7
NEWS AND INTELLIGENCE FOR CATERING EQUIPMENT PROFESSIONALS MEDIA PACK 2019
NEWS AND INTELLIGENCE FOR CATERING EQUIPMENT PROFESSIONALS
MEDIA PACK 2019
CateringInsight.com is the UK’s first and only dedicated web portal for the catering equipment distributor community, representing a truly valuable opportunity for brands to reach
dealers, distributors, internet sellers and foodservice consultants. By advertising on CateringInsight.com and within the site’s associated e-newsletters, catering equipment manufacturers, suppliers and industry-specific organisations of all sizes can now communicate information about their company, products, services and promotions to a highly-targeted audience of catering equipment distributors and installers in the UK. You’re speaking directly to the owners, MDs and business development personnel that make the key decisions. As online advertising continues to grow in popularity, why not combine your marketing between print and online? With the website and e-newsletters updated with new content every day, your message will reach the people who matter on a daily basis.
DIGITAL
ADVERTISING ONLINE AND IN THE DAILY NEWS ALERT OFFERS NUMEROUS COMMERCIAL BENEFITS:
DIGITAL
In numbers
Over 42,000page impressions per
month*
Over 13,000 unique users per month*
Daily e-newsletter goes to
over 3,400key decision makers
Average open rate
40.22%
* Average result in 2018
METRICSDigital advertising packages include
clickthrough reports that explain how visitors
responded to your campaign, giving you full
analysis of how many people it reached and the level of engagement from
our targeted audience.
FLEXIBILITYDigital artwork can be
changed, updated and rotated on a weekly or monthly
basis, offering you a unique opportunity to customise
your campaign, communicate multiple messages and
promote different offers. With digital advertising you can drive traffic straight to your website.
BRANDINGYour digital artwork on this 100% dedicated Catering Insight portal will ensure
your brand is at the forefront of buyers’ minds, helping to increase awareness of your products and enhancing the profile of your company to
the industry’s most influential procurement specialists.
PROMOTIONSOnline campaigns take place
in real time, so if you advertise digitally, decision makers can
immediately take advantage of your company’s offers and promotions. With banners, wallpaper and MPU positions available on the website and daily news alert, we can help
you choose the online medium that best delivers your message.
Leaderboard1040px x 120px
Tower Banner300px x 600px
Button Banner300px x 100px
MPU650px x 250px
Catering Insight is the only monthly magazine for the UK dealer community. Thousands of catering equipment dealers, distributors, kitchen houses and importers rely on the magazine and website to stay up-to-date with market news, trends and business insight. Advertisers keep coming back to work
with Catering Insight because our creative solutions, which span print, digital and live events, consistently drive up brand recognition, alert dealers and distributors to new products and deliver outstanding return on investment. In a world where we are bom-barded with useless information, Catering Insight remains a firm favourite thanks to its targeted circulation, expert editorial and knowledge of the equipment community.
FINE ONLINE:
FRIDGE FREEZER
DIRECT STATES
THE CASE FOR
WEB DEALERS
BRITISH METTLEThe Parry Catering Equipment team is proving its worth
as a dedicated group of skilled UK craftspeople
LIGHTER LIFELatest utensils reviewed
BREXIT IMPACTSuppliers’ preparations
MERGER BENEFITHobart back together
APRIL 2019 (ISSUE 88) www.cateringinsight.com
MARCH 2018 (ISSUE 87) www.cateringinsight.com
QCM
COMES HOME:
DEALER
RETURNS TO
PREVIOUS HOTEL
INSTALL SITE
NEW CLANKevin Ryan reveals the inside story of why he set up servicing firm
Clan Engineering in Scotland last year
SUPPLIER SHIFTShop-Equip’s switch
ICE INTEGRATIONHoshizaki shake-up
WASHING SMARTLYConnecting to sales
FEBRUARY 2018 (ISSUE 86) www.cateringinsight.com
SAILOR SALES:
AN IN-DEPTH
LOOK AT THE
MARINE CATERING
EQUIPMENT
MARKET
RETURNING REGENTGeoff Riches and his team have headed back to rejuvenate the Cookco name, specialising in design and build projects from the East Midlands northwards
THE SUITE SPOTCooking range efficiency
A NEW BONDCedabond poised to grow
SPACE AT THE MOVIESDealer’s Pinewood project
JANUARY 2019 (ISSUE 85) www.cateringinsight.com
AGGORA
AURA:
MD SIMON
POINTON REVEALS
LOCKHART
TAKEOVER
BENEFITS
DIGITAL DESIGNSuppliers go high tech
CESA EVOLUTIONNew chair looks ahead
SHOW SHAKE-UPPreview of the PKS format
STEPPING UPA mix of new and repeat Catering Insight Awards winners have all boosted
the scale of their victories at the 2018 gala ceremony
ADVERTISING IN CATERING INSIGHT OFFERS NUMEROUS COMMERCIAL BENEFITS:
THE POWER OF PRINT
In numbers
CIRCULATION BY ROLE
10,150Average monthly readers,
based on 2.5 readers for each copy
90%Volume of UK catering
equipment sales reported to go through the
distributor channel
4,100Monthly circulation to owners, managing
directors, general managers, commercial directors
CREDIBILITYCatering Insight is
published by ITP Promedia, a leading global publisher
with some of the most respected, sector-leading
B2B and consumer magazines within its
portfolio, and offices in London, Dubai and India. Foodservice Equipment Journal is our sister title.
INTEGRITYCatering Insight is built
on an editorial policy that places huge emphasis on the integrity, quality and
richness of its content. Our team work hard to bring
the market the information it needs to know, creating a compelling publication
that suppliers benefit from being associated with.
FREQUENCYCatering Insight is published 12 times a year, providing the market with a monthly digest
of original news, trends, analysis and features. We
will work with you to create a campaign that delivers a consistent message that is read by prospective local
and national dealers of your products month after month.
AUDIENCEOur database is fully researched
from scratch and maintained, giving you the guarantee that your message is being seen by the most
influential distributors of catering equipment and services in the UK
at any given time. With kitchen outfit projects running into millions
of pounds, you can be assured your brand will be recognised by
those holding substantial budgets.
Dealer/Distributor
Wholesaler
Importer
Consultant
Supplier
15%
15%
40%
20%
10%
NB: The topics in the 2019 feature list provide a guide to the headline features scheduled for 2019. However, each issue of Catering Insight will contain an additional mix of trends, interviews, case studies and product insight so please keep in regular contact with the editorial and commercial team to be involved with other opportunities.
JANUARYProfessional Kitchen show previewKitchen designCI Award winners’ profiles
FEBRUARYSous videCooking suitesVentilation
MARCHPizza ovensMicrowavesWarewashing
APRILRefrigerationBest of BritishEnergy efficiency
MAYBIMLight equipmentIce makers
JUNEWholesaleCombi ovensWarewashingComm. Kitchen preview
JULYSpare partsWater treatmentWater boilers
AUGUSTFOGRefrigerationFood preperation
SEPTEMBERHot-holding equipmentFire suppressionFront of house equipmentHost show preview
OCTOBERWaste managementRefrigerationShelving, storage & fabs
NOVEMBERFryersGrills & salamandersCombi ovensCI Awards shortlist
DECEMBERTraining & educationWarewashingCounters & serveries
2019 FEATURES LIST
BESPOKE EVENTS• Roundtable opportunities As a multi-platform publisher, we can work with
you to organise events tailored to your specific needs, including roundtables.
• Roundtables allow you to gain thought leadership on an industry topic while providing a platform for you to communicate your message objectively and network with key individuals.
• You choose the topic to be discussed, and then work in partnership with Catering Insight to decide on panellists, before setting out the agenda for the session.
• Debates are lively and engaging and a great way to be seen as the go to expert in your sector.
• All roundtables are followed by extensive post-event print and online coverage and photography.
CATERING INSIGHT / MAY 2015 / www.cateringinsight.com
ROUNDTABLE / DISTRIBUTION
18
PANELISTS ON THE CATERING INSIGHT ROUNDTABLE INCLUDED:
How would you assess the relation-ship between suppliers and dis-tributors today? Have the dynamics changed since the recession?
David Riley: It is interesting that you say ‘since the recession’ because I think that when you go through recessions and orders are tight, everything gets a bit more aggressive in the market. But now that orders are fl owing quite a bit more freely, it is about how we hone and develop relationships as we move forward. We’re never going to please everybody, but we want to get it as right as we can. Everybody knows the varied history of relationships that Hobart in general has had with distributors going back in time. In 2003 we created Hobart Independent, which is a dedicated dealer business that has grown enormously over the years and been one
of the most successful things that we’ve done. We’re now on this path to move much more of our other turnover through the dealer channel, and we’re up to about 65% at the moment, which is quite an achievement. And it’s about how we make that diff erence to dealers as we move forward in the relationship.
Jack Sharkey: If you go back to the early 90s, when we were just coming out of the last recession before this one, there was a lot of exclusivity between dealers and suppliers. Th at progressed and the dealer and supplier landscape changed quite a bit. I think when we came into the last recession, there was a knee-jerk reaction from a lot of the manufacturers and they were looking for business everywhere, so they decided to do a lot more direct supply and kind of ignored what the contribution of
the distributor was. As we went deeper into the recession and business started to dry up, I think they started to realise – and I am being quite general here – that distributors have got close relationships with the clientele, and that forming strong partnerships with distributors is the right way forward.
Tim Taylor: Carrying on that point about the knee-jerk reaction of going direct, I think the problem is that some manufacturers have also gone about just giving everybody an account. It doesn’t matter what the dealer’s position is, they’ve just opened it up to everybody.
How exclusive can suppliers or distrib-utors realistically become though?
Tim Taylor: It’s a question of balance, isn’t it?
1
SUCCESS IN THE CATERING EQUIPMENT MARKET PLACE HINGES HEAVILY ON THE RELATIONSHIP BETWEEN MANUFACTURERS AND DISTRIBUTORS, AND AS THE INDUSTRY EMERGES FROM A DIFFICULT FEW YEARS, THE WAYS IN WHICH SUPPLIERS CAN ADD VALUE TO THE DEALER CHANNEL FOR THE BENEFIT OF THE WIDER INDUSTRY ARE INEVITABLY CHANGING. CATERING INSIGHT, IN ASSOCIATION WITH HOBART, INVITED A NUMBER OF MAJOR PLAYERS FROM THE INDUSTRY TO DISCUSS WHAT THE DISTRIBUTORS OF TODAY EXPECT FROM THEIR SUPPLIERS TOMORROW.
DISTRIBUTOR CHANNEL
Roundtable debate: ADDING VALUE TO THE
• David Riley, Managing Director, Warewash, Hobart UK• Jack Sharkey, Managing Director, Vision Commercial Kitchens • Mike Nunn, Sales Director, Dentons Catering Equipment • Paul Gilhooly, Head of Sales, Gratte Brothers • Peter Kitchin, Managing Director, C&C Catering Equipment• Tim Taylor, Managing Director, Ecomax Catering Equipment
www.cateringinsight.com / MAY 2015 / CATERING INSIGHT 19
1
The participants
discussed how
distributor
and supplier
relationships
could be further
strengthened.
has taken you 5 years to get them onto a particular refrigeration manufacturer and then another dealer has come in and absolutely butchered the price and literally taken 4% or 5% to get the work. Th en when you speak to the sales
manager, he doesn’t even know who the dealer is. So how have they gone in there and done that? Th e manufacturer hasn’t then protected the dealer who’s been developing that customer and switching them onto its brand. I know manufacturers can’t necessarily say, ‘no, I’m not giving you an account, it’s completely exclusive’. It’s trying to get that balance. It is diffi cult.
David Riley: One of the ideas is to set up a second tier of dealers that buy off the other dealers. Th e trouble is I’ve never known anyone successfully run that.
Paul Gilhooly: I think it comes down to diff erentiation. And it is really important for suppliers to distinguish between the
DISTRIBUTION / ROUNDTABLE
If we get a client that we’ve been trading with for X number of years and they come to us and say we want a specifi c brand but it’s not a brand we deal with then we’d like to think we can get access to that brand rather than seeing our client disappear with potentially another dealer or competitor. So you want access to the other brands but I think there needs to be a balance there. It’s that fi ne line between manufacturers opening accounts too freely and sitting down with the distributor to fi nd out what is going on, getting a bit of background and understanding what the deal is before they open an account. And we’ve lost clients through this situation – you’ve developed a client over a long period, it
“We don’t mind any other company accessing products that we access at the same level, as long as they are giving the suppliers the same value we give”
(COMM. KITCHEN SHOW EDITION)
(HOST DISTRIBUTION)
Catering Insight is distributed to senior individuals in manage-ment from the UK’s leading catering equipment distributors, dealers, kitchen houses, design houses, online resellers, whole-salers and importers. This includes owners, managing directors, general managers, commercial directors, sales directors and project managers. Collectively this audience is responsible for designing, installing and supporting virtually all of the commer-cial kitchen schemes that take place in the UK.Key influencers who receive the print and digital versions of Ca-tering Insight represent companies such as:
In 2019, Catering Insight will be bringing an essential guide to the industry’s most powerful players with a dedicated pullout magazine. Focusing on the UK’s top 10 kitchen design houses by turnover, we’ll be examining the leadership and drive that has enabled each company to reach its current heights in a series of exclusive interviews with the managing director of every included outfit.
Power Players 2019 will explore the strategies which have maintained the kitchen design house’s prosperity, as well as looking ahead to see how these catering equipment sector titans will progress and continue to expand. The pullout will also give invaluable insight to some of the most prominent online resellers and service specialists, revealing the secrets to their successes.
OUR READERS◆ ABM Catering for Leisure
◆ Airedale
◆ Berkeley Projects
◆ Bidfood Catering Equipment
◆ Brakes Catering Equipment
◆ C&C Catering Equipment
◆ Caterware
◆ Chiller Box
◆ CHR Equipment
◆ Court Catering Equipment
◆ Garners Foodservice Equipment
◆ GastroNorth
◆ Gratte Brothers
◆ Hallmark Kitchens
◆ Horizon Foodservice Equipment
◆ Inox Equip
◆ JLA
◆ Lloyd Catering Equipment
◆ Lockhart Catering Equipment
◆ Nisbets
◆ Salix Commercial Kitchens
◆ ScoMac Catering Equipment
◆ Shine Food Machinery
◆ Space Catering Equipment
◆ Tailor Made CES
◆ Vision Commercial Kitchens
◆ YCE Catering Equipment
“I can’t overstate the value that as a business we place on CI as a resource for the distributor market. You have done so much to elevate the status and profile of distributors and particularly those of us who have taken or maintained the route of added value, design and after-sales support by highlighting our work. In addition the in-depth features on statutory regulation, new technology and energy efficiency are also invaluable in keeping up to date with trends” - Gerry Oakley, General Manager, QCM Equipment
Total Top 10 Turnover (£m)*
0
30
60
90
120
150
180
210
2014 2015 20162010 2011 2012 2013
169.
2
199.
4
199.
3
144
.9
92.3
104
.4
108.
6
2014 2015 20162010 2011 2012 2013*Some figures were not available for the 2010-2012 period.
10,000
8,000
6,000
4,000
2,000
0
2,82
2
391
3,52
9
7,0
71
8,15
3
3,81
0
7,68
7
Total Top 10 Operating Profit (£’000)*
Catering Insight’s celebration of the year for the UK catering equipment sup-ply chain goes from strength to strength. The fourth year of the gala cer-emony on 29 November 2018 saw a record 230 senior industry executives head to the spectacular Bloomsbury Ballroom, on Bloomsbury Square in
Central London. The industry itself votes on the outcome of 16 awards, with distribu-tors choosing the supplier category victors and suppliers picking the distributor win-ners. A bubbly reception and a luxury three course dinner are staple elements of the Catering Insight Awards, with plenty of time to network during the main section of the night as well as the now-infamous After-Party, which last year saw over 100 revellers celebrate into the early hours at the nearby Sway Bar.
IN ASSOCIATION WITH
JANUARY 2019 (ISSUE 85) www.cateringinsight.com
AGGORA
AURA:
MD SIMON
POINTON REVEALS
LOCKHART
TAKEOVER
BENEFITS
DIGITAL DESIGNSuppliers go high tech
CESA EVOLUTIONNew chair looks ahead
SHOW SHAKE-UPPreview of the PKS format
STEPPING UPA mix of new and repeat Catering Insight Awards winners have all boosted
the scale of their victories at the 2018 gala ceremony
“We have always found the event to be a wonderful occasion where professional camaraderie flourishes and where the privilege of working in such a vibrant industry is unified.”
• Exposure and profile allows you to benefit from high-profile branding to the industry before, during and after the event.
• Networking opportunities with senior decision-makers and management from the UK’s top catering equipment distributors.
• Increase your credibility through association with our leading magazine, website and awards.
• Create new business opportunities through higher brand presence among current and potential customers.
• Gain valuable profiling in Catering Insight through awards-related editorial coverage and post event write-ups.
• Be seen as the market leader in your chosen area by sponsoring the award category that suits your company.
Feedback from previous events “Thanks to the CI team for such a great night, thank you for organising and your hospitality, as always it was a night to remember.” Leigh Howard, MD, Lakes Catering Maintenance
“Thanks so much and keep on doing the great job you do for all of us in the industry.” Steve Loughton, Cupola Consulting
“Congratulations on an amazing event which gets better every year. You and your team should all be very proud.” Paul Martin, director, iFour Hospitality Design
“All at Shine were delighted to be recognised by our supply chain with this important national award.” Julian Shine, MD, Shine Catering Systems
SO WHY SPONSOR THE AWARDS?
“Our table had a lovely time at the Catering Insight; it’s always great for Commercial Kitchen exposure and networking.”
Katie Tyler, event manager, Commercial Kitchen
John Whitehouse – Director, First Choice Group
Promedia Publishing Ltd16-25 Bastwick Street, London, EC1V 3PS020 3176 4228www.itppromedia.com
COMMERCIAL CONTACTMark Harris020 3176 [email protected]
EDITORIAL CONTACTClare Nicholls020 3176 [email protected]
CONTACTS
Follow us onTwitter @CateringInsight
Follow us onFacebook @Catering Insight
Follow us onLinkedin @Catering Insight
CATERING INSIGHT GOES INTERNATIONAL
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PRIME POSITIONS
Front cover gatefold 406 x 275MM £6,500
Belly band 500 x 70MM £5,450
IFC/OBC 205 x 275MM £4,150
Opening double page spread 410 x 275MM £6,000
Double page spread 410 x 275MM £5,300
Roundtable event Actual event & 4 page write up £5,000
STANDARD ADVERTISING
Full page 205 x 275MM £3,200
Half page horizontal 175 x 116MM £1,920
Half page vertical 85.5 x 232MM £1,920
Quarter page 175 x 42MM £1,150
Advertorials 205 x 275MM £4,330/page
RATE CARD FOR CATERING INSIGHT RATE CARD FOR CATERINGINSIGHT.COM
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CATERINGINSIGHT.COM
Leaderboard £1,750 per month
Tower £2,000 per month
Button £750 per month
Wallpaper £1,250 per week
Exclusive Mobile MPU £2,500 per month
DAILY NEWS ALERT
Top Button £1,800 per month or £450 per week
Leaderboard £2,000 per month or £500 per week
Tower £2,000 per month or £500 per week
Small leaderboard £1,700 per month or £425 per week
Button £1,575 per month or £350 per week
Sponsored news stories £700 per story
Dedicated email shot £5,000 per email
PRINT AND ONLINE ADVERTISING RATES
Options including inserts, tailored supplements, magazine wraps and bookmarks are available on request
Discounts available on multiple campaigns*
2019 sees the return of Europe’s largest catering equipment trade show – HOST, Milano – and this year Catering Insight is proud to be continuing its partnership, teaming up with the show to give UK distributors a comprehensive list of the biggest and brightest brands they need to see in Milan.
Featuring an invaluable show preview as a special pull-out magazine in its September edition, followed by a bumper issue in October that will be distributed at the entrances to halls throughout the event, exhibiting suppliers shouldn’t miss out on the exclusive chance to draw key UK dealers to their stand.
• Stand Out: With over 2,000 companies to see, it’s vital to take every step to ensure your stand isn’t missed from busy schedules.
• Boost Brand Image: Invite thousands of professionals to visit your stand and make sure your brand is always at the forefront of conversations.
• Stay visible: With 3,000 bonus copies being distributed in the halls in October, ensure your company is seen by visitors across the entire show.
• Showcase Innovation: Educate the industry on your latest business developments, reinforce your market presence and showcase key products by telling the industry why they shouldn’t miss visiting your stand!
