NEWS AND INTELLIGENCE FOR CATERING EQUIPMENT PROFESSIONALS
MEDIA PACK 2018
CateringInsight.com is the UK’s first and only dedicated web portal for the catering equipment distributor community, representing a truly valuable opportunity for brands to reach
dealers, distributors, internet sellers and foodservice consultants. By advertising on CateringInsight.com and within the site’s associated e-newsletters, catering equipment manufacturers, suppliers and industry-specific organisations of all sizes can now communicate information about their company, products, services and promotions to a highly-targeted audience of catering equipment distributors and installers in the UK. You’re speaking directly to the owners, MDs and business development personnel that make the key decisions. As online advertising continues to grow in popularity, why not combine your marketing between print and online? With the website and e-newsletters updated with new content every day, your message will reach the people who matter on a daily basis.
DIGITAL
ADVERTISING ONLINE AND IN THE DAILY NEWS ALERT OFFERS NUMEROUS COMMERCIAL BENEFITS:
DIGITAL
In numbers
Over 40,000page impressions per
month*
Over 11,000 unique users per month*
Daily e-newsletter goes to
over 3,400key decision makers
Average open rate
41%
* Average result in 2017
METRICSDigital advertising packages include
clickthrough reports that explain how visitors
responded to your campaign, giving you full
analysis of how many people it reached and the level of engagement from
our targeted audience.
FLEXIBILITYDigital artwork can be
changed, updated and rotated on a weekly or monthly
basis, offering you a unique opportunity to customise
your campaign, communicate multiple messages and
promote different offers. With digital advertising you can drive traffic straight to your website.
BRANDINGYour digital artwork on this 100% dedicated Catering Insight portal will ensure
your brand is at the forefront of buyers’ minds, helping to increase awareness of your products and enhancing the profile of your company to
the industry’s most influential procurement specialists.
PROMOTIONSOnline campaigns take place
in real time, so if you advertise digitally, decision makers can
immediately take advantage of your company’s offers and promotions. With banners, wallpaper and MPU positions available on the website and daily news alert, we can help
you choose the online medium that best delivers your message.
LEADERBOARD
TOWER
MPU
Catering Insight is the only monthly magazine for the UK dealer community. Thousands of catering equipment dealers, distributors, kitchen houses and importers rely on the magazine and website to stay up-to-date with market news, trends and business insight. Advertisers keep coming back to work
with Catering Insight because our creative solutions, which span print, digital and live events, consistently drive up brand recognition, alert dealers and distributors to new products and deliver outstanding return on investment. In a world where we are bom-barded with useless information, Catering Insight remains a firm favourite thanks to its targeted circulation, expert editorial and knowledge of the equipment community.
NEW FIXNew Caterfix MD Ajaz Akhtar has begun another era at the
Peterborough-based dealer by reorganising its reconditioned equipment warehouse and entering the e-commerce world
DEALER DOWNHow to spot if a dealer
is in trouble
CEDA WINNERSAll Grand Prix project
victors profiled
SUPPLY MARGINSWholesalers reveal
import benefits
COMMERCIAL
KITCHEN
PULLOUT SPECIAL:
ALL THE KEY STANDS
AND INFORMATION
FOR THE SECTOR-
FOCUSED SHOW
JUNE 2018 (ISSUE 78) www.cateringinsight.com
OCTOBER 2017 (ISSUE 70)www.cateringinsight.com
Charvet teamed up with Berkeley Projects to provide a bespoke cooking suite for Clare Smyth’s fi rst solo venture, Core restaurant in Notting Hill
Charvet teamed up with Berkeley Projects to provide a bespoke cooking Charvet teamed up with Berkeley Projects to provide a bespoke cooking CORE CHARVET
HOST
BUYER’S GUIDE:
DEALER VISITORS
ADVISE ON WHAT TO
LOOK OUT FOR AT
THE SHOW
DYNAMIC ABDADealer is growing its offi ce
and global reach
COACH HOUSE HELPGarners transforms historic
Victorian venue
CEDABOND AT 40Buying group reveals all
on big anniversary
MARCH 2018 (ISSUE 75)www.cateringinsight.com
LOCAL VS NATIONALDistributors debate best
coverage model
CCE’S GOOD EGGDealer delivers
adaptable kitchen
WASHING WARRANTIESSuppliers detail after-care
strategies
Rational UK MD Simon Lohse reveals all on how the dealer market can benefi t from the
Frima brand’s full integration
A NEWERA
HOTELYMPIA
PULL OUT
SPECIAL: ALL
THE ESSENTIAL
EVENTS AND
STANDS
APRIL 2018 (ISSUE 76)www.cateringinsight.comAPRIL 2018 (ISSUE 76)www.cateringinsight.com
ENERGY COUNTSuppliers detail
effi ciency calculations
KCCJ’s Kerry and Kevin Slatter reveal that while Tottenham’s new football stadium is a huge fi llip , the Kent distributor’s 20-year journey is built on the
foundations of many smaller scale schemes too
SPURRED ON
HIGH SPRINTDistributor hoists kit
up at Annabel’s
QUOTE MARKETSCaterQuotes joins design and quotes
SMART DEBATE:
DEALERS,
ENGINEERS AND
SUPPLIERS REVIEW
INTERCONNECTED
APPLIANCES
ADVERTISING IN CATERING INSIGHT OFFERS NUMEROUS COMMERCIAL BENEFITS:
THE POWER OF PRINT
In numbers
CIRCULATION BY ROLE
10,000Average monthly readers,
based on 2.5 readers for each copy
90%Volume of UK catering
equipment sales reported to go through the
distributor channel
4,000Monthly circulation to owners, managing
directors, general managers, commercial directors
CREDIBILITYCatering Insight is
published by ITP Promedia, a leading global publisher
with some of the most respected, sector-leading
B2B and consumer magazines within its
portfolio, and offices in London, Dubai and India. Foodservice Equipment Journal is our sister title.
INTEGRITYCatering Insight is built
on an editorial policy that places huge emphasis on the integrity, quality and
richness of its content. Our team work hard to bring
the market the information it needs to know, creating a compelling publication
that suppliers benefit from being associated with.
FREQUENCYCatering Insight is published 12 times a year, providing the market with a monthly digest
of original news, trends, analysis and features. We
will work with you to create a campaign that delivers a consistent message that is read by prospective local
and national dealers of your products month after month.
AUDIENCEOur database is fully researched
from scratch and maintained, giving you the guarantee that your message is being seen by the most
influential distributors of catering equipment and services in the UK
at any given time. With kitchen outfit projects running into millions
of pounds, you can be assured your brand will be recognised by
those holding substantial budgets.
Importer
Supplier
Wholesaler
Dealer/Distributor
Consultant
15%
15%
40%
20%
10%
NB: The topics in the 2018 feature list provide a guide to the headline features scheduled for 2018. However, each issue of Catering Insight will contain an additional mix of trends, interviews, case studies and product insight so please keep in regular contact with the editorial and commercial team to be involved with other opportunities.
JANUARYRefrigerationKitchen designCI Award winners’ profiles
FEBRUARYSous videLight equipmentVentilation
MARCHHotelympia previewMicrowavesWarewashing
APRILPizza ovensBeverage machinesEnergy efficiencyDistributor Forecast
MAYBIMBest of BritishIce makers
JUNEWholesaleCombi ovensWarewashingComm. Kitchen preview
JULYSpare partsWater treatmentWater boilersAnnual Power List Top 50
AUGUSTFOGRefrigerationFood preperation
SEPTEMBERHot-holding equipmentFire suppressionCoffee machines
OCTOBERWaste managementRefrigerationShelving, storage & fabs
NOVEMBERFryersGrills & salamandersCombi ovensCI Awards Shortlist Special
DECEMBERTraining & educationWarewashingCounters & serveries
2018 FEATURES LIST
BESPOKE EVENTS• Roundtable opportunities As a multi-platform publisher, we can work with
you to organise events tailored to your specific needs, including roundtables.
• Roundtables allow you to gain thought leadership on an industry topic while providing a platform for you to communicate your message objectively and network with key individuals.
• You choose the topic to be discussed, and then work in partnership with Catering Insight to decide on panellists, before setting out the agenda for the session.
• Debates are lively and engaging and a great way to be seen as the go to expert in your sector.
• All roundtables are followed by extensive post-event print and online coverage and photography.
CATERING INSIGHT / MAY 2015 / www.cateringinsight.com
ROUNDTABLE / DISTRIBUTION
18
PANELISTS ON THE CATERING INSIGHT ROUNDTABLE INCLUDED:
How would you assess the relation-ship between suppliers and dis-tributors today? Have the dynamics changed since the recession?
David Riley: It is interesting that you say ‘since the recession’ because I think that when you go through recessions and orders are tight, everything gets a bit more aggressive in the market. But now that orders are fl owing quite a bit more freely, it is about how we hone and develop relationships as we move forward. We’re never going to please everybody, but we want to get it as right as we can. Everybody knows the varied history of relationships that Hobart in general has had with distributors going back in time. In 2003 we created Hobart Independent, which is a dedicated dealer business that has grown enormously over the years and been one
of the most successful things that we’ve done. We’re now on this path to move much more of our other turnover through the dealer channel, and we’re up to about 65% at the moment, which is quite an achievement. And it’s about how we make that diff erence to dealers as we move forward in the relationship.
Jack Sharkey: If you go back to the early 90s, when we were just coming out of the last recession before this one, there was a lot of exclusivity between dealers and suppliers. Th at progressed and the dealer and supplier landscape changed quite a bit. I think when we came into the last recession, there was a knee-jerk reaction from a lot of the manufacturers and they were looking for business everywhere, so they decided to do a lot more direct supply and kind of ignored what the contribution of
the distributor was. As we went deeper into the recession and business started to dry up, I think they started to realise – and I am being quite general here – that distributors have got close relationships with the clientele, and that forming strong partnerships with distributors is the right way forward.
Tim Taylor: Carrying on that point about the knee-jerk reaction of going direct, I think the problem is that some manufacturers have also gone about just giving everybody an account. It doesn’t matter what the dealer’s position is, they’ve just opened it up to everybody.
How exclusive can suppliers or distrib-utors realistically become though?
Tim Taylor: It’s a question of balance, isn’t it?
1
SUCCESS IN THE CATERING EQUIPMENT MARKET PLACE HINGES HEAVILY ON THE RELATIONSHIP BETWEEN MANUFACTURERS AND DISTRIBUTORS, AND AS THE INDUSTRY EMERGES FROM A DIFFICULT FEW YEARS, THE WAYS IN WHICH SUPPLIERS CAN ADD VALUE TO THE DEALER CHANNEL FOR THE BENEFIT OF THE WIDER INDUSTRY ARE INEVITABLY CHANGING. CATERING INSIGHT, IN ASSOCIATION WITH HOBART, INVITED A NUMBER OF MAJOR PLAYERS FROM THE INDUSTRY TO DISCUSS WHAT THE DISTRIBUTORS OF TODAY EXPECT FROM THEIR SUPPLIERS TOMORROW.
DISTRIBUTOR CHANNEL
Roundtable debate: ADDING VALUE TO THE
• David Riley, Managing Director, Warewash, Hobart UK• Jack Sharkey, Managing Director, Vision Commercial Kitchens • Mike Nunn, Sales Director, Dentons Catering Equipment • Paul Gilhooly, Head of Sales, Gratte Brothers • Peter Kitchin, Managing Director, C&C Catering Equipment• Tim Taylor, Managing Director, Ecomax Catering Equipment
www.cateringinsight.com / MAY 2015 / CATERING INSIGHT 19
1
The participants
discussed how
distributor
and supplier
relationships
could be further
strengthened.
has taken you 5 years to get them onto a particular refrigeration manufacturer and then another dealer has come in and absolutely butchered the price and literally taken 4% or 5% to get the work. Th en when you speak to the sales
manager, he doesn’t even know who the dealer is. So how have they gone in there and done that? Th e manufacturer hasn’t then protected the dealer who’s been developing that customer and switching them onto its brand. I know manufacturers can’t necessarily say, ‘no, I’m not giving you an account, it’s completely exclusive’. It’s trying to get that balance. It is diffi cult.
David Riley: One of the ideas is to set up a second tier of dealers that buy off the other dealers. Th e trouble is I’ve never known anyone successfully run that.
Paul Gilhooly: I think it comes down to diff erentiation. And it is really important for suppliers to distinguish between the
DISTRIBUTION / ROUNDTABLE
If we get a client that we’ve been trading with for X number of years and they come to us and say we want a specifi c brand but it’s not a brand we deal with then we’d like to think we can get access to that brand rather than seeing our client disappear with potentially another dealer or competitor. So you want access to the other brands but I think there needs to be a balance there. It’s that fi ne line between manufacturers opening accounts too freely and sitting down with the distributor to fi nd out what is going on, getting a bit of background and understanding what the deal is before they open an account. And we’ve lost clients through this situation – you’ve developed a client over a long period, it
“We don’t mind any other company accessing products that we access at the same level, as long as they are giving the suppliers the same value we give”
(HOTELYMPIA SHOW EDITION)
(ANNUAL POWER LIST)(COMM. KITCHEN SHOW EDITION)
Catering Insight is distributed to senior individuals in manage-ment from the UK’s leading catering equipment distributors, dealers, kitchen houses, design houses, online resellers, whole-salers and importers. This includes owners, managing directors, general managers, commercial directors, sales directors and project managers. Collectively this audience is responsible for designing, installing and supporting virtually all of the commer-cial kitchen schemes that take place in the UK.Key influencers who receive the print and digital versions of Ca-tering Insight represent companies such as:
Catering Insight’s annual Power List profiles up to 50 catering equipment dealer representatives and pays tribute to their achievements over the past 12 months.
Printed in July as part of the regular monthly magazine, for the third consecutive year this special guide will honour the market’s most deserved individuals, as nominated by the industry itself.
Across five categories, we hope to shine a light on anyone working within a dealership, from the MD down to the humble administrator, who has excelled in their roles and pushed their business forward. The categories comprise: Business Leaders, Industry Innovators, Project Pioneers, Young Trailblazers and Unsung Heroes.
Dealers have had plenty of kitchen projects and equipment supply to get their teeth into, with estimates of more than a £52bn spend in the British foodservice market for last year – a figure which is only forecast to grow.
From the executives behind the most influential kitchen houses to the rising stars making their mark in the industry, the Power List is once again set to be the ultimate record of the people helping to make the dealer and distributor market tick.
OUR READERS
◆ ABM Catering for Leisure
◆ Airedale
◆ Berkeley Projects
◆ Bidfood Catering Equipment
◆ Brakes Catering Equipment
◆ C&C Catering Equipment
◆ Caterware
◆ Chiller Box
◆ CHR Equipment
◆ Court Catering Equipment
◆ Garners Foodservice Equipment
◆ GastroNorth
◆ Gratte Brothers
◆ Hallmark Kitchens
◆ Horizon Foodservice Equipment
◆ Inox Equip
◆ JLA
◆ Lloyd Catering Equipment
◆ Lockhart Catering Equipment
◆ Nisbets
◆ Salix Commercial Kitchens
◆ ScoMac Catering Equipment
◆ Shine Food Machinery
◆ Space Catering Equipment
◆ Tailor Made CES
◆ Vision Commercial Kitchens
◆ YCE Catering Equipment
“I can’t overstate the value that as a business we place on CI as a resource for the distributor market. You have done so much to elevate the status and profile of distributors and particularly those of us who have taken or maintained the route of added value, design and after-sales support by highlighting our work. In addition the in-depth features on statutory regulation, new technology and energy efficiency are also invaluable in keeping up to date with trends” - Gerry Oakley, General Manager, QCM Equipment
JULY 2018 (ISSUE 79) www.cateringinsight.com
Catering Insight celebrates the crème de la crème of the distributor workforce in
this year’s Power List
SWITCHING PARTSDelving into spares
firms mergers
GRATTE EXPECTATIONSStevenage dealer
invests to grow
SHOW QUALITYCommercial Kitchen
2018 reviewed
In association with
Catering Insight’s celebration of the year for the UK catering equipment sup-ply chain goes from strength to strength. The third year of the gala ceremo-ny on 23 November 2017 saw a record 220 senior industry executives head to the spectacular 8 Northumberland Avenue, just a stone’s throw from Tr-
afalgar Square in Central London. The industry itself votes on the outcome of the 15 awards, with distributors choosing the supplier category victors and suppliers picking the distributor winners. A bubbly reception and a luxury three course dinner are sta-ple elements of the Catering Insight Awards, with plenty of time to network during the main section of the night as well as the now-infamous After-Party, which last year saw over 100 revellers celebrate into the early hours at the nearby Opal Bar.
2018
“Following on from our sponsorship of the Catering Insight Awards 2017 after party, Atosa UK are delighted to be involved once again as the head-line sponsor of the 2018 awards. Catering Insight is the heart and soul of our industry bringing manufacturers and dealers together under one roof for a night of recognition and appreciation.
Our involvement at last year’s awards significantly improved our brand image which was noticed through channels such as CaterQuotes, so in line with our business model we are pleased to be working with such a great organisation…”
• Exposure and profile allows you to benefit from high-profile branding to the industry before, during and after the event.
• Networking opportunities with senior decision-makers and management from the UK’s top catering equipment distributors.
• Increase your credibility through association with our leading magazine, website and awards.
• Create new business opportunities through higher brand presence among current and potential customers.
• Gain valuable profiling in Catering Insight through awards-related editorial coverage and post event write-ups.
• Be seen as the market leader in your chosen area by sponsoring the award category that suits your company.
Feedback from previous events “To win the distributor North award was fantastic. To win the distributor Nationwide was the icing on the cake. We thank Catering Insight for their involvement and also thank all the sponsors who backed this superb event.” Peter Kitchin, C&C Catering Equipment
“The evening was terrific, very well thought out and great fun. Obviously it was topped off nicely for us with the award!” Lawrence Hughes, Falcon Foodservice Equipment
“I had a good night and enjoyed the evening. Being recognised for the work we do is always good, but to be recognised by your peers adds a little something special to the award.” Jack Sharkey, Vision Commercial Kitchens
SO WHY SPONSOR THE AWARDS?
We have always found the event to be a wonderful occasion where professional camaraderie flourishes and where the privilege of working in such a vibrant industry is unified.
John Whitehouse – Director, First Choice Group
Lee Donkin - Sales Director, Atosa UK
Promedia Publishing Ltd16-25 Bastwick Street, London, EC1V 3PS020 3176 4228www.itppromedia.com
COMMERCIAL CONTACTSMark Harris
020 3176 [email protected]
EDITORIAL CONTACTClare Nicholls
020 3176 [email protected]
CONTACTS
Follow us onTwitter @CateringInsight
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Follow us onLinkedin @Catering Insight
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