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Tata Global Beverages Limited- HistoricalMilestones

Pre 1963 James Finlay 1964 Tata Finlay established to develop value added Tea 1976 Tata Finlay takes over tea production and marketing

operations of James Finlay

1987A wholly owned subsidiary, Tata Tea Inc, set up in the U.S.A. 1992 Joint Venture in Sri Lanka, Estate Management Services (P)

Ltd. formed 1993 Joint Venture alliance with Allied Lyons plc - Tata Tetley

established

1995-96 65% share Lankan JVC acquires 51% shareholding inWatawala Plantations Ltd 2010 Name changed from Tata Tea Limited to Tata Global

Beverages Limited


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Overview

57% growth in sales volume over the last 5 years.

Tata tea sells 90% of its teas in the packet formand 10% in loose or bulk form in India.

One of the largest distribution network in thecountry consisting of 38 C&F/CA agents, 2500stockiest and 1.7 million outlets.

It owns 51 tea estates in India and produces over

60 million kg of black tea. It has a significant presence in over 35 countries

worldwide.


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Vision

Be India's foremost tea based beverage company.

Mission

Achieve market and thought leadership forbranded tea in India.

Be recognized as the foremost innovator in teaand tea-based beverage solution.

Drive long term profitability growth.

Co-create enhanced value for all stake holders

Make Tata tea a great place to work.


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Company policy for employees

Tata Global Beverages Limited is a vibrantCompany with over 34,000 employees spread

across the country.

Tata Tea's "People Philosophy" is :

Attract good people

Retain the better people

Advance the best people

Career growth based on performance

Need based and value added trainingprogrammes

Attractive, market based pay linked to

performance
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Overseas Business

Australia

Poland

Russia Kazakhstan

West Asia i.e. Iraq, Kuwait, Jordan, Qatar

North Africa i.e. Nigeria, Sudan, Algeria
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SourcesAuctioncenters

Assam

Dooars Kerala

Guwahati

Calcutta

Siliguri

Cochin

Conoor

Coimbatore


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Particulars Audited Year ended March 31, 2010TATA TEANet Sales / Income from Operations 578295Other Operating Income 3797Total Operating Income 582092Total Expenditure 520220Profit from Operations before Other Income,

Interest & Exceptional Items61872

Other Income - Income from Investments(Net) 3406Profit Before Interest & Exceptional Items 65278Interest (Net) 2793Profit after Interest but before exceptional

items62485

Other Exceptional Income / (Expenditure) (Net) 1613Profit before Tax 64098(a) Current 24386(b) Deferred 381Profit after Tax 39331

FINANCIAL STATEMENT


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BRANDS


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1.) TATA TEA INC.

Tata Tea Inc.'s production facility is located on a 4.5 acreplot in Plant City, Florida.

In order to service more customers,the production capacity was doubled

in 1994.

In the last few years, the company

has manufactured and supplied to

customers more than 40 different

instant tea products.


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2) Tata Coffee Limited:

Tata Coffee Limited (TCL) is the largest CoffeePlantation Company in Asia with estates located in

Coorg, Hassan & Chickmagalur districts of Karnataka.The Company also grows Pepper and Cardamom in itsCoffee Estates. The Company's Timber resourcesinclude Rosewood, Silver Oak and other miscellaneoustrees.


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3) Tata Tea (GB) Ltd.

100% subsidiary formed in March 2000.

Incorporated as the special purpose vehicle for

purchase of the shares of The Tetley Group Limited. Total share capital of GBP 71 million, of which GBP 60

million subscribed to by TTL, GBP 10 million by TataTea Inc. & GBP 1 million by Tata Sons.

The company has assumed the burden of Debt to theextent of GBP 211 million for the balance portion of thetotal cost of Tetley acquisition, which insulates TTLfrom any downside thereof.


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JOINT VENTURE OF TATATEA1) Watawala Plantations: undertook the management of 18 selected prime tea

estates, in all elevations of low, medium and high-grown, with few rubber plantations and the country'sonly palm oil factory.

In total the area of plantationsspread over an area of 12,442.13 ha

(hectares) out of which

41% is tea, 18% is rubber and 8%

is under palm oil cultivation.Approximately 7% is kept aside for

the purpose of fuel wood and the

remaining is uncultivated.
http://www.tatatea.com/images/watawala_picture2.jpghttp://www.tatatea.com/images/watawala_picture2.jpghttp://www.tatatea.com/images/watawala_picture2.jpghttp://www.tatatea.com/images/watawala_picture2.jpg


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Instant Tea:

(All products are cold water soluble) Instant Tea Division caters to customer specific product

and are used for light density 100% Teas, Iced TeaMixes and in the preparation of Ready to Drink (RTD)beverages. Instant Tea powder is packed in bulkpackages of 20/25/35 kg each.

Instant tea powder - for RTD

Instant tea powder - (Green Tea)


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3) PACKED TEA: Tata Tea Premium:

The flagship brand of our company, was launched in 1987.The brand promises a cup of tea that gives Asli Taazgi'(real freshness) to the consumer.

Tata Tea still maintains and delivers on its promise ofbringing a refreshing cup of tea to the consumer, from thechoicest tea leaves.

In 2000, Tata Tea has successfully

positioned itself on the 'Asli Taazgi,

Asli Mazaa' (real freshness, real fun)

platform.


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ii) TATA TEA AGNI:

the company intends to further consolidate its presencein the large and promising economy segment byleveraging the tremendous equity of the flagship brandand allowing consumers access to the popular TATATEA brand.

The new Tata Tea Agni not only offers an innovativeblend consisting of 10% high quality extra strong leaf,but also comes in stylised superior quality packagingunmatched in this segment.

At favourable price points of Rs. 5,

Rs. 10 and Rs. 30".


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iii)Just Launched Tata Tea Gold: A tea that has aroma coupled with a refreshing taste.

Introduced as an upgraded variant of Tata Tea brand.

The pouch, made of thicker polyester laminate, ensuresthat the aroma is retained in the pack.

The offering is priced only slightly higher than the TataTea brand: at Rs.45 for 250 grams and Rs.90 for 500grams, making it competitive and attractive forcustomers.

"Naa kahoge toh pachtaoge"as its sign-off line.


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iv) Kanan devan: Specifically sourced from the Kanan Devan Hills, Kanan

Devan tea is characterized by its unique taste preferredthroughout South India.

Today the brand is a leader in its own right throughout

South India selling about 7 million Kgs of Tea. the brand sells in Kerala, Karnataka, Tamil Nadu and

Goa.


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v) Gemini:

The brand Gemini, is a dust tea, sold in the states ofAndhra Pradesh, Madhya Pradesh, Chattisgarh, TamilNadu and Karnataka.

the focus of this brand is to be a strong regional playerin the state of Andhra Pradesh.

The brand has been successfully positioned as "astrong tea for strong family relations".


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VI) Chakra Gold: A blend of high quality Assam CTC Dust teas.

A strong No 2. Brand in the high quality & high priced

Premium Dust tea Market of South India. Theme of Golden touch and Golden woman have

inspired millions of Consumers across south India to bethe loyal consumers of Chakra Gold , Golden Taste.


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VII) Tata Temptations:

A premium, orthodox leaf tea.

Offers tea connoisseurs a Rare Flavour of Assam Leafthat delivers a unique taste and aroma.


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GIRNAR TEA


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Company Name : Girnar Food and BeveragesPvt Ltd.

Business Type : Manufacturer, TradingCompany Product/Service.

We Sell : Tea,Packeted Tea, Instant Chai, Teabags


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Girnar tea was formed in 1978

Main Customers: India, Poland, Middle East (Dubai)

Total Annual Sales Volume: US$2.5 Million - US$5 Million(2010 yr)

Total Annual Purchase Volume: US$1 Million - US$2.5Million (2010yr)

Export Percentage: 41% - 50% (2010 yr)

Factory Location: Mumbai, Sri lanka, Factory Size: 10,000-30,000 square meters


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-Dubai (UAE),

-Warsaw (Poland),

-Chicago (USA)

-Colombo (Sri Lanka).-Sydney,

-New York,

-Muscat,

-Mombasa &

-Konakary


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-Kolkatta

-Coimbatore

-Coonoor-Kochi

-Dispur

-Siliguri


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-Girnar Gold

-Girnar Lemon

-Girnar Peach

-Girnar Adrak

-Grinar Green

-Girnar Elaichi

-Girnar Masala

-Girnar Cardamom

-Girnar Royal


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- Loose Packeted Tea

- Teas Bags

- Instant Teas- Black Teas

- Green Teas

- Instant Chai Teas

- Flavored Teas

- Herbals Teas

- Gourmet Tea


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-Assam

-Nilgiris

-Darjeeling-

-Kenya-Madagascar

-Malawi-Mauritius-South Africa

-Tanzania-Uganda-Zimbabwe

INDIA INTERNATIONAL

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