News 33 - European Lotteries · Both require the best games, marketing, execution, licensed brands,...

News 33M ag a zi n e o f t h e e u r o p e a n Lot t e r i e s , 2 0 1 0 , a p r i L

Society

economy

environment

SuStainable development

content:1. Foreword3. Editorial5. SustainableGaming21.NewsMembers22.Legal24.PremiumPartners26.Elise28.Semi-PremiumPartner29.Workshops

may• Joint el/Wla/aale SportS betting SeminarandMatchInfo

May3: MatchInfo

May4-6 SportsBettingSeminar

Location:Marrakech/Morocco

Host:LaMarocainedesJeux

• pr/communication meeting May16-18

Location:Vienna

Host:TheAustrianLotteries

June• el induStry dayS 2–4June

Location:Barcelona/Spain

Host:LoteriadeCatalunya

• el general aSSembly Date:4June,afternoon

Location:Barcelona/Spain

September• elu «european lottery university» 29August-03September

Location:Porto/Portugal

Host:SantaCasada

MisericordiadeLisboa

• el reSponSible gaming Seminar 29September-01October

Location:Stockholm/Sweden

Host:SvenskaSpel

october• european lottery management 13-15October

Location:Lausanne/Switzerland

Host:Sociétédela

LoteriedelaSuisseRomande

• el WorkShop With regulatorS on the legal environment Dates:tobedefined

Location:tobedefined

Host:tobedefined

november• el european legal affairS Seminar

17November(oneday

meetingonEuropeanissues)

Location:Brussels/Belgium

• el/Wla internet Seminar (legislation, games, licences) 22-24November

Location:Roma/Italy

Host:LottomaticaSpA

december• el Security Seminar (postponedinMarch2011)

Registration for all our seminars can

be done online at

http://www.european-lotteries.org

All events are available on our website

(under events). Announcements are

made a few months in advance.

news 33 apriL 2010agenda

ageNda 2010

in preparation: europan lottery management (elm)

AreyourecentlyappointedtoalotteryManagementposition,andwouldliketoensurethatyouarefamiliarwithlotterybest

practicesinyourareaofresponsibility?Or…wouldyouliketheopportunitytofamiliariseyourselfwithhowmanagementcol-

leaguesinotherLotteriessolveproblemsanddevelopaconsistentbasisforeffective,equitable,transparentandaccountable

decision-making?ELisplanningastimulatingandinformativeinitiativetorespondtotheseneedsinSwitzerlandinOctober.

… watch this space…

1 news 33 apriL 2010

dear el memberS,ladieS and gentlemen,dear friendS,

After last autumn’s landmark ruling of

the European Court of Justice in the

bwin/SantaCasacase,wehavereceived

further recognition in the last months

for our arguments and the gambling

model that we defend – a sustainable

model that is committed to the public

interest.

Since December, various Advocates-

GeneraloftheEuropeanCourtofJustice

have looked intensively at questions

that concern the foundations of our

sustainable gambling model - subsidi-

arity, integrity, precaution and solidar-

ity-intheirOpinionsinGerman,Aus-

trian, Dutch and Swedish cases. They

joinedusinmanyofourargumentsand

clearly refuted the arguments of those

forwhomtheregulationofgamblingis

amerecommercialmatter.

Already on the day after taking up his

new office in February, the new EU

Commissioner for the Internal Market

andServices,MichelBarnier,alsomade

clear that gambling is not just about

economic, but also about social issues

suchasgamblingaddictionandcrimi-

nality which have to be treated with

precaution.CommissionerBarnieralso

underlinedtheimportanceofgambling

forthefinancingofsport.

Turning away from the policy pursued

by his predecessor McCreevy, Barnier

immediatelyenteredintodialoguewith

theEuropeanParliamentandtheCoun-

cil.Togetherwiththem,hewantstoseek

a“bettercoordination”anda“potential

European solution”. Barnier called the

resolution on online gambling adopt-

ed by the European Parliament March

2009(which is fully in linewiththeEL

position)a“goodstartingpoint”.Bythe

autumn at the latest, the Commission

willpublishapaper for the furtherEU

debateongambling.

EL will of course closely monitor the

further developments and is prepared

toprovidethepolicymakersinBrussels

with the broad experience and exper-

tiseofits72membersfrom40Europe-

ancountries.

Friedrich STICKLER

EL President

foreWord and organiSation

foreword

the european lotterieS

preSidentDipl. ing. friedrich stiCKLer, Deputy general Directoraustrian Lotteries, austria

1St vice-preSidentMr Christophe BLanCharD-DignaC, president – general DirectorLa franÇaise Des JeuX, france

2nd vice-preSidentMr tjeerd Veenstra, DirectorDe Lotto, netherlands

memberS of the boardMr hansjörg hÖLtKeMeier, Member of the Managing BoardDeutsChe KLassenLotterie BerLin, germany

JuDr. ales husaK, Chairman of the Board of Directors and general DirectorsazKa a.s., Czech republic

Mr Léon LosCh, DirectorLoterie nationaLe, Luxembourg

Mr giovanni e. Maggi, DirectorsisaL spa, italy

Mr Jean-Luc Moner-Banet, general DirectorLoterie roManDe, switzerland

Mr Dimitris panageas, Member of the Board of Directorsopap services sa, opap sa, greece

Mr offer peri, Ceo & general DirectorisraeL sports Betting BoarD, israel

Ms Dianne thoMpson, CBe,Chief executivethe national Lottery CaMeLot, united Kingdom

general SecretariatMs Bernadette Lobjoissecretary general

av. de Béthusy 36Ch-1005 Lausannetel. +41 21 311 30 25fax +41 21 312 30 11http://www.european-lotteries.orge-mail. [email protected]

There are a lot of parallels between interactive gaming* and instant games. Both deliver fast-action entertainment.

Both require the best games, marketing, execution, licensed brands, and uncompromising security.

For information on this new, dynamic joint venture that combines the best-of-the-best strengths of two of the world’s gaming industry giants, Scientific Games and Playtech, contact Rick Weil at [email protected].

Sciplay™. Unlocking the next revenue growth channel for lotteries.*Consistent with applicable regulation

Introducing

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Sciplay™ is the one name that can deliver all of this as well as customized turnkey solutions to help effectively manage and support websites, while maximizing the value of every player visit.


Forsomemonthsnow,numerouscom-panies or associations are using semi-nars, forums or lunch-debates to helpcompanies consolidate and improvetheir internal structure as well as theirexternalrelations.

for our memberS, the exchange of corporate information iS equally important

Since our first Marketing seminar heldin Montreux, Switzerland in 1990, wehave forged ahead and included manymore topics: Legal seminars launchedin1997,andPR&communication,ad-ministration,mediaandnewtechnolo-gies, new distribution channels, infor-mation sharing (ELISE). In addition,we have specialized seminars such asSportsBettingwiththeveryfirstmeet-ing held in conjunction with EURO2000 in the Netherlands; Responsible

GamingwhosefirstreunionwasinParisin2006,andofcoursethenowfamouseducation seminar ELU that was firstinitiatedin1998inDublin,Ireland.

One event not to be missed: The In-dustry Days – a meeting open only to Member Lotteries. This fourth editionwilltakeplaceinBarcelonaandwillbehosted by our Catalan Member, Lote-ria de Catalunya, Entitat Autonoma deJocs i Apostes de la Generalitat, withthe support of EL partners (Premium:Gtech–IntralotandScientificGames),(Semi-Premium:WincorNixdorf).

This event will end with our annualGeneral Assembly that allows each ofour Members to stay informed of ouractivitiessincethelastGeneralAssem-blyonJune4,2009inIstanbul,discussthe Executive Committee’s proposalsand take a stand on the past adminis-tration.

All these events encourage meetingsbecause they give our Members thenecessary tools to stay abreast of thegaming developments, to integratehighlyresponsiblecorporateandsocialpractices and to excel in servicing theneedsofclients,communities,staffandpartners.

Looking forward to seeing you at thenextevents,Iwouldliketoremindyouthat, if you have any concern or inter-estaboutaspecificsubject,feelfreetocontactus.Wealllearnfromeachother.

Sincerelyyours, Bernadette LOBJOIS Secretary General

editorial

we aLL LearNfroM eaCH oTHer

training iS more important than ever:Staff, independent agents and all partners are the foundation of a company’s success and the key to its future. To make it possible though, the organization needs to offer some basic elements, including a targeted training, in order to provide a diverse, safe and rewarding environment where employees, agents and clients have opportunities to grow and succeed.

neW meetingS have been added to our agenda:

• PublicOrderrecentlylaunchedinMadrid• ELManagement(Thebrochureisbeingpreparedand

willbesenttoallourMembersintheweeksahead)willpresenttodirectorspracticalcases,followedbydebates,

• Security(theDecember2010meetinghasbeenpost-ponedtoMarch2011)

• Internetwithallitentails:(Law,games,licenses,sitesblockingbysomecountries,andmore).

other meetingS are dedicated to expertS:

• TheLegalAffairsseminarwherelegalexpertsmeetfor2days-(seereportoftheMadridmeetingunderELActivities)

• TheSportsBettingseminarorganizedinconjunctionwithWLAandAALEthatwillbeheldinMarrakech/Morocco

• ThePR/CommunicationseminarthatwillbeheldinVienna,May16-18,2010

As a leading manufacturer in the gaming industry, Sagem Sécurité is active worldwide and has already delivered more than 180,000 lottery

terminals. More than our capacity to meet the market’s current needs, it is our commitment to provide the most innovative solutions that

enables us to meet your future requirements. www.sagem-securite.com

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Improving the quality of life of people, providing a

greatplacetoworkandbeingaresponsiblecitizenin

thecommunitieshavebecomemandatoryfactorsof

anycorporateresponsibilitypoliciessetupbymost

of EL Members. It is known that a business impact

isgreaterthantheservicesitprovides.ForLotteries,

sustainable growth depends on people and strong

governance initiatives. This is what our Members

haveexpressedintheiranswerstothequestionnaire

on Sustainable Growth. By comparing the answers

among EL Lotteries, we found that Corporate Res-

ponsibility revolves around five major categories,

workinginconcerttosecuresustainablegrowthfor

theorganization:

the people.Thefirstinlinearethestaffandthe

agentswhorepresentthefoundationofanorganiza-

tion’ssuccess.ELLotteriesarededicatedtoprovidea

pleasantworkplace,allowingforworkconvenience

SuStainable gaming

sUsTaINaBLY worKINg wITH PeoPLe aNd PLaCes

with flextime offers and improving safe work prac-

tices. Emphasis is placed on creating a rewarding

environment, sometimes via recognition programs,

to celebrate the achievements of some people who

havesucceededindeliveringonthevaluesoftheor-

ganization, as well as the humanitarian efforts dis-

pensedbyotherswhoreachouttothoseinneed.

a diverSe World. In today’s global market-

place,anorganizationmustembracediversityas it

isrepresentedamongthepersonnel,theagents,the

local and international partners and the customer

base.Lotteriesarecommittedtoensuringthateve-

ryonehasaccesstotheworkforcebyofferingequal

opportunitiestoall–minorities,seniors,peoplewith

disabilityandmore–andbygivingthemtheability

tothriveatworkandintheirlife.Somehaveevenim-

plemented diversity councils that work at ensuring

greateremployeeawarenessandpositiveperception

throughouttheorganization.


community involvement. EL Lotteries care

about the communities where they work and they

encourage their staff to give their time and talents

toorganizationsdedicatedto improvingcommuni-

ties. Lotteries not only provide financial support to

anumberofnon-profitinstitutionsbenefittinglocal

communitiesbutalsoeducationalandculturalsup-

port.

philanthropic approach. EL Lotteries sup-

portmanylocalandnationalorganizationsthathave

asignificantlypositiveimpactontheneedsofcom-

munitiesandindividuals.Byleveragingitsresources,

a Lottery helps these social organizations achieve

theirgoalswhileenhancingthequalityoflifeaswell

asthestandardoflivingwithinacommunity.Many

goodcausesarepartsofaLottery’scommitmentto

abettercommunity:Education,safety,health&hu-

manservices,sportsandsoon.

the environment. Many Lotteries have esta-

blishedakindof responsiblewatchdogprogramto

control excess, limit waste and lessen carbon foot-

printwithintheorganizationitselfaswellasamong

its retail network and its suppliers. Conservation is

key to minimizing the environmental impact. Lot-

teries work with their suppliers and their agents to

understand the environmental impact of materials

inuseandgoalsaresettoincreaseefficienciesand

reduce consumption (fuel, electricity, waste ma-

nagement, recycling, etc.) Effective environmental

management is everyone’s responsibility: Lotteries,

staff, agents, retailers, and suppliers. Each partner

must focusonsourcingenvironmentalsolutionsto

becomeagoodcitizencommittedtogreatservicefor

customersandcommunitiesalike.

MostELLotterieshavealreadymadeadeepcommit-

menttotheirpersonnel,theirplayersandthecom-

munitiesbysettingupinitiativestowardsustainable

operations and strong governance. Others are wor-

king at becoming “good citizens” because creating

greaterpossibilitiesforpeopleiskeytoanorganiza-

tion’ssuccessfulfuture.

SuStainable gaming

sUsTaINaBLY worKINg wITH PeoPLe aNd PLaCes


FormanyyearsSvenskaSpelhasworkedtodevelop

responsible gambling measures that effectively en-

couragecustomerstogambleresponsibly.Anexam-

pleofaninnovativeandresponsiblegamblinginitia-

tivefromSvenskaSpelisPlayScan,agamblingtool

thatfollowsgamblingbehaviourandsignalstoplay-

ersiftheirgamblinghabitschange.

in the autumn of 2008, SvenSka Spel took a neW Step toWardS more reSponSible gaming. it introduced a compulSory Weekly budget for all of the company’S internet gameS. it iS a meaSure With initial coStS, but SvenSka Spel SeeS it aS a long-term inveStment for the future.

Theweeklybudgetmeansthattheplayermustspec-

ifyinadvancethemaximumamountofSEKthathe/

she is willing to play for each week.This limit gov-

ernshowmuchmoneytheplayercandepositintheir

gambling account each week. When the limit has

been reached, the account cannot be replenished

untilthefollowingweek.Theplayercanchangethe

limits.Iftheplayerwishestoreducethebudget,the

change takes effect immediately, but if the player

wants to increase the budget, the change is put on

hold until the following week. The purpose of the

weekly budget is to make it easier for the player to

keepcontrolofhisplayandnotplayformorethan

he/shehadinitiallyplanned.

Twomonthsaftertheweeklybudgetwasintroduced

inautumn2008SvenskaSpel’sInternetsalesforthe

games was down by 5-10 per cent, which means a

dropinrevenueofabout2.5-3millionperweekon

the Internet from Oddset, Lottery, Bingo and Poker

etc.Ontheotherhandthecompanydidnotlosecus-

tomersduetothemeasure.

Mostcustomersappreciatethetool.Primarily-be-

causeitgivesplayersanoverviewofhowmuchhe/

she gambles. Another argument was that it helps

playerswithgamblingproblemsorthoseatriskfrom

gambling problems. Those who do not approve of

the weekly budget, argue that it is not the respon-

sibilityofthestatetointerferewithgaming,butin-

stead the responsibility lies with the individual to

havecontroloverhis/hergambling.Others think it

isauselesstool,becauseplayerscanstillsetalimit

thattheycannotafford.Almostayearandahalfaf-

terSvenskaSpelbeganwiththecompulsoryweekly

budget,itisclearthatthemostcommonbudgetary

levelsareSEK500and1000perweek.

Introducing themeasureof thecompulsoryweekly

budget meant a decrease in revenue for Svenska

Spel, but at the same time it has encouraged cus-

tomerloyaltyandalsoreducedtheriskofdevelop-

ing problems as customers have more control over

their gambling. This also means that Svenska Spel

has developed a long-term sustainable customer

base,whichisextremelyimportantforSvenskaSpel

frombothanethicalandbusinessperspective.Be-

ing a responsible gaming company is part of Sven-

skaSpel’smission,therefore,itislogicaltointroduce

measuresthatcaneffectivelysupporttheplayersto

playinaresponsiblemanner.

SuStainable gaming

LoNg-TerMsUsTaINaBLe PLaYersan important part of SvenSka Spel’S SuStainability meaSureS


Camelot has run the UK National Lottery since it

launchedin1994andstarteditsnew10-yearlicence

tooperatethelotteryinFebruary2009.Itsmainob-

jectivehasalwaysbeen,andcontinuestobe,tomax-

imise returns to the Good Causes – by developing,

running and selling National Lottery games in the

most efficient and responsible way. Camelot Chief

ExecutiveDianneThompsonsays:“JustastheGood

Causes money raised by lottery play is used to im-

provethe livesofmillionsofpeopleacross theUK,

weareabsolutelydeterminedthatouroperationsdo

notcompromise thewell-beingofourplayers,em-

ployeesandsuppliers,thebroadercommunityorthe

environment.”

This ongoing commitment is visible – Camelot has

had a Corporate Responsibility team in place since

1999, whose members are dedicated to overseeing

the company’s responsibility towards the four ‘pil-

lars’ofitscorporateresponsibilitystrategy:Market-

place,Workplace,CommunitiesandEnvironment.

Just a few of the biggest accomplishments that the

companyhasachievedoverrecentyearsinclude:

• marketplace: Building a strong player pro-

tection strategy by, among other things, launching

Operation Child, a unique test-purchasing scheme

topreventunderageplay,in1999andleadingthede-

velopmentofGAM-GaRD,agamedesigntooltoen-

surethatalllotterygamesmeetveryhighstandardsof

corporateresponsibilitypriortolaunch,in2008.Av-

erageweeklyplayerspendremainsataround£3per

personperweek–underliningthecontinuedsuccess

of Camelot’s growth strategy of appealing to a wide

playerbasewhichspendsarelativelysmallamount.

• Workplace: Being ranked 3rd in the Guardian

newspaper’s list of Britain’s Top Employers in 2008

and regularly featuring in the Sunday Times’ ‘100

BestCompaniestoWorkFor’list.Inaddition,inour

SuStainable gaming

Case sTUdYcamelot group plc operating the uk national lottery

With reSponSibility and integrity

TomarkNationalLotteryplayersatWaitrose-aUKsupermarketchain-raisingover£50millionforGoodCausessincelaunch,Camelot’sCustomerBusinessTeaminvitedpartnersfromWaitrosetojointheminvolunteeringatTheThriveTrunkwellGardenProjectinBerkshire,England


mostrecentlypublishedinternalsurvey,78%ofstaff

agreewiththestatement:“Camelotisoneofthebest

companiesIhaveworkedfor.”

• communitieS: Setting up a community pro-

grammewhichprovidesstaffwithcommunitychal-

lenges,andbothvolunteeringtimeand£750ayear

of match funding for money they raise for their fa-

vouritecharities.

• environment: Working directly with suppli-

ers to find more sustainable ways to produce and

distribute National Lottery products – for example,

using recycled and sustainably sourced paper for

ticketsandScratchcards.Thecompany isalsocon-

stantlylookingatopportunitiestoreduceitscarbon

footprintthrough,amongotherthings,encouraging

energyefficiencyinitsofficesandconsolidatingde-

liveriestoreducedistributionmiles.

• reporting: Leading the way by producing an

externally-verified Corporate Responsibility Report

in 1999 and winning the prestigious ACCA (the As-

sociationofCharteredCertifiedAccountants)Award

for‘FirstTimeReporter’.

managing itS commitmentSThecompany’swell-establishedsystemsofgovern-

ancemakeCorporateResponsibilityawayoflifeat

Camelot. The Chief Executive chairs the Corporate

Responsibility Board (CRB), whose members work

closelywiththeOperatingBoardtochampionCor-

porate Responsibility throughout the business and

toensurethatresponsiblebehaviourisembeddedin

theorganisation.

For11years,theCRBandOperatingBoardhavealso

takenguidance fromtheAdvisoryPanel forCorpo-

rateResponsibility(APCR),whichismadeupofin-

dependentspecialistswithexpertiseinsomeofthe

fieldsthatconcernstakeholders.

Stakeholder engagementThecompanypridesitselfonitstransparentandcol-

laborativeapproachtoimprovingitsbusinessprac-

tices.Ithasinplaceanumberofdifferentmethods

for engaging directly with its diverse stakeholder

groups–playersandwinners,retailers,governmen-

talbodies,shareholders,localcommunities,suppli-

ersandemployees.Workinthisareaisoverseenby

arecently-launchedStakeholderEngagementPanel.

One such example is the Public Interest Group fo-

rum,madeupofrepresentatives–includingleading

academics,welfarecharitiesandreligiousorganisa-

tions–whoareinvitedtodiscussthepreventionof

problem play on a bi-annual basis. Internally, the

PlayerProtectionPanel,madeupofacross-section

ofdepartmentaldirectors,ensures that thecompa-

ny’s commitments to preventing excessive and un-

derageplayarealsosupported.

The Staff Forum meets monthly to discuss, resolve

and improve major policies that affect all Camelot

employees – for example, reward and recognition

policies,structuralchangeswithintheorganisation,

and terms and conditions. Sophie Eastman, of the

Corporate Responsibility team, says:“The Staff Fo-

rumisaninvaluableresource–ifweeverneedinput

intopoliciesthatmattertostaff,particularlytheway

weinvestincommunities,wewouldnevermakeany

decisionswithoutfirstconsultingtheForum.”

looking forWard2009 was a landmark year for Camelot. As part of

its new 10-year licence, Camelot has committed to

makingitsoperationsevenmoreefficientinorderto

generateevengreaterreturnsfortheGoodCauses.

The newly-formed Stakeholder Engagement Panel

hasalreadystartedtoreviewthewaysinwhichthe

companyengageswithdifferentgroupsandtoiden-

tify whether there are any others that have yet to

be included. DianneThompson says:“The motiva-

tionforthisisthesharedconvictionthat,inorderto

continuetogrow,thebusinessneedstobehavewith

thehigheststandardsof integrity towardsallof the

groupsthatcontribute tomakingtheNationalLot-

tery a continued success.We are excited about the

challengesthatlieahead.”

SuStainable gaming


Initiated in 2007, the sustainable development ap-

proachoflaFrançaisedesJeuxwasbuiltonatrans-

versalthinking.About80collaboratorshavepartici-

patedintheelaborationofoperationalinitiatives.

Thevisionwasbuiltinseveralstages:

• 2006:FirstResponsibleGamingInitiative

• 2007: Internal and external consultation on sus-

tainablegrowth

Ratificationofthestakesandofthe39pointsofthe

sustainabilityapproach

• 2008:Startoftheimplementationofallprojects

• 2009:Work on the issues and vision up to end of

2012andfinalizationofthefirstannualreportin-

tegratingsustainabilityconcerns

• December2009:Sessionwithstakeholdersonthe

sustainabilityapproach

Developingasustainablegamingmodelrequiresan

aptitude for redistribution and sharing. This social

dimensionispartofthehistoryandvaluesoflottery

companies around the world. The national lottery

was born under the initiative of the «Gueules Cas-

sées»,theveteranswho,afterWorldWarI,organized

majorrafflesinaidofdisabledsoldiers.

At the time of the opening of the market to online

gaming, the strategic ambition of La Française Des

Jeux is to be leader in game sustainability; A com-

pany with a vision for games that are dynamic, in-

novative,responsible,player-orientedandbeneficial

tothesociety.

Since2010,itssustainablegrowthapproachisdivid-

edintosevencommitments,asfollows:

i. reSponSible gamingMakingResponsibleGamingacompetitiveanddif-

ferentialadvantage

Beforeitslaunch,theproposedofferingisevaluated

by the company’s Responsible Gaming unit and by

externalexperts.

Priorityisgiventopreventionthroughinformation,

toenableconsumerstomakeinformedchoices.The

message«Stay incontrolofthegame,setyour lim-

its»,postedonallgamesupports,andtheleafletson

addiction,canattractplayers’attentionontherisks.

All retailers tookpart inResponsibleGamingtrain-

ings.

LaFrançaiseDesJeuxisalsocommittedtofunding

listening and care programs for players at risk. In

thatregard, it largelycontributedtothecreationof

the«CentrefrançaisdeRéférencesurleJeuExcessif»

(CRJE),thefirstcouncilofthiskindinFrancetooffi-

ciallydevelopresearch,trainingandinformationon

pathologicalgambling.TheCentreaddressesplayers

andnon-players,healthandsocialprofessionals,as

SuStainable gaming

sTroNg aPProPrIaTIoN of THe PrINCIPLes of sUsTaINaBLe deveLoPMeNT aT La fraNçaIse des JeUx

73%ofFrançaisedesJeuxretailers(representing92%oftheturnover)aretrainedinResponsibleGaming.Since2007,thistrainingispartoftheeducationfornewretailer.


well as private operators committed to responsible

gaming. The company is also supporting the SOS

Joueurs Association (Gamblers Help Group) since

2000,andfinancesresearchactivities.

ii. cuStomer SatiSfactionBeN°1ofthesectorincustomerrelationshipandthe

favouriteoperatoroftheFrench

With its 29 million players each year, the Française

Des Jeux is determined to consolidate its customer

relationship.Theaimbeingtodevelopproximityand

exchanges,therearevariousmeanstoachieveit:

• Providetheplayerswithallnecessaryinformation

forthemtobeabletomaketherightchoice.

Toachievethisgoal,LaFrançaiseDesJeuxdeployed,

for instance, receipt checkers in all its draw outlets

toimprovereliabilityandplayer’sinvolvementinthe

controlofplayslips.

• Offer support to the top-prize winners (prizes

aboveonemillionEuros).

FdJ has implemented services for an effective sup-

portoftopwinnerssuchaseducationalandindivid-

ualassistance,informationandsharingsessions…

iii. Societal commitmentExpandourcommitmenttoservingthepublicinter-

estandsolidarity

LaFrançaiseDesJeuxistheN°1contributortosports

inFrance:

• For 30 years, the funding of grass root sports (a

total of 3 billions Euros) and of a National Centre

ofSportsExpansionhasenabledFrancetodevelop

sportsfacilitiesandgrassrootsports.

• For 16 years, the Française des Jeux Foundation

has had for mission to promote sports and its val-

ues. Foremost, it supports and encourages young

athletes.This year, for instance, four challengers of

theFoundationwereOlympicmedallistsinVancou-

ver:JasonLamy-Chappuis(goldinNordicCombined

Gundersen10km),Marie-LaureBrunetandSandrine

Bailly (silver in Relay), Martin Fourcade (silver in

Biathlon 15km mass start) and Marie-Laure Brunet

(bronzeinBiathlon10kmpursuit).

TheFoundationalsopromotestheabilityforsocial

integrationofsportsthroughitssupporttoassocia-

tionsactiveinsensitiveneighbourhoods.

• For13years,thecyclingteamhasbeenfightingfor

cleancycling.

• For9years,LaFrançaiseDesJeuxhasbeenpart-

neringwiththeFrenchOlympicmovementthrough

CNOSF (National Committee for French Olympic

Sports).

• For two years, alongside the Red Cross, La

Française Des Jeux has been offering moments of

sharingtomorethan70000peopleeitherisolatedor

indifficulty(in2009).

Beyond this operation, a partnership with the As-

sociationfortheRighttoEconomicInitiative(Adie)

wassignedin2009.Throughmicrocreditprograms,

thisAssociationhelpsentrepreneurswithoutaccess

tobankloansandgivesthema2ndchance.

iv. partner relationShip netWorkWorkwithourpartnerstodevelopthesocialanden-

vironmentalvaluesofourcommonactivities

SuStainable gaming

JasonLamy-Chappuiswhowonthegoldmedalatthe2010Vancou-verOlympicsforNordicCombined,isoneofthechallengersattheFrenchGamingFoundation.


Withits37600pointsofsaleinFrance,laFrançaise

DesJeuxistheN°1localnetwork.Itisthereforede-

termined to involve its network partners in its sus-

tainabledevelopmentapproachinordertopromote

awarenessanddevelopjointactions.

Forthispurpose,theAssociationEncore(Encorestand-

ing for: Together for a Responsible Business), whose

goal istomobilizetheretailersontheenvironmental

aspects of sustainability, was created in conjunction

withotherPointofSaleactorssuchasthepress.

v. environmental impactReducetheenvironmentalimpactofouractivitiesin

thepointsofsale

Produced in 2007, a carbon footprint evaluation of

theFrançaiseDesJeuxGroupledtotheelaboration

ofanactionplan,aimingtoreduce15%ofourgreen-

housegasemissionsby2012.

The instant tickets launched each year by FDJ are

transported by ship and not by air. An eco-design

actionplanforgamesandothermaterialdispensers

in points of sale has been implemented, and 100%

of the teams involved (i.e. more than 60 employ-

ees) have been trained in eco-design.Today, PLV is

madeof100%recycledpaperandcardboard,repre-

sentinga14%reductionofgreenhousegasemissions

andasavingof86%inwater.

LaFrançaiseDesJeuxisalsocommittedinitsdaily

operations.For theprintingof internaldocuments,

theuseofpaper100%recycledorfromsustainably

managedforests(FSCcertifiedpaper)isarule,and

allofficeequipmentpurchasedfrom2008bearsthe

EnergyStarlabel.

vi. human reSourceSDevelopprofessionalexcellencewitharespectfordi-

versitywithskilledandmotivatedwomenandmen.

LaFrançaiseDes Jeuxalsoactsbypromotingady-

namic and responsible management of its human

resources.

For instance, in 2008 the general management at-

tendedthediversitytrainingthathasbeenextended

to all the employees in 2009 (equal opportunities,

disability,seniors…).Internally,thewellbeingofem-

ployeesintheworkplaceisameantoencouragein-

novationanddevelopefficiency.

Furthermore,thecompanypromotestheintegration

ofthedisabledthroughanEnterpriseAgreementfor

Employmentofdisabledworkers.

In 2008, the Foundation also financed the installa-

tionofTiralos(equipmentenablingdisabledpeople

easy access to sea bathing) in the 19 seaside cities

visitedbytheLaFrançaiseDesJeuxSummerTour.

vii. governanceStrengthen integrityandresponsibilityatcorporate

governancecore

Engaged in a process of progress and excellence,

the company is eager to have a frame of reference

foritsCSRstrategy:In2008,itsignedtheStatutesof

AdvertisersAssociation(UDA)forthepromotionof

a responsible communication, and the Statutes of

SustainableGrowthwiththeMinistryofSustainable

Development.

Wheregameintegrityisconcerned,LaFrançaiseDes

JeuxisthefirstgamingcompanyinFrance,tobecer-

tifiedISO27001,demonstratingthesafetycontrolof

itsinformationsystemandthequalityofitsgameof-

ferings,initsoverallactivities.

To measure its progress, La Française Des Jeux has

mandatedacorporateresponsibilityratingsagency

toassessandcompareitsperformanceinthegam-

ingsector.

SuStainable gaming

In2009,LaFrançaiseDesJeuxcontributedtothecreationofHangagés,anassociationsetupjointlywithagroupofcompaniestofacilitatetheexchangeofinformationandgivethemembercompaniesthebestchanceoffindingpeoplewithdisabilitiesmeetingtheirrecruitmentneeds.


norSk tipping WiSheS to comply With the environmental StandardS Society requireS of uS. the company Will therefore preSent itS neW environmental Strategy during the courSe of 2010.

NorskTippinghas,asisthecasewithsocietyatlarge,

aresponsibilityforhavingaholisticapproachtoall

mattersconcerningtheenvironment.Thecompany

hasalwaysfocussedonthatthecompany’sactivities

shallhavethesmallestpossibleimpactontheenvi-

ronment. During the course of the current year we

willsharpenthisfocusevenmoreinanewenviron-

mentalstrategy.

Eventhoughthestrategyinitselfisnew,thisdoesnot

mean that NorskTipping has not been actively en-

gagedinthisvitalareaandhasimplementedmany

measuresandinitiativesinthepast.

We are currently constructing a new annex to our

headquarters in Hamar.The project adheres to the

environmental principles prepared in the National

ITProject“GreenIT”.NorskTippingalsoadheresto

theGovernmentalDirectiveforEnergyConsumption

inBuildings.Wewillincorporateanenvironmentally

friendlydistrictheatingplantinthenewannex,and

wasteheatgeneratedinthecomputerroomsinthe

newbuildingwillbeexploited.

electricity conSumptionThrough defined targets and intensive work, Norsk

Tippinghasreducedelectricityconsumptionforthe

thirdconsecutiveyear,despitethefactthatthenum-

berofemployeesinthecompanyincreased.In2009

we installed photoelectric sensor switches in office

areaswherethesehadnotpreviouslybeeninstalled.

Theinstallationoffrequency-controlledfanmotors

in the ventilation plant has also contributed to re-

ducingelectricityconsumption.Electricity is Norsk

Tipping’s main source of energy. We also have the

optionofoilheating,butnooilwasburnedin2009.

total electricity conSumption

2006 5325mw

2007 4755mw

2008 4528mw

2009 4514mw

SuStainable gaming

NorsK TIPPINg LaUNCHes New eNvIroNMeNTaL sTraTegY


IntheItaliangamingmarket,wagershavehadaswift

increaseupto54.4billionEurosin2009.Thegrowing

spreadofgaminginItalyisaphenomenonthataffects

allaspectsoftheindustry:Fromlotteriestosportsbet-

ting,fromplayinginofficialbettingpointsofsalesto

online gaming.The rapid growth of the industry has

brought the issues of player protection and the fight

againstillegalgamingintothepublicspotlight.

Forthisreason,Lottomatica, the leadingcompanyin

the industry in Italy, has always opted for responsi-

ble growth and underlined its commitment towards

responsible gaming, while trying to realize this com-

mitment in daily activities The first commitment of

Lottomatica has been to define internally some gen-

eralprinciples,sharedatallresponsibilitylevels,which

mustsensitise,makeawareandguide eachmember

ofthepersonnelwhoisdirectlyorindirectlyincontact

withtheplayers.

As part of its commitment Lottomatica signed the

World Lotteries Association Responsible Gaming

Framework and the European Lotteries Responsible

GamingStandardsin2008andbroughtitsresponsible

gamingpolicyintocompliancewiththestipulationsof

the two associations in 2009. Lottomatica also takes

partintheELworkinggroup,whichisresponsiblefor

definingadupdatingresponsiblegamingstandards.

Theprinciples,whichcomplywiththeRGStandards

provided by European Lotteries, have been broken

downintoabroadandstructuredprogramofactivities

which covers over 10 areas of intervention, including

research,retailerandemployeetraining,gamedevel-

opment,communicationandmarketing.

SuStainable gaming

LoTToMaTICa: a commitment for reSponSible gaming culture


The 10 areas are covered by a lot of activities among

whichthemostimportantin2009havebeenthepress

campaignforplayer-awarenessandthesetupofahel-

plineforproblemgamblers.Attheendoftheyear,Lot-

tomatica launchedapresscampaign inall themajor

newspapers,magazinesandfreepressusingnewsub-

jectstiedtothepreviousyearpresscampaigntheme.

In October, the helpline project actively got un-

der way, organized by Federserd with the Lotto-

matica Group support, and is currently working

7 days a week for 12 hours a day: Experts are an-

swering the phone and willing to chat. A website

www.giocaresponsabile.it, with useful information

and referrals for problem gamblers has also been set

up. This project, strongly encouraged by the Italian

Regulator,ismatchedwithitswillingnesstospreadle-

galandresponsiblegamingculture.

Theestablishmentofthecultureoftransparencyand

integrity, which is also one of the key objectives in

termsofCorporateSocialResponsibility,isreflectedin

theGroup’scontinualdialogueandengagementwith

stakeholders through, inter alia, the Social Report. It

isnotsimplyaquestionofethicsandreputationbut,

aboveall,oneofcreatingvalue.

SuStainable gaming


LoteríasyApuestasdelEstado(LAE)hassetthestra-

tegic objective of Corporate Social Responsibility

(hereinafterCRS)andResponsibleGamingManage-

ment(hereinafterRGM)becomingkeyattitudesand

activitiesthatareset forthinitsstrategyforaction.

This involves integrationof theneedsandexpecta-

tionsofitsInterestGroups,ofthedemandsofitsso-

cialenvironmentandthesocial,environmentaland

financialaspectsinitsdailyactivity.

the priority obJectiveS include: • Development, deployment and updating the as-

pectsofCRSandRGMintheorganisationalstrat-

egy,makingperiodicreviewsinitsmanagementto

verifytheadequacyandefficiencythereof;

• Furtheranceoftheethicalvaluesoftheorganisa-

tion;

• Assuringthatthekeyprocessesoftheorganisation

produceasociallyresponsiblestrategy,inlinewith

themission,visionandvalues;

• ImplementationanddiffusionofaCRSandRGM

cultureinalltheunitsoftheinstitution;

• Motivation and empowerment of interest groups

incommitmenttothemission,visionandvalues;

• Establishment of a pro-active environment of

support for the programmes inherent to interest

groups, with dialogue on their expectations and

includingtheirinitiatives.

SuStainable gaming

THe LegaL fraMeworK of Csr aNd a resPoNsIBLe MaNa-geMeNT of gaMBLINg IN Lae

Inordertoachievethesepriorityobjectives,during

2008, Loterías y Apuestas del Estado formalised an

IntegratedManagementSystem(SIGLAE)withaglo-

balscope,asitcoversallitsactivitiesasagamesop-

eratoratallitsofficesandworkcentres,integrating

managementoftheinformationsecurity,ofquality,

corporaterisks,aswellasCRSandRGM.

The CRS and RGM policies of LAE are set within

compliancewiththefollowinglawsandregulations:

external ruleS and regulationS: • UniversalDeclarationofHumanRights;

• Treaties, conventions, directives and rules of the

UN,ILO,OECDandEU;

• GlobalCompact,UnitedNationsInitiative;

• Organic Act 3/2007, of 22nd March, for effective

equalitybetweenwomenandmen;

• Integralplanforconciliationofpersonalandwork-

inglifeintheAdministration;

• Plan for gender equality in the General State Ad-

ministration(OrderAPU/526/2005,of7thMarch);

• Corporate Social Responsibility Management

System, PNE 165010EX (GT2 of the CTN 165 by

AENOR, information published in the Official

StateGazetteon25thSeptember2007);

• SocialResponsibilitySA8000:2008;

• PAS99of2006,BSI,Specificationoftherequisites

ofintegratedmanagementsystems;

• ELEuropeanResponsibleGamingStandards;

• World Lottery Association Responsible Gaming

Framework(RGF)

internal ruleS and regulationS:• CodeofConduct;

• AdvertisingandMarketingCode;

• CorporateSocialResponsibilityDirectives;

• ResponsibleGamingManagementDirectives;

• IntegratedManagementSystemDirectives.


Responsible gaming has been a core issue at Austrian

Lotteriessinceourfoundingover20yearsago.Itwillalso

continuetoassumeakeystrategicpositioninourcom-

panyphilosophyandthisincludestheresponsibleatti-

tudewemaintaintowardsourstaff,customers,partners

andresources. It isourstatedgoalthatnooneshould

sufferharmbyparticipatinginthegamesweoffer.Asa

providerofgamesofchance,westrivetocreatethenec-

essaryframeworkforsensible,regulatedgambling.

According to international estimates, around one per

cent of the adult population suffers from a gambling

addiction,whilearoundthreetofourpercentareatim-

mediateriskofdevelopingsuchanaddiction.Thesefig-

uresconfirmthatplayerprotectionremainsakeyissue.

Thatiswhyweattachutmostimportancetoresponsi-

blegamingandconsciouslyintroducemeasuresthatgo

beyondthelegallyspecifiedrequirements.Theserange

fromtrainingforstaffandretailpartnersinhowtodeal

withcustomerstotheprovisionofcounsellingandsup-

port forgamblingaddictsandplayerswhoareatrisk.

Wealsofocusstronglyontheprotectionofminorsand

youngpeople.InApril2009,AustrianLotteriesdecided

torestrictthesaleofitslotteryproductstoplayersaged

16 and over. Naturally, this self-imposed restriction

doesnotaltertheagelimitsalreadyinplaceforthesale

of win2day EUROBONs or tipp3 products, which can

onlybesoldtopersonsaged18andover.

Ourretailpartnersplayanimportantroleintheim-

plementationofplayerprotectionpolicies.Allourre-

tailpartnersmustadheretothisnewvoluntarilyintro-

ducedagerestriction.Indeed,allourretailoutletsand

instantlotterypointsofsalereceivednewcontractsin

Q2/2009stipulatingthattheyadheretothisvoluntar-

ily introducedagerestrictionandthatanybreachof

thisrestrictioncanleadtoaterminationofcontract.

Well trained partnerSInconjunctionwiththisnewvoluntarilyintroducedage

restriction,ourexternalsalesforceassumedthetaskof

providing player protection training to our retail out-

letsandinstant lotterypointsofsale.Thistrainingwas

developed and thoroughly evaluated by our internal

responsible gaming experts and a number of external

expertsinthisfield.Aspeciallyproducedfilmwascre-

atedtoexplaintheissuesinvolvedandhighlightthekey

preventativemeasuresfromvariousperspectives.These

trainingsessionsnotonlyemphasizetoourretailpart-

nershowdifficultitcanbetocorrectlydetermineaper-

son’sage,theyalsoservetoraisetheirawarenessofhow

todealcorrectlywithyoungpeople.Allretailoutletsre-

ceivedtrainingintheseissuesin2007and2008,andthis

trainingwasextendedtoallinstantlotterypointsofsale

betweenJune2009andSeptember2009.Weproduceda

handbookonthecorrectuseofplayerprotectionmeas-

SuStainable gaming

aUsTrIaN LoTTerIes: Well-trained partnerS mean improved player protection

OverviewResponsibleGamingAcademy,2009May5:PresentationofMsTracySchrans(PresidentFocalResearch,Halifax,Canada)about«UsingPlayerTrackingtoIdentifyandManageRisk:ConsumerProtection,CustomerCareandGamblingIntegrity

18 news 33 apriL 2010SuStainable gaming

uresatretailoutlets(“ResponsibleGamingABC”)forthis

purpose,whichwasalsousedintheresponsiblegaming

trainingcoursesforourinstantlotterypointsofsale.

Theresultsofthesetrainingcourseswereassessedus-

inga targetedquestionnaire.Thisenabledus to test

our retail partners on the material covered and ar-

rangeforanynecessaryfollow-uptraining.Allpartici-

pants who successfully answered the questionnaire

werepresentedwithacertificateofparticipation.

Responsiblegamingtrainingisobligatoryfornewre-

tailoutletsandinstantlotterypointsofsale.Wealso

focus our sales activities on responsible gaming is-

suesatleastonceayearandusethisopportunityto

provide any necessary follow-up training. All train-

ingcoursesandprioritysalestopicsarerecordedin

ourelectronicsalesreportingsystem.

Aself-imposedagerestrictiononlymakessenseifad-

herencetoitisalsomonitored.Wedothisbymeansof

regular“mystery shopping” campaigns. A retail outlet

orinstantlotterypointofsaleissentawrittenwarning

thefirsttimeitviolatestheagerestrictionwithinade-

finedperiod.Asalesrepresentativealsovisitstheretail

outletorinstantlotterypointofsaleanddrawsatten-

tiontotheagerestriction.Iftheretailoutletorinstant

lotterypointofsaleviolatestheagerestrictionforasec-

ondtimeduringthedefinedperiod,itreceivesafurther

written warning and an intensive follow-up training

course from the sales representative. A third violation

withinthedefinedperiodleadstocontracttermination.

certified “reSponSible gaming” StandardSThe responsible gaming certification frameworks of the

European State Lottery andToto Association andWorld

LotteryAssociationfarexceednationallegalrequirements

andrequirememberstomeetexactingstandards.Wehave

receivedcertificationfrombothassociations,firstwiththe

EuropeanLotteriesinJune2009andwiththeWorldLot-

teryAssociationinOctober2009.

Membersofstaffofoursalespartnersatviewingthefilmproducedforthetraining:ForewordofDeputyCEOFriedrichStickler.

aUsTrIaN LoTTerIes: Well-trained partnerS mean improved player protection


Austrian Lotteries has already committed itself to

fully implementing the European Standards for re-

sponsible gaming in all company divisions. An in-

depthauditwascarriedoutbyBDOAuxiliaTreuhand

GmbH,whoseauditorsspentatotalofthreeweeks

auditingourresponsiblegamingmeasuresandcol-

lectingrelevantdataandmaterials.

expertS informing StaffWe successfully hosted our 6th “Responsible Gaming

Academy”forCasinosAustriaGroupstaffinMay2009.

ParticipantsattheAcademyheldin-depthdiscussions

oncurrentproblemgamblingissuesandattendedase-

ries of presentations on related topics by internal and

external experts.The 2009 Responsible Gaming Acad-

emyalsoincludedtwodaysoftargetedworkshopsand

seminarsforCasinosAustriaGroupstaff.Staffattending

theworkshopsalsohadtheopportunitytodiscusscur-

renttopicsandproblemsdirectlywiththeseexperts.

reSponSible advertiSingControlling the gambling market by channelling con-

sumerdemandintoanoptimallyregulatedsupplycan

onlysucceedifconsumersregardthelegalsupplytobe

qualitativelysuperior.Legalproducts faceunfaircom-

petition from the multitude of unlicensed products

available in the domestic market. Since gamblers are

ultimatelyfreetodecidewhichproductstheychoose,it

is importanttofocustheirattentiononthelegalgam-

blingoptions.AustrianLotterieshas long followedthe

principlesof“responsibleadvertising”–namelytoad-

vertiseinformativelyandneverdisguisethefacts–and

notthoseof“seductiveadvertising”.Ouradvertsdonot

stimulatethebasicdesiretogamble,butinsteadchan-

nelitinthedirectionofregulatoryacceptablelimits.

SuStainable gaming

HandingoverofaResponsibleGamingcertificateinaretailoutlet.Fromlefttoright:DorisMalischnig,HeadofDepartmentPrevention;thetwodecoratedmembersofstaff;HerbertBeck,HeadofResponsibleGaming,Advertising&Sponsoring.

Today’s global economic pressures have generated incredible business challenges. In this climate, we see opportunity to accept, seize, and manage change to be more competitive in the entertainment industry. With a comprehensive library of proven global best practices, flexible retail solutions, alternative sales channels, and exciting roadmaps to new media, we see opportunity everywhere. But more importantly, we see it for our customers.

Collaborating for good causes.

We see opportunity.

GTECH® is an advocate of socially responsible gaming. Our business solutions empower customers to develop parameters and practices, appropriate to their needs, that become the foundation of their responsible gaming programs.

GTECH-Opportunity-Ad_Panorama.indd 1 3/22/10 2:16 PM


Mr. Charis Stama-

topoulos was ap-

pointed as OPAP

S.A. Chairman. He

is an Economist

with a PhD from

LondonSchoolofEconomics.From1999until2009

hewasExecutiveViceChairmanoftheBoardofDi-

rectors of ALPHA TRUST INVESTMENT SERVICES

S.A. Prior, he was, from 1996 until 2001, Chairman

of the Board of Directors of the company ‘Athens

International Airport S.A. , Chairman to the Board

of Directors and CEO of the Ionian Bank (1996 –

1999),aswellasChairmanoftheBoardofDirectors

of Ionian Hotel Enterprises S.A. Dr. Stamatopoulos

has also served as Managing Director ofΕ.Τ.Ε.Β.Α.(1995 – 1996), as Chairman of DIETHNIKI Mutual

FundManagementandofΕ.D.Ε.Χ.andmemberof

theBoardofDirectorsofMacedonia-ThraceBank.

Mr. Stamatopoulos held the positions of Secretary

-General at the Ministry of Commerce (1987-1989)

andservedasSpecialAdvisortothePrimeMinister

forEconomicIssues(1983–1985).Forseveralyears

(1981-1995), he worked as a researcher at the Eco-

nomicResearchDepartmentofBankofGreeceand

thenhemovedtotheExchangeRatePolicyDepart-

ment. Finally, he served, inter alia, as a member of

theBoardofDirectorsofthePublicPowerCorpora-

tionS.A.(1985-1987),oftheSecuritiesandExchange

Commission(1994-1996)andoftheHellenicCenter

forInvestment(ΕΛ.ΚΕ)(1996-1998).

C.E.O of the com-

panyisMr.Ioannis

Spanoudakis.Prior

to joining OPAP

S.A., he served

as CEO and Vice

Chairman of the BoD of NGP Plastic ABEE (2009)

andA.G.PETZETAKISGROUP(2006–2008).In2001

hewasappointedCEO&MemberoftheBoDofthe

ATHENS2004OrganizingCommitteeresponsiblefor

thepreparationsoftheAthens2004OlympicGames.

Mr. Ioannis Spanoudakis has worked for 17 years

withTheDowChemicalCompany,oneoftheworld’s

largestproducerofchemicalsandplasticmaterials.

From1985to1996,heheldvarioushighlevelposi-

tions in sales, marketing and business operations.

From1996to2001hewastheGlobalBusinessDirec-

torofthecompany’sGlobalPolypropyleneDivision.

From 1983 to 1984 he held the position of Special

AdvisorattheMinistryofResearchandTechnology

forthePlasticIndustry.Hestudiedchemistryatthe

University of Athens (B.Sc) and holds a Doctorate

Degree(Ph.D)inMaterialSciencesfromtheUniver-

sityofLondon.

neWS memberS

oPaP s.a. operateS under neW management Since december 30th, 2009

Mr.CharisStamatopoulos,Chairman Mr.IoannisSpanoudakis,CEO

In 2010, the new Management of OPAP S.A., willmakeallpossibleeffortstomaintainorevenincreasethecompany’sbusinessopportunities.

ThedifficulteconomicsituationinGreecehasanef-fect on almost all business activities. Nevertheless,OPAPS.A.aimsattheexploitationoftwoofworld’smost important sporting annual events – the 2010FIFAWorldCupinSouthAfricaandthe2010WorldBasketball Championship in Turkey – in order tocompensateforapotentialrevenueshortfall.

Inanycase, thisyear’starget is tomaintainthesamelevelofprofitsaslastyear(2009).Thus,thenewOPAP

S.A. Management anticipates the launch of the im-proved,‘live’versionofthegame‘PAMESTIHIMA’(livebetting),whereasthecompanyisintendedtopartici-pate in the tender process of granting the license foroperationoftheInstantScratchCardGame,whichisexpectedtobere-launchedintheGreekmarket.

At thesametime, theManagement, incooperationwiththeGovernment-thatisincontactwiththeEu-ropeanCommission–isconsideringthenewregula-tory framework of Internet Gambling, as many for-eigncompaniesoperateinGreecebyprovidingtheirserviceswithoutauthorization,as theydonotholdanoperationlicense


Overthepastfewmonths,severalopin-

ions of Advocates general were deliv-

eredinthependingECJgamblingcas-

es. Several arguments put forward by

the EU Member States in those cases,

endorse the views expressed by the EL

membersinIstanbul,whentheresolu-

tion on a sustainable future for gam-

blingwasadopted.

1. SolidarityThe European Court of Justice (ECJ)

has consistently held that the funding

ofgoodcausescanonlybeanancillary

benefitofarestrictivepolicy,butnever

provide a legally acceptable reason for

restricting gambling services in an EU

Member State. In Gambelli, the ECJ

addedthataMemberState’spolicycan

only be restrictive if it aims at a genu-

ine restriction of gambling opportuni-

ties.Thisstatementwaslargelyusedby

some private operators to undermine

thevariousstateregimesbypointingto-

wardsthe“economic”approachof lot-

teriesthroughintensiveadvertisingand

otherformsofmarketinginordertoin-

creaseturnoverandprofitfortheState.

The judgment of the ECJ in Placanica

brought relief when the Court ruled

that a policy of controlled expansion

wasacceptablewhenrestrictionswhere

imposed upon gambling services to

protecttheconsumeragainstcrimeand

fraud.TheEFTACourtconsideredthat

suchpolicyofcontrolledexpansionwas

equally acceptable when the objective

pursuedbytheconcernedgovernment

wastoprotecttheconsumeragainstthe

risks of excessive gambling and addic-

tion. Today, this EFTA Court ruling is

questioned in several ECJ cases by the

AdvocatesGeneral.

In recent opinions in Liga Portuguesa

de Futebol and Sjöberg, the Advocate

General of the ECJ went deeper into

the“economic” question. According to

Advocate GeneralY. Bot it falls to each

Member State to assess, having regard to

its own situation and its social and cul-

tural characteristics, the balance to find

between, on the one hand, an attractive

range of games in order to satisfy the de-

sire to gamble and to channel it into a

lawful system and, on the other, a range

which encourages too much gambling.

ThecaseaddressestheissueofInternet

gamblingandtherightofStatestopro-

hibitcrossbordersupplyevenbyanop-

erator legally licensedinanother juris-

diction. The Court indeed accepted in

LigaPortuguesadeFutebolthataMem-

ber State was “entitled to take the view

that the mere fact that an operator such

as Bwin lawfully offers services in that

sector via the internet in another Mem-

ber State, in which it is established and

where it is in principle already subject to

statutory conditions and controls on the

part of the competent authorities in that

State, cannot be regarded as amounting

to a sufficient assurance that national

consumers will be protected against the

risks of fraud and crime, in the light of

the difficulties liable to be encountered

in such a context by the authorities of

the Member State of establishment in

assessing the professional qualities and

integrity of operators”.IntermsofEuro-

peanlaw,thismeansthattheso-called

principle of mutual recognition does

not apply. According to this principle,

Member states need to take into con-

siderationthelicensesgrantedinother

MemberStates.However,theCourthas

clearlystatedthatthisprinciplecannot

applyinthegamblingsector.

TheCourtthereforeacceptedthatato-

talbanoncrossbordersupplyofInter-

netgamblingservices,combinedwitha

monopolyoperatedbyanentityunder

strictstatecontrol,wasanappropriate

way to confine gambling within con-

trolledchannels.Suchapproachis,ac-

cording to the Court, appropriate for

the purpose of protecting consumers

againstfraudonthepartofoperators.

InSjöberg,theAdvocateGeneralseems

to go even one step further by stating

thatinsuchcircumstances,itisnotrel-

evantwhethertheentityconcernedop-

erates a normal economic activity and

triestomaximiseprofits.

Indeed, in his opinion in Sjöberg dat-

ed 23 March 2010, Advocate General

legal

Towards a sUsTaINaBLe PoLICY for gaMBLINg IN THe eU: putting our common principleS of State lotterieS into practice

“in recent yearS gambling and gameS of chance have increaSed Significantly. they noW conStitute What may be deScribed aS a conSiderable economic factor. in the firSt place, they generate a very large income for the organiSationS that operate them. Secondly, they provide a SubStantial number of JobS in the different member StateS. (opinion of advocate general y. bot in the liga portueSa de futebol caSe before the european court of JuStice, §27)”


Y. Bot argued that “if a national meas-

ure seems appropriate to protect the

consumers against the risks of crime of

fraud entailed by games provided via the

internet, as is the case with a monopoly

granted to a state controlled entity – a re-

striction which can even result in a total

prohibition for foreign operators to ac-

cede the market, regardless of the legal

frame in their country of establishment

- it can be compatible with EU law”.He

adds that it is not important for the

compatibility assessment whether the

entityinvolvedexercisesitsactivitiesas

anormaleconomicservice inthe light

of maximising profits and whether the

measureachievesitsotherpursuedob-

jectives (such as the protection of the

consumeragainstgamblingaddiction).

To the extent that the European Court

would follow Advocate General Y. Bot

inhisopinioninSjöbergandifMember

Stateswoulddecidetoreplaceatotalpro-

hibition of Internet gambling by proper

regulation to prevent the risk of fraud

and crime connected to Internet gam-

blingandassuchconfinetheoperations

withincontrolledchannels,thiscouldbe

doneundereconomicterms.Maybethis

will help in finding a more sustainable

wayforlotteriestofundgoodcausesand

fulfiltheirroletowardssociety.

Todoso,oneneedstorealisethattran-

snationalcooperation,initiallyatEUlev-

el,isrequiredtokeepcontroloveranes-

sentialtransnationalmarket.Combining

astrictresidencerequirementandrules

for adequate national control mecha-

nisms-suchastheobligationtooperate

somelocalserverswiththepotentialofa

coordinatedapproachwithlicensedop-

erators operating in other jurisdictions,

based upon the model of certain multi

jurisdictionallotterygames-couldcre-

ate an economically valuable solution

allowing to continue the expansion of

gamblingoperationswithinacontrolled

andsafeenvironment.

2. a SuStainable policy re-quireS a precautionary ap-proachAnother matter of high importance

endorsed by EL in Istanbul has in the

meanwhile also been accepted by the

AdvocateGeneral.Initsopinioninthe

cases Betfair and Ladbrokes, Advocate

General Bot has recognised that the

precautionary principle applies in the

gambling sector. Bot indeed acknowl-

edged that the Member States do not

need to wait until actual networks of

clandestine gaming are developed in

their territory before taking measures

tolimitthatactivityandtopreventsuch

practices. According to Bot, a Member

Statehastherighttoinvoketheriskof

fraudassociatedwithgamingastheba-

sis for legislation restricting that activ-

ity,withoutbeingrequiredtoshowthat

fraudisactuallybeingcommittedinits

territory. He refers to questions relat-

ing to the protection of public health,

in which it is accepted that a Member

State may adopt legislation restricting

a freedom of movement without hav-

ing to wait until the reality of the risk

becomes fully apparent. It is sufficient

if the risk to health is a potential one.

AccordingtotheAdvocategeneral, the

sameprinciplesmustapply inrelation

totheprotectionofsocietyagainstthe

riskofaseriousdisruptionofpublicor-

der.

Moreover, Bot acknowledged that a

Member State may legitimately take

theviewthatthelikingamongsomeof

itspopulationforgamingandtherisks

arisingfromthefactthatsuchanactiv-

ity is not confined within a controlled

channel are made greater by modern

means of communication, particularly

the Internet, which enables those able

touseittohaveaccesstoaconsiderable

numberofonlinegames.

In the same line, Advocate General

Mengozzi has stated in its Opinion in

the Carmen media case that a pro-

hibition to provide games of chance

through a particular medium – for ex-

ample through the Internet – could be

as such legitimate and proportionate

with the Treaty principles. Indeed, it

could be an appropriate measure to

protect gamblers and to prevent gam-

blingaddiction,giventhespecificrisks

of the online provision of games of

chance. In this regard he specifically

mentions thehigher riskonaddiction,

giventheconsumergamblesinitsown

environment,theunlimitedofferofon-

line games of chance (several virtual

gamingplatformscanbeopenedatthe

sametime)andonecanplay24hoursa

day,7daysaweekand365daysayear.

Alltheseopinionsareindeedhelpfulto

identifyamoresustainableandcareful

approachtogambling.

3. corporate Social reSpon-Sibility requireS operatorS to reSpect the national tax laWSIn the Carmen Media cases, Advocate

GeneralMengozziexplicitlymentioned

that the use of off shore jurisdictions

by remote gambling operators has to

berejectedasanabuseof the Internal

Market. Indeed, one can consider that

operators who do everything to avoid

paying taxes, are lacking any form of

corporatesocialresponsibility.Anysus-

tainable policy requires that operators

are abiding by all rules in the jurisdic-

tions where they offer their services to

customers, includingtax laws.Bycriti-

cising off shore jurisdictions, Advocate

General Mengozzi is hopefully helping

theEUtomakeanendtosuchabuses

andgivesanimportantpoliticalsignin

thisregard.

The different cases and opinions are

helping to develop and implement a

more sustainable policy for gambling,

andforlotteriesinparticular,alongthe

principlesendorsedbytheELmembers

inIstanbul.

Philippe VLAEMMInCK

EL Legal Advisor

legal


the three trendSThe global gaming market is currently undergoing major change. There are three key trends with transformative im-plications both for government-regulat-ed/sponsored lotteries and the supplier community that serves these gaming en-tities. They include:

• Growthofwideareagaming• Increasedroleofgovernment• Convergence

Let’sbrieflylookateach.

groWth of Wide area gamingOne of the strongest growth areas ingamingisexpectedtocomefromwideareadistributedenvironments. Weseea number of jurisdictions where gam-ing is being brought into taverns, res-taurants,truckstopsandothervenues.Theinternetisthemostextremeexam-pleoflocalizeddistribution.

Providing gaming services to distrib-uted venues, particularly where linkedwith the internet, requires a very dif-ferentsetofcorecompetenciesinareassuchas:• Systemdesign• Fieldoperations• Network management and develop-

ment• Contentmanagement• Customerservice

increaSed role of govern-ment–Governmentshavebecomeac-tivenotonlyasregulatorsofgamingbutincreasinglyassponsors.Governmentshavebeguntakingamorehands-onap-proach in shaping and reshaping theirgaming environments. They are look-ing beyond their traditional scope ofactivities and driving change throughlegislationandregulation.

convergence – Today’s gamingconsumerswanttheabilitytoplayanygames, anytime, anywhere*. As play-ersincreasinglylooktoaccessmultiplechannels, they will want to engage inmultiple play styles, including casino,lotteryandcasualgames.

tranSformative implicationSAgainst this transformative backdrop,here are some of the areas on whichgovernments, their lotteries and thesuppliercommunitywillneedtofocustheireffortsastheypreparetocompeteinaliberalizedgamingenvironment:

taking a broad vieW of gam-ing:Moreandmore, lotteriesare tak-ingabroadviewofthegamingmarket,assessingwhichareasofgamingfitmostclosely with the needs of their playerbaseandattractnewplayers.Lotteriesare increasingly examining how to po-sitionthemselves inthemarket;whichtypes of players are most comfortablewiththetrust,securityandconfidenceassociated with the lottery brand; andhowthelotterywantstoaddressthein-creasingcompetitionforplayershareofwallet.

integrated marketing and technology perSpective: E-commerce businesses have been lead-ersinthedevelopmentandadoptionofnew marketing approaches, with par-ticular sophistication where marketinglinksvenuesandtheinternet.Theseap-proaches require seamless integration,and tight linkages between marketingmethodsanddeliverytechnologies.

teSt and learn: If lotteries knewwith 100% certainty which games andpromotions would generate the great-est results and which ones would not,oriftheywereassuredthegamingland-scape would remain static, then flex-ibility in a technology platform wouldbeanon-issue.Thenewgamingpara-digmwilldemandaflexibleenterpriseframeworkthatcanseamlesslyconnectbothnewandlegacysystemsandadaptquickly to changing player demandsand evolving business strategies andproductofferings.

valuing What’S valuable:Thesefundamentalshiftsinthegamingenvi-ronment call for a reassessment of the“technology”procurementprocess.Wehave seen evidence that lotteries arelookingbeyondthetraditionalpractice

of buying technology subsystems totakingabroaderviewofthemarketing-technologyinteraction,andlookingfora broader involvement in the revenuecycle.

Sciplay: blending beSt of the beStThese paradigm shifts are what gaverise to the recent strategic partnershipagreements that brought together Sci-entificGamesandPlaytech.Oneoftheagreements led to the formation of ajoint-venture company called Sciplay.Sciplay melds best-of-breed content,sophisticated player management sys-temsandnearlyfourdecadesoflotteryindustryexperience,withasharpfocusonpositioninglotteriestocapitalizeonthepotentialoftheinternet,mobileandotherinteractivegames.Theotherpart-nershipsrelatetotheprovisionoflead-ingedgevideolotterygamingterminalsand systems, all linked to the Sciplayinternetsystem.

*Consistentwithapplicableregulation

partnerS

THree TreNds wITH TraNsforMaTIve IMPLICaTIoNs


SuStainable leaderShipWearecommittedtoconductingourbusinessinasustainablemanneranddemonstratingre-sponsibleleadership.Firmlyembeddedinourcorporate Code of Conduct, responsible gov-ernance is crucial for the business excellenceandsuccessof INTRALOTwhilesafeguardingtheinterestsofouremployees,customers,part-ners,shareholders,andthemanycommunitiesaround the globe where we operate. Our en-dorsementoftheUNGlobalCompactsignifiesourcommitmenttoaligningourbusinessop-erationswith10establishedprinciplesrangingfromhumanrightsandlabortoenvironmentandbusinessethics.Asanactivecorporatecitizen, the INTRALOTGroupcontributestotheenhancementofthequality of life and the development of local

communities through its social program «IN-TRALOT-Wecarealot».Theprogramfocuseson supporting initiatives for the health andpublicwelfare,theadvancementofeducation,the conservation of cultural heritage and thesustainability of our planet. The company isamemberoftheNetworkofCorporateSocialResponsibility,whichisaNationalPartnerOr-ganizationofCSREurope.Innovationisouressentialdrivingforceinex-panding the industry’s boundaries. We alsobelieve that it is the fundamental source ofincreasing productivity and wealth in the

economyworldwide.Asatechnologypioneer,INTRALOT is dedicated to conducting bothappliedandscientificresearchinordertoim-prove and advance its portfolio of products.The INTRALOT Group has contributed tothe establishment of the Athens InformationTechnology (AIT) centre, which is affiliatedwithCarnegieMellonUniversityofPittsburgh-USAthatoffersexperttraininginthefieldsoftelecommunicationsandinformationtechnol-ogy and the opportunity to participate in re-searchprograms,using itsadvanced labsandcutting-edge equipment. It is a platform thatinspiresyoungpeopletoapplytheirimagina-tion,passion,andcreativitytotechnologicalin-novationsthatwillpavethewayfortomorrow’sbreakthroughs.

gaming SolutionS enabling SuS-tainabilityreSponSible gaming and conSum-er protection featureSOperatingasaB2CandbothB2B&B2Gtech-nologyprovider,INTRALOTsupportsLotteriesin defining the optimum responsible gamingstrategy,tailoredtotheirindividualneeds.Ouraim is to achieve the right balance betweenprotecting players and their rights and main-tainingprofitabilitytoincreasetheflowofcon-tributionstogoodcauses.The key components of our strategy that en-

forcethegamingsustainabilityare:• Complyingwiththelawsandregulationsassetoutbystateregulators• Ensuring that the interests of players andstakeholdersingeneralareprotected• Continually developing appropriate prac-ticesand technologieson thebasisofmarketresearch and information gathered from ourglobaloperations• Supporting dedicated research institutes,such as the Hohenheim University, to gain abetter understanding of the social impact ofgaming• PromotingtheimplementationofResponsi-bleGamingpracticesinourcorporateactivitiesandexternallywithourcustomer’sactivities• Educating thepublicbyprovidingaccurateandbalancedinformationsothatplayerscanmake informed decisions about their gaminghabitsandpractices• EvaluatingperiodicallyandreportingontheimpactandbreadthofourResponsibleGam-ingintheefforttocontinuouslyimprovetheireffectiveness• Preserving and protecting the integrity ofSports(cooperationwithFIFA-EarlyWarningSystem)• Fraudprevention

technologieS empoWered by envi-ronmental SuStainabilityINTRALOT is committed to producing tech-nologythatisenvironmentallysustainable.Al-thoughthecompanyoperatesinalow-impactproduction sector in terms of environmentalconsequences, its products embrace eco-effi-ciency(compliedwithRoHS)fromthedesign,throughtoproduction,operationandde-com-mission phases. Using 3D design techniquesand simulation software products, we aimto minimize the prototype re-design phases,therebyreducingexpensesandmaterialswithahighimpactontheenvironment.INTRALOTiseco-sensitivethrough:• The Reduction of paper consumption byusingdigitalsolutions,likeHorizonforbettingshops,IconDigitalImagingTechnology,Stylot,andself-serviceterminals• The Reduction of power consumption byusinglow-powerelectroniccircuitsandproces-sors.Theterminalsaremostlyfanlessandshutdownautomaticallyduringprolongedperiodsofterminalinactivity• TheExtendedMeanTimeBetweenFailuresandlonglife-timeofterminals.

partnerS

sUsTaINaBLe growTH: aN IMPeraTIve for INTraLoT’s sTraTegYat intralot We believe that in today’S changeable economic environment it iS imperative for buSineSSeS, governmentS, community organizationS and individualS to Work together to provide the education, technology, r&d and infraStruc-ture that Will enSure SuStainable economic groWth and proSperity.


In 2005, the European Commission gave the Swiss

InstituteofComparativeLawthemandatetounder-

take a thorough study on gambling, the section on

EconomicsundertakenbytheUniversityofSalford.

Essentially,theEuropeanLotterieslargelycontribut-

edtothestudytoimproveourMembers’knowledge

andunderstandingofthegamblingsector.

Additionally,itwasdecidedbytheEuropeanLotter-

iestohighlightthesignificanceoftheStateLotteries

and Sports Betting operators within the European

gambling market. Since the first study realised by

theLondonEconomicsin2006,aEuropeanLotter-

iesworkinggroup(ELISE)hasbeensetup,question-

nairesurveyssenttoMembersduring2006and2007

havebeenimproved,andthe2008studynowoffers

anaccurateoverviewoftheEuropeanLotteriesland-

scape.

TheactivitiesofstateLotteriesandSportsBettingop-

erators,whicharehighlightedwithinthisstudy, fo-

cusonspecifickeyissues:operationofgameswithin

theterritoryasdefinedbytheirspecificlicence,pro-

motionofgamblinginaresponsibleandcontrolled

wayandthedistributionofproductsthroughoutthe

territorycoveredunderthespecificlicence.

Other significant areas considered are returns to

players,i.e.whethertheamountsdiffersignificantly

fromtheonesofferedby thecommercialoperators

and, the percentages for good causes/governments

andeffortstomaximisesuchreturns.

key figureS:In 2008, the total economic activity, measured as

grossgamblingrevenue(GGR),ofthe53lotteriesin

theEU(27countries)was€32.3billion,whichcom-

paredto2007wasanincreaseof2.6%.Countingall

EL Member Lotteries, the total GGR was €33.8 bil-

lion.

Akeycharacteristicofthestatelicensedlotteriesin

the EU is that they are required by law or through

theirlicencestomakepaymentstosociety.In2008,

the European Lotteries mandatory payments came

toatotalof€21.4billionintheformoftaxesforthe

Treasury,duties,andfundsearmarkedforsportsor

other good causes - an increase of more than 1.3%

comparedto2007.

eliSe

THe eUroPeaN LoTTerIesa Sector of activity involving over 75 billion euroS


fIgUres

more than €2 billion WaS allocated to SportS in generalmore than €4.2 billion haS been allo-cated to good cauSeS Such aS culture

in 2008, contributionS from el member lotterieS (total population of 733 million) equated to approximately €30,5 per citizen and €43 for the 27 eu member countrieS (497 million people).

The contribution raised for the good causes differs

between European member states. In some, this

mayembraceanumberofdifferentsectors,suchas

research, health, education, youth, sports and cul-

ture,nationalheritageandcharities,orotheralloca-

tionsasprovisionedintheLisbonStrategy.

EmploymentisanotherrelevantfactorgiventheEu-

ropeanstateLotteriesemployaround22,500people,

in addition to more than 330,000 people indirectly

associated with the lottery. Indirect employment is

supported through the sales of lottery products at

pointofsaleandestimatedtoemploy282,420peo-

plewithintheEU.Notably,allEULotteriesselltheir

games through appointed lottery agents who for

their efforts receive a commission on sales, whilst

someEULotteriesoffertheiragentsabonusifthey

sellcertainwinningtickets.Thekindofretailersvar-

iesfromcountrytocountrybuttypicalretailshops

are small kiosks, tobacconists, bars, supermarkets

orgasstations.Mostofthelotterieshaveanumber

ofretailshopsthatsellthecompleterangeoflottery

productswhile therearespecificretailerswhomay

sell a limited number of products such as instant

games.

InadditionnewerchannelssuchastheInternetare

emerging to attract customers, with 20 EL Member

lotteriesutilisingthischanneltowidendistribution,

which have helped total sales near 1 billion Euros.

Atpresent,thissector is infull transformationwith

manylotteriesrealisingtheopportunitythischannel

represents,consequentlypromotingInternetgames,

whilsttheNordiccountrieshaveemergedasleaders,

partlyassistedbylicencesgrantedyearsago.

The2009studyisinthepipelineandthefigureswill

bedisclosedsubsequently.

eliSe


reSponSibility for our cuStomerS’ roi and the environmentPreservation of our natural resources

and the use of state-of-the-art tech-

nologies don’t have to represent a con-

tradiction in terms. Wincor nixdorf is

committed to the principle of ecological

responsibility just as much as to the de-

livery of future-oriented, cost-effective

solutions. The focus of all our considera-

tions is customer benefit: our customers

should profit from cutting-edge technol-

ogy that helps them save money, and still

have the confidence that their supplier

produces ecologically sound products.

effective environmental protection With outStanding SyStem qualityTechnological progress – with more

powerfulprocessors,graphicaluserin-

terfaces, new peripherals such as flat

panel touch screens, and self-service

cash components – enables sophisti-

cated applications that meet the wish

forimprovedcustomerserviceandease

of use. We’ve challenged ourselves to

realize our customers’ desire for bet-

terperformanceinanenvironmentally

compatiblemannerwithoutincreasing

operating costs for system users. This

means attention to energy efficiency,

energyavailabilityandeffectiveservice

concepts.Inaddition,theintelligentse-

lectionoftherightsystemcomponents

iscrucial.

energy-efficient proceSSor technologyEnergy-saving processor technology

fromthemarket leaderIntel isusedin

allWincorNixdorf lotterysystems.The

X series models, which use a mobile,

ultra-low-voltage Celeron M proces-

sor with a maximum consumption of

only5watts,areparticularlyenergy-ef-

ficient.They offer more than adequate

performance for many lottery devices,

coupled with excellent environmental

compatibility. For more complex, mul-

tifunctional applications, the powerful

Xion/MpluswiththelatestIntelCore2

Duo processor technology delivers the

very highest processor performance,

yetconsumesmorethan30%lesspow-

er than processors from the predeces-

sorgeneration.

environmental StandardS are more than JuSt an obli-gation; they alSo repreSent an inveStment in our futureAvoidance of harmful substances ap-

plies as a basic principle for the inter-

nal workings of the devices. Lead and

nickel-cadmiumbatteries,forexample,

have been replaced by modern nickel-

metal hybrid batteries. The packaging

ismadefromenvironmentally-friendly

materials. Polystyrene and synthetic

materialsareavoidedwherepossible.

Wincor Nixdorf complies with the rel-

evant RoHS andWEEE standards. Pro-

tecting the environment is an integral

partofcompanypolicyforWincorNix-

dorf. Several years ago, the company

introducedanenvironmentalmanage-

ment system that has been regularly

audited in accordance with the DIN

ENISO14001standardbytheGerman

ManagementSystemCertificationSoci-

ety(DQS).

Allofthesemeasurescontributetoopti-

mizingtheenergybalanceofourlottery

devices by using resources sparingly

and carefully, and cutting operating

costsforusers.Andourenvironmental

leadership is matched by the techno-

logicalandfunctionalsophisticationof

our solutions, which help lottery com-

paniesoperatetheirsystemscost-effec-

tively and provide superior customer

service. Wincor Nixdorf Lottery Solu-

tions helps make lottery companies fit

forthefutureineveryrespect.

partnerS

LoTTerY sYsTeMs aNd sUsTaINaBLe deveLoPMeNT aT wINCor NIxdorf


Thisyear’sthemederivedfromaconsciousdecision

to return to the basics of marketing as it was envi-

sioned,andtaught,someyearsago,howtheyapply

intoday’senvironmentofthelotteryindustryandto

examinewhetherornottheyarebalancedstrategi-

cally.

Quiteafewyearsago,professorsinbusinessschools

summarizedthebasicsofasoundmarketingplanas

beingacombinationoffourelements(innoparticu-

larorder):product,price,placeandpromotion;the

4Ps.Overtheyears,differenttheoriesgeneratedbya

changingenvironmenthadcometoreplacethe4Ps

bythe4Csandlaterevenbythe7Cs.Withoutenter-

ingintoalongdiscussiononwhatiswhatandwhy,

sufficetosaythattheintentoftheseminarwastouse

the original 4Ps as a starting point for a discussion

onmarketingtodayinthelotteryindustry.Actually,

one may have, in one’s own environment, already

addedperception,packaging,performance,andthe

listmaygoon,althoughitbecamequitereadilyevi-

dentwithinthefirstdiscussionsoftheseminarthat

allagreedthat,foremostinourmarketingplans,the

fifthPwouldbePeople.

FromJanuary27–29some140participantsfrom65dif-

ferentorganizations,mostlyfromEurope,butalsofrom

Asia, the Americas and Africa, gathered, in what has

becomenowasought-after,well-attendedseminar,in

London,inthefirstcombinedEL/WLAeventof2010.

Assaidabove,fromtheopeningwelcomeaddressby

Mr. FriedrichStickler, EL President, throughout the

wholetwodays,tothefinalpanel,theimportanceof

Peoplewashighlightedastheprimaryconcernand

objectiveofthelotteryindustry.Whetherinproduct

design,pricing,promotionandpoint-of-sale,corpo-

ratesocialresponsibilityandtheobjectiveofoffering

the best product in the best possible environment,

expert speakers shared their experience and views

onthe4Psandbeyond.

Theprogramwasthenarticulatedaroundsixdiffer-

entstreams:the4Ps,anoverviewofthelotteryworld

andchecksandbalances.

Thepresentationsonthelotterymarketingworldin-

cludedpresentationsontheenvironmentintheUK,

thecross-sellingagreementbetweenPowerballand

MegaMillionsintheUSandtheadventofmegajack-

pots, thenewmarketingagendaandmarkettrends

intheNorthAmericanlotterymarket.

WorkShopS

eL/wLa MarKeTINgseMINarare THe 4Ps IN BaLaNCe?london, January 27–29, 2010


The presentations on products covered offerings

suchasClubSazka,WinforLifeinItaly,andthein-

novativere-launchofBingoinMalta.

As for promotions, on Thursday afternoon, new

ideasweresharedsuchaseventsandsponsoringin

Belgium,abreakthroughapproachforGrattaeVinci,

promotional activities at Française des Jeux, game

promotionsinIrelandandfinallyhowtobest“posi-

tioninstantticketswitheffectivepromotions”.

Still on Thursday afternoon, pricing was discussed

with the Finnish model, the“value of insurance in

fixed-oddsgames”and“priceinelasticityofthelot-

teries”.

Friday’s discussions started with presentations on

place, the point-of-sale, by WLA/EL partners on

“modelling change”, “new thinking game develop-

ment”and“golivetowin”.

Finally,thefifthP,people,wascoveredbypresenta-

tions on theWLA Responsible Gaming Framework

andtheELResponsibleGamingStandards.

A panel followed each stream where participants

wereinvitedtoaskquestionsandfurtherdiscussthe

topicspresented.

Thedayendedwithafinalpanelonthestrategicim-

portanceofbalancingthe4Psandonwhethermar-

ketingwasascienceoranart.

Inthefinalanalysis,eachandeveryoneofthesefive,

ormore,elementsareimportantanditisbothasci-

enceandanarttoskillfullyandresponsiblybalance

themtoachieveoptimumresultsfortheplayer,the

organizationandsocietyatlarge.

Inconclusion,theundersignedwishestothankand

acknowledge the tremendous organizational work

performed by the EL Secretary general B. Lobjois’

office, WLA Executive Director Jean Jorgenson, the

speakersandmostofallparticipantsfortheirinvalu-

able input, comments and feedback that all made

thiseventanothersuccess.

Seeyounextyear,

Gilbert REhAyEM

EL Moderator

WorkShopS


This year’s spring session of the EL legal seminar

tookplaceinMadrid,thenicecapitalofSpain.Asthe

hotelwaslocatedsomewhatoutsidethecitycenter,

allparticipantswereencouragedtoattainthewhole

seminarwithoutdistractions.Inordertoallowsome

relaxationwewerekindlyinvitedtoareceptionand

dinnerinthehotelonthefirstnight,andafancydin-

nerinMadridcenterduringthesecond.Whowould

havethoughtthatsome,ifnotall,woulddiscusson

at least two separate occasions which opera music

wassungintherestaurant.

Thanks once again to our colleagues of Loterías y

ApuestasdelEstadoforhostingthisELlegalseminar.

The seminar topics were mainly driven by what

seemstobeemergingchangesanddevelopmentsin

the legalandpoliticalenvironmentof theEUgam-

bling sector and the question on how to move for-

ward in this future debate, given the sensitivity of

someoftheissuesinvolved.

day 1:Traditionally,thelegalseminarwasopenedbyanin-

troductionoftheChairmanMr.TjeerdVeenstra,fol-

lowedbyawarmwelcomebyMr.JuanCarlosAlfonso

RubioonbehalfofMr.GonzaloFernándezRodrígu-

ez,GeneralDirectorofLoteríasyApuestasdelEstado

andbyMr.FriedrichStickler,ELPresident.

Thekick-offforthemorningsessionofourfirstday

of the seminar was given by PhilippeVlaemminck,

EL’slegaladvisor,presentingusaverybroadupdate

on the developments regarding court cases before

theEuropeanCourtofJustice.

WorkShopS

LegaL seMINarmadrid, march 8-10, 2010


In his well known style he first gave an in depth

analysis of the ECJ judgment in Liga Portu-

guesa de Futebol Professional case (C-42/07).

Hereafter, Mr. Vlaemminck gave an update of

the various opinions of the Advocate-Generals

in the cases Betfair (C-203/08), Ladbrokes (C-

258/08), Winner Wetten (C-409/06), Engelmann

(C-64/08), Sjöberg (C-447/08), Gerdin (C-448/08),

Markus Stoss (C-316/07) and Carmen Media (C-

46/08).

Toendthelonglistofcases,Mr.Vlaemminckalsoin-

vestigatedthecasesClubHotelLoutraki(C-145/08),

Zeturf(C-212/08),Langer(C-235/08),Dickinger(C-

347/09)andLeo-Libera(C-58/09).

Toconclude,hetouchedthesubjectoftheactivities

oftheCouncilworkinggroup.

After a well deserved coffee break, representatives

oftheELmemberssetouttherecentlegaldevelop-

mentsintheirjurisdictionandelementsthatarecur-

rentlystillinthepipeline.

For Belgium, Dirk Messens gave an explanation on

thenewLawongamesofchanceaswellasanover-

viewofthemostrelevantcourtcases.

PernilleSonnegaveusmoreinsightinthenewDan-

ishgaminglegislation.

MichelJanot,inhisturn,addressedthenewLawon

poker, sports betting and horse racing also intro-

ducinganewregulator.Asubjectthatgaverisetoa

wholenumberofquestionsfromtheaudience.

As all speakers were so enthusiastic about the sub-

jects presented, the presentations took a lot more

timethanforeseen.Therefore,Olaf Penserhadthe

honor tobegin theafternoonsessionwithanover-

view of the German situation after which Claudia

Ricchetti was given the floor to elaborate on an

overviewoftheItaliangamingmarket, thepossible

regulatoryscenario’sandthemostrelevantjurispru-

dence.

Ms. Rosa Godino Escolar, representing the LAE,

thenquicklygaveashortoverviewoftheregulatory

frameworkinSpain.

WorkShopS

LegaL seMINar


LisaStålspets,whoiswithoutadoubtaSwedishciti-

zenassheindicatedherself,highlightedthecurrent

politicalsituationinSweden,aswellassomecourt

cases. The overview of the national developments

was ended by Tineke Ockhorst who addressed the

latestpoliticaldevelopmentsinTheNetherlands,the

relevantcourtcasesandtheissueofanewlicencefor

lottoandsportsbetting.

It shouldbenoted that thepresentationswereall far

fromdullandthateachoneraisedandansweredatthe

sametimealotofquestions.Theaudiencemadegood

use of the opportunity to ask for further information

whichitreceivedeverytime.Inthatregard,Mr.Stick-

lerdeservesspecialattentionashewastheonlyperson

who asked a question after each speech. It was clear

thathehadaspecificinterestinthevarioussanction-

ingsystemsandprovisionswithineachjurisdiction.

After the second coffee break of the day, Rupert

Hornig, EL’s general delegate, spoke about the new

European Commission and the new European Par-

liamentfromapublicaffairsperspectiveindicating

among others who are the new key persons in Eu-

ropethatmayhaveaninfluenceonthelotterysector.

YvesT’Jampens,EL’slegaladvisor,hadthehonorto

end the afternoon session with a presentation on

mergers and acquisitions and what their implica-

tions could be for lotteries in a changing environ-

ment.

day 2:Theseconddaystartedwithlookingforwardtothe

near future. Juan Carlos Alfonso Rubio addressed

the issue of the Spanish Presidency and how Spain

evaluates the current situation after which he gave

anoverviewofwhatactivitiesstilllayahead.

ThetopicwascontinuedbyDirkMessensindicating

that negotiations and meetings are ongoing in Bel-

giumoneveryleveltosetuptheagendafortheBel-

gianPresidencyduringthesecondhalfofthisyear.

WorkShopS


The second topic of the morning session could be

described as ‘the new political context’ whereby

TjeerdVeenstraintroducedthetopicbyreferringto

theIstanbulresolutionandhowitshouldbeimple-

mented.PhilippeVlaemminck thenhad the task to

explaintheimplicationoftheTreatyofLisbon.For-

tunately,andthatgoesforthespeakeraswellasfor

theattendees,heonlypointedoutthoseissuesand

changesthatwererelevantforlotteries.

Toconcludethetopic,Dr.BarbaraHoffmann-Schöll

took the floor to set out the 7 common principles

thatELstandsfor.

Led by Philippe Vlaemminck, the discussion was

opened whether all agreed on these principles. It

canbesaidthatalivelydiscussionhadbegunwhich

endedinsomekindofmutualagreement.

Onceagain,YvesT’Jampenswasallowedtobringan

endtotheday.Hissecondpresentationdealtwithan

issuethatonceagainreflectedthechangingenviron-

mentweliveinashelookedovertheoceanandex-

plainedthecurrentUSsituationandhowanumber

ofUSstateshaveastrongneedtoraisemoneybe-

causeoftherecenteconomiccrisis.Asheexplained,

USstatesinvestigatethepossibilitytoprivatizetheir

statelotteries,wherebytheUSlooksprimarilyatEu-

ropeanprivateoperatorswillingtoactas‘managers’

onbehalfofthem.Itcanbestatedthatalthoughthe

topiciscurrentlystillonlyhypothetical,itwillsoon

becomearealityweallneedtodealwith.

Thechairman,Mr.Veenstrathenclosedtheseminar

bysayingthankstoourhostsandallparticipantsand

invitedus toreflectonthevarious issues thathave

beendiscussedduringthesetwodays.

yves T’JAMPEnS

EL Legal Advisor

WorkShopS

LegaL seMINar


the firSt public order committee Seminar, kindly hoSted by loteríaS y apueStaS del eStado, Welcomed itS participantS by a magnificent guided night viSit of the muSeo thySSen-bornemiSza in the palacio de villaher-moSa. it WaS a pleaSant and educative relaxation before a day loaded With SpeecheS on SeriouS and very important topical iSSueS Which attracted an impreSSive number of colleagueS from the el member lotterieS.

Theseminaritselfwasopenedbythewelcomeaddress

and word of Mr. Gonzalo Fernández Rodríguez, Gen-

eralDirectorofthehostingLottery,andMr.AlešHušák,

the Public Order Committee Chairman. Both of them

stressedtheimportanceofkeepingpublicorderandse-

curitysustainableinthespecificfieldoflotterybusiness.

Mr. Hušák furthermore highlighted the importance of

cooperationandinterconnectionofactivitiesandwork

betweenallELCommitteesandWorkingGroups.

As the Committee Chairman had announced it in his

opening words, the seminar was composed of several

separateexpertviews;onespottingresultsoftheoretical

investigationsperformedbyresearchgroupsofvarious

European institutions, the other practical work from

generalpracticesandalsoourbusinessbranch.

FirstofthekeynotespeakerswasMr.ChrisEatonfrom

INTERPOL’s Command and Coordination Centre, who

gavepresentationontheroleofINTERPOLinsupport-

ing the public order and anti-corruption interests of

internationalandregionalorganizations.Financialand

high-techcrime,criminalorganizations,terrorismand

countercorruptionarethefieldsofINTERPOL’sinterest

thatmightbecommonwiththoseofEL.

WorkShopS

gaMBLINg wITHIN THe CoNTexT of PUBLIC ordermadrid, march 11, 2010


Mr. Jean-Pierre Alezra, Chief of Central Service“Horse

RacingandGames”oftheFrenchPolice,sharedhisex-

periencesinregardstoMissionoftheFrenchPolicecon-

cerningtheopeningofon-linegamesinFrance.Hecon-

veyedthatthemainrisksassociatedwithonlinegaming

arecorruption,moneylaunderingandcheating.Itwas

alsosummarizedhowStatesaddressthethreatstopub-

licorderasfromtheviewofFrenchpoliceexperience.

After the lectures given by two police representatives,

the floor was taken by the Public Order Committee

member Mr. Evangelos Cosmidis, General Manager

SalesNetworkSouthGreece,OPAPServices.Evangelos

gave an excellent synthesis of illegal gaming and new

technologiesandreferredtocasestudieswithInternet

cafésintheleadingroleandfraudsrelatedtoit.

Aswitchfromgeneralfraudstofraudandcorruptionin

footballwasprovidedbyMr.GrahamPeaker,theUEFA

Intelligence Coordinator in Disciplinary Services. He

introduced the Betting Fraud Detection System and

stressed the importance of cooperation with betting

professionals.ExperiencesofUEFArepresentativewere

closelyfollowedbythepresentationonBetting-Related

Corruption and Manipulation in Sport presented by

Mr. David Forrest. Professor Forrest, from the Univer-

sity of Salford, gave an historical overview of connec-

tion between sports and betting. He also alerted that

corruption and manipulation in sports bring a sub-

stantial losstoculture.Dr.ToineSpapens,Professorof

TilburgUniversity,informedtheattendantsaboutfind-

ings summarized in a presentation titled“The Impact

of Organized Crime on Gaming and Gambling in the

Netherlands”.Illegalgamblingnolongerseemstobea

keyactivityforDutchorganizedcriminalgroups.Nev-

ertheless, some organized criminal groups continue

to run illegal lotteries and sports betting operations

WorkShopS

gaMBLINg wITHIN THe CoNTexT of PUBLIC order

37 news 33 apriL 2010WorkShopS

besidesdrugtrafficking,drugproduction,andtraffick-

inginhumanbeings.Hispresentationwasfollowedby

“LotteriesCaseStudies:FightagainstMoneyLaunder-

ing”byMr.PhilippeLemairefromResponsibleSecurity

Department,LaFrançaisedesJeux.Everybodyisaware

offrauddangers,butmaynotbeofmoneylaundering

dangers.Theriskconcernsdirtymoneyintegrationinto

legal activities, the use of gambling activities by mafia

structuresandthelossofcredibility.

InformationandcooperationarethebasisforthePub-

licOrderCommittee’sfuturework.Statementmadeby

ChrisEatonfromINTERPOL,“Informationislifeblood

forpolice”,wouldalsoapplytooursphereofbusiness.

TheCommitteeisgratefultofindalliesintheranksof

theseminarparticipantstohelpfulfillingthemission.

The first EL Public Order seminar’s success would not

have been possible without the chairmanship of Mr.

AlešHušákwhoestablishedcontactswithcrucialinsti-

tutions such as INTERPOL, without its organizers and

withoutitsmoderator,Mr.ThierryPujol,whodidagreat

job.

Thankyou!

Jaroslav EnDRyCh

Security Manager

Sazka a.s. / Czech Republic

C

M

Y

CM

MY

CY

CMY

K

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