this feature, unfortunately (one that does that I highly
recommend is the Canon Vixia). So if you can’t borrow/rent/scrounge a
camcorder with an external mic input, you can record the audio into your
computer at the same time as you are recording the video. Then when you’re
editing the video on the computer, just delete the audio track that recorded on the
camcorder, import the other audio file that you recorded with your computer while
shooting the video, and voila, the video’s audio track is instantly improved by a
lot. You will have to drag the audio file left and right a bit in the video program so
it will match the video, but this is really fast and easy, believe it or not, and is
definitely worth it if you don’t have the right camcorder.
I see your hands up back there! I bet I know what you’re going to ask. Is it, “but
what if I’m recording the audio outside, or somewhere not near a computer?”
Then yes, you have more obstacles to overcome. But at least you KNOW what
the obstacles are now! You know the objective. That allows you to search for
Canon Vixia With External Mic Input
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solutions on your own, like using a laptop or a portable digital recorder. It’s the
whole “teach-someone-to-fish-and-you-feed-them-for-life” thing.
If I had to choose a second solution that would improve the sound of audio on the
entire internet, I’d say, “prevent and/or eliminate background noise!” Mostly what
I’m talking about here is hissing, humming, and otherwise “extra” noise that
snuck in along with your voice. When using a computer, you often have fan and
drive noise to deal with. In addition to that, there is electrical buzz or static that
can easily join the party. Unlike the room noise thing, this last type of noise can
often be eliminated after-the-fact, should it be picked up on the recording. But,
the best solution is still to prevent it as much as possible, and here are a few tips
for doing that.
1. Keep the mic cable as far from other electrical stuff as possible. The
worst offenders here are power-packs or “wall-warts” as they are
frequently called. Sometimes just moving the mic cable a foot or two
away can do the trick.
2. Try a different computer input. My computer’s sound card has the input
and output plugs in the back, going directly into the sound card, like most
computers. But also, for “convenience,” there is a mic input on the front
side of the computer. At first, I thought I’d try the convenience of that
front-side plug, so I wouldn’t have to crawl on my hands and knees to
access that back side. The noise was horrendous! After trying to get rid
of that noise by editing the sound file after the fact, I decided to try
The Complete Newbies Guide to Audio Recording Awesomeness 15
plugging the mic into the back input instead. Bingo!!! That was a world of
difference! The manufacturer probably ran some sort of extension cord
from the sound card at the back, along a bunch of other computer
components (which, to my untrained eye, look highly “electric-y”), all of
which was picked up as staticky, hummy noise by the cord.
3. Use the shortest mic cable you can. With the lowest-budget home studio,
the mic cord is usually permanently attached, so you may not have much
wiggle room here. But if you have a mic with an interchangeable cable,
generally speaking, the shorter the cord, the less the noise.
4. Of course you can get a USB mic, starting for about $30.00 (like the Nady
USB 24), or a USB audio interface box (like the M-Audio Fast Track) for
your computer. But this section is about “free” ways to fight noise, and the
interface method usually starts at about $100.00.
Now for getting rid of noise you couldn’t eliminate. There will realistically always
be some. Let's say you recorded your voice on your computer for a podcast
you're producing. Play the audio and watch/listen (you can do both nowadays
thanks to software editors!) for the areas where you are NOT talking. You should
see/hear some of that hiss and static I mentioned above. If you don't, try listening
in headphones. Whoa! There it is. Wow, huh? There are two ways to deal with
this. Both are available as tools in Audacity.
The Complete Newbies Guide to Audio Recording Awesomeness 16
1. The first treatment is called "noise reduction." This is where the audio
editing software basically "washes" the noise off of the audio, like washing
dirt off your car. To do this, you need to tell the program what the
dirt/noise looks like, so it can tell the difference between your voice (which
you want to keep), and the noise (which you want gone). This is why you
need to find a second or two of the audio file where you are NOT talking.
Theoretically that section should be 100 percent noise. Then the program
will go through the entire audio file getting rid of the stuff that looks like the
sample you fed it, while doing its best to leave your voice alone. There are
all kinds of parameters you can adjust to fine tune the results.
2. The second treatment is called a "noise gate." This tool, also found in
Audacity, will put a barrier at a volume setting just above the loudest
section of noise. No sound under the barrier volume will be heard, but
sounds that are louder will be allowed through. The idea is that the
sections of the audio where there is no talking will be silenced, but when
the talking starts, the barrier opens like a gate, letting it pass through and
be heard. The gate is constantly opening and closing as the volume gets
louder and softer. One problem you can have with a noise gate is that you
can still hear the hiss when the voice is talking, since the gate is open.
Often times the marked difference in the silence between the talking bits,
and the hiss during the talking can be really jarring, actually calling
attention to the fact that there is lots of hiss in the recording. Gating works
The Complete Newbies Guide to Audio Recording Awesomeness 17
best if there is other audio on a different track, such as background music
behind the vocal part, which can mask the hiss.
So there you have perhaps the best “free” ways to achieve better audio. Prevent
room and electrical noise as much as possible. Then, if your resulting audio has
hiss and other gunky sounds in it, use noise reduction, a noise gate, or some
combination of the two to create much higher quality audio.
On the “paid” ways to take care of noise, you’ll find the tools built in to just about
any audio editing software, The ones in Audacity are OK, but you’ll get much
better quality from the tools that come with programs like the editor I use, which
is Adobe Audition 3.0.
Voice-overs – Who said you didn’t have a golden voice?
The term voice-over (or “voiceover,” or “voice over,” nobody seems to know for
sure:-P) refers to any audio program containing spoken-word content. That
includes a LOT of media that we hear every day, like radio and TV ads, audio
books, podcasts, video narration, e-learning programs, etc. Despite rumors to
the contrary, you don’t need to have the “radio announcer” voice in order to make
money in the voice-over marketplace. In fact, a vast majority of the work being
done daily is in the “e-learning” category. Organizations have lots of training
courses on computer or on the web these days, and they need people to narrate
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them. Sometimes the clients even request someone who does NOT have that
radio-announcer voice. There is a large demand for “regular” voices out there.
So how do you get started? Obviously, you’re going to need good quality audio.
The best voice actors in the world won’t succeed with crappy sound. Luckily,
“good quality” is a heck of a lot easier and cheaper to produce than most people
realize. That’s what this guide and Home Brew Audio
(http://www.homebrewaudio.com) are all about. So that’s the first thing you can
check off your list. After that, it’s just a matter of putting up a website with
samples of your voice, you rates, etc. But guess what? If you visit Voices.Com
at http://www.voices.com, you can set all that up very quickly and easily! Plus,
they have an enormous treasure trove of guidance to assist you along the way;
everything from generic scripts to free royalty-free music and business tips. And
best of all, you receive “invitations to audition” for dozens of jobs posted with
them every day! They even broker the payment process. It’s definitely worth
checking out as another way to make money with your audio.
Multi-track recording – Sing harmony (or do other stuff) with yourself!
There is nothing more awesome (excuse me, I get excited sometimes) than
multi-track recording! Ever since the first time I heard 3 versions of my voice at
one time, singing harmony with themselves (my “selves”?) on a cassette tape, I
have believed in this awesomeness. Of course, multi-track recording isn’t just for
The Complete Newbies Guide to Audio Recording Awesomeness 19
musicians. In fact the most common use for it is probably to add background
music to a voice narration, either in a podcast, radio or TV ad, or in a video.
It works like this. You record one thing first, like an introduction script for a
podcast show. Then your recording program (yes, Audacity does multi-track
recording!) lets you listen to the playback of the first thing you just recorded
(using your headphones/ear buds, not your speakers…you don’t want the mic to
pick up the stuff you already recorded), while recording a second thing. Then
you can listen to both voices as they play on their own “tracks.” Since each track
has its own volume control, you can adjust them as they play together so that
one doesn’t overpower the other.
For the singers out there, this allows you to sing along with yourself as many
times as you want! You can make a choir out of yourself. Heck, I turned myself
into an abbey of chanting monks once. Like I said…awesome!! Check out this
post on our site where I sang and recorded all the parts to Kansas’ “Carry On
Wayward Son” (well, just the intro anyway….so far. The audio and article are
here: http://www.homebrewaudio.com/kansas-harmony-step-by-step
The most obvious use, however, of multi-track recording in music is to record and
produce bands. Each instrument and voice can be on their own track. That way
the audio engineer can blend/mix all the sounds together until it sounds like a
The Complete Newbies Guide to Audio Recording Awesomeness 20
real band, and then mix it all down to a single stereo file so it can be put out there
for all to hear on a CD, or iTunes, etc.
I mentioned background music earlier as a common use for multi-track recording.
That normally works like this. You record, say, some voice narration on the first
track. Then you insert a music file onto the second track to go along with the
voice. Then you mix volumes to adjust the music so that it isn’t too loud or too
soft when playing along with the voice.
I think I know what you’re going to ask next. “Where do I get the music file?”
Well let me start that answer by telling you where NOT to get it. Please do NOT
grab an mp3 of your favorite band for this purpose. You could get yourself into
trouble doing that, since it is a violation of copyright law. All is not lost, however.
This is probably a good time to mention something called “royalty-free” music.
Royalty-free music is audio that you can use in your productions, usually behind
a voice-over recording or as part of a video, to add emotional impact and
professionalism. You may be wondering whether royalty-free (RF) music is, well,
“free.” The answer is...not usually. It's like anything else. Providers are
businesses who charge for their products, though sometimes they give them
away. The same is true for RF music. There are many providers on the web.
Once you have purchased the music from them, you are free (no pun intended)
to use it in your media productions without having to worry about being charged
more royalties or about being sued for copyright infringement. However, there is
The Complete Newbies Guide to Audio Recording Awesomeness 21
usually an agreement for the use of RF music forbidding things like turning
around and selling the music to someone else, claiming copyright ownership of
the music, etc. Be sure you understand the terms of your provider.
Those are just some of the many and varied fabulous (and yes, awesome) things
you can do with multi-track recording.
Making Money With Audio – Opportunities Abound.
I mentioned a few of these opportunities earlier, but I like the sound of my own
voice (even the sight of my own words!), so I’ll mention them again. You can
make (or at least save) money with audio by: recording your music without
having to leave your house and pay through-the-nose at a commercial studio;
starting a record label; starting a voice-over business; making and selling audio
versions of your e-books and reports; improving the professionalism of your
videos and podcasts; the list is almost endless.
If you are a musician, or you have musician friends, you could start a record
label! Use your new audio skills to record, say, 12 songs (original or public
domain songs so you don’t violate copyright laws) on your home studio. Burn
them onto a CD in the correct order. Use Photo Shop (or equivalent) to design a
cover. Then you can either make your own copies at home, or use any of the
multitudes of duplication services available on the web, and voila! You have a
The Complete Newbies Guide to Audio Recording Awesomeness 22
product to sell. Do the same thing for a different friend and now you’re a record
company exec. It does take time, but it really is not hard at all. And how cool
would it be to say you own a record label?
I mentioned voice-over production earlier when I briefly described how you can
start your own business in that market. In that realm, you are providing a service
to a client. You do auditions for posted jobs, and when selected, you read what
the client wants you to read, and send it to them in exchange for a fee. In this
section, however, let’s talk about being your own client…using voice-over skills
for your own products.
If you have an on-line business, you almost certainly put out videos on a regular
basis, for promotion if nothing else. You may also produce podcasts and other
media products that have an audio component. Let’s try a quick experiment. If
you have an internet connection handy, go to YouTube (or any of the many video
upload sites out there), and type in “internet marketing.” You’ll notice two distinct
categories of videos, the kind that come from organizations, like universities or
corporations; and the kind consisting of just a regular person in front of a
camcorder, talking about their business. Obviously there is a zone in between
the two, but for the most part, the first category has slick video and professional
sounding audio. The latter category, the kind typically generated from a home
studio, most often has pretty bad sounding audio (noisy, echo-y, hiss-y, or just
plain “thin” sounding). Did that difference affect your opinion of the business at
The Complete Newbies Guide to Audio Recording Awesomeness 23
all? You can bet that there are folks who will make a quality or professionalism
judgment, however subliminal, based on that difference in sound quality.
The amazing thing about this is that it doesn’t have to be! With just the tips in
this report, like not using the audio from a built-in camcorder and fighting noise,
you make a huge jump in perceived professionalism in eyes of viewers, which
can make the difference between their becoming customers of your business or
not. In that context then, your audio may well determine whether you make
money or you don’t.
One other clever way to make money with audio is to create audio-book versions
of your ebooks/white-papers/reports, etc. I recently purchased a 17-page report
on-line, in the form of a PDF, for $7.00. During the purchase I was asked if I’d
like to buy the audio version of the same report, read by the author. That way I
could “read” the book in the car, or while I was out jogging, etc. The price of the
audio-book version was higher than the written report! So you can basically
double or even triple the value of your digital print products without having to
create any new material. Just record yourself reading your own report and you’re
done!
Make money with this report
So now you hopefully have some ideas on how to make money, or increase your
income, through the use of audio in your business. If you don’t already have a
home studio, you now know that you can start one for $5.00 or less. But there is
The Complete Newbies Guide to Audio Recording Awesomeness 24
yet another opportunity for you in this report! If you feel like this is a worthwhile
document that could be of value to people, and you’d like to promote this report,
you can earn 100% commission! The price is usually $9. Simply send people to
the sales letter site using this URL:
http://homebrewaudio.com/newbiesguide/[email protected]
Just put your PayPal email address at the end of that URL and the entire cost of
the report will go directly into your PayPal account when somebody buys–no
strings attached. Your email address will automatically be hidden after the visitor
arrives to the site to protect your profits.
I am using this report to build up my list, so that’s the benefit I get from it
personally. In order to facilitate that, I am more than happy to pay you the full
price of the report each time you send a customer my way.
So get your email out to your list, or your link up on your site, ASAP–and start to
watch those dollars roll directly into your PayPal account! Because the report is
very inexpensive, it sells very well.
Happy Recording!!
The Complete Newbies Guide to Audio Recording Awesomeness 25
About the Author
My name is Jake Weston, and I have been
recording and producing music for over 20
years. I am one of the guys who started
http://www.homebrewaudio.com to help
people set up and use their home studios to
produce high quality audio without having to
spend a fortune (the starting budget is “zero-to-five dollars”), and without having
to have a masters degree in audio engineering. I’m all about getting the point
across so “regular people” can understand the concepts, which truly aren’t hard.
They just seem that way because too often the explanations come from “tech
guys” whose second language is “engineer-ese.”